Formal emails convey professionalism and respect between two business entities or individuals. A well-structured formal email reflects positively on the sender and their organization, making them an essential tool in any professional environment.

In this article, we explore the concept of formal emails, shedding light on what they are, their integral components, when and where they should be used, and how to effectively write formal emails. 

Without any more ado, let’s get started.

What is a formal email?

A formal email is a type of email communication that adheres to professional standards and conventions in its structure, content, language, and tone. 

Formal emails are used predominantly in the professional world and in official contexts. They serve as a key medium of interaction in business, education, institutions between officials and various professionals. 

The main difference between formal and informal emails is that formal emails are written in professional and polite language. They are typically clear, concise and follow a certain structure and style. On the other hand, informal emails are more relaxed and conversational.

Where and when to use formal emails

Formal emails are commonly used in a variety of professional and academic contexts, such as when you are emailing a CEO or your professor. Knowing when and where to use them appropriately can greatly enhance your communication effectiveness and professional image. 

Here are some common instances where writing formal emails is necessary:

Job applications and follow-ups

Typically when applying for a job, you want to come across as a serious, professional applicant. Also, you want to create a good first impression and get them to remember you. So, it only makes sense that you use formal email language in your application, cover letter, or resume. 

The same applies to follow-up emails after interviews. This shows your professionalism and respect for the position and the company.

Communication with superiors and colleagues

In a professional setting, it’s essential to maintain a certain level of formality when communicating with your superiors or colleagues, especially when discussing official matters, presenting ideas, or reporting on tasks.

Keep in mind that this might not be applicable to all businesses as the way people typically communicate, and the language they use in their business communications depend largely on the company’s values and culture. 

Client communications

Whether you are introducing your services, providing updates, answering inquiries, or dealing with complaints, you also want to maintain a strong level of formality when discussing with your customers. 

As a business, maintaining a formal tone in communicating with clients fosters a sense of professionalism and credibility. In other words, it encourages them to see you as a serious, official entity that they can trust and recommend easily. 

Business to Business (B2B) communications

When you are communicating with another business, whether it’s for partnerships, collaborations, or negotiations, it’s imperative to use a formal email and sound as professional as you can. 

The first reason is that you need to address the other business as a serious corporation and show respect. But the main reason for this is that in the B2B realm, interactions involve high stakes, professionalism, and a significant amount of trust. Thus, the tone, structure, and content of the communications must reflect these factors.

Academic correspondence

Academic correspondence requires formality and respect. That’s just how it needs to be. So, when corresponding with professors, administrators, or other staff in an academic setting, you should use formal language. 

Doing so reflects your professionalism, respect for the recipient’s position, and commitment to your academic endeavors.

Government or legal communication

This goes without saying, as officials are known to be the champions of formality and respect. So, any correspondence with government officials, legal entities, or similar institutions should be formal. This can range from applying for permits to requesting information or submitting reports.

Formal invitations or announcements

If you’re sending out invitations for a formal event, such as a conference, or making a professional announcement, like a change in company policy or structure, then a formal email would be appropriate.

Formal email format: Key elements and structure of a formal email

A formal email is similar to a formal letter, having the same key elements. Here, we will examine each key element you need to consider when writing a formal email. 

Formal email subject line

See the formal email subject line as the introduction that identifies the intent of the email. It appears in bold in the inbox of your recipient, and it’s the first thing they see. So, you want it to be clear, concise, and relevant to the content of the email.

Here are some tips on how to write effective formal email subject lines:

• Be specific and concise: Always state the purpose of your email in a succinct way to keep a clear subject line. Recipients should have a good idea of what the email is about before they open it. 
• Avoid spam-like language: All caps, too many exclamation marks, or words such as “free”, “buy now”, and “urgent” can trigger spam filters and also seem unprofessional.
• Indicate if action is required: If you need the recipient to do something, it’s a good idea to include this in the subject line. Phrases like “Please review” or “Feedback required” can be effective.
• Personalize when appropriate: Personalizing the subject line can make it stand out. A personalized subject line increases the open rate by 41%. If it’s a job application, you could include your name in the subject line.

Formal email salutation

Also known as a formal greeting, the salutation is the first line of the email. It’s where you start addressing the recipient, and it sets the tone for the rest of the email. As a rule of thumb, just shoot for showing respect towards the recipient.

The most common salutations for formal emails are “Dear,” followed by the recipient’s title and surname. If you know the person you are writing to well, or they are in a less formal position, you may use their first name. 

Here are a few examples of formal email salutations:

• When you know the recipient’s name:
  • Dear Mr. Smith (for a man)
  • Dear Ms. Johnson (for a woman, regardless of marital status)
• When the recipient’s gender is unknown, or the name is gender-neutral:
  • Dear Alex Jordan
  • Dear J. Smith
• When the recipient’s name is unknown:
  • Dear Sir/Madam
  • Dear Hiring Manager (in case of job applications)
• When writing to a group:
  • Dear team
  • Dear Members of the Committee

Keep in mind that email salutations like “Hi”, “Hello”, and “Hey”, are primarily known to be used when writing an informal email and should be avoided in professional communication.

Formal email opening line

People often confuse email salutations with email opening lines. Well, they are not the same. The salutation or greeting is typically a salutary phrase, typically in the range of “Hello, Hi, Dear, Hey, ect” among which you choose according to the context of the email and the recipients. 

The opening line, au contraire, are complete sentences, typically the first sentence of the email body. Depending on the context of the email and its purpose, you can either introduce yourself, make it an icebreaker, or simply add courteous formal email opening lines like “I hope this email finds you well”, which we advise against. 

A polite self-introduction or an icebreaker is recommended if you are emailing someone unfamiliar to you or your organization. On the other hand, if your correspondent is known to you, you should omit this part and proceed directly to the main content of your message.

Formal email body

This should be all about the purpose of the email. The email body is where you communicate your main message. It should be well-structured, clear, and concise while maintaining a professional tone. A short and concise email has a higher response rate than a longer one.

Simply detail what you have to say and be as direct as possible. Avoid fluff or any other information that isn’t relevant to your recipient. Edit the message, add bullets where necessary, and use short paragraphs to make it scannable. 

Formal email closing

Often referred to as the email sign-off, it is the last part of the email where you express your closing sentiments before ending with your name, and you want to leave a lasting impression. The email closing line often includes a polite or positive sentiment.

Keep in mind that the choice of your closing line should reflect the tone of your email, remain professional, and match your relationship with the recipient. Here are some common formal email closing lines:

• “Sincerely” or “Yours sincerely”: These are very common and professional email sign-offs and can be used in a variety of formal contexts.
• “Best regards” or “Kind regards”: These are also professional and can be used when the tone of the email is more friendly while still maintaining professionalism.
• “Respectfully” or “Yours faithfully”: These are very formal and can be used in extremely formal contexts or when writing to higher-ranking individuals or officials.
• “Thank you”: This can be used when you are expressing gratitude in your email, but it’s often followed by another sign-off, like “Thank you, Best regards, [your name]”.

Here is how you can write the closing line:

1. Choose the appropriate sign-off: Based on your relationship with the recipient and the tone of the email, end your email professionally and appropriately.
2. Follow it with a comma: After your chosen sign-off, insert a comma.
3. Skip a line: On the next line, write your full name.
4. Include your contact information or signature (if appropriate): In professional emails, it’s common to include your title and contact information, such as your email address, phone number, and sometimes your mailing address, beneath your name. This is often formatted as an email signature and can be set to automatically appear at the end of your emails.

10 formal email templates you can use today

Here are ten formal email templates you can use.

1. Formal request email template

The request email helps you ask for something in a respectful and professional manner. It may be to request information, seek advice, ask for resources, or do tasks related to your job. 

Here is a template that can help you out. 

2. Formal email for setting an appointment

Appointment emails are professional correspondence with a single purpose: request an appointment. This could be with a colleague, a client, a superior, a service provider, or any other professional contact. 

The email should clearly state the purpose of the meeting, propose a suitable date and time, and ask for the recipient’s confirmation. Be sure to make it short, clear, and straight to the point. This template can help you out. 

3. Formal email template for issuing a complaint

Issuing a complaint via a formal email requires a tactful, respectful, and clear approach. The goal should be to explain the issue, express your dissatisfaction, and seek a resolution. Here is a formal complaint email template that can help you out. 

4. Formal email for sending an invitation

If your goal is to invite someone to an official or professional event, such as a meeting, conference, seminar, workshop, or formal celebration, this is the email template for you. 

5. Formal email for applying for a job

A job application email, often referred to as a cover letter, is an email you send to a potential employer expressing your interest in and qualifications for a job. It’s typically structured to introduce yourself, explain why you’re a good fit for the job, and demonstrate your professionalism and communication skills. The resume or CV is usually attached to this email. 

Here is a template for you.

6. Formal email for sending a business proposal

This type of email is sent to a prospective client or partner outlining a proposed business arrangement, service, product, or solution. It’s best kept clear, concise, professional, and persuasive — highlighting the benefits and value that your proposal can offer.

Here is a template that you can adapt to your specific needs:

7. Formal email for apologizing to a customer

Customer service and product failures require an apology via a formal email. This email should convey your sincere apologies, address the issue directly, provide a possible solution or compensation if applicable, and assure the customer that measures are being taken to avoid a repeat of the situation.

Here’s a template for a formal apology email:

8. Formal email for thanking someone

A formal thank you email expresses gratitude in a professional and respectful manner. This could be in response to a favor, after receiving a gift, following a job interview, a client’s purchase, or simply to acknowledge someone’s efforts that have helped you in some way.

Here is a template that can help you out. 

9. Formal customer onboarding email

A formal customer onboarding email helps you welcome new customers after they sign up for your service or product. You get to provide them with relevant information to get started and make them feel valued. This initial interaction is crucial in setting the tone for the customer’s experience with the company, product, or service.

Here is a template you can use:

10. Formal reminder email

This email prompts your recipient to remember an upcoming event, task, deadline, or commitment that’s due. It serves as a courteous and professional way to ensure important dates, actions, or events are not overlooked. 

Writing it, you should provide all the necessary details for your recipient to understand what is being reminded. Here’s a template for a formal reminder email:

Key takeaways

• A formal email is an email you address to a person you don’t know or someone that is in a position of authority.
• You can use formal emails for job applications, first contact, apologies, sales pitches, termination, and other situations in a professional setting. 
• The key elements of a formal email are the subject line, salutation, body, closing, and signature.
• Need help with email marketing and lead generation? We are ready to help. Nerdy Joe can help you get highly-stellar results from our sophisticated email marketing efforts. Give us a response today. 

At some point in your job search process or academic program, you may be asked to provide references. 

Employers and academic administrators often rely on these references to fact-check your credibility. They need to substantiate what you’ve stated in your resume or academic application. 

Or, as seen in most cases, you may set out to get your connections to reference you without the receiving party even asking. 

For example, if you want to apply for a job and have a connection who can quickly get you through the door, you can ask them to reference you. 

But how do you write this email and guarantee a positive outcome? 

In this article, you will learn about how to ask for a good reference via email and find some examples you can learn from. 

What is a reference letter email, and why does it matter? 

A reference letter email is an email message in which a reference letter is either requested or the letter itself is sent. 

Reference letters are typically used in employment, academic, or personal settings where a third party’s opinion about a person’s qualities, characteristics, skills, and qualifications is needed. So the reference email attests to a person’s character, skills, and work experience. 

It’s often given by someone you’ve worked with closely and can vouch for your good qualities. For instance, your work reference is provided by your supervisor, employer, or even a co-worker. 

A reference letter email is an important part of an application process, whether it’s for a job or academic reasons. A written reference letter acts as solid proof of your experience and provides a third party who can attest to your credibility. 

When to ask for a reference? 

Asking for a reference can be key in several different situations. Here are some scenarios when you should consider asking for a reference:

1. When applying for a job

This is perhaps the most common scenario. When applying for a job, especially if you’re moving on from a previous role, a positive reference (from your former boss, for example) can easily help you land a new job or take you to the short list of job search prospects. 

Employers request job references to get a better understanding of your work ethic, skills, and experiences from previous jobs. 

Typically, you’d ask for a potential reference during the application process or after the job interview when it’s clear that the potential employer is interested in your candidacy for the new position.

2. When applying to academic programs

This work in the same way as a job reference. When applying for an academic program (like a graduate, scholarship, doctoral program, etc), you’ll often need to provide good references. These usually come from professors or academic advisors who can speak to your academic abilities and qualifications. 

In general, it’s best to ask for these references a few weeks or even months before your application deadlines.

3. When applying for internships

Internships are opportunities for students or young professionals to gain practical experience in their field of interest. 

And because internships can be highly competitive, a reference letter can give you an edge over other applicants by providing the hiring manager with third-party validation of your skills, abilities, and character.

4. When renting a property

Landlords often require both character references and contact references to confirm that you are a reliable tenant. These can come from previous landlords or, if you’re renting for the first time, from employers, professors, or other non-family individuals who can vouch for your reliability.

5. When applying for some professional certifications or licenses

Many professional certifications and licenses require applicants to submit professional references as part of the application process. These could include certifications for fields like project management, human resources, nursing, and others. 

Licensing bodies for professions such as medicine, law, and education also typically require professional references. These references are intended to verify your professional competency, character, and ethical behavior. 

For example, if you’re applying for a professional engineering license, you might need references from other licensed engineers who can vouch for your engineering experience and skills. 

6. When volunteering for something

Certain volunteer positions, particularly those involving children, the elderly, or other vulnerable populations, may require references. 

The references are used to help confirm your character, reliability, and suitability for the volunteer role. This could be particularly relevant for positions like a volunteer tutor, a mentor for at-risk youth, or a hospice volunteer. 

If you’re volunteering for a position and need references, consider asking people who can attest to the qualities and skills relevant to the position. This could include past teachers, employers, or colleagues, or even someone from a different volunteer position you’ve held. 

Who should you ask for a reference? 

Even though the people you ask for references will always depend on your goals with reference requests, you can’t just choose anyone to give you a reference. You should always choose people with the right profiles, people who can actually get you through the door. 

That’s because if the person referencing you (be it their name or their position) does not inspire any credibility or influence the receiving party in any way, you might as well ask your grandmother to write you a lovely reference. 

So, suppose you are applying for a job and are considering attaching a reference letter; the first box you must check is to choose people you have worked with or worked for. They should be people who know you well or speak highly of you. These people include:

• Previous employer
• Current employer
• Professor or Teacher
• Former clients or customers
• Current colleagues or coworkers

As well, these people also need to come from a managerial or leadership position. Asking your co-worker with whom you have the same position to write you a reference letter can be good. But it won’t hold the same effect as if you had it written by your employer or professor. 

Reference request email format: What to include in a reference request email, and how to structure it? 

Ready to write a reference request but don’t know how? We’ve got you covered. Here, we will show you what you should include in a reference request email. 

Reference request email subject line: How to write a subject line for an email asking for a reference

The goal of your subject line is always to get your recipient’s attention and prompt them to read your email. Chances are, you’ll be reaching out to someone who knows you, so all you have to do is simply state the purpose of your email, which is to request a reference letter from them. 

Here are a couple of examples: 

1. “Request for reference letter for [job title/university name] application”
2. “Reference letter request – [your full name]”
3. “Seeking your support for a reference letter”
4. “[your name] – Reference request for [job/internship]”
5. “Requesting your assistance for a reference letter”
6. “[your name’s] reference letter request for [purpose]”
7. Would you reference me?

Reference request email body: How to write an email asking for a reference

Here is how to write the reference request email body.

Start with a polite greeting 

Start off the email with a polite greeting, as it makes you sound respectful and professional. Some examples include:

“Dear + name,” “Hello + name,” or “Hi + name.”

Typically, this will depend on the relationship between you and the person you are asking to reference you. But as a general rule, avoid using generic terms such as “Dear sir/ma” or casual greeting terms with your recipients, as it may give them a wrong perspective. 

Write a good opening line: State your purpose and remind them of your relationship

Your email opening line should state the reason why you’re emailing your recipient. A good way of doing this is to remind them of your relationship. Build rapport with them, connect the dots between the past and present, and where you currently stand in your career path. 

Here are a few examples of opening lines you can emulate when requesting a reference letter:

• “As you may recall, I had the pleasure of working under your supervision at the African Leadership University (ALU), where I was able to learn and grow in my role as a project assistant.”
• “You probably remember our time together at [company/organization/university]. I learned so much from you then, and I’m hoping to lean on your expertise once more.”
• “Our projects at [company] were always such a success; I’m still grateful for our great teamwork. Now, I’m hoping to ask for your help as I’m exploring new professional opportunities.”

Ask them for the reference letter 

As you’ve established the context and the reason for your email, the next step is to directly ask for the reference letter. You don’t have to be around the bush; simply go for it. Here is how you do it.

Directly ask for the reference, give the potential referee an understanding of what should be in the letter, provide a timeline, and open the door for further communication if they need more information or have questions.

Ensure that you’re coming across as polite, concise, and provide all the necessary details for them to be able to craft a meaningful letter. Also, be respectful and appreciative of the recipient’s time and effort.

Here is an example you can follow to weave this into your reference letter request email. 

Provide necessary details about your background

You should include every necessary detail about your background to help your referee prepare something about you and ease the task. You can provide details such as the name of the position and the company, the skills you have, and your qualifications or accomplishments. 

Or, 

You can add a link to an online page or a document where they can access all the information they need about you to write a compelling reference letter. Here is how you can frame that into your email:

Or,

Reference request email ending: Thank you, recipient, close the email, and sign off. 

By this time, you have your subject line and most of the email body ready; here is how to end your email. 

Thank the individual 

They are doing you a favor by taking the time to write this letter and expressing gratitude not only shows good manners but also makes it more likely they’ll want to help.

Add a closing note

The email closing line is where you reiterate your availability for any further queries they might have. You can also remind them of the timeline to ensure that the reference letter arrives on time.

Sign off

Lastly, finish your email with a professional sign-off, followed by your name. You might also include your contact information, such as your phone number or LinkedIn profile, so they can reach out if needed.

Here is an example of it all together:

“I truly appreciate your time and effort in considering this request. Your support means a lot to me. 

Please feel free to reach out if you need any additional information from me. 

I look forward to keeping you updated on my progress.

