Tired of sending boilerplate Linkedin connection requests?

Want to increase your LinkedIn lead generation success rate?

Looking for a better alternative for “I’m looking to expand my professional network?”

In this article, we will teach you how you can write LinkedIn connection request messages that are both effective and memorable. We will cover all the tips and best practices you need to know to build a strong and thriving LinkedIn network.

Note: Struggling to get replies or book meetings with prospects that fit in your ICP? We’ll help you get 6 SQLs or book 6 meetings with prospects that are ready to buy for only $999/month. Book a meeting now.

17 LinkedIn connection request message templates that you can use for inspiration

Here are 17 templates for LinkedIn connection messages that you can use to come up with unique, personalized connection requests, that’ll win you new connections easily.

Template 1: Professional networking

Sending a professional networking LinkedIn connection request message is an excellent way to build and expand your professional network, establish connections with potential collaborators, mentors, and clients.

Message body

Hey [Name], I couldn’t help but notice your recent posts about [insert activity].  I also share your passion for [shared passion]! I’d love the opportunity to connect with you and to see if there’s a potential for collaboration. Let me know if there’s any way I can help. Let’s connect. Best regards.

Template 2: Collaboration

This is the perfect connection message template to help you target potential partners and collaborators in your industry, expand your network, and increase your professional opportunities. 

Message body:

Hello [Name], I came across your profile and was impressed by your experience in [insert shared industry]. I have a project coming up that would be an excellent fit for both of us. I’d love to discuss the possibility of working together and finding out if we could be a perfect match for future collaboration.

Template 3: To a recruiter

This template will help you build relationships with recruiters in your industry and increase your visibility to potential employers. 

Message body:

Hello [Name], I was thrilled to see your recent placement of [Candidate] in [Company]. I’ve been building a 4 years portfolio you’ll be interested in. You can access my portfolio here: [Link]. I believe connecting could lead to some exciting job opportunities and help me achieve my professional goals.

Template 4: Shared connection

This message is an effective way to build relationships and expand your professional network.

By mentioning a mutual connection in your message, you demonstrate that you have a common ground for establishing a professional relationship.

This can help build trust and get your connection request accepted more easily.

Message body:

Hi [Name], I noticed we have a mutual connection [connection’s name]. I’m also interested in the [content] [shared connection] shares, and I think we could both benefit from connecting.  Since we share a common interest in [interest], we could mutually benefit from working together. Let’s discuss this further.

Template 5: After a recent networking event

Want to continue the conversations and connections you made in person at an event? This is the template for you.

By connecting with others on LinkedIn, you can stay in touch, exchange ideas and information, and build on the relationships with people you met at the event.

Message body:

Hi [Name], It was great to hear your insights and perspectives on [topic] at [event]. I’ve been tracking your work for some time now, and I’d love the opportunity to connect and continue the discussion on [topic] from the event.  Let’s connect and discuss this further. Best regards, [Your Name]

Template 6: Common interest

Hey [Name], I couldn’t help but notice our shared interest in [interest]. It’s great to see someone who is also passionate about [interest]. I’ve always entertained the idea of connecting with someone with your portfolio to see if there’s a potential for collaboration. It’d be great if we could connect and discuss this further.

Template 7: To talent (as a recruiter)

Sending this template to candidates can help you expand your network and stay in touch with qualified candidates for current and future job openings. 

Message body: 

Hello [Name], Your passion for [Field] caught my eye, and you would be an asset to any organization. I have a vast network of [Industry] professionals, and I am confident I could help you find your next great opportunity. Let’s connect and see what comes out of it.  Best regards, [Your Name]

Template 8: Offering help

This template promotes your willingness to support your potential connection after you’re connected.

By offering to help, you can provide value to others, establish yourself as a resource, and potentially open up new opportunities for collaboration or future work.

Message body: 

Hello [Name], I must say, your profile is a gold mine for [topic]. Your insights can support my goals, given your knowledge in this area. I’d love to connect. I have some ideas on how we can help and support each other to grow professionally.  Let’s connect and do this. Best regards, [Your Name]

Template 9: Referral connection

This message template shows you have a mutual connection and someone who can vouch for you.

Message body: 

Hi [Name],  I was referred to you by [Name of Referrer] and was told that you are a great resource in [industry]. I would love to connect with you and see how we can help each other grow professionally.  Best regards,  [Your Name]

Template 10: Sales connection

This message is an excellent template for reaching out to potential customers, leads, or clients on LinkedIn. It allows you to introduce yourself and your business and highlight the value you can offer.

Message body:  

Hi, [name] I came across your profile and was impressed by [specific aspect]. My company, [Company Name], can provide valuable solutions to your [needs]. Here is [resource] on how we helped [company]. As of now, they are experiencing a [results]. Check it out and let me know what you think.

Template 11: Impressive career journey

This connection request message is a great way to make a positive impression and build a relationship with your recipients. 

By acknowledging their achievements, you show that you are genuinely interested in their work and prove that you are willing to make a connection based on shared interests or goals.

Message body:  

Dear [Name], I went through your profile and was impressed by your experience and achievements in [industry or topic]. It’s so inspiring to see all the companies you’ve worked for and the incredible career path you’re charting. Bravo! I believe I can learn a lot from someone like you, and I’d love to connect.

Template 12: Industry humor/joke

Sending a LinkedIn connection request with an industry joke or humor is a fun and effective way to break the ice and start a conversation with your potential connection.

Humor can help put them at ease and make your message stand out from more formal or standard connection requests they receive.

Message body: 

Hi [Name],  [Industry joke] (e.g.) I heard that if you smile while doing SEO, you’ll instantly become 10% more productive, and Google can track your instant emotions to improve your site’s organic rankings. So go ahead, give it a try! BTW, I am a fan of your work, and I would love to connect and learn more about your work.

Template 13: After someone reacted to your content

By reaching out in this way, you demonstrate that you value their input and would like to connect with them to continue the conversation or explore potential opportunities.

Message body: 

Hi [Name],  Thank you for taking the time to [like/comment on your post]. I really appreciated your insights, and it was great to see that we share a common interest in [topic of your post]. I would love to connect with you and continue this conversation further. Let’s make it happen! Best regards,  [Your Name]

Template 14: After someone had an interesting take on a popular post

This is another effective way to start a conversation and build a connection with someone who shares your interests or ideas.

The message shows that you are paying attention and engaging with their content. 

Message body: 

Hi [Name],  I came across your recent comment on [topic], and I was impressed by your [specific aspect of their comment].  I couldn’t agree more with [specific point] and would love to continue the conversation further. I think we will both benefit from exchanging a few ideas on [topic]. Best regards,  [Your Name]

Template 15: Professional growth

A connection request message that shows appreciation for your target’s professional growth can help you establish a positive relationship and make them more likely to accept your request.

