Finding the right real estate marketing agency to partner with to ensure a steady stream of leads for your real estate business can be a challenge, especially if you don’t know what type of service or criterias to look for in a company.
In this post, we review the 10 best real estate marketing agencies you should consider in 2023. We detail how each of them approach real estate lead generation so you’ll know which fits your brand the best.
The Best Real Estate Marketing Agencies and Services
1 – Crafted
Crafted is a real estate marketing agency that offers commercial and residential real estate marketing solutions to its clients. According to their website, they have partnered with different top brands such as BMW, The New York Times, Nike, Paper Lane, Works Gallery, Apple Insider, and more.
Whether it is small event spaces or large city development projects, they focus on creating a strong online presence through specialized services that can market and optimize the whole business process. Some of these services include:
- Digital marketing — They launch a full-scale campaign by optimizing your website, creating a social media presence, and crafting content that meets the needs of your audience.
- Responsive design — They create and optimize a responsive website to give a great user experience.
- SEM & SEO — They ensure that your website is search engine optimized to enable your audience to find you with ease.
- Content marketing — They implement a great content marketing strategy to expand your reach and bring your business to the right audience.
- Customer retention management — They implement various CRM strategies through email marketing, articles, live chat, or social media to engage your audience and keep them informed throughout the sales cycle.
Unlike Nerdy Joe which vividly displays its pricing details on its website, there is no pricing information on Crafted’s website. You must contact them to get a quote.
2 – Market Leader
Market Leader is another real estate lead generation agency that generates qualified real estate leads for clients in their local market. They focus on generating exclusive qualified leads (home buyer and seller leads) at your preferred target areas. According to their website, you get what you pay for. In other words, the amount of leads you pay for is the number of leads they generate for you.
They also offer other services such as social media ads, automated lead nurturing, automated listing marketing, and lead conversion training. There are no pricing details about their service, but you can contact them to request a quote.
3 – Lab Coat Agents
Created as a Facebook group, Lab Coat Agents is a real estate marketing company that focuses on lead generation and conversion to help scale businesses. It has grown to be the largest private group of professionals in the real estate industry — agents, vendors, brokers, speakers, industry leaders, experts, and more.
The company features a marketing center that allows them to implement various marketing strategies for different brands. Whether it is social media marketing, email marketing, paid advertising, or print media, Lab Coat Agents customizes campaigns that grow your business and improve brand awareness.
They also provide different marketing templates which you can customize to achieve your marketing goals. These marketing templates include promotional flyers, email newsletters, buyer’s guides, online ads, property flyers, business cards, social media posts, and more.
They offer four pricing packages for their services which include:
- Individual plan, which costs $59 per month
- Team plan, which costs $249 per month
- Megaplan, which costs $499 per month
- Custom brokerage which requires you to contact them for pricing.
4 – Coffee and Contracts
Coffee and Contracts is another real estate marketing company that offers real estate marketing to scale businesses. They focus on producing fresh and engaging content that captures leads and convert them into devoted clients.
They also specialize in producing tons of marketing materials in the form of guides, checklists, story templates, and flyers that you can customize to fit your brand and grow your business. To get started with them, you must join their membership group.
Here is a quick overview of how their processes work.
- You explore their membership options – single-user or multi-user membership
- You make a payment which you can cancel anytime.
- You gain access to the marketing materials — templates, checklists, images, and captions
- You customize the resources and start publishing to generate new leads.
They offer a three-tier pricing plan which includes:
- Agent plan, which costs $54 per month
- Team plan, which requires you to contact them for pricing
- Brokerage plan, which requires you to contact them for pricing.
5 – Luxury Presence
Luxury Presence is a real estate marketing company that offers real estate website design and marketing solutions for agents, teams, and brokerages. They have been featured in various publications such as Entrepreneur, Inman, Success, TechCrunch, and more.
They mainly focus on building a compelling website that represents your brand, and attracts, and converts clients. This website consists of innovative features which you can customize to build your online presence, attract more clients, generate more deals, and maximize conversions.
Here is a quick view of how their process works.
- You book a demo with them so they can know about your business and your goals.
- Their team will build a new website and guide you
- They will get your launched site ready and craft a plan to maximize your investments.
Since there are no pricing details on their website, you must fill out a form or contact them to get a quote.
6 – Belkins.io
Belkins is a B2B lead generation agency that generates qualified leads and offers appointment-setting services to grow your business using multiple platforms and channels. According to their website, they have worked for over 1,000 companies, including Cemtrex, Berkeley, Front Core, Omnicharge, Phenome, Mole Street, Token, and more.