Best regards, 

[your name] 

[Your contact details]”

12 sample reference request emails to inspire you 

Need to request a reference? We’ve you covered. In this section, you will learn how to ask for reference emails from your colleagues, employers, professors, supervisor, and others. 

Requesting a reference from a former employer 

Requesting a reference from a former employer involves reaching out to them to ask if they would be comfortable vouching for your skills, experiences, and character, typically in relation to a job application. 

Your email should be professional, clear, and provide the recipient with all the necessary information to write a comprehensive and effective reference letter. 

Here’s an example of how to structure such a request:

Asking for a reference from a colleague 

As we said before, a colleague’s reference won’t carry a lot of weight. But still, they can offer you a personal reference that you will find helpful, and it can help with your situation as well. 

If you’ve known them for a long time and you’re good friends with them, you don’t have to be formal when making your request. Instead, craft the email around your relationship.

Make your email courteous, clear, and respectful. Outline the reason for the request, give a clear deadline, and provide all the necessary information they might need to write the letter.

Seeking a character reference from a personal contact 

A character reference, also known as a personal reference, is a letter that speaks to your personality traits, character, and overall demeanor. It’s often written by someone who knows you personally rather than professionally, such as a friend, neighbor, or family member. 

As such, it can be used for many purposes like job applications, rental applications, court hearings, volunteer positions, or other situations where character is important. Here’s a sample email for requesting a character reference:

Requesting a reference for a scholarship or academic program 

When you seek a scholarship or intend to advance your academic program, you can also need a reference. You can request this from your professor or teacher in some cases. What you need is for them to attest to your academic prowess, dedication, and character. 

Here is a template you can use as a guide.

Asking for a reference from your current supervisor 

Asking your current supervisor for a reference can be a delicate situation, particularly if you’re planning to leave your current job. However, if you have a good relationship with your boss, they can be an excellent reference, as they can speak to your current abilities and work habits.

When asking a current supervisor for a reference, you should be honest about your intentions, show appreciation for the opportunity you currently have, and emphasize that your desire to move on is about personal growth and not dissatisfaction with your current role or company.

Here’s a sample email you can customize:

Requesting a LinkedIn recommendation 

A LinkedIn recommendation helps to improve your public image. It’s a great way to sell yourself to your potential employers. These recommendations can provide a powerful testament to your skills, work ethic, and professional accomplishments, adding credibility and authenticity to your LinkedIn profile.

Here’s a sample message for requesting a LinkedIn recommendation:

Asking a professor for a reference 

A reference from a professor can give a great boost to your academic application to get a scholarship or advance your academic program. Likewise, a reference from a professor can also be a good idea for students new to the workforce and who don’t have work experience yet. 

This template can serve as a guide to use. 

Requesting a reference letter when applying for a professional license or certification

Requesting a reference letter when applying for a professional license or certification is slightly different from job or school applications. It often involves demonstrating that you have met certain professional standards or competencies, which your referee can attest to.

Here’s an example of how you might request such a reference letter:

Seeking a reference from a coach or mentor 

Seeking a reference from a coach or mentor is similar to asking for one from a former employer or professor, but the emphasis might be more on personal development, work ethic, leadership skills, and growth rather than strictly academic or professional achievements. 

Here is a sample email you can customize: 

Asking a business partner for a professional reference

A reference from a business partner, aka testimonial or social proof, can also help you secure more sales and deals as it provides you with a competitive advantage over other competitors. 

The reference can detail your professional interactions, your referee’s relationship, and other accomplishments that can make you eye-worthy to your potential customer. 

Here is an example that can inspire you when crafting yours. 

Requesting a reference letter for renting a property

When renting a property, a reference letter from a previous landlord can provide valuable insight into your reliability as a tenant. 

This letter usually includes information about your behavior as a tenant, whether you paid your rent on time, and if you left the property in good condition.

Here’s an example of an email requesting a reference letter from a previous landlord:

Key takeaways

• A reference letter email attests to a person’s character, skills, and work experience.
• You can send a reference request email to your former or current employer, co-workers, professor or teachers, and former clients or customers. 
• When you’re writing your reference request email, ensure you’re polite, address the individual, go straight to the point, and get the timing right.
• Need help with email marketing and lead generation? We are here to help. Nerdy Joe can help you get highly-stellar results from our sophisticated email marketing efforts. Give us a response today.

So, you’ve just drafted a crisp, professional email and are on the brink of clicking the ‘send’ button. As your cursor hovers, you pause to survey the different fields where you can specify your recipients.

These are labeled, quite cryptically, as ‘To,’ ‘CC,’ and ‘BCC.’ You may find yourself pondering over their purposes and how to use them most effectively.

If you’ve ever found yourself caught in this dilemma, fret not. We’ve got you covered.

In this article, we will shed light on what each of these fields represents and provide you with comprehensive guidance on when and how to use them.

Let’s dive in.

The meanings of the ‘To’, ‘CC’, and ‘BCC’ fields in an email thread

Let’s discuss each of these email-sending fields, what they mean, when to use them, the implications of using each, and, more importantly, how to choose which one you need for your email campaign. 

What is the “To” field, and when should you use it?

The “To” field is the most straightforward recipient field. It addresses the main recipients of your email. 

You can include multiple individuals in the “To” field as long as they’re the direct recipients. For instance, if you are directly addressing a client, you must place the email in the “To” field.

When people see that the email is directly for them, they will be under the impression to give a direct reply or complete an action. 

What does CC mean in email?

“CC” in email means Carbon Copy. It is an email etiquette and works together with the “To” field by allowing the sender of the email to include people who aren’t the primary recipients.

Before the era of the internet and email communication, people wrote letters because there were no copy machines yet. If they wanted to make a copy of the letter, they’d use carbon paper which was placed between two sheets of the letter paper. 

The carbon paper transfers a pigment print from the top sheet onto the bottom sheet to create a copy. This is what’s called carbon copy. 

So, in modern times, the CC allows you to send an exact copy of the email digitally to individuals who aren’t the primary recipients. 

In other words, you can send multiple copies of a particular email to different addresses. These individuals may need the information in the message but don’t need to respond directly to you or follow the conversation.

What does BCC  mean in email?

“BCC” stands for Blind Carbon Copy. It allows you to send copies of the email to multiple individuals without revealing the email addresses of these recipients. It is designed to ensure that you don’t share personal email addresses with the recipients when sending an email to them. 

Unlike CC, which allows the recipients to see the details of everyone in the email, BCC hides these details. Its primary purpose is data protection, as only the sender knows the list of people that received the email.

When to use CC in emails

Although CC technically offers the same function as the “To” field by grouping multiple recipients, there’s a reason it is used.

In this section, we will explore the different scenarios that require the use of CC and what to avoid when using it. 

Different scenarios where CC can be used

Need some email tips on when to use the CC field? Here are different scenarios where CC can be used.

1. When you don’t require any action from the recipients

You use CC to share information without necessarily requiring action from the recipients. For instance, you can email a CEO about a project and copy the stakeholders so they understand the progress. The key to this scenario is that:

• You ensure to address the email to the primary recipient
• You CC the broader audience so they can receive the information.

2. When you want to introduce people

Introductory emails are a common way to use CC. For instance, let’s say you have a new coworker; you can cc the new co-worker and other co-workers by looping him into the email chain.

This enables them to become acquainted with each other and communicate in the future. 

3. When sharing company news internally

CC is a great way to email multiple individuals, teams, and even the entire organization. For instance, if you are sending out email marketing campaigns, you can send the email to yourself and CC the rest of the team. 

4. When you temporarily take on another team member’s project

When you take on a task that’s usually done by someone else, you can keep them updated on the progress by “ccing” them.

This is acceptable when the person can’t perform the task at that moment or is unavailable. 

For instance, if the co-worker is on vacation, you can “cc” them in all relevant communications through an email chain. 

What to avoid when using CC

Even though the CC field is useful, you can’t use it in all situations. Since it is etiquette, you must be thoughtful about the way you add people to the cc field. Here are some scenarios you should avoid when using the CC field.

• When you are expecting a direct response from your recipient

If you are expecting a response from your recipient, avoid using the “CC” field as it can confuse your recipients. You should use the “To” field instead.

• When you haven’t received consent from the primary recipient

If the communication involves multiple parties, you should seek permission before including someone new in the “CC” field. Else, you risk giving someone new access to private or classified information.

• When the email isn’t relevant to the people you are sending it to

If the communication doesn’t concern the people you are sending it to, then you shouldn’t include them through the “CC” field. Statistics revealed that recognizing a sender is the most important factor in deciding to open an email.

If the message isn’t relevant to them, they could find it offensive and may not open the email. Before you use the cc field, be certain that the people in the cc list need to receive the information that you are sharing.

When to use BCC in emails 

Different scenarios where BBC is used

Here are different scenarios that account for the need for the BCC field.

1. When you share mass emails

When you are sending out mass emails, such as marketing campaigns, you can protect the privacy of your recipients by using the BCC field.

This is useful, especially when your recipients are strangers, and you want to share information with them. 

2. When you send impersonal emails that don’t require responses

BCC is suitable if you want to send an impersonal email. For instance, if you want to send an announcement, a web promotion, and news, you can use the BCC.

3. When you want to send external emails to your clients

BCC is useful when you want to send external emails to your clients, colleagues, or other individuals.

For instance, if your manager wants you to send an email to a client, you can send the email while BCC’ing your manager. With this, your manager can see that you have reached out to the client.

Advantages of using BCC

There are different benefits of using the BCC field, and this includes:

1. It ensures anonymity

A significant advantage of using the BCC field is to protect your recipient’s email addresses. You can conceal the email addresses of your recipients while sending out your emails.

2. It reduces the likelihood of landing in the spam folder

If you use the CC field to send emails to numerous people, your email may be flagged as spam, thus preventing your users from receiving the message.

But if you use the BCC field, you can avoid spam filters and have your emails delivered with ease. 

Plus, the privacy that BCC provides inhibits spammers from having access to your recipient’s email addresses.

3. It helps reduce lengthy email threads

If you are sending a mass email and you want to avoid lots of responses, you can segment your audience in the bcc field to avoid replying to them individually. 

What is the difference between CC and BCC?

By now, you should understand the difference between CC and BCC, but here are some key points to differentiate them.

Carbon copy (CC)

• When you CC a recipient, they will receive the email. As well, they’ll have the ability to reply. Any other recipients here can see the email and reply.
• When you add recipients to the CC field, they receive a copy of the email and can see who else the email has been sent to in the CC field.
• There must be a primary recipient that is receiving the email. You can’t send an email through the CC field.
• Everyone can see the details of the people you addressed through the CC field.

So, if you want to send your email to multiple recipients and want them to be able to see it and reply, you should use the CC field. It is commonly used in business communication when you want to keep people in the loop about a conversation, but they’re not the primary recipients of the email.

Blind carbon copy (BCC)

• When you BCC a recipient, they will receive the message; they will only see the email as duplicate documents and can’t reply. More importantly, it hides email addresses from all the other recipients. In other words, if you put someone’s email address in the BCC field, other recipients will not know that the BCC’d individual is also receiving the email.
• Like CC, you must address the email to the primary recipient.
• BCC recipients can’t see other people that were BCC’d.

This is also ideal for adding multiple recipients to your email. Its main use case is that it allows you to send emails to your recipients and only keep them as viewers. This is especially useful for respecting the privacy of recipients by not disclosing their email addresses to others.

Key Takeaways

• The “To” field addresses the main recipients of the email to which they are obligated to reply or perform an action.
• The CC and BCC stand for carbon copy and blind carbon copy, and they allow you to send multiple copies of an email conversation to different email addresses. You don’t need to worry about the CC and BCC fields if you have no more than one recipient in your email.
• The BCC field allows you to send copies of an email to multiple individuals without revealing the email addresses of these recipients and not allowing any of them to reply. CC recipients receive copies, see the email address and can reply.  
• Need help with email marketing and lead generation? Nerdy Joe can help you get highly-stellar results from email marketing. Give us a response today.

Closing an email requires a clear structure and format you must follow. What works for your friends and families won’t work for your professor or someone you’ve not met before. 

In such situations, you may find it a bit difficult to string up the appropriate sentence that fits the body of the email.

If this is you, you are in safe hands. Here, you will learn how to close an email effectively, as well as 50 email closing examples. Let’s dive in!

How to effectively close an email

Whether it is a phone call, a video conferencing meeting, or a face-to-face conversation, you don’t just leave abruptly when you are done. The same is true when you are writing an email. 

You want to leave a good impression on the recipient(s). To do this, here are five elements you must consider to close an email effectively.

• Write an email closing sentence 

An email closing line is the last sentence(s) you type before the sign-off. The purpose of the closing line is to wrap up the email by creating a smooth transition between the main subject and the sign-off. 

The closing line can express your gratitude for the recipient’s time, be a call-to-action, show that you are open to further communication, or be a statement that indicates you anticipate a response from the recipient. 

The email closing remains essential because, without it, your email would appear as if some part of it was cut off. 

For instance, here is an example of an email with no closing line.

“Hi, Taylor,

I have a meeting this weekend, so I’m not sure if we can meet up for a conversation. My team has been extremely busy for some weeks now, that’s why I can’t show up.

Best,

Shaun.”

In the example above, you can see that although Shaun was quite eloquent in his email, the lack of a closing line can be interpreted as a lack of professionalism or even missed opportunity. 

What if Taylor has something else in mind that could work for both of them? Maybe they could meet at the same place and meet briefly.

Shaun’s email sounds unfinished because he didn’t include the closing line. If he were to add a statement like:

“Let me know what works for you.”

Or,

“What about next weekend? Is it okay with you? Please, let me know your availability so we can work something out.”

The email would have sounded better. 

• Write an email sign-off

The next thing you need to include after the email closing line is a sign-off. A sign-off is a word or phrase that shows you’ve ended your email. 

Depending on your relationship with the recipient and the context of the conversation, the sign-off can be formal or informal. 

Also, don’t forget to include a comma after the sign-off. Some common examples of sign-off include:

• Sincerely,
• All the best,
• Regards,
• Best wishes,
• Thanks in advance,
• Kind regards, and
• Take care.
• Insert your name at the bottom

After the sign-off, ensure you include your full name (first and last name), especially if you are writing to the person for the first time.

For conversations with someone you already know or people that you have exchanged multiple emails with, you can include your first name. However, you should understand that you cannot use your nickname unless it is widely known. 

• Create a personalized signature

Once you have included your name, you must identify your job title, company name, and contact information, such as your website, phone number, address, and company logo. 

If you are applying for a job, you are best advised to leave your current workplace’s details out. 

• Contact information

Even though the recipient has your email address, you can still provide some additional contact information to ensure a comprehensive and professional closing. You can include a direct phone number, social media details (link to your LinkedIn profile), your online portfolio, your latest blog post, your online calendar, and more. 

• Optional addition: a postscript (PS)

Although professional emails are expected to be straight to the point, you can still add a summary at the end in the form of a postscript. This enables you to reiterate your point and ensure that your recipient is aware of the message. It could also help to prevent your message from being ignored and get a favorable response. 

Things to avoid in email closings

Now that you have learned the elements of a proper email closing, here are some common mistakes you should avoid. 

• Overused and cliché closing lines 

Your closing lines should be straight to the point. You shouldn’t overuse them or make them sound in a way that doesn’t fit the context of the email. You should also avoid spam-trigger words that could lead to the loss of your email. Use the right words sparingly to get the best result. 

• Generic and impersonal email sign-offs

Depending on the context of the email, avoid using generic sign-offs in your emails. These sign-offs often sound too familiar or unprofessional.  Instead, you should try to personalize the sign-off or use words that relate to the context of the email. A personalized email has a 29% open rate. 

That said, here are some generic and impersonal email sign-offs you should avoid.

• Love,
• Have a blessed day, 
• Yours truly, 
• May the lord bless you ( or any religious-themed statement)
• Hugs and kisses, 
• Peace out! (or other slang).
• Abbreviations

It doesn’t matter whether you are using your mobile phone or keyboard; abbreviating words is unacceptable for email closings. Many professionals deem email correspondence as formal. 

Hence, it is essential to write out the words in full. In some other cases, your recipients may not understand some of these terms unless you spell them out. Some commonly abbreviated words you should avoid include “Rgrds,” “Thx,” and more.

• Use of quotes

If you think ending a message with a quote is an appropriate thing to do, you are wrong. Quotes, whether inspirational or not, only misinterpret your initial intention. 

They can confuse your recipient, which can lead to miscommunication. In worst cases, your recipient can disagree with the used quotes. So, you are best advised to avoid quotes altogether. 

• No closing

It’s also wrong not to include any form of closing in your email. You should at least add a closing phrase and your name. In business emails, you must have a professional signature. It allows your recipient to access your contact or business details with ease.

The only time when you may not use a closing is when there is a conversation chain. You may only use your email signature once. 

• Using an oversized logo

Oversized logos can overpower the entirety of your email. If you must use them, you should keep the logo of your company as small as possible. Oversized company logos, lengthy email disclaimers, and unnecessary information about the company can distract your recipients from the main message. 

50 examples of effective email closing lines

The most effective email closings often depend on the context. That’s why good closing remarks range from formal to informal. So, choosing the most appropriate ending sentence must correlate with the situation and the tone of your message. Here are 100 examples that can help you. 

1. Formal email closings

Formal emails are the emails you send to officials, professors, or representatives of a business. This email adheres to proper email etiquette and is often characterized by correct grammar, spelling, and punctuation. 

Although you don’t have to send emails daily, you must get the formal email closing lines right when you write them. For instance, you may need to use formal closing lines for a job application email or an email to your professor. 

Here is a list of formal email closing examples you can use. 

1. “I look forward to your feedback on the proposal discussed.”
2. “If you have any further questions or require additional information, please do not hesitate to contact me.”
3. “Should you need any further clarification regarding the matter, I am available at your convenience.”
4. “Thank you for considering my application. I am keen to further discuss my suitability for the role.”
5. “I appreciate your time and look forward to the potential opportunity of working with your esteemed organization.”
6. “Your guidance on the matter would be highly appreciated.”
7. “Thank you for your attention to this matter, and I eagerly await your response.”
8. “I am confident that our proposed solution will address the issues outlined in your brief.”
9. “We anticipate your approval to proceed with the project as planned.”
10. “Thank you for your continued support. I am looking forward to our further cooperation.”