Message body: 

Hi [Name], Congratulations on your 4th anniversary at [company]. I recently came across your post about [industry or topic] on my feed, and it made me a fan. I’ve been practicing most of the ideas you share. I’m connecting to share more about this with you. Let’s make it happen.  Best regards, [Your Name]

Template 16: Urgent request

The idea of an urgent request can be an effective way to get someone’s attention if you need their help or advice quickly. 

Message body: 

Dear [Name],I am currently working on a project that requires [insert skill or expertise], and I believe you would be the perfect fit for the job. I would love to connect with you and discuss the possibility of working on this project. Let me know if you’re available for this. Best regards

Template 17: Network expansion

This is a common and effective way to increase your LinkedIn network and connect with new business contacts, collaborators, or experts. 

Subject line: Seeking connections in [recipient’s industry/specialty] – [your name]

Message body: 

Greetings [Name],I came across your post about [insert industry or topic]. It got me to check your profile, and I was impressed by your experience and caliber.I am looking to expand my network and connect with professionals in [insert industry or topic]. Looking forward to connecting soon.[Your Name]

3 steps to write a compelling LinkedIn connection message

Here are the three main steps you need to follow to write a compelling LinkedIn connection message that gets you through the door, beats the noise, and lands you new connections. 

Research and understand your audience.

The first step in writing a compelling LinkedIn connection message is understanding who you are trying to connect with. 

Doing so will give you insight into the language, tone, and approach that best resonates with your target connection. It will also make it easier for you to tailor your message to their specific needs and interests. 

So, your goal is to understand who they are, what they do, and what they are interested in. To achieve this, start by researching their LinkedIn profile and tracking their activities.

Try looking up the content they post, the content they react to or comment on, the content they share, the people they network with, etc. 

Doing this will help you build a complete persona of your target connection on the LinkedIn platform. You’ll be able to understand what they like and how they spend their time on LinkedIn. This will inform how you speak to them and what you offer them.

Also, you can use LinkedIn’s advanced search functionality to find individuals who match your criteria and review their profiles to learn more about their backgrounds, interests, and professional goals.

Then, look for common traits and characteristics among the people you want to connect with.

Here is how to do it. 

Step 1: Enter your keywords in the search bar and run the search.

Step 2: Click the category you want to search within the search results page.

You can click on the “All filters” button to bring even more filters for your advanced search. 

The filters you can use include companies, mutual connections, LinkedIn group, events, services, locations, degree connections, followers of the same LinkedIn group or LinkedIn account.

Step 3: Choose your filters and run the search. 

For example, if you want to filter by location, click the Locations section and enter the area, city, or country in the pop-up window. You can add multiple locations in the same search bar.

Step 4: Click the “Show results” button, and LinkedIn will start generating your search results.

And here is the result. 

Read more: LinkedIn InMail Vs. Email: Which Closes More Deals?

Create personalized first lines.

If you did the upper part well, this should be easy. First, it was to learn about the people you are reaching out to deliver your speaking accordingly. 

Now, your goal is to pick up bits of information from their footsteps on LinkedIn so you can come up with personalized opening lines.

You can easily pick up on important data you can include in your connection message to personalize it.  Here is an example. 

Suppose you are targeting Jacalyn Beales, manager of demand generation at Lever. 

First step, head over to her profile.  

Then you go through her activity to find the latest.

Important note: Her activity is full of interesting content and materials you can use for this. But this will not be the case for every person you target. 

There are many other ways and data you can use to do this. You can also search through their job experience, recommendations, mentions, company news, events they participated in, birthdays, awards, etc. 

So, here is her latest post from 12 hours ago. 

So based on that post. Your first line could read like this:

“Hey, Jacalyn

I’ve been following you for a while, and I’ve grown to become one of your biggest fans. 

I’ve been trying the strategies you share with us here and especially that cheat code on content marketing hierarchy. 

I’ve shown it to my manager, and they seem excited about the results we could get from it. Thanks, and keep up the good work!”

This personalization is critical to making a strong impression and building a relationship with your potential connection — and it will help you stand out from the crowd and increase your chances of securing a connection.

Write a personalized message.

The body of your LinkedIn connection message is where you have the opportunity to make your impression and convey why you believe the connection will be mutually beneficial. Basically, you need to convince your potential connection that they have to connect with you. 

The first step to doing this is to create a message that is tailored to the specific interests and needs of your target connection — aka a personalized message.

Doing so shows your target that you have taken the time to research them and understand their needs. It immediately sets you apart from the generic messages they usually receive. 

Here are some tips and a step-by-step writing formula you can follow for writing a personalized LinkedIn connection message.

1. Start by addressing the recipient by name and expressing your interest in connecting.
2. Create a fun, interesting first line from the data you collected when searching them in Step 1. This will help you create rapport with them, and they will be more receptive to what you have to say. 
3. Explain why you believe the connection will be mutually beneficial. This could be a shared professional goal, a potential collaboration, or a shared interest in a specific industry or topic.
4. Entice them by offering value to the connection by sharing resources, connecting them with someone else in your network, or suggesting to help in any way you can. This will also set you up for the business talk down the road.
5. Improve your relevance by mentioning a common interest, shared connection, or recent project or event that you both were a part of at the end of your message. 
6. End with a call to action; simply tell them how great it’d be if you both connected and helped each other towards their respective goals and urged them toward that action.

Let’s share some templates with you so you can see them in action.

How to send a LinkedIn connection request message

It may not be evident for everyone to know how to send a LinkedIn connection request message — given that it is not an evidenced feature on the platform. Though doing it is easy. 

First thing, know that the connection request message is simply a note you add to your LinkedIn connection requests and are different from LinkedIn messages or LinkedIn InMails.

Go to the profile of your target. Depending on their profile, you’ll either find the “Connect” button displayed or you’ll have to click on the “More” button to find it.

Here is an example. 

Next, click on the “Connect” button, and you’ll be suggested to add a note to your connection request. That’s it.

The next step is to click to “Add a note”, and that’s basically where you write or paste your message for the connection request.

As you see, you’ll have to keep your message very short; you’ve only got 300 characters. 

Key takeaways

• With so many professionals having a LinkedIn account, it’s crucial to know how to write compelling linkedIn connection messages that get noticed. Note the best connection message is the one that is not just about you. You need to show your target how valuable you are. Also, a generic connection request won’t be compelling enough.
• The messages you attach to your LinkedIn connection requests is your chance to introduce yourself, express your interest in connecting, create a rapport (things like mutual connections, you are in the same LinkedIn group) and convey why you believe the connection will be mutually beneficial to you both. 
• Personalized connection requests is your key to success. Simply tracking your recipients latest activity and using the data to tailor your LinkedIn messages is all you need to make an impact. So, don’t sleep on it. 

Note: Struggling to get replies or book meetings with prospects that fit in your ICP? We’ll help you get 6 SQLs or book 6 meetings with prospects that are ready to buy for only $999/month. Book a meeting now.

Are you trying to hire a lead generation and telemarketing solutions company in Singapore that can grow your sales pipeline but don’t know which to choose? Let’s help you out. 

In this article, we have searched the whole of Singapore and have identified nine (9) lead generation companies. We’ve also reviewed each company to help you better understand how they work and what to expect from them. 

