650+ Power Words to Boost Your Conversion (+ Templates)

Power words are easy ways to boost your email open rate, click-through rate, conversion rate, and overall ROI. 

They are effective in creating compelling headlines and crafting engaging marketing copy that attracts your audience right to your page — website or social media platforms. 

In this guide, you will learn about 650+ power words you can use to boost your email conversion rate and increase your ROI.

What is a power word?

Power words are persuasive, emotional, punchy expressions that elicit an emotional response from readers.

They are effective in hooking readers and influencing them to take a specific action. You can think of them as the main drivers behind a marketing copy.

Marketers strategically include power words and phrases in their content and headlines to boost engagement and prompt action from their audience.

When used correctly, power words can help you attract visitors to sign up for your email list, read a blog post, or buy a product or service. 

Here is an example from Fiverr.

Here are the main power words Fiverr included in this email

• last chance, 
• hurry, 
• today 

The purpose of such power words is to catch the attention of their audience in subscribing for their service. If you are still unsure, you should use power words in your email marketing campaigns, read on.   

650+ power words that increase conversion (+ real-world examples)

40+ simple power words

Also known as sloth power words, power words that help make your phrases and headlines sound more digestible are based on the idea that your audience should make lots of effort to understand what message you are trying to convey. 

And so, these are literally words that soften the complexity of your sentence and make it easier to understand.

These words are most often used to make offers easier to understand or to make them sound commonplace in order to get the audience to take action. 

All the power words below will help you create power phrases using a few words to get your target audience to understand and take action.

Column A	Column B	Column C
A breeze	Effortless	List
Accessible	Elementary	Manageable
All-inclusive	Elements	Manifest
Basic	Factors	Mere
Building blocks	Fail-proof	Minimalist
Cheat sheet	Fill in the blanks	Minutes
Child’s play	Formula	Model
Cinch	Free	Mold
Classic	Freebie	No nonsense
Clear	Gift	No problem
Complete	Guide	No sweat
Components	How-to	No-brainer
Comprehensive	In less than	Nothing to it
Copy	In record time	Now
Digestible	Index	On demand
Down to earth	Ingredients	Painless
Downloadable	Instant	Pattern
Easy	Itemized	Picnic
Economical	Kickstart	Piece of cake
Efficient	Light	Plain
List	Painless	Simple as ABC
Manageable	Pattern	Smooth
Manifest	Picnic	Smooth sailing
Mere	Piece of cake	Snap
Minimalist	Plain	Steal
Minutes	Printable	Step-by-Step
Model	Quick	Steps
Mold	Ready	Straightforward
No nonsense	Replicate	Stupid-simple
No problem	Report	Swipe
No sweat	Roadmap	Template
No-brainer	Rules	Tools
Nothing to it	Savvy	Tricks
Now	Simple	Tweaks
On demand	Simple	Uncomplicated
	Zero effort

60+ lust power words that stir curiosity 

Stirring curiosity allows you to catch the attention of your potential customers and drive them to take a specific action. 

Using curiosity-stirring power words, you can incite your audience to be inquisitive about what you have to offer. It can motivate them to want to find out about your products and eventually convert them. 

Utilizing these types of power words in your blog headlines, sales promotions, email subject lines, landing pages, or even social media platforms can entice readers to your website.

Examples of these power words include:

Column A	Column B	Column C
Alluring	Elusive	Outlawed
Amazing	Epic	Polarizing
Astonishing	Explosive	Priceless
Astounding	Exquisite	Private
Awesome	Extraordinary	Psycho
Badass	Eye-opening	Remote
Banned	Forgotten	Restricted
Be the First	Greatness	Secret
Behind the Scenes	Heavenly	Shh!
Bizarre	Hidden	Shocking
Black Market	Hilarious	Sneak-peek
Blacklisted	Incredible	Spellbinding
Bomb	Incredible	Spoiler
Brilliant	Insane	Strange
Cash	Insider	Stunning
Catapult	Interesting	Sublime
Censored	Invitation	Supersecret
Charming	Jaw-dropping	Top Secret
Classified	Key	Trade Secret
Confidential	Kickass	Triumph
Controversial	Legendary	Unauthorized
Cover-up	Limited	Underground
Covert	Login	Undiscovered
Crazy	Members only	Unexplained
Dark	Mesmerizing	Unheard
Defying	Mouth-watering	Unique
Delicious	Myths	Unleashed
Delightful	Nail	Unsung
Dominate	Odd	Untold
Dreamy	Off the records	Unusual
	Withheld

If you are confused, here is a real-life example to see how you can use a power word. 