In formal or professional communication, it’s important to use sign-offs that reflect a high level of respect and professionalism. Here are some examples:

1. “Sincerely.”
2. “Respectfully.”
3. “Yours faithfully.”
4. “Yours sincerely.”
5. “Yours truly.”
6. “Best regards.”
7. “Kind regards.”
8. “Cordially.”
9. “With appreciation.”
10. “Respectfully yours.”

These formal sign-offs help to establish a professional tone and show the recipient that you respect their time and attention. They are typically used in official communications, job applications, or any kind of formal correspondence.

2. Professional email closing examples

Professional email closings serve as a courteous ending to your correspondence, often indicating a continuation of the discussion, receiving further information, showing gratitude, or expressing enthusiasm for future collaboration.

They exist somewhere in the middle ground between formal and friendly emails. To make things easier for you, here are some examples that can help:

1. “I look forward to our scheduled meeting next week.”
2. “Thank you for your invaluable input; I’ll incorporate your suggestions into the project.”
3. “Please feel free to reach out if you need further assistance on this matter.”
4. “I’m excited about the potential that this opportunity presents for our team.”
5. “I’ll make sure to update you as we make progress on the project.”
6. “Your prompt attention to this matter would be greatly appreciated.”
7. “Thank you for your time. I’m eager to hear your thoughts on my proposal.”
8. “I’m looking forward to further discussing this during our call.”
9. “I’m confident that our team can deliver the results as per the agreed timelines.”
10. “I appreciate your continued support as we navigate these changes together.”

Your professional email closings and sign-offs will also fit perfectly here as well.

3. Business email endings

Writing a closing line for a business email may be a bit difficult. Unlike other types, these email closing lines are a bit unique as they depend on the relationship you have with the recipient. More importantly, it requires a careful balance of professionalism and cordiality. 

Here are some examples you can consider:

1. “I look forward to the possibility of working together.”
2. “Let’s touch base next week to discuss the proposal.”
3. “We appreciate your business and are ready to assist with any further needs.”
4. “Thank you for your interest in our services. I’ll be in touch with more details soon.”
5. “We’re excited about the potential partnership between our companies.”
6. “I trust the enclosed proposal meets your business needs.”
7. “Please find attached the contract for your review. I look forward to your feedback.”
8. “Thank you for your continued trust in our services. We value your partnership.”
9. “Looking forward to discussing this further at our scheduled meeting.”
10. Looking forward to hearing from you soon.
11. “Your satisfaction is our priority. Please don’t hesitate to reach out if you have any queries.”

Here are some examples of email sign-offs you can use in combination for your business communication. Keep in mind that it should maintain a professional tone. Here are some examples:

1. “Best regards.”
2. “Sincerely.”
3. “Yours faithfully.”
4. “Kind regards.”
5. “Yours sincerely.”
6. “Respectfully.”
7. “Thank you in advance”
8. “Best wishes.”
9. “Cordially.”
10. “With appreciation.”
11. “Yours truly.”
12. “Warm regards.”
13. “Looking forward to your reply.”
14. “Regards.”
15. “Warmest regards.”

4. Polite email closing lines

Polite email closing lines showcase respect and consideration in the email message without necessarily being overly formal or stiff. They often express gratitude, show understanding, or offer assistance. Here are ten examples of polite email closing lines:

1. “Thank you for your time and attention.”
2. “I appreciate your understanding and patience regarding this matter.”
3. “Looking for your prompt response.”
4. “Please don’t hesitate to reach out if you need any further assistance.”
5. “Your insights and feedback would be greatly appreciated.”
6. “I apologize for the inconvenience and am working on resolving the issue promptly.”
7. “I hope this explanation clarifies the situation, and I’m open to further discussion.”
8. “Thank you for your guidance and support.”
9. “I look forward to the meeting.”
10. “Your trust and satisfaction are our highest priority.”

Here are some examples of polite, professional email sign-offs you can use here:

1. “Best regards.”
2. “Sincerely.”
3. “Have a wonderful day.”
4. “Wishing you all the best.”
5. “With appreciation.”
6. “Respectfully yours.”
7. “Yours faithfully.”

5. Informal email endings

Informal email closing remarks greatly differ from others. Informal email closing lines are more relaxed and personalized, reflecting a close or casual relationship with the recipient. They are casual email closing phrases that are written to be friendly, enthusiastic, or affectionate. 

Here are some examples you can consider:

1. “Catch up soon!”
2. “I look forward to hearing from you soon”
3. “Looking forward to our lunch.”
4. “Hope you’re enjoying the sunshine.”
5. “Can’t wait to hear all about your trip.”
6. “Good luck with the big move!”
7. “Take care, and say hi to everyone for me.”
8. “Enjoy your weekend, and see you at the game!”
9. “Keep me posted on how things are going.”
10. “Missing our coffee chats. Let’s plan one soon.”
11. “Feel free to contact me if you need any more information.
12. “Stay safe and talk soon.”
13. “Drop me a line when you’re ready, and I’ll give it my immediate attention”

Here are some examples of email sign-off you can use here to ensure a successful working relationship between you and your recipients:

1. “Cheers.”
2. “Best.”
3. “Thanks.”
4. “Catch you later.”
5. “Stay safe.”
6. “Talk soon.”
7. “Take care.”
8. “Keep in touch.”
9. “Enjoy your day.”
10. “Have a great day/weekend.”
11. “Later.”
12. “See you soon.”
13. “Yours.”
14. “Ciao.”

Remember, it’s always important to gauge the relationship you have with the person you’re emailing. These sign-offs can work well when corresponding with friends, peers, or colleagues with whom you have an established, informal relationship. You shouldn’t use these for formal or business emails.

Key takeaways

• Irrespective of who you are emailing, it is essential that you close your email in a clear, strong, and concise way.
• A great email ending must always include a strong closing line, an appropriate sign-off, and an email signature.
• Your relationship with your recipient often determines how formal the closing and sign-off will be. 
• Need help with closing your email effectively and lead generation? We are email marketers that can help you get highly-stellar results from email marketing and cold emails. Give us a response today. 

There are times you find it difficult to start an email. You’d think it’s writer’s block, but no. You’re just struggling to find the right way to START THE EMAIL. 

The opening sentence is the first sentence of your email. It sets up the mood of the email, and its effectiveness is decisive as to whether the recipient reads or leaves the email.  

In this article, we have compiled a list of 100 email opening lines that fit different kinds of email – formal, informal, cold, sales, follow-up, networking, and customer service. Let’s dive in!

What is an email opening sentence?

An email opening sentence is the first line or sentence of an email, which typically serves to introduce the topic, purpose, or context of the message. It sets the tone for the rest of the message, and its goal is to capture the reader’s attention, convey politeness and professionalism, and encourage further reading.

It’s the second sentence your recipient typically reads after the subject line, and a good opening line gets them interested in what you have to say. It either makes them curious to know more or simply compells them to read the email.

Why do email opening sentences matter?

The email opening sentence gives the first impression of your email to your recipient. It introduces the main message and sets the tone of your email. 

Whether you’re emailing a client, colleague, or employee, the right email opening line can establish a positive impression and engage your reader to read through.  

On the other hand, a poorly-worded email opening sentence can turn off your reader. As long as you get your opening line right, the rest of your email will benefit from it. 

What makes an effective email opening sentence

Here are some key elements of an effective email opening sentence.

• It’s clear and concise

An effective email opening sentence is characterized by its brevity and clarity. It avoids unnecessary verbosity or complex jargon. It simply focuses on starting the email in a smooth, straightforward, and easily understandable manner.

• It’s personalized

​​Effective opening sentences are also personalized to their recipients. This can take the form of referring to a previous interaction, shared experience, common interest, or tracking their socials to collect data and weave unique personalization into the email. 

Personalizing your email opening sentences helps to establish a connection between sender and recipient. As a result, it gets them interested, and they want to know more about what you have to say or offer them. 

• It’s relevant and timely

The best email opening sentences communicate your message using a brief sentence that clearly states the purpose of the email. They are linked to the context of the email, making it necessary and timely.

• It has a respectful and professional tone.

In most cases, the tone of the email opening sentence determines the tone of the rest of the message. It also influences how your reader perceives the message. So, you have to maintain a respectful and professional tone. 

This is less about strict formality and more about demonstrating consideration and respect for the recipient. The tone sets the stage for the rest of the email, making the recipient feel valued and respected.

100+ email opening sentence examples

In this section, you will learn about different email opening sentences that not only attract your recipient but also apply to the right context. 

15 customer service email opening sentences.

The starting words of a customer service email opening sentence must give a good impression. Your approach must also follow the same rules and conventions as other professional emails. 

Here are some examples that can help you. 

• “Thank you for reaching out to us regarding your issue with…”
• “I appreciate your patience while we have been working on resolving your problem with…”
• “I understand that you’ve been experiencing some difficulties with our service/product…”
• “I’m writing to you in response to your recent inquiry about…”
• “We’ve received your request and I’m here to assist you with…”
• “I’m sorry to hear about the trouble you’re having with…”
• “Thank you for bringing the issue of… to our attention.”
• “I’m reaching out to provide an update on the situation regarding…”
• “In response to your recent issue, we have been actively looking into a resolution…”
• “Following your feedback, we’ve been making some improvements and I’d like to discuss…”
• “In light of your recent inquiry, we’ve made some changes that I think you’ll appreciate…”
• “It has come to our attention that you had a less-than-satisfactory experience with…”
• “I hope this message finds you well. I am writing in regards to the recent issue you reported…”
• “Firstly, let me apologize for the inconvenience you’ve faced. I want to assure you that we’re addressing your concern about…”
• “We value your feedback and are committed to providing you with the best service. In relation to your recent complaint…”

15 formal email opening lines and sentences.

Formal emails are the official correspondence you send to someone that occupies an official position (e.g. government officials) or someone with whom you have to maintain a formal relationship like professors, business partners, and more). 

They are characterized by accurate grammar, spelling, punctuation, and technical vocabulary. Formal emails are useful in situations such as when you are applying for a job, making a complaint, when you are establishing a connection with a business, and more. 

When you find yourself in these situations, you must use the appropriate tone that will engage your recipients. Below are some examples of a formal email opening sentence you can use.

• “As we discussed at last week’s job fair, I am reaching out to express my interest in the open position of [job title] at [company name] that we discussed.”
• “It was a pleasure speaking with you at the recent conference. I wanted to follow up on…”
• “I’ve been monitoring our joint project over the past weeks and I thought it necessary to touch base with you and discuss the current progress and any challenges we might be facing.”
• “We have been making significant progress on the [project name], so I thought it would be an opportune time to provide you with an update and discuss the next steps.”
• “In response to your recent request, I would like to inform you…”
• “In anticipation of our appointment scheduled for [date and time], I thought we could outline some key points for discussion.”
• “After careful consideration, I have some thoughts on the project…”
• “Following our previous conversation, it seemed fitting to provide more detailed information regarding our project timeline and the milestones we aim to achieve.”
• “In light of our previous conversation, I would like to share…”
• “In response to your recent inquiry, I am putting together more comprehensive information to address your questions and hope this will help clarify any ambiguities.”
• “With the recent changes in our company policies, I felt it necessary to explain the reasons behind these changes and how they might impact our working relationship.”
• “I am writing to discuss the new proposal outlined in our recent meeting.”
• “As discussed in our conversation yesterday, I would like to…”
• “I am writing to follow up on our earlier discussion about…”
• “After reviewing your request, I would like to propose…”

These opening lines also fit perfectly for business email opening lines.

15 informal email opening sentences.

Informal emails allow you to express yourself more freely than any other type. This implies that your opening sentence here can be more casual and friendly. You don’t have to overthink what you should say to your friends or family. 

You can begin with a warm welcome, a joke, or mention a  common interest. Even though the tone is casual, you should still be courteous and avoid slang. Here are some examples of friendly email opening lines that can serve as inspiration for you. 

• “Just thought I’d drop you a line to see how things are going.”
• “It’s been a while since we last caught up, hasn’t it?”
• “I was just thinking about our conversation the other day and…”
• “I just stumbled upon something funny and it reminded me of you.”
• “Remember when we were talking about…? I found some more information on it.”
• “I hope this message finds you in good spirits. I just wanted to share…”
• “I couldn’t help but think of you when I saw this news item…”
• “So, I just came across something that I think you might find interesting…”
• “Did you hear about the latest…? I thought you might find it intriguing.”
• “Guess what? I just found out about something you might be interested in.”
• “You won’t believe what I just read/heard/saw…”
• “Just ran into a bit of news that might excite you…”
• “I was just reminiscing about the time we spent at…”
• “So, I have some exciting news to share…”
• “I came across this great idea and thought I should share it with you.”

15 follow-up email opening sentences

A good follow-up email opening sentence should remind the recipient about the content of the previous conversation. It focuses on giving the person a friendly reminder in a warm tone. Here are some of the best opening lines you can use in different situations:

• “I wanted to follow up on our conversation from last week regarding…”
• “Just circling back on the proposal I sent you, I’d love to hear your thoughts…”
• “I hope you had a chance to review the materials I sent over…”
• “Just checking in to see if you’ve had an opportunity to consider the options we discussed…”
• “I wanted to touch base regarding the meeting we had last week…”
• “I’m following up on our previous discussion about…”
• “Just reaching out to see if there’s anything else you need from me regarding…”
• “I wanted to follow up on the email I sent last week to see if you had any further questions…”
• “I thought I’d circle back on the points we discussed in our last meeting and see if you’ve given any further thought to…”
• “I wanted to make sure you received my last email regarding…”
• “Following our previous conversation, I’m eager to hear any updates you might have…”
• “I hope this message finds you well. I’m writing to follow up on our discussion about…”
• “Just a quick follow-up to see if you’ve had a chance to review the information I sent on…”
• “It’s been a while since our last conversation and I wanted to revisit our discussion about…”
• “Just checking in to see if there were any updates on our last discussion regarding…”

15 networking email opening sentences

A networking email helps to create a new connection or maintain an old one. Just like a formal email, you need to stay professional and keep it respectful. Here are some examples that you can use. 

• “I recently came across your profile, and I’m impressed by your work in…”
• “We met at [event/place], and I was really intrigued by our conversation about…”
• “I am writing to you in connection with your recent work in [field/industry]. It’s truly inspiring and…”
• “I am writing to express my admiration for your work on [project/research/article]. I am working in a similar area and…”
• “Your recent contribution to [topic/field] caught my attention, and I would love to hear more about your perspective on…”
• “I am reaching out because I have been following your work in [field/industry] and believe we share similar interests in…”
• “I saw your recent post on [platform] about [topic], I felt compelled to reach out…”
• “I read your recent [book/article/blog post] on [topic] with great interest and wanted to discuss some of its points…”
• “I am contacting you as I have recently embarked on a project similar to your work in [field/industry] and would appreciate your insights on…”
• “I recently came across your profile on [platform], and your expertise in [field/industry] stood out to me because…”
• “I have been following your work in [field/industry], and it seems we share similar interests…”
• “Our mutual acquaintance, [person’s name], recommended that I reach out to you for your insight on…”
• “As a fellow professional in [field], I’ve found your recent work on [topic] to be very inspiring and would appreciate your thoughts on…”
• “Your recent article on [topic] offered a unique perspective that I found inspiring and would love to discuss further.”
• “After seeing your interview on [platform/media], I am eager to discuss your comments on…”

15 sales email opening sentences.

There is no one-size-fits-all approach when it comes to sales email opening sentences. Each prospect requires a unique approach when interacting with them. The best email opening lines for sales offer value and piques interest to create a good impression. 

Since most professionals in the decision-making process receive tons of sales emails daily, you should craft a compelling email opening sentence that will prompt them to read what you have for them — and that’s on top of writing an excellent subject line.

If you are looking for inspiration, here are some sales opening sentences you can use for your email marketing campaign:

• “I noticed that your company has recently [recent company news]. Our product can help enhance that by…”
• “Given your role in [industry], I thought you might be interested in hearing about a solution that has helped companies like yours to…”
• “After seeing the incredible work you’ve done at [company], I believe our [product/service] could add significant value…”
• “I recently came across your profile and saw that we share a common interest in [shared interest]. This made me think you might be interested in…”
• “I am reaching out because our [product/service] has shown substantial results in [specific area] for businesses in your industry…”
• “Having followed [company’s] growth, I am reaching out to share how we have helped similar organizations to scale even further…”
• “In the rapidly changing [industry], our solution has helped several businesses like yours to stay ahead of the curve…”
• “We specialize in [product/service] and have been successful in assisting businesses in [recipient’s industry] overcome challenges related to…”
• “I’ve noticed that [recipient’s company] has been making impressive strides in [area]. Our team at [sender’s company] has a proven track record of enhancing that progress through…”
• “Your recent initiative on [topic/initiative] caught my attention, and I believe our [product/service] could help accelerate your efforts in this area…”
• “Seeing [company’s] work in [area], I thought it would be valuable to share how we’ve been able to support similar projects using our…”
• “Having worked extensively with organizations in your field, I have noticed a common issue that our [product/service] could address for you…”
• “I thought you might be interested in a case study of how we helped a company in your industry achieve…”
• “Your recent post on [platform] about [topic] resonated with our team’s mission. Our [product/service] is designed to solve this exact problem by…”
• “I am reaching out to share how we have enabled businesses like [recipient’s company] to drive growth in [specific areas] through our unique…”

15 cold email opening sentences.

The opening sentence for a cold email has one goal — make the email feel less cold so that recipients quickly engage with it. This means you want your email opening sentence to appeal to your recipient. There are many ways you can do this. 