So, let’s dive into this piece to get started. 

Note: Struggling to get replies or book meetings with prospects that fit in your ICP? We’ll help you get 6 SQLs or book 6 meetings with prospects that are ready to buy for only $999/month. Book a 15-minute consultation now.

Top B2B lead generation companies in Singapore

1 – Nerdy Joe 

Nerdy Joe, we are an online B2B lead generation agency laser-focused on providing top-notch email marketing and outbound lead generation services, specifically through cold emailing to companies all over the globe.  

Our team of seasoned marketers employs cutting-edge strategies to captivate and engage potential customers through ingenious cold outreach techniques, with cold email campaigns at the forefront of our arsenal.

We understand that generating leads is just the tip of the iceberg; the real art lies in converting those leads into devoted customers. 

Hence, we prioritize generating high-quality leads who not only exhibit genuine interest in your product or service but also have a higher propensity to convert into loyal paying customers.

Why is Nerdy Joe the best B2B lead generation company in Singapore

Here are some reasons why Nerdy Joe is one of the best lead generation companies in Singapore.

Our lead generation approach is all about delivering concrete results that truly matter, and that’s precisely what you’re investing in.

The B2B lead generation market is flooded with various approaches when it comes to the service’s pricing in comparison to the value you get. From our experience, we find three types of service providers: 

• Those charging clients based on email volume or contact lists. So, either you’ll pay them  based on the number of people they reach out to or the number of emails they send, not the results they’ll bring you or how their service impacts your bottom line. 
• Those overpromising but underdelivering. You’ll hear beautiful stories about 300 leads per month. But you can’t convert either of them into actual customers for your business. 
• Those labeling any download as a lead. Proving you with a list of leads who are not genuinely interested in your service or are not ready to buy. 
• And more. 

Caught what’s wrong with those services? 

We believe that if you’re investing in lead generation, it’s because you need high-quality leads to fuel your sales pipeline and boost your revenue. And so, the company you work with should be able to bring clear results, ROI-related results to your table, and that’s what you should pay for.

That’s why we stand out by offering a results-driven pricing model, with our clients’ return on investment (ROI) at the forefront of our focus.

We are always upfront with our clients: the prospecting we do, the list building, and the email volume involved in our service is not their concern. We know that what truly matters to you is the number of qualified leads we can bring you, and so that’s all you pay for.  

Our team of lead generation experts and appointment-setting specialists take immense pride in delivering real value, honing in on meaningful metrics that truly pertain to your revenue growth, such as 

• positive replies, 
• booked meetings, 
• lead-to-close rate. 

We don’t get lost in superficial metrics like open rate or bounce rate, because these have nothing to do with the outcomes you’re seeking, at least from your perspective.

So, for instance, if your goal is to get more clients to your SaaS business, we will only report you on the number of:

• demos calls booked,
• new sign-ups, 
• positives replies,
• new clients,
• etc.

Our offerings are meticulously tailored to your unique business objectives, with a keen emphasis on delivering the results that truly align with your priorities.

We invest time and effort in crafting highly individualized and personalized emails for each recipient — we believe in quality over quantity.

While some lead generation service providers swear by the high-volume approach, flooding inboxes with impersonal emails, we at Nerdy Joe take a more thoughtful approach. 

Head over to your favorite lead generation company’s site. You’ll see that their strategy somewhere involves building a hand-curated list of thousands of people they will reach out to. 

What this means is that they will get a tool like Apollo.io or ZoomInfo to spit out all the data in a few minutes then their team will sit to manually curate the lists, create a persona-based email template they’ll use, then email all those people in the hopes of closing a small percentage of them.

A quick glance at Twitter will show you a plethora of advice and strategies espoused by self-proclaimed experts in this field.

However, this approach comes with its pitfalls, and here are the few that come top of our minds as we draft this: 

• being flagged as spam by email service providers (ESPs) and internet service providers (ISPs), 
• tarnishing the company’s reputation on social media, 
• generating subpar leads, 
• facing deliverability issues with the domain,
• and more.

At Nerdy Joe, we believe in investing time to truly understand your ideal customer profile (ICP) before hitting that send button. 

We aim to create a sense of familiarity with each recipient, as if we’ve already crossed paths with them in the past. We don’t believe in bombarding prospects with generic emails. 

Instead, we send carefully tailored and individually-personalized emails to a select group of 10 or 15 people, with the intention of building genuine trust and relationships.

As such, our idea of personalization goes beyond just inserting a first name in the subject line. We dive deep into research. That’s the most important part of our work indeed.

You might wonder how and where we collect the information we use for personalization. Well, we:

• Listen to podcasts they’ve been on,
• Read blog posts they’ve written, 
• Read social media posts they’ve liked and shared or commented on, 
• Comb through online forums where your prospects are active. 
• Etc.

This provides us with unique data points about each individual. It allows us to craft cold emails with compelling lines and icebreakers that make them feel like the email is crafted exclusively for them.

Here’s what it looks like in real life. We pitched CoSchedule’s Head of Content, Ben Sailer, and asked him if I could write for them.

Here’s what he replied 1 hour later.

Here is another successful example from a similar strategy.

Our approach has yielded positive results, even from people who historically blocked or reported SPAM to anyone who’s sent them a cold email.

Here’s another example where we pitched a Head of Marketing, and here’s the response.

 

Here is another example.

Contrary to what gurus and lead generation agencies suggest, most of our outbound lead generation campaigns are run towards 10 or 15 people, not 1000 — and guess what? We get incredible results. 

We use manually and meticulously compiled data, which ensures that we only book prospects who are truly interested and ready to buy.

At Nerdy Joe, we take a hands-on approach to lead generation. We have a strict policy against using client data and avoid relying on data intelligence tools like Lusha, Apollo, ZoomInfo that offer only surface-level information. 

We believe in the power of human research and list building. That’s how we are able to collect r rich, in-depth data that goes beyond basic technographic and demographic details. 

We refuse to settle for generic and impersonal data that anyone can easily guess. I mean, here is the type of information you get from these tools.  

• Have an AI SaaS tool
• Have 20 – 100 employees
• Use HubSpot 
• Located in Singapore
• Recently had an IPO
• Recently acquired by Square
• And more basic data

We can’t achieve any significant personalization with this type of data. Plus, it says nothing about the prospects’ needs and why they might need your service. 

So, instead, we invest the time and effort to manually research prospects, uncovering unique insights and details that enable us to craft truly personalized and compelling cold emails that resonate with each recipient at a meaningful level. 

To do this, when we onboard a new client, the first step we take is to ask them specific questions about their ICP. These questions include inquiries about:

• the types of clients with the highest lifetime value, 
• the easiest clients to close, 
• the clients that churn the fastest, 
• common objections heard during sales calls, 
• the reasons behind starting their company, and 
• the pain points they were trying to solve.

With your answers, we gain a deep understanding of your target market and get highly specific in who we should target with our lead generation campaign. 

