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An ad copy is a specific type of content that is designed to convey the desired message to the target audience. Learn more about ad copy here

Email marketing works best when you serve your recipients with the right message at the right time. And that’s where email autoresponders come in.

Want to run some email campaigns but wondering if there are laws you should abide by in your region? This piece talks about anti spam laws in most countries and how to…

Wondering why your current messaging is not working? Try AB testing. Want to know how? In this article, you’ll learn what is split test, how it works and how to …

Want to run a successful email marketing campaign and boost your revenue in as fast as 1 day? In this piece, you’ll learn how to create abandoned cart email sequences that generate revenue.

Struggling to hook your audience with the right messaging? You probably need to learn about audience segmentation and how it works. In this piece, you’ll learn about…

Want to know how to properly set an advertising budget for your marketing? This piece will walk you through the 70 – 20 – 10 rule and how to leverage it for your …


Dive into this article to learn comprehensive details about a marketing campaign, including what it is, its types, its components, and how to create one.


Brand mentions are the references made online to a company, brand, or product/service. Learn more about brand mentions in this article.

The buyer’s journey, often called the purchase journey, relates to the process a customer goes through to buy a product or service.

Most B2C businesses market themselves as if they’re in B2B, which is a great mistake. In this post, you’ll learn the difference between both and how to nail b2c marketing.

Want to spend bulk emails but don’t know what the best practices and bulk email software are? In this piece, you’ll learn exactly that.

Wondering what on earth is BIMI? It stands for Brand Indicators for Message Identification and is an email standard that allows you to add a brand logo to emails sent from your domain.

Want to get the most out of your audience but struggling to hook them off with the right messaging? In this article, you’ll learn about behavioral targeting.

Do you offer services or products to other businesses and are struggling to make it work? In this article, you’ll learn what is B2B, how it works, and how you can leverage it.

Want to beat your competitors and acquire more customers? Learn how to create buyer personas so you can better target your audience using the right messaging and …


Want to redirect some of your pages but don’t know how to go about it? This article will teach you exactly which is appropriate for your pages.