For instance, an article published by Entrepreneur has the headline, “4 Top Secret Instagram Growth Tips From a Celebrity Advisor.” 

In the aforementioned example, the power word “top secret” stirs curiosity especially when it is coming from a celebrity advisor.

50+ fear power words

If you are in a niche where the audience needs to always be on the right side of things like the healthcare domain, using power words that strike fear can really make the difference between what content the audience takes time to check out and what they pass on.

Power words that call on fear alert the reader and motivate them to take action.

Here are a few fear words you can incorporate into your writing to alert your audience, get them to click, and boost conversions. 

You can use these fear words in your blog post, on your sales pages, you can also incorporate them into your landing page copy to create a psychological or emotional response from your target audience.

Column A	Column B	Column C
Agony	Lunatic	Embarrass
Apocalypse	Lurking	Fail
Armageddon	Massacre	Feeble
Assault	Meltdown	Fired
Backlash	Menacing	Fool
Beating	Mired	Fooled
Beware	Mistake	Frantic
Blinded	Murder	Frightening
Blood	Nightmare	Gambling
Bloodbath	Painful	Gullible
Bloodcurdling	Pale	Hack
Bloody	Panic	Hazardous
Blunder	Peril	Hoax
Bomb	Piranha	Holocaust
Buffoon	Pitfall	Horrific
Bumbling	Plague	Hurricane
Cadaver	Played	Injure
Catastrophe	Plummet	Insidious
Caution	Plunge	Epidemic
Silly	Devastating	Searing
Slaughter	Disastrous	Shame
Slave	Doom	Shatter
Strangle	Drowning	Shellacking
Stupid	Dumb	Shocked
Suicide	Collapse	Poison
Tailspin	Corpse	Poor
Tank	Crazy	Prison
Targeted	Cripple	Pummel
Teetering	Crisis	Pus
Terror	Danger	Reckoning
Terrorist	Dark	Refugee
Torture	Deadly	Revenge
Toxic	Death	Risky
Tragedy	Deceiving	Scary
Trap	Destroy	Scream
Vaporize	Looming	Cringeworthy
Victim	Last chance	Fugacious
Cataclysmic	Worry	Wreaking havoc
Buffoon	Invasion	IRS
Reckoning	Jail	Jeopardy
Dangerous	Lawsuit	Suffering
Trauma	Volatile	Vulnerable
Annihilate	Warning	Nerd
	Wounded

25+ trust and confidence power words

Although quality service often determines how prospective customers trust your business, power words can help more. 

It doesn’t matter whether you are writing a blog post or crafting your newsletter; having power words helps you to convince your readers with ease, thereby boosting their confidence in your brand.

Here are some examples for you.

Column A	Column B	Column C
According to	Fully refundable	Reliable
Accredited	Genuine	Research
Anonymous	Guaranteed	Researched
Approved	Improved	Results
Authentic	Ironclad	Safety
Authoritative	Lifetime	Scientifically proven
Authority	Moneyback	Secure
Backed	No obligation	Studies show
Because	No questions asked	Sustainable
Best	No risk	Tested
Best selling	No strings attached	Track record
Bona fide	Official	Try before you buy
Cancel anytime	Pay zero	Unconditional
Case Study	Privacy	Verify
Certified	Professional	Well respected
Dependable	Protected	Worldwide
Don’t worry	Proven	Zero waste
Endorsed	Recession-proof	Refund
Ensured	Recognized	Expert

How many power words can you see below?

Here, OptinMonster used the power words free and secret to increase trust and confidence.

60+ value-based or greed power words

By utilizing these power words, you can increase the value of your offer or content and prompt the audience to act.

Rich Page observed a 12% to 50% boost in their conversion rate after incorporating these power words into their website pop-ups.