In fact, that’s how we go from we’re targeting:

“series tech companies,” 

to

“Our ICP is a CTO at a software company selling to DevOps, and his main pain points are lack of organization, time management, and team collaboration. He often refers to XYZ podcasts to get insights as to how to manage his team efficiently.” 

Once we have a clear ICP, we manually build our lead list. This approach allows us to craft more tailored and effective messaging that resonates with your ideal customers, resulting in higher-quality leads and better campaign performance.

We don’t require any contracts for our services — you are free to renew or stop your subscription with us based on your satisfaction with our performance.

We understand that time is money, and we aim to deliver results from day one. So, unlike traditional lead generation companies that require you to sign a 3 to 6-month contract, we offer flexibility in payment and renewal options based on your satisfaction and budget.

Also, we take the time to truly understand your business and its needs, ensuring that our lead generation efforts are targeted and effective. We also respect your time, avoiding unnecessary meetings and providing a streamlined approach to meeting your lead generation goals. 

We provide transparent plans with well-defined deliverables and outcomes, so you can have a clear understanding of what to expect from our services.

Lead generation can sometimes be uncertain, which is why we place a strong emphasis on clarity and transparency in our offerings and pricing. 

With each of our plans, you will know exactly what you are getting at the end of the month. We do not rely on vague statements or excuses, but instead, we are committed to delivering results based on your specific needs and requirements.

As long as your business has a well-defined problem-solving solution that resonates with your target market, then we are confident in our ability to help you achieve results. 

Pricing

Our lead generation service’s pricing is crystal clear. We’re three plans:

• Silver: It costs $499/month and only gives you two warm LEADS.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.
• A complete list of prospects that fit your buyer persona and ICP.
• The campaign setup fees.

Note: Struggling to get replies or book meetings with prospects that fit in your ICP? We’ll help you get 6 SQLs or book 6 meetings with prospects that are ready to buy for only $999/month. Book a 15-minute consultation now.

2 – TDCX

TDCX is a digital customer experience solutions provider that provides sales services by generating leads and converting them into loyal customers. Headquartered in Singapore, they specialize in utilizing technology to discover opportunities and turn them into sales.

They ensure to grow your customer base while launching campaigns that qualify leads and push them along the sales funnel. Then, they engage and maximize sales conversations across various channels. Their A+ strategies enable them to audit their performances to ensure that your business receives high-quality service.

Unlike Nerdy Joe, there is no pricing information on their website. But you can contact them to get a quote. 

3 – Scenes City Telesolutions

Scenes City Telesolutions is a Singapore-based telemarketing agency that provides lead generation tactics, social media marketing and other services offer businesses exceptional marketing outcomes. They offer their services to businesses of all sizes, whether small businesses or large corporations, and help you to hit your sales target. 

Thanks to their B2B telemarketing services, they position their service to address the pain points of their clients and implement strategies that make lead generation successful. Here is a comprehensive overview of how they work.

• They identify your target customers, create a sales cycle, reach out to prospective customers, and bring leads to your sales teams.
• They identify your target audience and curate call scripts that provide a seamless connection with them
• They optimize your telemarketing campaigns to generate sales leads

Contrary to Nerdy Joe, there are no pricing details on their website. But you can email them to get a quote. 

4 – Vantager Solutions

Vantager Solutions is an outbound telemarketing company offering B2B sales and appointment-setting services to grow businesses. Located in Singapore, they have worked with brands such as Zipmex, M1, BRT, Spring Forest Studio, Applivon, Info-Tech, and more. 

Their main goal is to increase the sales of businesses by ensuring a predictable flow of new clients. They implement strategies that cater to your B2B needs while ensuring direct selling to grow your revenue. To better understand the company, here is an overview of how its process works. 

• They provide business consultancy to develop strategies, and identify and reach key decision-makers that fit your ideal customer profile (ICP).
• They craft effective call scripts that maximize appointment setting 
• They provide a high-quality database and leads to enable you to focus on sales activities
• They report and record phone calls to assure you of their sales efforts.

Contrary to Nerdy Joe, their pricing information isn’t available on their website. But you can fill out a form to request a quote or obtain further information. 

5 – Primea TNC

Primea TNC is a top-tier consulting firm in Singapore and other countries in Asia. With over 20 years of experience, they have worked for notable brands such as Samsung, Hyundai, Smilegate Holdings, PayGate, Hankook, Kakao, Posco, Deep Search, and more. 

They offer various digital marketing services which allow them to market your products or services. Then, they ensure that your business reaches a wider audience to promote the growth of your business.

Unlike Nerdy Joe, their pricing information isn’t available on their website. But you can email or chat with them on WhatsApp to get a quote. 

6 – Kazehi Global

Kazehi Global is another Singapore-based B2B lead generation agency that helps businesses to get their sales appointments and generate more revenue. According to their website, they have partnered with notable companies such as FedEx, EDB Singapore, Temasek, SLS, Malvern Panalytical, and more. 

They mainly focus on pipeline generation to increase win rates and generate more revenue for your business. For their outbound lead generation service, they combine behavioral data with technological processes to drive leads through various channels such as email, social, website, chat, and webinars. 

Thanks to their sales appointment team, they implement outlined strategies to attract, nurture, and qualify your ideal potential customers. Then, they analyze the results and continue to make improvements to ensure the success of the campaign. 

Unlike Nerdy Joe, there is no pricing information on their website. However, you can book an appointment with them to get a quote. 

7 – S2M-Group

S2M-Group is a global marketing agency that helps B2B companies to attract the right prospects and convert them into real opportunities to promote growth. They have partnered with various brands such as Cisco, Waygate Technologies, Addactis, AxiomSL, Delphix, Sap Concur, Quadient, and more. 

Among the services they offer is a lead generation service where they grow your sales pipeline to generate opportunities and accelerate growth. They implement various effective marketing strategies to ensure that you connect and engage with your ideal prospects. 

Irrespective of your sales goals, they attract and nurture your prospects with compelling messages across different channels to increase qualified leads and boost sales productivity. 

Contrary to Nerdy Joe, there is no pricing information on their website. But you can get in touch with them to get a quote. 

8 – iSmart Communications Pte Ltd

iSmart Communications Pte Ltd is a Singapore-based marketing agency that offers various marketing solutions with the most competitive prices to generate qualified leads that promote the growth of your business. They have partnered with various notable firms such as Red Hat, Changi Airport, Seagate, IBM, Trax, MicroStrategy, and more. 

To perform the lead generation service, they plan, adopt, and execute multiple marketing strategies such as inbound marketing, account-based marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), and more. Then, they refine and measure the success of your lead generation campaigns. 

Although there isn’t information about their pricing packages, you can contact them to get a quote. 

Partner with us, Nerdy Joe, to get the best leads for your business in Singapore

At Nerdy Joe, we pride ourselves on being a lead generation agency that delivers real results and understands the needs of our clients.

As you’ve seen, many so-called lead generation companies offer services and outreach strategies that have very little to do with lead generation and the results you actually want.