That includes finding the commonality between you and the recipient, offering value for their pain points, leading with a compliment, or referring to a recent event you attended with the recipient. Here are some examples of cold email opening lines that can help you out:

• “I noticed your recent article on [topic] and I really appreciated your insights on…”
• “As someone who shares a passion for [common interest], I thought it would be appropriate to reach out and introduce…”
• “Our mutual connection, [name], suggested that you might be interested in hearing about…”
• “I was incredibly inspired by your recent talk at [event] and wanted to touch base on…”
• “Having followed your work in [industry], I’m reaching out to discuss a potential opportunity for…”
• “Your recent post about [topic] on [platform] resonated with me, prompting me to share an idea that could complement your thoughts on…”
• “In light of [company’s recent news/accomplishment], I thought it might be the perfect time to introduce a potential solution that could enhance…”
• “Seeing your company’s impressive growth in [area], I felt compelled to reach out and discuss how we could potentially contribute to this trajectory by…”
• “As a long-time follower of your work, I’ve noticed a potential area where our services could provide significant value…”
• “Your innovative approach to [topic] caught my attention, and I believe there’s an opportunity for us to collaborate on…”
• “As a fellow enthusiast of [topic/industry], I wanted to share an idea that could bring a fresh perspective to…”
• “Your recent contribution to [topic/field] sparked my interest, and I believe we have a common goal in…”
• “Having admired your company’s work in [industry], I wanted to reach out with a unique proposition that could further strengthen your position in…”
• “I recently came across your profile on [platform], and your expertise in [field/industry] stood out to me because…”
• “With your recent expansion into [new market/industry], I thought our [product/service] could be a valuable asset in…”

Common mistakes to avoid

Now that we’ve covered the tips to write an effective email opening sentence, what about what to write? Here are some common mistakes you should avoid. 

• Being too vague

If your opening sentence isn’t relevant or uses vague jargon, you could make your recipient uninterested in your message. Nobody wants to read a statement that’s difficult to interpret. So, be sure to make the email, especially the opening sentence, clear, concise, and readable to the recipient. 

• Starting with an apology.

Some of us feel obliged to apologize for everything, even in official correspondence. But when you begin your email opening sentence with some apology, it can backfire and undermine your credibility. 

Making your recipient scroll through apologies, and some over-explained context can bring the idea that you’ve done something wrong when you haven’t. So, avoid starting the opening sentence with an apology.

• Being overly formal or informal.

Sounding too formal in your email can make you come across as unfriendly. Instead, try to find the right tone and style when writing your email. 

On the other hand, becoming too informal can make your recipient uncomfortable, especially when you haven’t established a relationship with them.

• Overusing certain phrases.

Overusing certain phrases can make your email seem impersonal. In addition, it could bore your readers and discourage them from reading your message. According to PartnerStack, some common phrases you should avoid overusing include:

• Hope this email finds you well
• Just checking in
• I need a quick request
• Per my last message
• Thanks in advance
• Please advise
• As a quick response
• and more. 

Key takeaways

• Catchy email opening lines are important because they help you hook your recipient from the beginning of the email and reel them in so that they read your email through.
• The email opening line is different from the email greeting in that greeting is simply a salutary note, while the opening line is the first sentence of the start to discuss the content of the email.
• You should avoid funny email opening lines in professional emails. Good opening lines are short and relevant and compel your reader to read through.
• You must personalize your email opening sentence to establish a connection with your recipient. It’s the quickest way to get a response.
• Need help with email marketing and lead generation? Nerdy Joe can help you get highly-stellar results from email marketing. Give us a response today. 

Sales consultant firms can help your business in many ways. They can help you with sales outsourcing, lead generation, sales coaching and training, and much more. 

In this article, you will discover 8 unique sales constant firms, each with a unique service and value position to elevate your business. 

The 4 types of sales consultant firms

Here are different types of sales consultant firms to consider for your business.

1. Sales outsourcing firms

A sales outsourcing firm is a company you hire to support your sales activities. These sales activities include prospecting for new clients, moving them through the sales pipeline (making sales calls, negotiating and closing deals), and managing customer relationships.  

They also have the expertise and the knowledge which may not be available within your company. In other situations, they recruit, train, and manage your sales to help the company to improve its sales performance. 

2. Sales lead generation firms

A sales lead generation firm helps businesses to generate leads and build relationships with them to increase future sales. They attract, nurture, and convert leads into paying customers. 

Depending on your business’s model, the leads can be generated through the inbound or outbound approach.

For instance, you can send cold email sequences out to a prospect and have them gain interest in your services. 

3. Sales coaching and sales training firms

A sales coaching and training firm organizes formal sessions for sales reps to help them improve their performance and achieve the company’s sales goals.

These sales consulting services can help your representatives to tackle common sales challenges and even secure bigger deals which can ultimately increase your company’s revenue. 

They focus on the individual representative performance and identify areas where they can improve. This equips them with the confidence needed to solve any sales challenges and positively impact the sales organization. 

4. Sales technology firms

A sales technology firm offers software as a service (SaaS) tools to assist sales reps with sales activities and enhance productivity.

These tools enable your sales rep to automate tasks such as data entry, emailing prospects and customers, scheduling calls, task collaboration, lead enrichment, prospecting, and reporting. 

Depending on the specific SaaS service you choose, these tasks can be supported with AI technology and automation. These two technologies can revolutionize some specific sales tasks, such as chatting with prospects via a chatbot to qualify them. 

Benefits of hiring a sales consultant firm

Not sure whether to hire a sales consultant firm? Here are three reasons you should consider. 

Access to expertise

Consultants are experts. They possess an in-depth knowledge of your business, including industry challenges, innovative processes, current trends, or new technologies which may not be available in your company. They do not apply a one-size-fits-all approach to your business. Instead, they understand your business needs and craft a customized plan that can achieve your goals. 

Increased sales productivity

Companies with matured lead generation processes experience a 133% revenue increase than companies with average approaches. When you hire sales consultants, they can identify areas where your sales and marketing aren’t working.

This enables you to make improvements and generate more qualified leads. More qualified leads mean a higher conversion rate, thereby increasing sales productivity.

Improved sales strategies

Many sales consultants are experts at what they do. They know the right course of action to take when a situation arises. This can make a huge difference, especially when you are finding it a bit difficult to identify the problems.

Aside from that, they can create and implement customized strategies to help you tackle your sales challenges and improve performance.

Top 8 sales consultant firms you need to consider

Need a sales consultant firm to help you grow revenue? Here are the top sales consulting firms to consider.

1 – Nerdy Joe

Our agency, Nerdy Joe, primarily registers as a lead generation service agency. So, you might wonder how we come about when it comes to sales consultant activities. 

Well, we work with businesses and sales teams for sales strategy development and establishing the go-to-market strategy. Ideally, we help develop a comprehensive sales process and strategy that includes lead generation tactics, identifying opportunities and long-term success. 

This generally involves identifying target customer segments, understanding their needs and preferences, and developing strategies to attract and convert leads into customers.

Our experts also help analyze businesses’ or sales teams’ sales processes to identify areas that need improvement, especially their lead generation efforts. 

For this, we focus on the effectiveness of the different lead generation techniques you use and optimize them to generate higher-quality leads that are more likely to convert into paying customers.

What sets us apart from other lead generation agencies is our unwavering commitment to quality. We believe that generating leads is only half the battle — the real challenge lies in converting those leads into loyal customers for you. 

That’s why we focus on generating leads that are not only interested in your product or service but are also more likely to make a purchase. 

We understand your business is different and unique, which is why we always offer customized lead generation solutions that are tailored to your specific needs. 

We work closely with our clients to understand their unique needs and tailor our services to deliver the results they’re looking for.

Why you need to hire Nerdy Joe as a sales consultant firm

As we explained earlier, our services mainly intersect with sales consultancy when it comes to generating leads and ensuring that those leads convert into customers. Here are some perks that’ll make you want to hire us as your sales consultant firm. 

A guaranteed number and a steady stream of leads per month

In most cases, when sales teams work with lead generation companies, they get charged for the wrong services, and it does not guarantee any results for them. In fact, most lead generation companies that work as sales consultant firms fall anywhere between the following categories:

• Those who’ll charge you based on the number of emails they send or the number of contacts they put in your list.
• Those charge you a monthly fee and promise you’ll get the best leads ever but never deliver on their promise.
• Those that call everyone who’s downloaded an ebook or PDF  a LEAD and charge you for that.
• Those who bring you leads that never convert into actual customers. 
• Those that charge based on the number of QUALIFIED leads they generate for your sales team.

To be fair, it’s only the last type of company that truly cares about your ROI and brings you great results. 

We believe if you are looking for a sales consulting firm, your main point is that you need more leads to sell to. 

So, given this, our value does not revolve around the number of emails we send or the work we do, but rather the results we deliver — (i.e. the number of hot leads we put on your sales pipeline).

Because of this, our experts eliminate all vanity metrics like open rate, bounce rate, click-through rate, etc, and only focus on metrics that matter to your goals of increasing leads and getting more sales.

For instance, if you want to work with us to increase the customer base for your SaaS product, we’ll report the following:

• The number of new sign-ups you get. 
• The number of positive replies we get.
• The number of demo calls we book for you.
• And the number of new clients we get for you.

From the beginning, we will work together on a sales development or optimization strategy that guarantees that you get the results you desire. We will set KPIs and OKRs accordingly and lay out strategies to ensure we hit them. 

Top-rated outreach strategy with strong personalization

If you’re familiar with lead generation companies and how they mainly approach lead generation, you know that most companies in the industry use shortcuts like using data intelligence tools to quickly build lists of thousands of prospects and rapidly hand-curate them.

The next step is to create a single-persona-based cold email or message template that’s supposed to be aligned with every prospect they reach out to for your business, which could work for them.

In fact, we are not claiming that it won’t. But here is a quick question for you. How would you like your brand or company to be represented? 

Or, which of the following agencies would you like to work with?  

• A: One that builds huge lists of thousands of people and blasts them with generic emails and hopes to convert a reasonable percentage of them. 
• B: On that builds a well-researched list of 30 prospects and crafts personalized, relevant, and compelling emails to reach out to them and close a good deal of them.

B, yeah? That’s what we figured. 

The thing is, the A agency could get you results too. Because it’s easy to believe that cold outreach or lead generation success is a matter of volume. The more cold emails you send, the more likely you are to close clients. 

But that’s the best way to damage your brand and your relationship with prospective clients. Here are some well-known issues attached with targeting huge prospects lists. 

• ESPs and ISPs will flag your email and IP addresses as spammers.  
• They’ll kill your company’s reputation, and you’ll get a bad rap on social media. 
• The quality of the leads you get will be subpar. 
• Your domain will face severe deliverability issues.

We avoid this by being super-specific in who we target and creating personalized messages, to very short prospect lists, and guess what? It works. 

The most significant part of our work is to spend time learning about your ideal customer profile (ICP) in and out before sending any email. We want each recipient to take you seriously, to feel like you know them, and wonder why you didn’t cross their paths months ago.

Honestly, we don’t want to send 1000 emails per day for a week to get you 4 sign-ups or meetings booked at the end of the week. Our ideal scenario is that we send 20 emails, get 15 replies, 10 positives, and get you 4 sales-qualified leads or sign-ups.

Just for some context on how this works for us, here’s an example of a reply we received as we reached out to a VP of Marketing who has historically blocked or reported SPAM to anyone who’s sent him a cold email.

Here’s another example where we pitched a Head of Marketing, and here’s the response. 

Contrary to most lead generation agencies, most of our cold email marketing campaigns are run towards 10 or 15 people, not 1000. 

We believe the best marketing approach is the one that promotes trust and relationships. That’s why we always put in the extra work and patience it requires. 

You might wonder where we get information about each prospect or member of your target audience we use for personalization.

• We listen to podcasts your potential customers have been on.
• We read blog posts they wrote. 
• We read their LinkedIn, Twitter, and Mastodon posts.
• We read discussions on forums they’re in.

Using the data we collect, we craft first lines and icebreakers customized to each individual.

Here’s what it looks like in real life. We pitched CoSchedule’s Head of Content, Ben Sailer, and asked him if we could write for them.

Here’s what he replied 1 hour later.

As you can see, the cold emails were so compelling that they couldn’t help but acknowledge it before offering to hire us. 

Unwavering commitment to quality with manual prospecting and list building

We already told you how we don’t do any shortcuts when it comes to building lists and searching prospects to target for the campaigns we run for you. 

We don’t purchase any lead lists, and we don’t scrape them from sales intelligence tools like Apollo, Lusha, or ZoomInfo. Here is what we do, actually. 

First, we know the level of data accuracy and customization it takes to cut it into someone’s inbox with an unsolicited cold email and get their attention. 

So, we take pride in our meticulous approach to crafting targeted prospect lists for your campaigns. 

We don’t resort to shortcuts like purchasing lead lists or scraping data from sales intelligence tools. 

Instead, we go the extra mile to ensure data accuracy and customization, knowing that personalization is key to capturing the attention of potential prospects with unsolicited cold emails.

Unlike relying solely on data intelligence tools, which provide generic technographic and demographic data about companies, such as industry, employee count, funding status, location, and tech stack, we aim for much deeper personalization. 

We seek out psychographic data and other relevant information to create emails that make prospects feel like we truly understand them and their day-to-day challenges.

When we onboard a new client, our first step is to inquire about their Ideal Customer Profile (ICP). We ask probing questions to uncover insights such as:

• which type of clients have the highest lifetime value, 
• which ones are easiest to close, 
• which ones churn the fastest, 
• common objections heard during sales calls, 
• the motivation behind starting their company,
• the pain points they were trying to address,
• and more,

Armed with this invaluable information, we can precisely pinpoint who to target and why, and we manually curate our prospect lists accordingly. 

This approach goes beyond generic targeting like “series A tech companies” and delves into a level of specificity that resonates with prospects on a personal level. 

For example, here is how specific we can get:

“Our ICP is a CTO at a software company selling to DevOps, with identified pain points of lack of organization, time management, and team collaboration, and a preference for XYZ podcasts for team management insights”

With this comprehensive understanding of your ICP, we meticulously handpick prospects for your lead generation campaigns, ensuring the highest quality data for personalized outreach that captures attention and drives results. 

No binding contracts needed

 It’s common practice for sales consultancy services to require a 3 to 6-month contract before commencing work. This is often justified by the need for testing and the notion that the purchase journey can be lengthy. 

However, this means that you, as the client, end up paying every month regardless of the results you receive, which can be disheartening as you may not see tangible outcomes. That’s why our services operate on a subscription-based model.

With us, you can expect results right from the first month, and you have the autonomy to decide whether to continue or discontinue based on your satisfaction and budget. This means you know exactly what you’re paying for upfront, eliminating the stress of long-term and binding contracts. 

Pricing

Our marketing service’s pricing is crystal clear. We have three plans:

• Silver: It costs $499/month and only gives you one warm LEAD.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.
• A complete list of prospects that fit your buyer persona and ICP.
• The campaign setup fees.

2 – Rose Garden Consulting

Rose Garden is a sales consulting firm that specializes in scaling the sales processes of B2B organizations to accelerate their pipeline, generate more revenue, and improve their sales performance. They have helped transform the sales experiences of different companies, including Apollo, Newchip, Viddyoze, HiveMQ, Creative Science, Instapage, and American Income. 

They focus on working with business leaders to redefine their sales processes and implement new strategies that solve sales challenges, generate, and maintain scalable growth. With their sales expertise, they execute their “behavioral economics” to understand your team, identify the problems, and recommend solutions to drive revenue growth and improve sales performance. 

In addition, they provide a team assessment workshop to diagnose the factors affecting your sales performance and organize training plans to identify the strength of your team members. They also offer a sales accelerator program to execute solutions that ignite growth. Unlike Nerdy Joe, there is no pricing information on their website, but you can contact them to request a quote. 

3 – Skaled

Skaled is a sales consulting company that accelerates the revenue growth of emerging and enterprise companies. According to their website, they have partnered with and helped transform over 1,000 companies, including top global brands such as Microsoft, LinkedIn, Grammarly, Hootsuite, Duetto, Outreach, and more. 

Their primary focus is to help businesses achieve revenue growth by streamlining the processes and bringing in sales leadership, operations, and enablement experts to deliver positive business outcomes. They employ strategic and tactical talent to help organizations identify the challenges surrounding how they sell and partner with their customers and also, achieve their revenue growth. 

They also provide their clients with valuable resources and content which they can use to close more deals. Whether it is an outbound message or a comprehensive sales playbook, they can manage and optimize their client’s resources efficiently.

Contrary to Nerdy Joe, they don’t reveal their pricing details on their website. Instead, you must book a meeting or fill out a form to request a quote. 

4 – Amplify Group

Amplify Group is a go-to sales consulting firm that provides consulting and tactical support to B2B startups and SMEs. They have worked with various companies such as Vault, Tax Taker, Bison, Abett, Talkatoo, and more. 

They primarily focus on providing an end-to-end tactical and consulting service to accelerate sales growth through sales leadership, enhanced technology, and integrated partnership. To achieve this, they undergo the following processes:

• They craft strategies that cater to your immediate needs and promote long-term growth
• They refine your go-to-market (GTM) strategy based on your customer profile, value proposition, industry, and competitive position. 
• They  build brand awareness to generate high-quality leads
• They measure the results. 

Unlike Nerdy Joe, their pricing package isn’t revealed on their website, but you can contact them to get a quote. 

5 – McKinsey & Company

Mckinsey & Company is a global management consulting firm that helps to promote meaningful growth for businesses, governments, and institutions. They offer varieties of services that focus on giving their customers competitive advantages, solving challenges, and giving practical recommendations. 

One of the services they offer is sales and channel management services, where they help their clients with their sales investments and implement strategies that drive sales growth. They also help their clients focus on the challenges they encounter in specific areas and ensure they achieve these results.

• They optimize the return on sales investment by identifying potential improvement areas and devising ways to achieve them
•  They help their clients to discover “hidden pockets of granular growth” and craft the needed strategies that can capture them
• They help their clients to develop effective selling strategies in different channels
• They help to build the necessary skills in an organization by providing innovative programs for sales managers. 

In addition, the sales consulting firm focuses on how and to whom companies sell their products or services, the channels they use, and the operations that support these efforts. Their pricing details aren’t available on their website, but you can email them to get their pricing information. 

6 – BearingPoint 

BearingPoint is a multinational management and technology consulting firm that offers innovative solutions to drive growth for its clients.

They specialize in 14 industries such as automotive, chemicals, consumer goods and retail, banking and capital markets, industrial manufacturing, public sector, telecommunications, utilities, and more. 

They primarily focus on helping their clients to achieve their goals by applying deep industry expertise to address their specific needs.

Thanks to their consulting expertise and technology, they can collaborate with you to deliver game-changing solutions, uncover opportunities, and drive growth. 

Contrary to Nerdy Joe, their pricing information isn’t available on their website. But, you can contact them to request a quote and obtain additional information about their services. 

7 – Boston Consulting Group

Founded in 1963, Boston Consulting Group is a top management consulting firm that helps leaders and businesses to tackle their challenges and uncover opportunities. Among the services they offer is the marketing and sales services, where they help their clients to sell and market their products or services to their customers. They adopt different approaches in a meaningful way to drive sustainable growth and give their clients competitive advantages. 