These power words are also known as greed power words and are effective in triggering a greed bias to exude confidence and credibility in your writing. Here is a list of these power words. 

Column A	Column B	Column C
Ahead of the game	Cash	Extra
Amplify	Cheap	Fast
At the top	Clever	Feast
Attractive	Costly	Final
Bank	Crowned	First
Bargain	Dazzling	Fortunate
Beautiful	Deadline	Fortune
Before	Discount	Foxy
Best	Dollar	Free
Big	Don’t miss out	Freebie
Billion	Double	Frenzy
Bold	Drop-dead	Frugal
Bonanza	Economical	Genius
Bonus	Effective	Gift
Booked solid	Elegant	Giveaway
Booming	Elite	Golden
Boost	Exclusive	Good-looking
Boss	Exclusivity	Gorgeous
Brassy	Expires	Greatest
Bright	Explode	Guilt-free
Triple	While they last	Up-sell
Turbo charge	Whopping	Value
Ultimate	You	Waste
Unbeaten	Savings	Wealth
Undefeated	Six-figure	Wealthy
Skyrocket	Smart	Soaring
Handsome	Money-saving	Knockout
High-end	Money-making	Luxurious
High-paying	More	Massive
Hurry	Nest egg	Prosperous
Inexpensive	Never again	Quadruple
Instantly	New	Quick
Jackpot	Notable	Quick-witted
Kick ass	Noteworthy	Reduced
Marked down	Now	Money
Last chance	Optimal	Special
Legendary	Pay zero	Rich
Limited	Premiere	Monetize
Lowest price	Price break	Successful
Lucky	Prize	Profit
Running out	Super-human	Sale ends soon
Money-draining	Sassy	Save
Surge	Treasure

10+ urgency power words

These are some of our favorite power words, and chances are you love them as well.

Urgency quickens customers to take action out of the fear of missing out (FOMO, if you will). As a marketer, you can use these words to motivate them to carry out a specific action. 

For instance, if your business is carrying out a promo within a specific timeframe, power words that imply urgency can prompt  them to act before time runs out.

To be more explicit, here are some power words you can use to imply urgency. 

Column A	Column B	Column C
Astonishing	Beware	Craving
Urge	Today	Invasion
Exclusive	Edition	Early
Bonus	Now	Rush
Delayed	Limited	Warning
	Craving

So, let’s take a look at a real-life example. Grammarly encourages its users to upgrade to its premium package by popping some power words into an email.

In the above image, you can see four — today, hurry, midnight and end — power words that encourage users to change their current Grammarly package. 

Another example from ASOS utilized three power words to catch the attention of the audience to ultimately convert them. 

15+ authority power words

Power words that establish authority enable your audience to pay more attention to your brand and trust you more. In some instances, they help you build credibility and sound like an expert. 

Establishing authority through power words propels your brand in an unrivaled position and could persuade your prospects to take actions such as signing up for your email list.

If you want to place your brand in an authoritative position, here are some power words to use.

Column A	Column B	Column C
Ideal	Tested	Scientifically proven
Legit	Data	Unparalleled
Guarantee	True	Confirmed
Actual	Flawless	Accurate
Flawless	Ultimate	Perfect
Smart	Magic	Amazing
Remarkable	Fearless	Spectacular

Check out how The Guardian nailed the headline through these power words

40+ encouragement and safety power words

Doubt and anxiety push customers away from your product/service. It’s a basic and natural human tendency. They make us feel it is not good enough and that it may not produce the outcome we hope. 

When you find yourself in this situation, the best option is to introduce power words that ease anxiety and suppress doubt. In other words, safety words.

You don’t want your customers to worry too much, but the right power words can persuade them into taking the appropriate action. 

For instance, if you engage in photography, your customers may worry that the images not turning out well or their friends or family members not liking them.

You can address that pain point through persuasive words that ease anxiety. Let them understand you recognize their worries, but offer a solution that can assure them.

You can try out all the power words below to suppress doubt and create anxiety-easing marketing copy. 