So, if what you’re looking for is: 

• An agency that runs custom lead generation campaigns. 
• An agency that charges you for results, not tasks. 
• An agency that doesn’t require you to commit to a contract. 
• An agency that does not waste your time and that’s affordable. 
• A group of experts that care about your company’s reputation and relationship with prospects. 

Nerdy Joe is the lead generation agency you’re looking for. We do the market research, identify leads, do the lead research, lead management, and bring you qualified leads — we are part of your team.

Note: Struggling to get replies or book meetings with prospects that fit in your ICP? We’ll help you get 6 SQLs or book 6 meetings with prospects that are ready to buy for only $999/month. Book a 15-minute consultation now.

The Martal Group is one of the best lead generation companies out there. They specialize in helping businesses achieve their full potential through strategic consulting, marketing, sales services, as well as outbound lead generation. 

The company is made up of over 100 sales executives and owns four curated databases containing 100 million contacts. Their specialty is generating leads for IT, SaaS businesses, and telecom B2B companies.

Generally speaking, The Martal Group’s services are overwhelmingly positive on review sites like Clutch and G2.

• Clutch reviews: 4.9 out of 5
• G2 reviews: 4.8 out of 5

Essentially, they make their clients happy and they receive positive feedback across-the-board. But given that every business is unique in their needs and goals, you are probably looking for The Martal Group’s alternatives for one of the following reasons:

• their service didn’t align with your brand,
• you are comparing options based on pricing or overall service,
• you were dissatisfied with the services provided by The Martal Group, 
• you found them too expensive for your business, 
• you didn’t receive the number of leads you expected, 
• etc.

In this article, we will review the Martal Group’s outbound lead generation services and compare them to their biggest competitors on the market today, including our brand new lead generation agency Nerdy Joe. 

So, we’ll be discussing 7 lead generation company alternatives to the Martal Group’s outbound lead generation services. We will start with a comparison to Nerdy Joe by demonstrating why we are the perfect alternatives for your needs. 

Next, we’ll examine seven other lead generation firms and compare them to the Martal Group. 

Why Nerdy Joe is the best alternative to The Martal Group’s outbound lead generation services

Our main objective for lead generation aligns with The Martal Group’s: to generate sales-qualified leads and schedule meetings or appointments with our clients.

As a business owner or sales representative striving to expand your sales efforts, you may encounter significant obstacles in establishing a productive process for active lead generation and customer acquisition.

Furthermore, if you’re involved in sales or have worked with salespeople, you’re likely aware that they dedicate the majority of their time to researching and reaching out to potential clients, with only 12% of their time spent on actual conversations and finalizing deals.

That’s where both Nerdy Joe and The Martal Group come into the picture. We handle these tasks, freeing up salespeople’s time so they can focus on their core competencies: in-person sales and closing deals.

With that being said, there are some differences between our approach to lead generation and the channels we employ compared to The Martal Group. Here are some reasons why you might prefer our service over The Martal Group.

Important: Please note that we are not criticizing their service; we are simply outlining the benefits you will receive from each service.

Scope of work and outreach channels

The Martal Group’s outbound lead generation service combines all the top three outreach channels known to cold outreach B2B lead generation to bring you the best results. They use cold emails, LinkedIn outreach, and cold calls to reach out to your target audience. 

So, they create message sequences and outreach funnels that combine all those outreach channels to reach out to your target audience. The first step in the workflow is to build a target list for your needs and then work on creating persona-based message templates that ensure that every message is personalized. 

At Nerdy Joe, we only specialize in cold email outreach. Our outreach strategies are designed to engage and attract your potential customers using cold email and that alone. 

Once you sign up with us, we will discuss your ideal customer profile, build the prospect lists and start sending cold emails. 

Our team works closely with you to understand your unique needs and goals, and we customize our approach accordingly to ensure we deliver the results you need.

We believe that generating leads is only the first step, and true success lies in converting those leads into loyal customers. Therefore, we prioritize generating high-quality leads that are more likely to convert into paying customers.

One of the things that really sets us apart from other lead generation agencies, including The Martal Group, is our commitment to quality (more on that later). As we understand that every business has unique needs, we provide customized lead generation solutions tailored to your specific requirements. 

List building approach

The Martal Group does a great job creating target prospects lists for their campaigns. According to their website, they create a curated list of pre-qualified prospects on a weekly basis and use it for their campaign.

The website also mentions that they create a list of 3000 – 5000 prospects that they target per month. So, considering that they build the lists and target the prospects on a weekly basis, that makes it around 750 – 1250 prospects list that they build per week. 

We believe it’s fair to assume that outreach lists this long can’t possibly be built manually. That would mean that they leverage some data intelligence tool (of which they have one in-house) to build the prospect lists then proceed to curate those lists.

Now, building lists like that can be an effective way to accelerate the list building process and be able to target several prospects within the agreed upon timeframe (i.e; weekly or monthly). But at Nerdy Joe, we prefer to build all of our lists manually and here is why this benefits you best. 

First thing, the type of data provided by data intelligence tools are generic and can be guessed. Even while they do apply filters to narrow the lists and focus on specific audiences, the data they provide still remain generic. In most cases, you’ll see data in the range of:

• IPO companies
• Companies that have 500-1000 employees
• Companies that use Salesforce
• Companies that are in the UK
• Companies that are Serie A funded
• Etc. 

The main reason we don’t like these data types is that they don’t actually say anything specific about the ICP, target prospects, their pain points or anything interesting about them. I mean, simply because you’re selling HubSpot does not make a company that uses Salesforce your target. 

If you see them as your potential target, you should be able to tell the specific pain point that makes them a potential customer for your product. 

So, because of this, we build our lists manually to ensure that they actually include only people who will have genuine interest in your product. We only include people with clear needs that your product provides solutions for. So, how do we do it?

Well, we can’t and won’t guess it. So, we will discuss it with you. We will ask you specific questions that help us build a sheer picture of what audience or individuals your product serves the best and why. Here are some of the questions we ask: 

• Why did you start your company? 
• What pain points were you trying to solve?
• What are the top 3 objections you hear from prospective clients during sales calls?
• Which type of clients have the highest lifetime value?
• Which type of clients is easiest to close?
• Which type of clients churns the fastest?
• Etc.

As you answer these questions very well, we can tell precisely who we should target and why. And this makes the difference between: 

“We’re targeting series A tech companies,” 

And 

“Our ICP is a VP of Sales at a b2b software company selling to HR professionals, and his main pain points are lack of organization, time management, and team collaboration. He often refers to XYZ podcasts to get insights as to how to manage his team efficiently.” 

Once we have a clear understanding of who the ICP is, we proceed to manually build our list, and that’s what we use to run our lead generation campaigns.

Targeting approach

As part of their scope of work for your business, The Martal Group targets between 3000 – 5000 and sends anywhere between 9000 – 12000 emails per month. 

Also, during the same timeframe, they’ll also follow-up with the prospects on LinkedIn by sending anywhere between 600 – 700 LinkedIn messages.