Their marketing and sales services are further categorized into seven different groups, with each having its unique role and functions. These services include CMO agenda, digital sales, digital marketing, e-commerce, sales channel strategy, personalization, and marketing excellence. 

To deliver high-quality service to their clients, they combine their expertise with three solutions that encourage growth. These marketing and sales solutions are categorized into three groups which include:

• Fabriq enables personalized marketing, pricing, and experiences to deliver bigger revenues and drive higher customer satisfaction. 
• Marketing Catalyst which integrates data, analytics, and research into a simple interface to match marketing investment with growth opportunities
• BrightHouse helps companies to define their true business purposes.

Unlike Nerdy Joe, their pricing isn’t available on their website. But, you can contact them to get a quote. 

8 – The Harris Consulting Group

The Harris Consulting Group is another sales consulting firm that helps companies to generate more revenue and drive sustainable growth. They have partnered with global companies such as Google, Zoom, Pandora, Salesforce, DoorDash, Intercom, Visa, Revel Systems, and more. 

They primarily focus on helping their clients to achieve these results.

• They generate better-qualified deals to increase your sales significantly
• Their training professionals equip your sales reps with the right skills to drive more revenue.
• They guide your team to deliver more accurate forecasts and close ratios. 

They also offer a NEAT selling program which helps sales leaders or representatives to improve their skills. There are no pricing details on their website, but you can schedule a call with them to request a quote. 

Work with Nerdy Joe to boost your lead generation and sales results

There you have it. Each firm on this list is different and can contribute to great results for your sales team. If what you need is an agency to which you can outsource your sales activities or let them do sales for you, then all the last 7 sales consulting firms perfectly fit your needs. 

But if you already have a solid sales team and are looking for a sales consulting firm that’ll help you fill up their pipeline, eliminate all the prospecting work for them and get them to focus on what they do best: one-on-one calls and closing deals, we’re the one to beat. 

• We charge you for results, not tasks.
• We don’t require you to commit to a contract.
• We don’t waste your time, and that’s affordable.
• We are a group of experts that care about your company’s reputation and relationship with prospects.

Want to give us a try? We’ll generate 6 sales-qualified leads in your pipeline or fill your calendar with 6 meetings with high-quality leads at only $999. Let’s fill your calendar now!

Pearl Lemon Leads is one of the UK’s leading B2B lead generation and sales services. 

The company helps businesses of all sizes generate leads and increase their sales revenue. They provide customized lead generation and sales services tailored to their clients’ specific needs and requirements.

They have helped numerous businesses to grow and scale and have a proven track record of delivering interesting lead generation and sales results. 

Pearl Lemon Leads is a reliable and effective lead generation company that can help you take your business to the next level. Despite the advantages and effectiveness Pearl Lemon Leads guarantees, you may want to explore other alternatives for your lead generation needs. 

Chances are:

• You are comparing options and looking at the pricing or the service on the whole,
• They didn’t deliver on the guaranteed number of leads or meetings and refused to give you a refund,
• You’ve been pissed by the services they offered you, 
• You were unhappy with it, 
• You’ve found it to be too expensive for your business.

Whatever it is, you’re at the right place. In this post, we will explore 7 Pearl Lemond Leads alternatives for your lead generation and appointment setting service needs, including our own service Nerdy Joe. 

To sum it up, our primary objective is to provide our clients with concrete outcomes that offer them better value for their investment. We tailor our approach to meet your specific needs, from prospecting to campaign execution.

In the upcoming article, we will begin by introducing Nerdy Joe and how it stacks up against Pearl Lemon Leads to demonstrate why we are the ideal lead generation agency for you. 

We will then discuss 7 other lead generation agencies and compare them with Pearl Lemon Leads.

Pearl Lemon Leads Vs. Nerdy Joe: Why we are the best service for your lead generation goals

Similar to Pearl Lemon Leads, our primary focus at Nerdy Joe is to assist businesses in connecting with their potential customers, generating high-quality leads, and setting up meetings or appointments with them.

We understand that small and large businesses alike often face challenges in establishing an effective process for active lead generation and customer acquisition. 

This can be especially challenging for startups and small businesses, as sales teams are typically responsible for prospecting, researching, and reaching out to potential customers, which consumes significant time and resources.

Pearl Lemon Leads Vs. Nerdy Joe: Service range or scope of service

Pearl Lemon Leads registers as a full-scale lead generation and sales agency. They offer all kinds of services related to lead generation and sales. 

When it comes to lead generation, they use various methods and channels, including email marketing, SEO, PPC advertising, content marketing, web design, social media marketing, account-based marketing, and telemarketing, to reach out to your target audience and generate leads.

At Nerdy Joe, we only do lead generation, and our main channel is cold email outreach. We can combine cold email with LinkedIn lead generation, depending on your goals. 

It is our philosophy to specialize in one strategy and channel. We love the idea of only focusing on one lead generation channel, mastering it to perfection, and having more basis for guaranteeing results instead of being a Jack of the trades. 

Furthermore, cold email is more dependable than other channels. The issue is that most people or agencies go about it the wrong way. 

Pearl Lemon Leads Vs. Nerdy Joe: Service details

First, Pearl Lemon Leads doesn’t detail their services on their website, which is surprising for a lead generation agency. There are only some entry-level details on the different lead generation and sales services they offer. 

Basically, you can’t tell the scope of service or how they proceed to find, reach out to people, and generate your leads on each channel. This makes it difficult for clients to know what they’re stepping into and even harder for us as we try to compare them to us. 

But here is a high-level view of what we understand based on the data we collect from their website. 

We offer faster results with direct outreach. 

Most of Pearl Lemon Leads’ lead generation strategies are designed for long-term success and require significant investments, which may not be ideal for you. Why?

From our experience, a company that hires for lead generation or appointment-setting services is simply not growing at the rate it wishes and is looking for a company that can guarantee a steady stream of qualified leads to help them grow. 

You probably don’t have months to wait for your first results or a huge budget to sustain investments without immediate or predictable results. 

That’s why most of Pearl Lemon Leads’ services do not fit your needs. 

For instance, PPC campaigns take around 3 to 9 months to deliver substantial results, and SEO and content marketing require substantial investments in educational marketing materials and time. 

Also, email marketing relies on an existing email list and focuses more on educating subscribers than generating leads. Although ABM and LinkedIn lead generation services involve direct outreach to prospects, Pearl Lemon Leads doesn’t provide any details on their approach.

That’s why we employ a direct, targeted cold emailing approach that involves reaching out directly to prospects and generating leads at a faster pace. 

We optimize our process for the best outcome for your business by investing time in crafting personalized emails and messages (more on that later). 

Working with us means you can expect results from the first month, which is ideal for those who do not have months to wait or a huge budget to sustain long-term investments.

We research and target short lists of ICP.

As we detailed earlier, Pearl Lemon Leads don’t offer much detail on the workflows they include for each service. But according to data from their LinkedIn lead generation service page, they reach out to 500 people on LinkedIn PER DAY.  

First, in our books, that’s just too many people to reach out to (whatever the channel). Second, doing it on a daily basis makes it even worse and begs the question of the quality of the message and how they actually find the people they reach out to on LinkedIn, for example. 

From our experience, the immediate implication is that they rely on a tool like LinkedIn Sales Navigator to quickly build lists, create a persona-based message template, and send them to prospects while changing a couple of variables. 

List building is indeed the most challenging and daunting aspect of lead generation. However, it is also the most critical factor in achieving success. At our company, we choose not to use any tools to build our lists, and here’s why:

We refrain from using Sales Navigator when doing LinkedIn lead generation primarily due to inherent limitations and data accuracy issues. 

• Many LinkedIn users do not update their profiles regularly, leading to outdated job details and company affiliations. 
• In today’s fast-paced business environment, the Sales Navigator may not accurately differentiate between employees laid off and those still employed, resulting in unreliable data for prospecting campaigns. 

Moreover, this approach lacks insights into the pain points and motivations of the prospects, making it challenging to create personalized and effective messages.

Similarly, tools like Crunchbase or ZoomInfo only provide generic technographic and demographic data about the company, and we don’t use them for our cold email campaigns. With these tools, it’s easy to find generic information like: 

• Tech companies
• Companies that raised series A funding
• Companies that had an IPO
• Companies that use HubSpot
• Companies that have a headcount between 50 and 500

While this information may help build a list of 1000 companies to reach out to within seconds, it tells you nothing about their pain points, goals, or why they need your service. 

Therefore, using these tools does not promote creating personalized and targeted campaigns that resonate with your potential leads.

At Nerdy Joe, we prioritize researching and understanding your potential clients’ pain points and motivations. By taking a personalized approach, we can create more effective cold emails or LinkedIn messages that increase the chances of converting potential leads into customers.

We don’t do mass outreach. 500 is too many people for a single outreach day. We are very specific in who we target. The most significant part of the work is researching your ICP and building a list. 

From our experience, here is what it could mean if you are targeting huge lists: 

• Lead blasting: When targeting a high volume of prospects, there is little room for thorough research and personalization, resulting in generic and impersonal messages that may come across as self-serving.
• Restrictions: Excessive activity on LinkedIn (for example) will lead to your account being banned or restricted.
• Poor lead quality: Due to the lack of personalization, the quality of leads generated from such mass outreach may be subpar, making it difficult to convert them within a short timeframe.
• Negative prospect responses: Some prospects may respond unfavorably, requesting to be removed from your list or expressing dissatisfaction with your messages.
• Brand reputation at risk: This can be particularly damaging if you operate in a competitive industry or rely on word-of-mouth referrals, as it may negatively impact how your business is perceived.

We offer stellar manual list building.

At Nerdy Joe, our ideal scenario is sending 20 cold emails or LinkedIn messages, getting 15 replies, 10 positives, and getting you 6 sales-qualified leads, meetings, or sign-ups. And for it to work, the most important thing is to nail the list-building right from the start. 

We have a process involving you, the client, because we can’t guess it. For example, when you sign up with us, we ask you meaningful questions that tell us exactly who your customers should be. Here are some of the questions we ask:

• Why did you start your company? 
• What pain points were you trying to solve?
• What are the top 3 objections you hear from prospective clients during sales calls?
• Which type of clients have the highest lifetime value?
• Which type of clients is easiest to close?
• Which type of clients churns the fastest?
• Etc.

Your answers provide us with all the information we need to build a profile of who we should target and why. This is what allows us to get specific in who we target and achieve incredible results with short lists. 

In fact, that’s how we go from we’re targeting:

“Healthcare CDB companies,” 

to

“Our ICP is a doctor at a healthcare company selling CBD-based oil for pain management, and his main pain points are lack of continuous product delivery and product stock management. He often refers to XYZ podcasts to get insights as to how to apply products efficiently.”

The next step is creating highly personalized cold emails or messages, and here is how we do it.

We create individually personalized emails and messages

As we said, when targeting a high volume of prospects, there is little room for thorough research and personalization, resulting in generic and impersonal messages. That’s just how lead generation is. Personalized emails or messages require a lot of work. 

​​So, once we have our shortlist of potential individuals and companies we want to target, our next step is to research each prospect individually and gather data points to create personalized cold emails or messages that will grab their attention.

We aim to make every recipient feel like we know them personally and take us seriously, even if they don’t sign up for our offer. We want to elicit a positive response or, at the very least, a polite decline.

Creating these personalized messages requires taking the time to learn about each prospect or individual included on our list and crafting unique, individualized cold emails for each one rather than relying on a single, generic email template.

So, to achieve this, here is how we proceed to learn about each individual. 

• We listen to podcasts they have been on.
• We read the blog posts they wrote. 
• We read their LinkedIn, Twitter, and Mastodon posts.
• We read discussions on forums they’re in.

Doing so lets us personalize the cold email or message to each prospect. We learn more about the stuff they care about and create emails that create a sense of familiarity as they open it. 

We guarantee a better ROI, flat rate pricing with detailed expectations

Pearl Lemon Leads doesn’t even have a pricing page on its website. But we could pull data from a review post on the Cience website. 

The minimum project size is $1,000, and an approximate hourly rate for Pearl Lemon Leads’ services is between $50 and $99. 

The pricing is customizable, which is good, but given that it is a pay-per-hour pricing model, the numbers can quickly add up, and you’ll find yourself paying thousands of dollars for lead generation. 

That aside, it requires a significant investment in content creation and SEO efforts. PPC and social media marketing will also burn a hole in your pocket as well. Our cold email lead generation, on the other hand, is more cost-effective and produces faster results.

We require no initial investments or contracts — we won’t lock you up in retainer contracts while we test things, and you pay us and get nothing to show for it. Working with us means that we will start bringing you results from the first month — and we have a refund policy.

As a cherry on top, we charge you based on the results we will bring to your business, not the amount of work or the number of people we reach out to on your behalf. This way, you can see immediately what to expect from our service. 

It lets you know what you are getting upfront and guarantees your ROI. We offer a flat fee for a specific number of leads or appointments booked for you and keep it all transparent on our site. 

• Silver: It costs $499/month and only gives you 2 warm LEADS.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

What’s interesting with us is that you know the results you’re getting upfront and know exactly how much you’ll have to pay for it. 

7 Pearl Lemon Leads Alternatives for lead generation and appointment setting services

Here are the top 7 lead generation companies that compete with Pearl Lemon Leads when it comes to lead generation.

1. Mayple

Mayple is a versatile digital marketing platform that offers its services to many industries, such as e-commerce, healthcare, technology, travel, and many more. Their industry expertise, network of top-tier marketing professionals, and customizable services make it a strong alternative to Pearl Lemon Leads for businesses looking to enhance their digital marketing efforts.

• Service range: Mayple offers various inbound marketing services and paid media, such as SEO optimization, social media management, PPC advertising, email marketing, content creation, and more.
• Key features: Mayple boasts a network of pre-screened marketing professionals with extensive industry experience. These experts are meticulously chosen based on their abilities, proficiency, and past performance.Moreover, Mayple provides a suite of project management tools that enable businesses to work closely with their marketing experts, allowing for effective collaboration.
  This includes features to track the progress of marketing campaigns and streamlined communication with marketing professionals.Mayple also offers multilingual support, meaning businesses can communicate with their marketing experts in their preferred language.
• Pricing: Mayple does not disclose its pricing publicly. They offer flexible pricing plans that vary based on the scope and complexity of the marketing services needed. 

2. Cience

Cience is a lead generation company that provides outsourced sales solutions to businesses of various sizes. The company was founded in 2015 and is headquartered in San Francisco, California, with additional offices in Ukraine and the Philippines.

• Service range: Cience uses outbound email and phone outreach to help businesses generate more leads, improve sales processes, and drive revenue growth. Their services include lead generation, qualification, appointment setting, and CRM management. 
• Key features: Cience offers sales intelligence tools such as programmatic ads, chatbot software, appointment-setting tools, and more. They have expertise in leveraging technology and data to optimize the lead generation process.
  Cience also employs a team of experienced sales professionals trained to represent their clients’ brands and products in a professional and engaging manner.
• Pricing plans: Cience requires a minimum 6-month contract before starting work, and pricing is based on your specific requirements (i.e., the number of people and tools needed for the campaign).
  Pricing details are unavailable on their website, and businesses must request a quote from their sales development representative (SDR).

3. WebFx

WebFX is a full-service digital marketing agency based in Harrisburg, Pennsylvania. It is a highly respected and reliable digital marketing agency offering comprehensive services to help businesses succeed online. 

With their focus on data-driven strategies and a team of experienced professionals, they are a valuable partner and an excellent alternative to Pearl Lemon Leads.

• Service range: WebFx offers a lot of outbound and inbound marketing services. WebFx’s services include web design, SEO, content marketing, ABM marketing, PPC, and social media marketing.
• Key features: Available advanced analytics tools in CloudFx and techniques to track and measure the performance of their campaigns.

• Pricing: WebFx does not mention a specific pricing plan for their lead generation services on their website, so businesses need to contact them to discuss their requirements and get a quote. 

4. The Martal Group

The Martal Group is a B2B sales consultancy and outsourcing firm. The company has established itself as one of the leading providers of sales consulting and outsourcing services to businesses across North America.

• Service range: Martal Group’s services include sales consulting, lead generation, appointment setting, inside sales, and outsourced sales teams. They also provide you with weekly customized lists of pre-qualified leads for your sales teams.
• Key features: A significant advantage of working with The Martal Group is their team of experienced sales professionals. They also boast 4 databases of over 100M contacts of B2B prospects they can reach out to. 
• Pricing: The Martal Group works with a monthly flat fee after the 3-month Pilot Campaign, and businesses need to speak to the sales team to get a quote. 

5. Klientboost

KlientBoost is a digital marketing agency that helps businesses improve their online visibility and drive growth. They work with businesses of all sizes and specialize in pay-per-click advertising, conversion rate optimization, landing page design, and more. 

• Service range: KlientBoost offers many services, including PPC advertising, conversion rate optimization, landing page design, lead generation, and more.
• Key features: KlientBoost offers businesses a team of experienced digital marketers who offer them a DFY lead gen approach.
  One of their standout features is their advanced analytics tools. These tools provide clients with detailed insights into their online marketing campaigns.
• Pricing: To learn about their pricing, you have to use Klientboost’s ROI calculator to get an estimate based on their specific needs.

6. Neil Patel Digital

Neil Patel Digital is a full-service digital marketing agency founded by Neil Patel, a well-known digital marketing expert, entrepreneur, and influencer. They worked with many clients across various industries, from small startups to Fortune 500 companies.

• Service range: Neil Patel Digital offers all types of digital marketing services, including SEO, PPC advertising, social media marketing, content marketing, email marketing, and website design and development, and more. 
• Key features: Neil Patel Digital provides many SEO tools, analytics dashboards, and more to help you track and optimize your digital marketing efforts.  
• Pricing: There are no pricing details on their website. But you can reach out to them for customized pricing. 

7. Smith.ai

Smith.ai lead generation company

Smith.ai is a lead generation company that provides AI-powered virtual receptionists and live chat services for businesses. 

Right from the service, they are clearly differentiated from Pearl Lemon Leads and most of the companies on this list. But let’s look at them specifically.