Column A	Column B	Column C
Above and beyond	Guarantee	Reliable
According to	Guaranteed	Research
Accredited	Guilt-free	Results
Anonymous	Healthy	Risk-free
Approved	Improved	Rock-solid
Authentic	Ironclad	Safe
Authoritative	Legitimate	Safety
Authority	Lifetime	Science-backed
Automatic	Miss Out	Scientific
Backed	Mistakes	Scientifically proven
Bankable	Money-back	Secure
Because	Moneyback	Studies show
Best-selling	No obligation	Sure-fire
Bona fide	No questions asked	Survive
Cancel anytime	No risk	Take advantage
Case study	No strings attached	Tested
Certified	No-fail	That never fails
Clockwork	No-Risk	Thorough
Dependable	Official	Track record
Don’t worry	Panic	Trusted
Endorsed	Permanent	Trustworthy
Ensured	Privacy	Try before you buy
Expert	Professional	Unconditional
Foolproof	Protected	Verify
Fully refundable	Refund	Well respected
Genuine	Proven	World-class
Recognized	Recession-proof	Worldwide

In this example, some power words ease anxiety among the audience. Can you guess what it is?

How to use power words?

Although you may know some of these power words, you may not get the desired results if you don’t use them well. This segment discusses how to use these power words effectively in your email.

Power words in email

Power words in your email body can serve various purposes.

Whether it is to address the pain points of your customers, evoke emotions, create urgency, or persuade them to act on a call to action, they can help you achieve many things. 

For instance, if you are addressing the pain points of your audience, you can capture their attention by using power words that introduce the benefits of your products or services.

Grab their attention by specifying the solution you are offering. 

You can also combine sensory words with visual words or simply call on emotional power words to tell beautiful stories.

Meanwhile, if you want to appeal to emotions or create a sense of urgency, you will need power words that communicate such ideas. Some examples of power words you can include email body include:

Column A	Column B	Column C
Save	Quickly	Fast
Increase	Improve	Learn
Gain	Ready	Advantage
Now	Today	Limited Offers
Stop	Avoid	Change
	Limited Time

Power words in email subject lines

Power words for subject lines must arouse urgency or excitement in your audience. They must elicit an emotional response from your audience. Why? Urgency or excitement prompt clicks. 

In other words, when you hold your subscribers to a deadline or let them know they can participate in an activity, you are indirectly persuading them to take an action.

Here are some situations that encourage you to use power words that evoke urgency or excitement.

• Setting deadlines to register, buy, or sign up for a product or service
• Inciting the fear of missing out on a special or scarce item. For instance, AliExpress used power words – huge discount- to attract its audience.

• Informing them about a new/unique product
• Informing them about a special item that isn’t readily available to the general public

Using power words associated with urgency or excitement encourages your customers to quickly take action because of the fear of missing out (FOMO).

Such powerful words have the ability to make your audience go from not-ready-to-buy to I-need-to-buy-it-now.

Power words in email preview 

Using power words in the email preview or email opening line can also influence whether the recipient would open your email or not — just like with your email subject lines.

Since you have to catch your readers’ attention within a few seconds, it is essential to use the right power words before they toss your email aside and focus on others. 

You can do this by using emotional power words or powerful words that create urgency, strike curiosity, or address your audience’s pain points.

You can also use sensory words to invoke imagination and get your recipients to read your email. If used correctly, your email may appear more substantial to your recipients.

Also, you can introduce power words to email previews through meaningful stats or trends. Since many statistics are available online, you can always find one that relates to what you’re talking about.

Note that an authoritative source must back up your claims to avoid smearing the reputation of your brand. 

Finally, you can use keywords to highlight the context of your email body.

Keywords make your email concise and give the subscribers a clear idea of what your email is all about. Such action influences the open rate of your emails. 

If you are not sure about these power words, here are some examples for you. 

Column A	Column B	Column C
Announcing	Breakthrough	Surprising
Crucial	Trending	Unique
Gear up	Discount

Power words in opt-in pop-ups

Email capture popups are also a good place to use power words, especially since they require a few seconds to attract the attention of your audience.

If you use the right words, you can hook your audience and entice them to perform the next action.

Power words in call to actions (CTAs)

As the name implies, call-to-actions compel individuals to act. One should not use weak words to direct your audience to carry out a specific action.

Instead, you use power words to entice and persuade them to click for your product/service. 