Here is an overview of their process.
- They define your ICP and outline your campaign within seven (7) days
- They perform research to supply you with relevant contacts
- They craft personalized messages that resonate with your audience
- Their team and your in-house team collaborate and communicate to share insights through Zoom calls
- They deliver the results and await your feedback.
There is no pricing detail on their website, but you can use their ROI calculator to get an estimate of their service.
7 – Real Geeks
Real Geeks is a real estate sales and marketing solutions company that specializes in generating, capturing, engaging, converting, and retaining leads to grow businesses. According to their website, they have been featured in notable publications such as Forbes, Entrepreneur, INC, The Huffington Post, and more.
Thanks to their marketing experience, they have effective marketing solutions that can generate buyer or seller leads for businesses. They start the process by customizing campaigns to fit your ICP and target your desired areas.
Then, they send out the campaigns in the form of emails to update them about your business activities. With their CRM lead management system, they can nurture and manage your leads to convert them.
Other real estate marketing products they offer include the IDX website, property valuation tool, and lead manager CRM. There is no pricing information on their website, but you can contact them to request a quote.
8 – Elevate
Elevate is also a real estate lead generation agency that helps its clients to market their properties and make smarter decisions. They combine and implement multi-channel strategies to make marketing and lead generation easier for their clients.
Whether you are a new agent or an experienced realtor, Elevate has an all-in-one strategy to cater to all its clients’ needs. To do this, they execute various strategies, which include:
- A mobile-friendly IDX website that is visible to the search engine and target audience, thereby prompting them to find you.
- Automated email and text campaigns to place you in front of the right audience.
- CMA Wizard that analyzes real-time data
- Lead generation through pay-per-click advertising on social media platforms such as Facebook, Bing, and more.
- CRM systems that integrate the workflows, manage your leads and improve the relationship with them.
Depending on your preferences, Elevate offers different products to grow your business. There is no specific pricing attached to each product, but you can see the number of leads they will generate for you. These products include:
- DMS plan, which requires you to fill out a form on their website.
- DMS Plus, which gives you 5-7 per month
- Elite which gives you 20-30 leads per month
- Elite Pro, which gives you 80-120 per month
- Boss plan, which requires you to contact them.
9 – Property Branding
Property Branding is a real estate marketing company that offers branding, marketing, and digital services to property investors, established agents, and high-profile property entrepreneurs. They have partnered with various companies such as Central Park Estates, Foxden Properties, Seren Property Solutions, SeaGate Homes, StrongEra, Taylor Capital, and more.
They execute various marketing strategies that allow them to reach out and grab the attention of your customers. They help in crafting brochures, deal promos, investor packs, valuation packs, and making videos to catch the attention of your audience. Although there are no pricing details on your website, you must chat with them or send them an email to get a quote.
Get real estate leads for your business with Nerdy Joe
As you can see, real estate marketing companies typically use various marketing and advertising strategies to generate leads.
If you are looking for a company that does online advertising, social media marketing, search engine optimization (SEO), and content marketing, then Crafted, and Belkins.io are the best choice for your needs.
But if what you need is a real estate marketing agency that’ll offer you stellar cold email service, an agency that:
- Runs custom lead generation campaigns.
- Charges you for results, not tasks.
- Doesn’t require you to commit to a contract.
- Does not waste your time, and that’s affordable.
- With a group of experts that care about your company’s reputation and relationship with prospects.
Nerdy Joe is the agency you’re looking for.
We do the prospect research, identify potential buyers, do the lead research, lead management, and bring you qualified leads.
Frequently asked questions
What does a real estate marketing agency do?
A real estate marketing agency helps agents, brokers, property managers and real estate companies attract and connect with people interested in buying, selling or renting property, using channels such as websites, social media, advertising and email.
How do you choose a real estate marketing agency?
Look at how they generate leads, whether their approach fits your brand and market, how they define and qualify a lead, and whether their pricing is tied to results you can measure.
Can cold email generate real estate leads?
Yes, when it is targeted. Building a list around your ideal clients, sending personalized outreach and qualifying responses by interest and readiness can produce real conversations with potential buyers, sellers or tenants.
What metrics should a real estate marketing agency report?
Focus on metrics tied to real opportunities, such as positive replies, prospects willing to visit a property or take a virtual tour, and prospects ready to buy. Opens and clicks alone say little about results.
How do real estate marketing agencies price their services?
Pricing models vary. Some agencies bill by the number of people contacted, emails sent or tasks performed, while others charge for an agreed number of leads, so make sure you both define what counts as a lead.