• Service range: Smith.ai offers many services, including 24/7 handling of phone calls, live chats, Facebook messages, SMS, lead screening and intake form completion, and appointment setting. 
• Key features: Smith.ai integrates with your existing tools, including CRM systems, appointment scheduling software, and marketing automation platforms, to streamline lead intake and management: instant chat and Intelligent Call Screening with 24/7 availability. 
• Pricing: Smith.ai offers different plans for virtual receptionist services, outreach campaigns, and live chat, starting at $240/mo for 30 calls, $400/mo for 100 calls, and $140/mo for 20 live chats, respectively. 

Smith.ai also offers the option to get a plan tailored to your needs, which provides more flexibility.

Let Nerdy Joe do appointment setting and lead generation for your business

There you have it. 

If growing your business through online marketing, SEO, Digital PR, Content Marketing, Email Marketing, or PPC is what you care about, then we recommend that you work with Pearl Lemon Leads, Neil Patel Digital, KlientBoost, or Mayple. 

But if you care about getting leads through a solid lead generation funnel, booking more appointments without suffering through lead generation, and freeing up your sales team to have more meetings and close deals, then you’re in luck. 

Our outbound lead generation agency, Nerdy Joe:

• uses a proactive approach and does wait for people to come to you,
• is specific in who they target,
• takes a more personalized approach, 
• doesn’t buy or scrap lists, 
• asks you meaningful questions to build a representative picture of the ideal customer profile and uses a unique targeting approach 

We believe heavily in research prospects and creating email copies that make an impact. 

We take the time to understand your business’s ideal customer and tailor our approach to each individual. And we generate high-quality leads that are more likely to convert into sales. 

So, if you’re looking for a personalized and effective lead generation and appointment-setting service, Nerdy Joe is the best alternative to Pearl Lemon Leads. 

Our approach to targeting is more accurate, and our focus on quality over quantity ensures that you get the most out of your investment.

Mayple is a popular digital marketing platform that connects businesses with vetted marketing experts who can help them achieve their goals.

The platform is basically made up of expert marketers with different experiences in marketing activities and uses AI and. a data-driven scoring system to match your business with the top marketing talent, the right experts based on your needs and business goals. 

They offer you a professional team for various marketing services, including SEO, PPC advertising, social media marketing, content marketing, ABM marketing, email marketing, and of course, lead generation. 

According to their website, they have a rigorous vetting process for marketing experts. They only work with the top 1% of marketing professionals, ensuring you receive high-quality services from experienced marketing talent. 

It all seems catchy, they have a proven track record for success with their digital marketing services, and one could argue that they are one of the best companies you can go to for your lead generation needs. But no, we don’t believe that you should work with them for lead gen. 

The main reason is that the services Mayple’s talent or experts have to offer don’t really attend to the needs of a company that needs a steady stream of leads, wants to fill its pipeline, and, most importantly, grows fast without long-term investments.  

In this article, we will share 7 B2B lead generation companies alternatives to Mayple that you need to consider for lead generation and appointment setting service, including our own lead generation agency, Nerdy Joe. 

From our prospecting to running the campaigns, we keep everything unique and customized for your unique needs. So, let’s start by discussing why Mayple is not your best fit for lead generation and appointment-setting needs. 

Note: Struggling to get replies or book meetings with prospects that fit in your ICP? We’ll help you get 6 SQLs or book 6 meetings with prospects that are ready to buy for only $999/month. Book a 15-minute consultation now.

Why Mayple is not your best fit for lead generation and appointment setting needs

Don’t get us wrong. Mayple features excellent talents, and they deliver great results to their customers.

Working with them is pretty smooth; they have a 3 step onboarding process where a business owner describes their needs, find the right expert or build the perfect team accordingly, and kick-start your project.

Mayple vets marketers, and you don’t have to suffer through the selection process. They use AI to match your marketing goals with the perfect marketers on the Mayple platform to ensure you get the right marketing professional working on your marketing strategy, guaranteeing you the best experience and results. 

The interesting part is that you have to deal with any sales pitches or create any ad accounts before you can get cracking. Mayple even boasts some nice advantages when you compare them to agencies or marketing service companies on the whole. 

So, we argue that Mayple isn’t suited for your lead generation and appointment setting service needs because of your SPECIFIED business needs. 

As you read on, always keep in mind that this is being viewed based on your goal of lead generation and appointment-setting services. 

Reason 1: Mayple’s services are not designed to fuel your business with leads fast and drive growth 

Here is a quick rundown of the different services Mayple’s experts can provide for your business. 

Although they’re excellent at their services, it is what their talents are trained to offer you that is not suited for your specific needs, making Mayple’s dedicated people not fit for your business.

We believe if you are looking for a company to help you with lead generation and appointment-setting services, it typically means the following:

• You want to book meetings for your sales team fast, freeing them up to do what they do best, having meetings and closing deals. Basically, you want a steady stream of leads monthly without the process involved. 
• You are not growing at the rate you wish and are looking for a way to fill your sales pipeline with more qualified leads to boost sales and product adoptions.
• You have some specific sales or revenue goal you want or need to meet to keep your business running and growing. 
• You are looking for a proactive team of experts who will go after your ICP, reach out to them, and bring you hot leads without breaking the bank.

And these are the very reasons even Mayple’s best marketers are not the right fit for your lead generation or appointment service. Even while some of their services can help generate leads or get new clients, it might not be ideal for you, or you may not be able to sustain it at the time. 

Let’s explain by looking at the implications of their top services that you may consider for lead generation.  

• Paid Media (PPC and Social Ads): If you are a small business or a startup, you may not have the budget to invest in PPC and social media advertising for people simply clicking. 
• SEO and Content Marketing: These two generally go hand in hand. They require a lot of long-term investments in educational and marketing materials and a lot of time to yield substantial results; you may not have that. 
• Email Marketing: This implies you must have an email list before they can start doing the work for you. Plus, the service will be more about creating and sending email blasts to existing lists than crafting email copies to generate leads. 

You get the point, yeah? 

When hiring for lead gen or appointment setting, we believe you want a company that will be proactive, reach out to people, and bring you results instead of employing strategies that’ll take months to pay off while waiting for leads to take the first step toward your company. 

You need a company that’ll build an ICP list based on people with pain points your product or service can solve, then reach out to them with personalized messages, find those with a genuine interest in your product and bring them closer to your company and book a meeting with them. 

That’s why the typical lead generation strategy for most service providers who define themselves as “lead generation agency” is to build a list, create personalized messages, reach out to the people, and bring you leads. 

The idea is that your company should be forth-going and reach out to people instead of waiting for leads to come to you. 

That’s basically an outbound lead generation strategy, but most of what Mayple offers is inbound marketing, which is basically a strategy where you create marketing materials, advertise them, and hope for interested people to click — and that’s why we believe they might not be a fit for you. 

Reason 2: Mayple’s monthly prices are quite high, plus it’ll take months to see results, and you don’t know how many leads you’re signing up for.

When you’re hiring a company for lead generation services, it’s important to know exactly how many leads you’ll get each month. 

You want a service that can guarantee a steady stream of leads for your business at a reasonable cost and within a reasonable timeframe that won’t break the bank.

Unfortunately, Mayple’s services are pretty pricey, and they’re not positioned to answer your most pressing lead-generation questions. 

You want to know things like how many leads you can expect, when you’ll get them, and how likely they are to convert — there are no details about either. 

Here are two pricing of their services, for example — from their website. 

The email marketing pricing: 

The SEO service pricing:

Do these prices fit within your budget?

Mayple’s prices are quite high. They’re basically out of reach for many small to medium-sized businesses. 

Let’s take the SEO service, for example. Considering all the services involved, data show that if you target low-competition keywords, you can see results within 4-6 months. For the starter plan, that’s anywhere between $11440 to $17160 to start seeing traffic, not leads. 

Plus, a single Google algorithm update can always change everything and take you back to zero—money burnt — failure — no refund — probably out of business. Or maybe we’re just overthinking this.  

Additionally, Mayple doesn’t provide clear information on how many leads you can expect or how many appointments they’ll set up for you. So if you decide to invest in their services, you may not have a clear understanding of what you’re getting for your money.

Why Nerdy Joe is your best alternative to Mayple for lead generation and appointment services

We believe Mayple’s business goals are more about helping your business gain online visibility and penetrate a large market or audience. 

At Nerdy Joe, we understand the difficulties small and large enterprises face in improving their sales operations. Creating a dependable system for active lead generation and customer acquisition can be challenging and may hinder the effectiveness of sales teams. 

This is particularly true for salespeople in startups and small businesses, as they’re typically responsible for researching and contacting potential customers, which takes up a significant portion of their time. 

As a result, they only have a small window of time, approximately 12%, for making calls, which is not an efficient use of their time. 

We alleviate the burden of lead generation, enabling salespeople to focus on their core competencies of face-to-face selling and closing deals. 

Here is why you should consider us over Mayple when it comes to lead generation and appointment setting service. 

Targeted and proactive approach with personalized outreach messages 

Here at Nerdy Joe, our lead generation outreach strategy is all about targeting specific companies or individuals who fit your ideal customer profile. 

With inbound marketing strategies like the ones Mayple relies on, you can’t get specific with your target audience. You’re essentially creating content for a general audience and hoping the most interested individuals will come to you. 

This makes it impossible to research people individually, learn about their specific needs, and address them properly, which is crucial for acquiring high-quality leads. Plus, leads generated through inbound marketing are harder to convert and require a lot of education to get there. 

That’s not ideal if you want to quickly fill your sales pipeline with sales-qualified leads and grow your business. And that’s the very reason we believe in an outbound lead generation strategy. 

We’ll research and identify your ideal customer profile, build a shortlist of potential prospects, and reach out to them directly with a personalized message that addresses their specific needs to win them over while offering them the best experience. 

This approach ensures that we’re targeting the right people and giving them the attention they need to become high-quality leads for your business. Let’s detail the process more. 

Researching and targeting short lists of ICP

We’re all about being super specific when it comes to targeting the right people for your business. And to do that, we spend a lot of time manually researching your ideal customer profile and building a list of potential prospects.

Our ideal scenario is to send out 20 cold emails, get 15 replies, and 10 positives, and ultimately provide you with 6 sales-qualified leads, meetings, or sign-ups. 

And to achieve this, we start by asking you meaningful questions about your business and your customers. 

For example, we want to know:

• why you started your company, 
• what pain points you were trying to solve, and 
• the objections you hear most often from prospective clients during sales calls.

We also want to understand the following:

• which type of clients have the highest lifetime value, 
• which ones are easiest to close, and 
• which ones churn the fastest. 

All of this information helps us build a profile of your ideal customer and allows us to get really specific with our targeting. This allows us to get specific in who we target and achieve incredible results with short lists. 

In fact, that’s how we go from we’re targeting:

“Healthcare companies,” 

to

“Our ICP is a doctor at a healthcare company selling CBD-based oil for pain management, and his main pain points are lack of continuous product delivery and product stock management. He often refers to XYZ podcasts to get insights as to how to apply products efficiently.”

The next step is creating highly personalized emails, and here is how we do it. 

Creating individually personalized emails and messages

At Nerdy Joe, we believe that personalized outreach is crucial in outbound lead generation. 

So, once we have identified the accounts and built our shortlist of potential prospects, we research each one individually to collect data points that will enable us to create custom cold emails or messages that will catch their attention.

Our goal is to make every recipient feel like we understand them and their needs on a personal level. Even if they don’t become a leader, we still want to receive a positive response. So, we take the time to learn about each prospect separately and create unique messages for each one.

To do this, we scour the web for information about the prospect, including their 

• podcast appearances, 
• blog posts, 
• social media activity, and 
• forum discussions. 

This allows us to learn about their pain points, needs, and interests to tailor our message to them.

This personalized approach increases success because we can tailor our messages to address their specific needs and demonstrate how our services can help them solve their pain points.

Direct outreach to prospects, ensuring faster results

So, earlier, we explained that most of Mayple’s lead generation strategies aren’t meant to give you results fast. They focus on inbound marketing, which takes a lot of time and money to be successful, but you might not have that luxury.

Here are some examples:

• Getting substantial results from PPC campaigns takes a minimum of 3 to 9 months. Chances are, you may not have the budget to sustain PPC and social media advertising for this long. 
• SEO and content marketing take a lot of long-term investments in educational marketing materials and a lot of time to yield substantial results; you may not have that. 
• Email marketing implies that you must have an email list before they can start doing the work for you. It will be more about educating the subscribers than being hands-on in generating leads. 

But here’s the thing: if you’re hiring a company for lead generation or appointment setting, it’s probably because you’re not seeing the growth you want on your own. You need a steady stream of qualified leads to help you grow, and you don’t have months to wait for results.

At Nerdy Joe, we reach out directly to prospects, generate leads more quickly, and move them through the sales funnel faster. Working with us means that you’ll be getting results from the first month. 

As you can see from our targeted approach and the time we invest in crafting personalized emails and messages, we optimize everything for the best outcome for your business.

Greater control over lead volume

Our outbound lead generation strategy is pretty flexible, so you can adjust your outreach efforts to generate the number of leads you want. This can be really helpful if you have a specific sales goal in mind or if you can’t handle a huge number of leads all at once.

For example, if you’re a small business with limited resources, you might want to focus on generating fewer leads. On the other hand, if you’re a bigger business with more resources, you might want to go for a higher volume of leads to maximize your sales opportunities.

In comparison, Mayple mostly focuses on attracting potential customers to your business instead of actively reaching out to them. While this can be effective, it’s also less predictable when it comes to lead volume. 

And let’s be real; it wouldn’t be great if you ended up with more leads than your sales team could handle.

Better ROI, flat rate pricing with detailed expectations

As you saw earlier, SEO can be a big investment of time and money. And don’t even get us started on the cost of PPC and social media advertising. But the good news is that our cold email lead generation service is way more affordable and delivers results much faster.

We don’t require any upfront payments or long-term contracts. You won’t get stuck paying us for months without seeing any results. When you work with us, we’ll start generating leads for you right away – and if for any reason you’re not happy with our service, we have a refund policy.

Here’s the best part: we charge based on the actual results we deliver for your business, not on how much work we put in or how many people we reach out to on your behalf. That means you’ll know exactly what you’re getting from our service before paying us. 

And it also means you can be sure you’re getting a good return on your investment. Here is what our pricing looks like:

We offer a flat fee for a specific number of leads or appointments booked for you and keep it all transparent on our site. 

• Silver: It costs $499/month and only gives you 2 warm LEADS.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

What’s interesting with us is that you know the results you’re getting upfront and know exactly how much you’ll have to pay for it. 

Mayple alternatives and competitors for lead generation and appointment setting services

Here are 6 other digital marketing agencies you can consider if you don’t want to work with Mayple. 

1. WebFx

WebFX is a super reliable full-service digital marketing agency in Harrisburg, Pennsylvania. They’re pretty darn respected in the industry and have a solid track record of helping businesses like yours succeed online.

They offer many different services to help you reach your goals and take a data-driven approach to everything they do. Plus, their team comprises super-talented and experienced professionals who really know their stuff.

If you’re looking for an alternative to Mayple, WebFX could be your great partner. They have the skills and expertise to help take your business to the next level. 

• Service range: WebFx offers a lot of outbound and inbound marketing services. WebFx’s services include web design, SEO, content marketing, ABM marketing, PPC, and social media marketing.
• Key features: Available advanced analytics tools in CloudFx and techniques to track and measure the performance of their campaigns.

• Pricing: WebFx does not mention a specific pricing plan for their lead generation services on their website, so businesses need to contact them to discuss their requirements and get a quote. 

2. Cience

Cience is a lead generation company that’s all about helping businesses like yours boost their sales. Their main focus is providing outsourced sales solutions to businesses of all sizes. 

So whether you’re a small startup or a big corporation, they have the expertise and know-how to help you generate more leads and close more deals. 

If you’re looking for a company to help you take your sales game to the next level, Cience is worth checking out.

• Service range: Cience uses outbound email and phone outreach to help businesses generate more leads, improve sales processes, and ultimately drive revenue growth. Their services include lead generation, lead qualification, appointment setting, and CRM management. 
• Key features: Cience offers sales intelligence tools such as programmatic ads, chatbot software, appointment-setting tools, and more. They have expertise in leveraging technology and data to optimize the lead generation process.
  Cience also employs a team of experienced sales professionals who are trained to represent their clients’ brands and products in a professional and engaging manner.
• Pricing plans: Cience requires a minimum 6-month contract before starting work, and pricing is based on your specific requirements (i.e., the number of people and tools needed for the campaign).
  Pricing details are unavailable on their website, and businesses must request a quote from their sales development representative (SDR).

3. Neil Patel Digital

Neil Patel Digital is a digital marketing agency that’s got it all. The agency is founded by Neil Patel, a rockstar in the digital marketing world who knows how to get results. 

Neil Patel is a well-known digital marketing expert, entrepreneur, and influencer, so you know he’s got the chops to help your business succeed.

They’ve worked with many clients across all sorts of industries, from small startups to massive Fortune 500 companies. 

No matter your business, Neil Patel Digital has the skills and expertise to help you get to where you want to go. 

Whether you need help with SEO, social media, PPC, or anything else, they’ve got you covered. 

• Service range: Neil Patel Digital offers all types of digital marketing services, including SEO, PPC advertising, social media marketing, content marketing, email marketing, and website design and development, and more. 
• Key features: Neil Patel Digital provides many SEO tools, analytics dashboards, and more to help you track and optimize your digital marketing efforts.  
• Pricing: There are no pricing details on their website. But you can reach out to them for customized pricing. 

4. KlientBoost

If you’re struggling to get your business noticed online, KlientBoost can help. 

KlientBoost is a digital marketing agency that focuses on improving your online visibility and driving growth, regardless of your business size. And they have the expertise to help you turn that attention into real growth and success. 

They specialize in various areas, including pay-per-click advertising, conversion rate optimization, landing page design, and more.

• Service range: KlientBoost offers many services, including PPC advertising, conversion rate optimization, landing page design, lead generation, and more.
• Key features: KlientBoost offers businesses a team of experienced digital marketers who offer them a DFY lead gen approach.
  One of their standout features is their advanced analytics tools. These tools provide clients with detailed insights into their online marketing campaigns.
• Pricing: To learn about their pricing, you must use Klientboost’s ROI calculator to get an estimate based on their specific needs.