Note that CTAs consist of fewer words unlike the subject line of the email body. This is not to say that you cannot utilize longer words, but shorter power words are more effective and get the job done quickly. 

This is because short power words are easier to read and won’t escape the reader’s eye.

Examples include:

• “Buy Now!“
• “Grab your Copy Now!“
• “Give Us a Call Today,“
• “Don’t Miss Out on our Free Offer Today,“
• “Get Our Products at [figure] Discount,”
• and more. 

Read more: How To Write A Follow-up Email After No Reply (+ 10 Templates)

Why should you use power words?

Selecting and using the right words is essential for every marketing copy you craft, especially when you want to cut through the noise, grab your audience’s attention and boost your conversion rates—and that’s why power words are important. 

Power words attract prospects by evoking their emotions and compelling them to take your desired action.

Using power words can help you persuade your prospects to carry out any action actions — whether it is to :

• purchase your products/service,
• sign up for your email list,
• read a blog post,
• trigger curiosity through content on social networks with powerful blog post headlines,
• create an intense desire to take on a call to action,
• play on word choice to improve your click-through rates,
• create better headlines or
• make more money from your sales pages.

Read more: 15 Cold Email Templates to Boost Your Sales

Two Tools you can use to see if your power words work 

MonsterInsights

MonsterInsights headline analyzer allows you to check whether your power word is impactful and truly works. All you have to do is to insert the subject lines in the empty box and click on “analyze.”

Although the headline analyzer guides you in writing SEO headlines that drive traffic and help you rank better on the search engine result page, it also checks the strength of the power words in your headline by giving it a score, usually in the form of a percentage. 

For instance, the 25% score in the above image shows the power words in the headline, “5 proven tips to sleep better at night.“

When compared with another headline, “4 ways to grow your business fast,” there were no powerful words to attract the audience’s attention.

MonsterInsight also recommends some power words for headlines which you may find useful.

CoSchedule

CoSchedule is another tool to check if your power words work. Just like MonsterInsights, CoSchedule also has a Headline Analyzer feature that gives a detailed explanation of the words you use for headlines. 

CoSchedule analyzes each word by categorizing it into various segments – common, uncommon, emotional, and power words.

All you have to do is to input the coined headlines into the headline analyzer. 

It analyzes each word and measures its effectiveness by stating each score. If your power words don’t work, you will have a low score. 

To make your power words work, CoSchedule also gives out recommendations that you can use to boost your email conversion rate.  

Power words mistakes to avoid

Although power words are effective in getting marketing results, you still need to avoid some mistakes. Here are three mistakes you should avoid when using power words.

Excessive use of power words

When crafting marketing copy, it is okay to use power words sparingly to catch the reader’s attention. But going overboard with the power words can make you sound unrealistic. 

For instance, using “amazing,” “shocking,” and “unbelievable” in the same subject line could sound obnoxious to your readers. They could mark you as spam or view you as a dishonest person. 

The most essential point is to avoid using too many power words by striking a balance where necessary.

Making promises you can’t keep

In a bid to get results, many marketers often use alluring subject lines to attract their audience. For instance, here is an example.

Using power words to make huge claims relating to revenue or ROI can truly attract the audience.

However, if you fail to deliver your claims, you could mess up the trust you have already built with your clients. 

As a result, your audience could unsubscribe from your list or mark you as spam. In short, don’t promise what you can’t deliver. Always be realistic with your marketing copies.

Remember, the line between power words and spam trigger words is just fine.

Creating exaggerated urgency

Yes. Urgency delivers great results. However, you do not have to use the power words to create tension in the mind of your readers.

Words such as “limited,” “warning,” or “last chance” are effective only when you use them where they truly apply. Else, they will only result in a rift when it gets to your subscribers.

Key takeaways

• Power words are simple to use and they drive the best result you can get. 
• Don’t be a slave to some boring or generic words when you can utilize power words to boost your email conversion rate. 
• But be sure not to overuse them because it’ll make your content sound spammy and exaggerated. Also, combining too many emotional power words makes your content ineffective and less prone to drive results. Only incorporate power words where they make sense.
• Keep in mind that lust power words and anger words are generally associated with spam words. That’s why didn’t include them on our list of power words. But if your business call for them, be sure to use such words sparingly.