The deal also includes following up with the prospects through calls. And in the end, you can expect 20 – 30 qualified leads out of the campaign.

The combination of these three platforms or outreach channels can be effective in hitting up prospects across channels and ensuring that you actually touch the prospects and get a response. But this might not be ideal all the time and here is why:

• LinkedIn: Although it may be effective, teaching out to prospects on LinkedIn isn’t professional. Plus, people don’t go on LinkedIn to get offers, it’s a social platform and their primary goal is to network with like-minded people, not to buy. 
• Calls: Especially cold calls, are always intrusive and people hate them in general. Too many calls can negatively influence people’s opinion of your brand. 

Even more importantly, the main issue we take here is that The Martal Group reaches out to TOO MANY PROSPECTS and SENDS FAR TOO MANY EMAILS. We get that the emails can be sequences and all, but still. 

Here is why targeting a huge list and sending too many emails isn’t great for you. 

From our experience, here is what it could mean if you are targeting huge lists: 

• Lead blasting: If you are sending emails to this many people, it means that you are not taking the time to properly research your prospects and tailor your email to each individual. You’re blasting people with generic cold emails and pushing for action. They might say you’re selfish and lazy. 
• Poor leads quality: Since there is no super personalization, the quality of the leads you get will be subpar, and you can’t convert, at least not easily or in a short timeframe. 
• Angry prospects: Some prospects can be mean to you, saying things like “Remove me from your list”, “Don’t ever email me again” or worse, “Your cold email sucks”. 
• Your brand reputation is on the hook: Targeting people with generic emails can negatively impact your company’s reputation. This can be particularly damaging if you are in a competitive industry or rely heavily on word-of-mouth referrals. Also, we are sure that’s not how you want your business to be represented.

You get the idea? 

Now, let’s make it clear that we are not making any claims about the quality of service provided by The Martal Group. 

We’re only highlighting the sheer amount of work and time it takes to create effective outreach campaigns and how targeting a large number of prospects is not necessarily an effective approach.

At Nerdy Joe, we are not interested in sending cold emails to 5000 prospects in one month to get you 20 leads. Preferably, we send personalized messages to a select few prospects after thorough research and analysis. 

Our ideal scenario is to send 20 carefully crafted cold emails to well-researched prospects, resulting in 15 responses, 10 positive responses, and ultimately 6 sales-qualified leads or appointments.

We do this by investing a lot of time in learning and researching your ideal customer profile (ICP) before sending emails. Our goal is to create emails that make each recipient feel personally connected to you and take your offer seriously, even if they don’t ultimately sign up.

To achieve this, we work closely with you to develop your ideal customer profile, study each prospect individually and collect data points to create cold emails that stand out and leave a lasting impression. 

You may be wondering how we get the information about each prospect or member of your target audience that we use to tailor our emails to each individual.

• We listen to the podcasts your prospects participate in.
• We read the blog posts they write.
• We read their posts on LinkedIn, Twitter and Mastodon.
• We read the discussions in the forums they participate in.

The data we collect is aggregated to provide a unique perspective that allows us to create personalized cold emails.

Contract-based service

As you sign up to work with The Martal Group for the first time, you’ll be required to commit to a 3 Month Pilot Campaign before you can move to the simple monthly subscription.

That means you’ll have to pay them the agreed monthly price for three months for them to test strategies to see what works and what doesn’t. It means your company will still have to be paying them for three months even when you don’t get results. 

From our experience, if you are looking for a lead generation agency, the most likely scenario is that you are not growing at the rate you want and are looking to fill your sales pipeline with qualified leads so you can increase your revenue. 

And if you are a small business or a startup, chances are you won’t have the budget to sustain a three month lead generation investment where you can’t guarantee results. 

That’s why at Nerdy Joe, we focus on bringing you results from the first month. We won’t make you sign any long-term or retainer contracts. 

We make it clear from the pricing page what you get as results and that’s exactly what you pay for. 

Pricing

The Martal Group’s website does not provide pricing information, and the FAQs section does not address this topic either. Pricing cannot be found anywhere else, so you will need to book a consultation. But we can tell that they operate on flat fee, subscription-based pricing. 

Interestingly, a review post on Cience’s website reads that The Martal Group’s pricing policy states that the minimum project cost is $5,000. This is obviously expensive and can’t be a choice for a new startup or a small business looking to grow. 

At Nerdy Joe, our service’s pricing is crystal clear. We have three plans:

• Silver: It costs $499/month and only gives you one warm LEAD.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.
• A complete list of prospects that fit your buyer persona and ICP.
• The campaign setup fees.

Top 7 Martal Group alternatives to consider for lead generation

Cience

Looked from outside, Cience is a lead generation and appointment setting service company. They focus on outbound email and phone outreach lead generation. 

But the company also owns sales intelligence tools where you can access leads and data and a team of sales professionals to which you can outsource your sales or lead generation service.

Their sales intelligence tools include programmatic ads tools, chatbot software, appointment setting tools, real-time chat, marketing platforms, CRMs, and project management tools.

Cience charges a fixed monthly fee for their services, with pricing based on the people and tools required from them. But their pricing details are not available on their website, but potential clients can request a quote from their SDR.

Also, unlike Nerdy Joe’s subscription plan, Cience requires a minimum 6-month contract before starting to work with a client. 

This means that you must invest for at least six months, regardless of whether you see results or not. This type of contract gives Cience time to try and test things, but it does not guarantee an ROI for the client, and scaling down may not be an option.

Belkins.io

Belkins.io is lead generation and appointment-setting service company and an excellent alternative to The Martal Group. 

The primary difference between us, the Martal Group, and Belkins.io lies in the approach taken to identify the ideal customer profile (ICP) and the source of the leads. 

While the Martal Group does not specify it, Belkins.io uses data sources like Google, LinkedIn, Crunchbase, Glassodor, Xing, and others to generate leads, and our team relies on meaningful questions to understand your ICP and their pain points.

Both Belkins and the Martal Group offer multiple outreach channels, including cold email, cold calling, and social media outreach and we only offer cold email outreach. 

We also differ greatly in the targeting approach. Both companies hand-curate thousands of prospects from data intelligence tools. We target very few people and deliver incredible results with a more personalized approach.

Belkins.io also offers custom pricing but based on the project’s scope and complexity, whereas our pricing is pretty straight forward, ensuring that you get the best value for your investment.

Operatix

Operatix is a lead generation and outsourced SDR agency that focuses on helping B2B tech companies increase their pipeline and generate revenue, making them a great alternative to the Martal Group. 

The company offers more services than the Martal Group. Their main services include: 

• Account identification
• Cold prospecting
• Lead qualification
• Account-based selling
• Outbound sales development

They also help you build sales funnels and outbound marketing channel programs that help you generate leads and drive more sales to your business. There are no details about their pricing. You will have to get in touch with the team to get a quote.

Cleverly

If you are looking for an alternative to the Martal Group that primarily focuses on LinkedIn outreach and LinkedIn lead generation, you’ve got a winner. 