5. Belkins.io

Belkins.io is a lead generation and appointment-setting service company that offers a range of solutions to help businesses boost their sales and grow their customer base. 

They have a team of experienced lead gen professionals who use cutting-edge tools and strategies to help their clients achieve their sales goals. 

If you’re looking for a reliable and effective lead generation company, Belkins.io is definitely worth considering as an alternative to Mayple.

• Service range: The primary difference between Mayple and Belkins.io is that the first focuses on online marketing and brand visibility, while the latter focuses on ROI-focused lead acquisition.
  Also, Mayple’s services are mainly inbound marketing and display ads; Belkins.io uses data sources like Google, LinkedIn, Crunchbase, Glassodor, Xing, and others to generate leads.
• Key features: Belkins also offers multiple outreach channels, including cold email, cold calling, and social media outreach. They hand-curate thousands of prospects from data intelligence tools. 
• Pricing: Belkins.io also offers custom pricing but based on the project’s scope and complexity.

6. The Martal Group

The Martal Group is the perfect partner for any business looking to boost its sales and increase its revenue. 

Like Mayple, the company is composed of B2B sales experts, and they’ve made a name for themselves by delivering high-quality services designed to help businesses achieve their sales goals.

They can provide various sales consulting services, including lead generation, pipeline management, and sales training. 

They can also help you outsource your sales team, providing you with a dedicated team of sales professionals who will work tirelessly to help you achieve your goals.

• Service range: Martal Group’s services include sales consulting, lead generation, appointment setting, inside sales, and outsourced sales teams. They also provide you with weekly customized lists of pre-qualified leads for your sales teams.
• Key features: A significant advantage of working with The Martal Group is their team of experienced sales professionals. They also boast four databases of over 100M contacts of B2B prospects they can reach out to. 
• Pricing: The Martal Group works with a monthly flat fee after the 3-month Pilot Campaign, and businesses need to speak to the sales team to get a quote. 

Consider hiring Nerdy Joe to handle your business’s appointment setting and lead generation.

Alright, so here’s the deal. 

If you want to grow your business with inbound marketing strategies like SEO, Digital PR, Content Marketing, Email Marketing, or PPC, we suggest hooking up with Mayple, Neil Patel Digital, KlientBoost, or WebFx. 

But if you care about getting more leads and appointments without all the hassle of lead generation, then you’re in luck. 

Our outbound lead generation agency, Nerdy Joe:

• uses a proactive approach and does wait for people to come to you,
• is specific in who they target,
• takes a more personalized approach, 
• doesn’t buy or scrap lists, 
• asks you meaningful questions to build a representative picture of the ideal customer profile and uses a unique targeting approach 

We believe heavily in research prospects and creating email copies that make an impact. 

So, if you want a lead gen and appointment-setting service that’s personalized and effective, Nerdy Joe is the way to go. Our targeting approach is super effective, and we always focus on quality over quantity to ensure you get the most bang for your buck. 

Hiring a lead generation company that grows the sales pipeline of your business in the United States often comes with different problems. Although most of these companies promise great results, they tend not to deliver them. 

Instead, they bind you into some contracts – a minimum of 3 months — and charge you for their lead generation processes which don’t guarantee any ROI for your business. To avoid this, we have curated a list of the top lead generation companies in the United States. 

We’ve also reviewed each company to help you understand what to expect from them. So, let’s get started.

11 Best Lead Generation Companies in The US 

Here is a quick detail of the top companies in the United States that you can consider for your lead generation and appointment setting service needs. 

1. Nerdy Joe

Yes, that’s us. 

You might not be surprised that we made the top of our own list for the top US-based lead generation companies. But without an ounce of bias, we will detail why we are the best company you need to hire for your lead generation needs in the US. 

Unlike most lead generation agencies, Nerdy Joe is a B2B digital marketing agency that only offers email marketing and outbound lead generation services (i.e., cold emailing). We like the idea of offering only one service and performing it excellently. 

Our team of experienced lead generation and appointment setting service specialists uses proven strategies to attract and engage potential customers through cold outreach strategies such as cold email and email marketing. 

We work closely with our clients to understand their unique needs and tailor our services to deliver the results they’re looking for. We believe that generating leads is only half the battle — the real challenge lies in converting those leads into loyal customers for you. 

That’s why we focus on generating leads that are not only interested in your product or service but are also more likely to make a purchase. 

Working with us is pretty straightforward as we don’t require you to commit to a certain number of months, and you know exactly what you get when you choose to work with us.

Why Nerdy Joe is the best lead generation service provider in the US for you

You get a company that focuses on delivering actual results, rather than just boasting about the quantity of emails they send out or how many channels they use.

So, there are four types of lead generation companies out there. 

• The first type charges you based on how many emails they send or how many contacts they add to your list. 
• The second type charges you a monthly fee, but they don’t always deliver on their promise to get you the best leads. 
• The third type considers anyone who downloads an ebook or PDF to be a “lead” and charges you for that. 
• And finally, the fourth type charges you based on the number of qualified leads they bring in for your sales team.

But let’s be real, only the last type of company truly cares about your return on investment (ROI) and gets you the best results. 

If you’re looking for a lead generation service provider’s help, it’s because you’re not growing as quickly as you want to and you need more leads to sell to. That’s it.

That’s why we don’t care about or bother you with things like the number of emails we send or the work we do — we’re all about the results we get for you. 

Our team service is all about providing value and focusing on the metrics that matter, like the number of positive replies we get, the number of meetings we book, and the lead-to-close rate.

For example, if you want to work with us to increase your SaaS product’s customer base, we’ll report back on: 

• the number of new sign-ups you get, 
• the number of positive replies you get, 
• the number of demo calls we book for you, 
• and the number of new clients we bring in for you. 

If you’re selling a CBD-based healthcare solution to individuals with chronic pain, we will reach out to healthcare centers and doctors who treat people with conditions like arthritis, multiple sclerosis, fibromyalgia, etc., and we report back on:

• the number of doctors wanting to buy
• the number of doctors wanting to learn more by hearing from you
• the number of doctors wanting to describe their clients’ unique conditions
• Etc.

You get the point, yeah?

Our offering is tailored to your specific goals and what outcome matters most to you. 

You get a company that truly reflects who you are and what you stand for — rather than one that just sends out generic, impersonal emails to everyone.

If you had to pick between two companies that generate leads for you, which one would you choose? 

• A: The first company creates a massive list of thousands of people and sends them all the same generic emails. 
• B: The second company creates a targeted list of 30 prospects and writes personalized, relevant, and convincing emails to send to them.

I’m guessing you’d prefer company B, right?

Sadly, the lead generation game has gone through some major changes in recent years. You only need to check out Twitter to see what most self-proclaimed lead generation gurus are preaching these days.

Many folks out there in the lead generation industry think that in order to have success with cold outreach or lead generation, you have to send around 1000 emails per day. 

Even some of the most notorious lead generation agencies out there swear by strategies like building hand curated lists of 30000 people and reaching out to them all in a single month. 

They believe that by sending out massive amounts of emails, they’ll eventually convert a significant percentage of the recipients into leads for their clients. 

And while this might seem like a good strategy from a mathematical point of view, it’s actually not the best way to go about things. 

From our experience, here is what it could mean if you are targeting huge lists: 

• Lead blasting: If you are sending emails to this many people, it means that you are not taking the time to properly research your prospects to tailor your email to each individual. You’re blasting people with generic cold emails and pushing for action. They might say you’re selfish and lazy. 
• Poor leads quality: Since there is no super personalization, the quality of the leads you get the meetings with will be subpar, and you can’t convert, at least not easily or in a short timeframe. 
• Pissed prospects: Some prospects can be mean to you, saying things like “Remove me from your list”, “Don’t ever email me again”, or worse, “Your cold email sucks”. 
• Your brand reputation is on the hook: Targeting people with generic emails can negatively impact your company’s reputation. This can be particularly damaging if you are in a competitive industry or rely heavily on word-of-mouth referrals. Also, we are sure that’s not how you want your business to be represented.

That’s why we take a different approach at Nerdy Joe. Quality outreach requires a lot of work and time, and targeting huge lists doesn’t help with that, and we understand it. 

So, instead, our approach is all about targeting a specific audience and crafting personalized messages for each recipient. 

Our ideal scenario is that we send 20 emails, get 15 replies, 10 positives, and get you 4 sales-qualified leads, meetings or sign-ups.

We achieve this by being super-specific in who we target and creating personalized messages to very short prospect lists, and guess what? It works. 

We spend time learning and researching your ideal customer profile (ICP) in and out before we send a single email. 

We want each recipient to feel like you know them personally and take you seriously. Even if they don’t sign up for our offer, we still want them to give you a pleasant response. 

It requires researching each prospect individually and collecting data points to create cold emails that stand out and make them love what you have to say or offer them.

Just for some context on how this works for us, here’s an example of a reply we received as we reached out to a VP of Marketing who has historically blocked or reported SPAM to anyone who’s sent him a cold email.

Here’s another example where we pitched a Head of Marketing, and here’s the response. 

Gurus might say otherwise, but we usually focus our outbound lead generation campaigns on a small group of 10 to 15 people, not a huge list of 1000 prospects. We believe that the best way to make sales is by building trust and relationships.

You might be wondering how we gather information about each person in your target audience to personalize our approach. Well, we do a lot of things. We: 

• listen to podcasts your potential customers have appeared on, 
• read blog posts they’ve written, 
• keep an eye on their social media posts on platforms like LinkedIn, Twitter, and Mastodon. 
• check out discussions they’re involved in on online forums.

All this data helps us come up with unique and personalized ways to start an email conversation with your prospects. It helps us write cold emails that naturally stand out and connect with your target audience at a core level. 

Here’s an example of how it works in real life: we reached out to Ben Sailer, the Head of Content at CoSchedule, and asked him if we could write for them.

Here’s what he replied 1 hour later.

Here is another successful example from a similar strategy.

The emails we sent to those potential clients were so darn compelling that they just had to take notice and even offered to bring us on board.  

You get a team of experts with an unwavering commitment to data quality: we do the prospecting, list building, and everything manually.

At our company, we’ve made it a policy to never use our clients’ data for lead generation campaigns. As well, unlike most lead generation companies, we do not rely on data intelligence tools such as ZoomInfo or Lusha for data.

We don’t trust these data sources because they only aggregate technographic and demographic data. For example, using these tools, it’s easy to find data regarding companies that: 

• Are in the accounting software industry, 
• Have 30 to 65 employees,
• Are series B-funded companies,
• Are in Europe,
• Use Slack or Digital Ocean as part of their tech stack.
• Have a ping pong table at the office. 

The problem with this data is that it can only serve to craft obvious cold email opening lines like:

Subject line: Freshworks integration

Hey [[First name]],

You are in the UK and use Freshworks. Let’s hop on a call.

So, we like to take it a little further down the personalization road. We seek and make use of psychographic data and other types of data.

How do we do that?

When we sign a new client, one of the first things we do is ask about their ICP.

We ask questions like:

• Which type of clients have the highest lifetime value?
• Which type of clients is easiest to close?
• Which type of clients churns the fastest?
• What are the top 3 objections you hear from prospective clients during sales calls?
• Why did you start your company? 
• What pain points were you trying to solve?
• Etc.

By answering these questions, we can pinpoint precisely who we should target and why. And this type of information makes the difference between: 

“We’re targeting series A tech companies,” 

And 

“Our ICP is a VP of Sales at a b2b software company selling to HR professionals, and his main pain points are lack of organization, time management, and team collaboration. He often refers to XYZ podcasts to get insights as to how to manage his team efficiently.” 

Once we have a clear understanding of who the ICP is, we proceed to manually build our list, and that’s what we use to run our lead generation campaigns.

You don’t have to sign any contract with us — if you’re happy with our service, you can renew your subscription, and if not, you’re free to stop it anytime.

Most lead generation companies require you to sign a contract that lasts for 3 to 6 months, but not Nerdy Joe. 

We’re a subscription-based business that offers results right from Month 1. You can renew your subscription based on your satisfaction with our service and your budget. Plus, we won’t waste your time with unnecessary meetings or send you vague proposals based on limited information about your company.

Here is why you should dig our subscription system:

• Unlike retainer contracts, our system doesn’t force you to commit to a fixed period of time and payment.
• It offers less risk than a retainer contract. You won’t have to worry about the financial and legal implications of breaking a contract if you’re not satisfied with the service.
• A retainer contract may cause a service provider to become complacent since you’re already committed to paying for their service, regardless of how satisfied you are. The system keeps us on our toes, and we know we have to deliver, and that’s what we do.

Your chosen plan clearly spells out what you’ll receive

Our offerings and pricing are clear — and this is probably why we’re one of the best lead generation agencies. You choose a plan based on your budget and needs, and you know exactly what you get at the end of the month.

• No, “it depends on a lot of factors.”
• No, “Your account manager swallowed the key to his office and couldn’t work.”

If you have product-market fit and are solving a problem that most people have, it is almost everything we need to get you results. But if you’re still figuring out who your solution is best for, then we’re probably not going to be of help.

Pricing

Our lead generation service’s pricing is crystal clear. We’re three plans:

• Silver: It costs $499/month and only gives you 2 hot LEADS.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.
• A complete list of prospects that fit your buyer persona and ICP.
• The campaign setup fees.
• A dedicated management team.

2. Belkins.io

Belkins is a B2B lead generation company that generates qualified leads and drives sales for companies across 190+ industries. 

According to their website, here is an overview of how they generate qualified leads for their clients. 

• They review your ICP and analyze the total addressable market (TAM) to identify matching decision-makers
• They search for people that fit your criteria
• They segment your leads and gather more details to deliver personalized emails that trigger actions
• Upon receiving a response, their SDRs will schedule a call that involves you and the prospects
• They constantly monitor the performance of the campaigns and adjust their strategies where necessary.

They also offer services related to lead research and lead nurturing. Belkins’ pricing plan is categorized into three groups:

• Growth,
• Growth Plus, and
• Enterprise

All seem to operate on a contract basis which could last for up to 12 months. Since their exact pricing details aren’t mentioned on their website, you can use their ROI calculator to give you an estimated amount of their service. Also, you can speak to one of their sales consultants to obtain more pricing information.

3. Cience Technologies

Cience Technologies is a US-based B2B lead generation company that provides sales development and appointment-setting services for companies in 150+ industries. Their lead generation service focuses on offering outbound and inbound sales development to improve the sales pipeline and generate revenue for their clients.

Their outbound lead generation service involves validating your ICP, targeting highly qualified leads through a multi-approach, and then implementing various SDR strategies to generate sales opportunities. 

Unlike our pricing plan, Cience offers a contractual plan that binds you to them for up to 12 months. This means that when you sign up, you’ll have to work for them for months, even when you get zero leads generated.

4. Sales Nash

Sales is a multinational company that offers appointment setting, prospecting, and sales development services for its clients. They mainly focus on generating qualified B2B leads and closing sales deals that grow businesses.

Although their original focus was on the software industry, they have now expanded into various industries such as health tech, digital marketing, event management, healthcare, and more. 

Here is an overview of their processes:

• They evaluate the project and provide their clients with a plan before they begin working with them.
• They perform all the preparation within the first couple of days of the project
• Depending on the task they may be working on, be it appointment-setting campaigns or qualifying leads, they provide all the data in real-time.
• They constantly adjust their processes to get better results.

Sales Nash offers three pricing plans for their lead generation and appointment setting service, which include:

• Junior SDR team which costs $2250 per month
• Standard SDR team which costs $3250 per month
• Extended SDR team which costs $4750 per month.

5. JumpCrew

Jump Crew is a US lead generation company that helps to drive revenue and take your business to the next level. They have worked with companies such as Bosch, Prosper, Experian, RingCentral, Overstock, and more. 

Their lead generation processes are as follows:

• They understand your products, brand voice, and value propositions to develop compelling sales scripts or email sequences.
• They discover new ways to capture leads
• Their sales teams qualify the generated leads 
• They learn about your prospects and nurture them before putting a call to them and closing the deals.

Although there are no pricing details on their website, you can fill out a form or chat with them on WhatsApp to request a quote. 

6. CallBox

CallBox describes itself as a B2B lead generation company that helps to generate and manage leads, nurture relationships, and increase appointments with qualified sales. They have partnered with different notable brands such as Acer, Forbes, HP, Fujitsu, DHL, Toshiba, and more.

They execute a multi-channel marketing approach combining emails, phone calls, social media, chatbots, and Search Engine Optimization (SEO) to generate qualified leads for their clients.

Unlike Nerdy Joe, their pricing details aren’t displayed on their website. However, you can fill out a form or book a call to get custom pricing.

7. Smith.ai

Smith.ai is another US-based lead generation company that utilizes virtual receptionists to generate and convert leads through various channels such as phone calls, website chats, text messages, and social media platforms like Facebook.

They offer outreach campaigns and appointment-setting services to capture, generate, and qualify leads to increase revenue.

To better understand the company, here is how their process works. 

• They start by providing a list of prospects who need an outreach
• They call the prospects
• They send follow-up emails and text messages to engage the prospects
• They schedule meetings with qualified leads based on your preferences
• They track the performance of the campaign.

They also integrate with various CRM tools such as Zapier, HubSpot, Clio, and Salesforce to provide a seamless experience and win more clients. 

Their outreach campaign’s pricing plan is categorized into two groups and this includes:

• On-demand plan which costs $3,000 per campaign
• Ongoing plan which costs $2,400 per month.

8. Cleverly

Cleverly is a US lead generation agency that generates qualified leads and drives revenue through cold email sequences and LinkedIn. 

Their lead generation process is as follows:

• They build qualified email lists of your ICP
• They write clear and personalized cold emails that get responses
• They send custom messages to thousands of ICPs every month
• They notify you when they get a response from the campaign so you can close the deal. 

They offer different pricing based on the type of lead generation service you want. Their cold email lead generation’s pricing is based on a pay-per-meeting model. However, you must contact them to get the exact pricing information.

Meanwhile, they offer three pricing packages for their LinkedIn lead generation service. This includes:

• Silver plan which costs $397 per month
• Gold plan which costs $497 per month
• Platinum plan which costs $1,197 per month. 

9. FlyTech Inc

FlyTech Inc is a lead generation agency in the US that grows the sales pipeline of companies through various digital channels. 