Cleverly is lead generation and appointment setting company with a focus on LinkedIn outreach. They also offer other services and lead generation channels like cold email, content writing, paid ads, and more. 

Cleverly also targets hundreds of people based on the plan you choose. In fact, the main pricing factor is driven by the number of people they’ll reach out to for you and not the actual results they will provide for you — which may not always be ideal because your business cares more about the results than the actual work that needs to be done. 

Although Cleverly offers lower rates compared to us and the Martal Group, we believe our service and pricing offers you a better deal, especially if you’re a small business or a startup. Also, their service is primarily done on a platform that’s not dependable, LinkedIn.

WebFx

WebFx is a digital marketing agency that provides a full range of outbound and inbound marketing services to businesses of all sizes. 

Like the Martal Group, WebFx employs custom lead generation and outreach tools to improve their clients’ campaigns.

They offer various inbound services, such as SEO, PPC, content marketing, email marketing, and ABM marketing, to generate leads and facilitate the sales cycle for their clients. While they do offer lead generation and appointment setting services, it’s not their primary focus.

However, their email marketing services are relatively expensive for the average business, ranging from $300 to $5000 per month or $0.1 to $0.05 per recipient. Plus, there is an initial investment of $900, and larger projects are priced based on their custom pricing model.

KlientBoost

KlientBoost is a full-service digital marketing agency that helps businesses of all sizes increase their online presence and drive revenue growth. 

With a team of experienced digital marketers, they offer many services including PPC advertising, conversion rate optimization, landing page design, lead generation, and more.

One of their standout features is their advanced analytics tools. Thanks to these, the company is able to provide their clients with detailed insights into their online marketing campaigns, allowing them to make informed decisions that drive results.

One of the company’s most popular services is email marketing, helping businesses generate leads and more revenue through targeted email campaigns — which is what brought them on this list. They conduct thorough research and design effective campaigns to bring prospects closer to their clients’ businesses.

From creating emails to conducting A/B testing, Klientboost manages all aspects of your email marketing services. Also, they perform email audits to ensure that their clients’ email campaigns perform well.

To learn about their pricing, clients can use Klientboost’s ROI calculator to get an estimate based on their specific needs.

Lead Cookie

Like Cleverly, Lead Cookie focuses on B2B prospects on LinkedIn and their services revolve around the platform. They use LinkedIn search to create lists of potential prospects, similar to Cleverly’s approach. 

However, they also offer email copywriting and cold email outreach, which overlaps with The Martal Group and Nerdy Joe’s services.

Lead Cookie charges clients by the hour, but they don’t provide pricing details on their website. According to Cience’s blog, their average hourly rate is between $25 and $49. Although this may seem low, the cost can add up quickly, and there’s a risk that clients will have to pay even if they’re not satisfied with the results. 

Also, LinkedIn’s reliability is not always guaranteed, as account blocks are common, and there may be additional costs for third-party tools.

Let Nerdy Joe do appointment setting and lead generation for your business

At Nerdy Joe, we distinguish ourselves from other lead generation companies through our personalized approach. Unlike companies that rely on purchased or scraped lists, we take the time to understand your business and create a clear ideal customer profile by asking relevant questions.

Our unique targeting approach means that we don’t simply send out large numbers of cold emails in hopes of generating leads. Instead, we conduct extensive research on prospects and create customized email copies that truly resonate with them.

We take the time to listen to your specific business needs, and our tailored approach to each prospect enables us to generate high-quality leads that are more likely to convert into sales.

If you’re looking for an effective lead generation and appointment-setting service alternative to the Martal Group that:

• prioritizes quality over quantity,
• manually builds lists of pre-qualified leads and researches each prospect to ensure quality
• target very short lists very well and ensures quality
• customizes its services based on your unique needs
• crafts super personalized cold emails and icebreakers
• requires no contract and is only focused on delivering you excellent results

 Nerdy Joe is the perfect alternative to the Martal Group.

It’s a competitive job market across every industry. Spending hours to create an impressive resume is only half the battle. The other half is ensuring it lands in the hands of your potential employer in the most effective and professional manner. 

Imagine spending countless hours perfecting your resume, only for it to be overlooked due to a poorly crafted email. Heartbreaking, isn’t it? The initial email acts as a first impression, and just like an in-person meeting, you only get one shot at it. 

Even more importantly, employers value communication skills. The way you structure your email, your choice of words, and your overall tone give the employer a sneak peek into how you communicate. So, how do you nail it?

In this article, we will teach you how to write an email for sending your resume and ensure your resume gets the attention it truly deserves. We’ve also included 7 email samples and templates pertaining to ways and scenarios for emailing your resume.

So, let’s get started. 

How to email a resume: What to include in your resume email and how to format it

Emailing a resume isn’t as straightforward as simply introducing yourself in an email, attaching a file, and hitting the ‘send’ button. You need to give it the same attention and ensure it is impeccable as you did with your resume. 

There’s a strategy involved to ensure your email isn’t just seen but also resonates with the hiring manager or recruiter. So, we will start by discussing the essentials of what you should include in your resume email and show you how to format it.

What to write in an email when sending a resume

Here is what you need to include in your email as you send the resume. 

1. Express interest with a statement about the target position

Begin by stating which position you’re applying for. This immediately tells the recruiter or hiring manager what to expect from the email and sets a clear context. And while you’re at it, don’t just tell, express interest. Show that you want the job and that you care. 

Example: “I am writing to express interest in the Marketing Manager position at XYZ Company…”

2. Write an elevator pitch

It is a short, 30-second snippet about yourself, your qualifications, and what makes you the right fit for the job. It’s your chance to grab their attention right from the start and establish a difference with the competition. Think of this as selling yourself to the recruiter, your sales pitch, if you will.

Example: “I have over five years of experience  in digital marketing, and having successfully increased online conversions by 30% at my last role, I am excited about bringing my innovative strategies to a forward-thinking company like XYZ.”

3. Highlight relevant experience with similar roles or relevant results of similar jobs

Draw parallels between your past experiences and the role you’re applying for. Describe how your past has prepared you to handle the job with excellence. This section makes it easier for the recruiter to visualize you in the role, and they can immediately tell whether you’re fit for it. 

Example: “In my previous role as an Assistant Marketing Manager at ABC Corp, I spearheaded several social media outreach campaigns that led to a 20% rise in social media engagement and 50% brand recall.”

4. Point out that you’ve attached your resume (and cover letter, if applicable)

This might seem obvious, but it’s a courteous reminder that directs the employer to look for the attached documents. It is the main reason you are reaching out to them, and you want to make sure they don’t miss it. 

Example: “I have attached my resume and a cover letter for your perusal.”

Here are a few things you need to keep in mind for this:

• File names to send resume: Rename your files to be clear and professional (e.g., “JohnDoe_Resume.pdf” or “JaneSmith_CoverLetter.docx”).
• File formats: PDF is often preferred because it preserves formatting. Ensure the employer has not specified a different format.
• Cover letter: If the job description asks for a cover letter, or if you believe it will enhance your application, attach one. Some candidates even choose to paste their cover letter into the body of the email.