They generate leads through targeted campaigns across various sales and marketing channels. Their process involves executing different cost-effective strategies such as crafting effective messages, curating and A/B testing copies across various channels, and measuring how customers respond to these messages. 

Some of the channels they use include paid search, direct outreach (personalized emails and LinkedIn messages), social targeting (LinkedIn, Twitter, and Meta), and channel exploration. 

There is no pricing detail on their website. However, you can get in touch with them to get a quote.

10. Operatix

Operatix is another US-based lead generation agency that provides outsourced SDR services to B2B tech companies. Their goal is to mainly increase the sales pipeline and generate revenue for businesses. They understand their client’s value proposition and identify quality leads that can propel businesses and provide sales opportunities.

They also implement some account-based marketing strategies to help increase conversion rates. Some of the services they offer include:

• Account verification
• Cold prospecting
• Lead qualification
• Account-based selling
• Outbound sales development.

Although there is no pricing information on their website, you can contact their team to request a quote. 

11. SalesPro Leads

SalesPro Leads is also a B2B lead generation company that helps companies in the United States to identify sales opportunities. They mainly focus on the technology industry.

Their lead generation and appointment-setting services are classified into two groups:

• Exclusive Partner Lead Program
• Target Market Program

These programs enable the agency to partner with your sales team and enable them to generate high-quality sales leads that produce excellent results. Unlike Nerdy Joe, there is no pricing information on their website. But you can call, email, or fill out a form to get a quote. 

Let Nerdy Joe help you grow with lead generation 

You’ve seen how each of the companies on this list can help your business grow through lead generation services. So, now it all comes down to your needs and your goals with lead generation. 

If you are looking for an agency that will use paid search, SEO, and content marketing to boost your sales, CallBox is the most suitable lead generation agency for you. 

If you are looking for a virtual receptionist, we recommend Simth.ai.

But if what you’re looking for is:

• An agency that charges you for results, not tasks.
• An agency that doesn’t require you to commit to a contract.
• An agency that does not waste your time and that’s affordable.
• A group of experts that care about your company’s reputation and relationship with prospects.

Nerdy Joe is the lead gen service you’re looking for. 

Most businesses find it challenging to have an outlined sales and marketing strategy that generates qualified leads to fill their sales pipeline and increase revenue. 

They struggle to secure appointments and close deals with top decision-makers that can accelerate the growth of their business. 

Given this, having a service that can guarantee and ensure a steady flow of leads to improve sales is considered valuable to your business. This is where sales outsourcing companies appear in the picture. 

With them, you don’t have to worry about your lead generation process as they carry the burden on their shoulders while easing the stress for you. But, how do you discover them?

In this article, we will cover 10 sales outsourcing companies you can consider for the growth of your business. 

What are the different sales outsourcing services and who needs them?

1. Sales outsourcing firms

If your company needs to prospect new clients and move them through the sales pipeline (make sales calls, negotiate, and close deals), you need to hire a sales outsourcing firm. 

In other situations, they can recruit, train, and manage your sales team to improve their skills and ultimately, the sales performance of the company. 

2. Sales lead generation and outreach firms

If your business needs to generate qualified leads and build relationships with them, you need to hire a sales lead generation firm. They reach out, attract, nurture, and convert complete strangers into qualified sales prospects for your sales team to close. 

Depending on your business model, they use different approaches – inbound or outbound – to generate these leads and fill your sales pipeline.

3. Sales coaching firms

If your company needs to organize formal sessions for its sales representatives and improve their performances, then you must hire a sales coaching firm. They can help your sales representative to tackle common sales challenges and even secure bigger deals. 

They help improve the performance of your sales reps and identify areas where they can improve. This equips them with the skills and confidence needed to face any sales challenges and have a positive impact on your company.

Top 10 sales outsourcing companies you need to consider 

Here are the top ten (10) sales outsourcing companies you need to consider for your business. 

1. Nerdy Joe — Sales lead generation and appointment setting outsourcing

Our agency specializes in helping businesses and sales teams develop winning sales strategies that include effective outbound lead generation tactics. 

We help sales teams and businesses identify their ideal customer segments, learn what they’re after, and develop strategies that will draw them in and turn them into paying customers.

Our experts are always on the lookout for ways to improve your sales process, especially when it comes to generating leads. 

We’ll evaluate your current techniques, identify areas for improvement, and optimize them to help you attract high-quality leads that are more likely to convert.

What makes us different from other lead generation agencies is our unshakeable commitment to quality. We know that generating leads is just the beginning — the real challenge is turning those leads into loyal customers who keep coming back for more. 

That’s why we focus on generating leads who aren’t just interested in your product or service, but who are also more likely to make a purchase.

We understand that every business is different, so we don’t believe in one-size-fits-all solutions. We’ll work closely with you to develop customized lead generation strategies that fit your unique needs and help you achieve the results you’re after.

Why you need to outsource your sales lead generation to Nerdy Joe

Here are some perks that’ll make you want to hire us as your sales lead generation firm. 

You get a steady stream of leads per month and that’s all you pay for.

Most of the time, sales teams or B2B businesses end up paying for services they don’t need when they work with lead generation companies. In fact, many lead generation companies fall into different categories:

• Some charge for every email sent or contact added to your list.
• Others charge a monthly fee, promise the best leads, but fail to deliver.
• There are those who label anyone who downloads an ebook or PDF as a lead and charge for it.
• Some bring in leads that never convert into customers.
• The last type charges based on the number of qualified leads they provide.

To be fair, only the last type really cares about your ROI and gets you great results that matter.

We understand that when you’re looking to hire a lead generation outsourcing firm, your goal is to get more leads to sell to, to keep your sales team more busy and productive, and ultimately grow your revenue.

In light of this, nothing makes sense for your lead generation needs but the number of leads a company can bring you steadily per month. 

That’s why our value does not revolve around the number of emails we send or the work we do, but rather the results we deliver — (i.e. the number of hot leads we put on your sales pipeline).

We forgo all vanity metrics like open rate, bounce rate, click through rate, etc and only focus on metrics that matter to your goals of increasing leads and getting more sales.

For instance, if you want to work with us to increase the customer base for your SaaS product, we’ll report:

• The number of new sign-ups you get. 
• The number of positive replies we get.
• The number of demo calls we book for you.
• And the number of new clients we get for you.

From the beginning, we will work together on a sales development or optimization strategy that guarantees that you get the results you desire. We will set KPIs and OKRs accordingly and lay out strategies to ensure we hit them. 

You get a top-rated outreach strategy with strong personalization

If you’re familiar with lead generation companies and their methods, you know that many take shortcuts to quickly build long lists of prospects using data intelligence tools. Then, they use a single template to send cold emails or messages to all of them.

They basically approach lead generation as a number’s game. They believe the more people they reach out to, the more likely they are to close many people. 

While this approach can work, it raises a few important questions. 

Do you want your company to be represented by a lead gen agency that sprays emails and prays for results, or do you want to work with an agency that takes the time to research a smaller list of prospects and craft personalized messages for each one?

We’re guessing you prefer the latter. 

Although the agency that builds a huge list and sends out generic emails could still get you results, it comes with some serious risks. 

For example, your emails could be flagged as spam by ESPs and ISPs, which could hurt your brand’s reputation and lead to social media backlash. Also, the quality of the leads you get might be lower, and you could face deliverability issues with your domain.

So, while it may seem like volume is the key to success in cold outreach or lead generation, taking shortcuts can damage your company’s reputation and relationships with potential clients. It’s much better to work with an agency that prioritizes quality over quantity.

At Nerdy Joe, we avoid this by being super-specific in who we target and creating personalized messages, to very short prospect lists, and guess what? It works. 

The most significant part of our work is to spend time learning about your ideal customer profile (ICP) in and out before sending any email. We want each recipient to take you seriously, to feel like you know them and wonder why you didn’t cross their paths months ago.

Honestly, we don’t want to send 1000 emails per day for a week to get you 4 sign-ups or meetings booked at the end of the week. Our ideal scenario is that we send 20 emails, we get 15 replies, 10 positives, and get you 4 sales-qualified leads or sign-ups.

Just for some context on how this works for us, here’s an example of a reply we received as we reached out to a VP of Marketing who has historically blocked or reported SPAM to anyone who’s sent him a cold email.

Here’s another example where we pitched a Head of Marketing, and here’s the response. 

Contrary to most lead generation agencies, most of our cold email marketing campaigns are run towards 10 or 15 people, not 1000. 

We believe the best marketing approach is the one that promotes trust and relationship. That’s why we always put in the extra work and patience it requires. 

You might wonder where we get information about each prospect or member of your target audience we use for personalization?

• We listen to podcasts your potential customers have been on.
• We read blog posts they wrote. 
• We read their LinkedIn, Twitter, and Mastodon posts.
• We read discussions on forums they’re in.

Using the data we collect, we craft opening lines and icebreakers customized to each individual.

Here’s what it looks like in real life. We pitched CoSchedule’s Head of Content Ben Sailer and asked him if we could write for them.

Here’s what he replied 1 hour later.

As you can see, the cold emails were so compelling that they couldn’t help but acknowledge it before offering to hire us. 

You get a team with strong commitment to quality, we do prospecting and list building manually

We already told you how we don’t do any shortcuts when it comes to building lists and searching prospects to target for the campaigns we run for you. 

We don’t purchase any lead lists and we don’t scrape them from sales intelligence tools like Apollo, Lusha, or ZoomInfo. Here is what we do actually. 

First, we know the level of data accuracy and customization it takes to cut it into someone’s inbox with an unsolicited cold email and get their attention. 

So, we take a meticulous approach to crafting targeted prospect lists for your campaigns. We don’t resort to shortcuts like purchasing lead lists or scraping data from sales intelligence tools. 

Instead, we go the extra mile to ensure data accuracy and customization, knowing that personalization is key to capturing the attention of potential prospects with unsolicited cold emails.

Unlike relying solely on data intelligence tools, which provide generic technographic and demographic data about companies, such as industry, employee count, funding status, location, and tech stack, we aim for much deeper personalization. 

We seek out psychographic data and other relevant information to create emails that make prospects feel like we truly understand them and their day-to-day challenges.

When we onboard a new client, our first step is to inquire about their Ideal Customer Profile (ICP). We ask probing questions to uncover insights such as:

• which type of clients have the highest lifetime value, 
• which ones are easiest to close, 
• which ones churn the fastest, 
• common objections heard during sales calls, 
• the motivation behind starting their company,
• the pain points they were trying to address,
• and more.

Armed with this information, we precisely pinpoint who to target and why, and we manually curate our prospect lists accordingly. 

This approach goes beyond generic targeting like “series A tech companies” and delves into a level of specificity that resonates with prospects on a personal level. 

For example, here is how specific we can get:

“Our ICP is a CTO at a software company selling to DevOps, with identified pain points of lack of organization, time management, and team collaboration, and a preference for XYZ podcasts for team management insights”

With this comprehensive understanding of your ICP, we meticulously handpick prospects for your lead generation campaigns, ensuring the highest quality data for personalized outreach that captures attention and drives results. 

You won’t have to sign no binding contracts 

Typically, sales and lead generation services will ask for a commitment of 3 to 6 months before starting work. They say it’s because they need time to test and because the buying process can be lengthy.

The downside is that you end up paying each month no matter what, even if you don’t see any results. That can be pretty discouraging. That’s why we do things differently with a subscription-based model.

When you work with us, you’ll see results right away from Month 1. You’re in charge of whether to keep going or not based on your satisfaction and budget. 

This means you’ll know exactly what you’re paying for upfront, and there’s no stress of being stuck in a long-term, binding contract.

Pricing

Our marketing service’s pricing is crystal clear. We have three plans:

• Silver: It costs $499/month and only gives you one warm LEAD.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.
• A complete list of prospects that fit your buyer persona and ICP.
• The campaign setup fees.

2. Belkins.io — lead generation and sales outsourcing company

Belkins offers lead generation and appointment-setting services to help companies generate new opportunities and close sales deals. They work across different industries such as healthcare, financial service, software development, hardware manufacturing, media production, and more. 

They perform lead research and launch their outreach strategy to connect with potential sales leads that can eventually generate revenue. At Belkins, you can access their copywriting service where they design and launch well-tailored cold email campaigns to connect your potential customers. 

Besides, you have access to a sales team that mainly consists of an account manager and sales development representative. This team books meetings with your ready-to-buy leads who can facilitate the growth of your business.

Although there isn’t pricing information about their services on their website, you should expect to pay between $10,000 to $49,000 for your project. If you want to get an exact quote, you must book a call with them. 

3. Martial Group — outsourced sales team

This B2B lead generation company specializes in generating lead opportunities and closing deals for its clients. It consists of 200+ sales executives and curated four databases with 100 million contacts. They serve various industries such as automotive, IT, financial services, government, retail, telecom, e-commerce, and more. 

The moment you sign up for their service, they customize targeted lists and develop marketing campaigns that will get qualified leads to your CRM. Also, you gain access to your sales team who help you to monitor prospects’ engagement and close more deals. 

Contrary to Nerdy Joe, their pricing details aren’t displayed on their website. But, should you choose to work with this company, you must sign up for a minimum of 3 months contract. To get the exact pricing details, you must email them or book a consultation with them.

4. Sales Nash — sales outsourcing agency

Sales Nash is a sales development company that provides prospecting and appointment-setting services to its clients. They serve various industries such as SaaS, software development, health tech, healthcare, event management, and more. 

Sales Nash’s main goal is to generate qualified B2B leads for their clients while ensuring they close deals that foster the growth of the business. To do this, they develop and implement a sales development strategy that enables them to discover your ideal customer profile. 

Then, they set you up with their dedicated sales team who initiates a conversation with your prospects, filters out the interested ones, and sets up a call with them. 

 Just like Nerdy Joe, they offer a three-tier pricing plan for their SDR services. This pricing plan includes:

• A junior team which costs $2250 per month,
• A standard team costs $3250 per month, and
•  An extended team costs $4750 per month. 

5. Sales panel — outsource sales and lead qualification processes

Sales panel is an intelligence and data-driven marketing software that helps B2B companies to identify, track, and qualify leads. It provides a tracking and analytics service where it gathers data on all visitors, leads, and customers that visit your website and strive to understand them. 

Irrespective of where the leads come from, Salespanel ensures to track and identify the quality of each lead in real-time, qualify them on some criteria, and nurture them through the buyer journey. 

Then, it runs highly targeted marketing campaigns on these qualified leads to promote their conversion. It also allows you to connect and integrate with various CRM and marketing tools such as Mailchimp, Calendly, Salesforce, Pipedrive, WordPress, Zapier, and Intercom. 

Although they offer three pricing plans, you can first make use of their demo or start a free trial to have an idea of what the sales tool can do. Nonetheless, their pricing plan includes:

• Basic plan which costs $149 per month
• Growth plan which costs $499 per month
• Scale plan which requires custom pricing. 

6. SalesRoads — B2B sales outsourcing and sales training company

SalesRoads is a top sales outsourcing firm that simplifies revenue operations to promote the growth of your business. They have over 500 outsourced SDR teams that help to improve and grow your sales pipeline. This dedicated team consists of various experts such as sales coaches, client success managers, and sales operations teams that produce results. 

With their B2B appointment setting service, you not only get dedicated SDRs but also qualified appointments with prospects, a demand generation playbook, and an industry-leading training program.

Contrary to Nerdy Joe, there is no pricing information on their website. But you can fill out a form to get a quote. 

7. JumpCrew — Experienced sales professionals

JumpCrew is another lead generation agency that focuses on generating leads and scaling opportunities to improve revenue. They leverage data to develop strategies that will move your prospect along the sales cycle. 

They also craft compelling content and distribute them strategically so they can reach the right people. With JumpCrew, you have access to a dedicated team that implements efficient sales and marketing processes to yield results. 

Although there is no pricing information on their website, you can fill out a form or contact them to get a quote. 

8. SalesAR — B2B market research and lead generation company

SalesAR describes itself as a B2B lead generation company that generates warm leads for businesses, boosts sales, and spreads brand awareness. They utilize over 30 tools and have served 50+ industries.

Once you sign up with this company, you receive a polished database that consists of accurate leads to foster the growth of your business. They also implement a customized outreach strategy, offer content writing services, negotiate with prospects, and arrange calls or meetings to hand over the hot leads for you to close. 

Finally, they offer anti-spam services where they perform domain overviews and some other processes to eliminate spam issues. Their pricing plan depends on the duration of the service you want, which could be monthly, quarterly, or a customized plan. 

However, you should note that exact pricing details aren’t available on their website. You must contact them to get a quote. 

9. Cleverly — Outsourcing sales and LinkedIn lead generation

Cleverly is a LinkedIn lead generation agency that specializes in generating qualified leads and driving revenue. They leverage the data from their successful LinkedIn campaigns to target and engage decision-makers. 

To do this, they build the prospects’ lists, personalize the outreach messages, and A/B test their copywriting service. They also grant you dedicated account managers who ensure the success of your campaign by giving you weekly updates and making improvements based on real-time data. 

Pricing depends on the service they offer. For instance, the silver plan for their LinkedIn lead generation service is $397 per month. Meanwhile, the gold and platinum plan costs $497 and $1,197 per month, respectively. Other services, such as cold email lead generation and white label lead generation, have their pricing. 

10. Operatix — Sales development professionals

Operatix is a sales acceleration company that helps B2B software vendors to improve their sales pipeline and grow their revenue. They have over 250+ teams that can accelerate growth through outbound lead generation or improving your in-house SDR teams. 

They ensure to hit your sales target by understanding your unique value proposition and engaging with top decision-makers that can fuel your sales pipeline. They also offer services such as account-based selling, lead qualification, cold prospecting, and account identification.

If you want to know their pricing details, you must contact them to get a quote. 

Work with Nerdy Joe to boost your lead generation and sales services

There you have it. Each firm on this list is different and can contribute to great results for your sales team.

If what you need is an agency to which you can outsource your sales activities or let them do sales for you, then all the Martal Group, SalesAR, and Belkins perfectly fit your needs. 

But if you already have a solid sales team and are looking for a lead generation team that’ll help you fill up your pipeline, eliminate all the prospecting work and get your sales team to focus on what they do best: one-on-one calls and closing deals, we’re the one to beat. 

• We charge you for results, not tasks.
• We don’t require you to commit to a contract.
• We don’t waste your time, and that’s affordable.
• We are a group of experts that care about your company’s reputation and relationship with prospects.