5. Offer to answer any questions that the recruiter might have (about interview dates, for example)

The idea here is for you to show your openness and indicate that you’re available for any follow-up or clarification as you email your resume to an employer. 

Example: “Should you have any questions or require further details, please don’t hesitate to contact me. I am also flexible for an interview at a time that’s convenient for you.”

6. Add your contact details and other relevant or helpful information

While your resume will have your contact details, writing them in the email ensures they’re easily accessible. This could include your phone number, your professional email address, your LinkedIn profile, or even a personal website if relevant.

Example: “You can reach me directly at (555) 123-4567 or via LinkedIn at linkedin.com/in/yourname.”

7. Request information on the next steps

Show eagerness and interest in moving forward in the recruitment process. You can make this your call to action, and it’ll entice them to give you a response as you wait — paving the way for further communication. 

Example: “I would appreciate the opportunity to learn more about the selection process and any next steps that might be coming up.”

Resume email format

We’ve covered the information your email must contain to be effective. Now, you need to know how to structure it in an email. As you can tell, the email you send here needs to be professional and use a formal tone. So, the format needs to be that of a formal email with:

• A clear subject line
• An email body
• A professional email closing

1. Subject line: How to write the subject line of an email when sending a resume 

Your subject line is the first thing the recruiter sees. You are emailing them for a clear and simple reason. So make sure the subject line tells them what that reason is. It should be clear, to the point, and relevant to the job application. Here are some tips:

• Mention the job title.
• If there’s a job reference number, include it.
• Personalize it if you know the recruiter’s name.

Examples:

• “Application for content writer position – [your full name]”
• “Job application (#12345): [your full name] for sales manager role”
• “Referral from [referrer’s name]: [your full name]’s application for project manager”

2. Email body: How to write the body of a resume email

Your email body is where you give a brief introduction about yourself and explain why you’re a good fit for the job. This is where all the resume email essentials we discussed earlier go. It’s a more concise version of your cover letter. Here is how you write it with perfection:

• Start with a professional email greeting. If you know the hiring manager’s name, use it. If not, “Dear Hiring Manager” is a safe bet.
• Briefly introduce yourself and express interest with a statement about the target position in the email opening line.
• Show you’re a fit and sell yourself with an elevator pitch.
• Highlight relevant experience with similar roles or relevant results of similar jobs
• Mention that you’ve attached your resume (and cover letter, if applicable)
• Show your openness by offering to answer any questions the recruiter might have (about interview dates, for example)
• Add your contact details and other relevant or helpful information
• Request for information on the next steps

3. Email closing: How to end an email sending a resume

The closing of your email should be professional and courteous. It’s also an opportunity to express gratitude and show enthusiasm for the next steps. Here are the components of an effective email closing when sending a resume:

• Gratitude-driven closing line
• Professional sign-off: Use professional sign-offs like “Sincerely”, “Best regards”, or “Kindly”.
• Professional signature: Create an email signature that encompasses your full name and ways to get in contact with you. 

7 email sample for sending your resume for a job

Let’s explore three types of emails you might send during the job application process, each serving a unique purpose.

1. Sample email for sending a resume

This is basically an initial email to a prospective employer, and it serves as your digital handshake, setting you up for all further interactions. This introductory outreach email must strike a balance between showcasing your qualifications and expressing genuine interest in the role. 

Research the company and the role you’re applying for. By understanding the organization’s overarching goals and needs and how you fit in, you can tailor your email content to resonate more effectively with the hiring manager. Here is a resume email sample you can use:

2. Sample email for sending your resume for a position you’ve been referred to

Referral emails harness the power of professional relationships. When someone vouches for your skills, it adds a layer of trust to your application. When writing this email, make sure to acknowledge the referring individual early on, as this connection may impact the hiring manager’s decision. 

Display gratitude for the referral and ensure that your message underscores the synergies between your experience and the role’s requirements. Here is an email sample you can emulate:

3. Sample follow-up email after sending your resume

See this email as a gentle nudge, a reminder of your enthusiasm for the role. That means your email shouldn’t come across as impatient but rather as a testament to your eagerness. 

The email should reiterate key points from your initial email and highlight your continuous interest in the position. 

Also, understand that timing is crucial—too soon, and you might appear desperate; too late, and the opportunity might have passed. Here is an email sample for this:

4. Sample email cover letter with attached resume

An email cover letter with an attached resume is a concise version of a traditional cover letter. When you’re sending your resume via email, the cover letter content can be inserted in the body of the email itself, serving as an introduction to the attached resume. 

It should capture your qualifications and enthusiasm for the job while prompting the recruiter to view the attached document. Here is a sample email template you can use for this:

5. Sample email for sending your resume for internship applications

When sending an email for an internship application, what will make you succeed is your passion for the field, your eagerness to learn, and how the internship aligns with your educational journey. This initial outreach sets the tone for your potential internship experience.

Here is an email sample you can use to write this effectively: 

6. Sample email for expressing gratitude after sending resume

An email expressing gratitude after sending a resume can be a courteous way to reinforce your interest in the position and appreciate the recruiter’s time. This email should be succinct, showing gratitude while subtly reminding them of your application.

Here is a sample you can use:

7. Sample email for asking someone to review your resume

When seeking feedback on your resume, approach the person politely, stating why you value their perspective. This email should convey respect for the individual’s time and expertise, making it more likely they’ll assist. Here is an email template for this:

Key takeaways

• When it comes to emailing your resume, always consider the email the email body a concise version of a cover letter. Start with a professional greeting, introduce yourself briefly, express your interest in the position, highlight relevant experiences, and always mention any attached documents like your resume or cover letter.
• Ensure that your resume (and cover letter, if applicable per the job posting) is attached to the email. It’s recommended to send them as PDFs to preserve formatting. Also, name your files professionally, ideally using your name and the document type (e.g., “JohnDoe_Resume.pdf”).
• Your email address, tone, and content should all exude professionalism. It’s best to use an email address that incorporates your name rather than nicknames or unrelated phrases. Your tone should be respectful and formal, avoiding slang or overly casual expressions.
• Need help with email marketing and lead generation? We are ready to help. Nerdy Joe can help you get stellar results from our sophisticated email marketing efforts. Talk with us today. 

Have you ever felt the frustration of seeing your once-engaged customers slowly slip away? You’ve invested time, resources, and effort into acquiring these customers, but now they seem disinterested or have vanished altogether. 

It’s a common issue for businesses of all sizes. That’s where win-back emails come into play. Win-back emails help you re-engage your customers and rekindle those fading relationships. 

In this article, we will teach you how to write effective customer win-back emails to help you win back your disengaged customers. We’ve also added unique win-back email samples to help you learn more and write your own emails from successful templates. 

So, let’s get started. 

What is a win-back email?

A win-back email is a marketing email designed to re-engage inactive customers or lost customers —customers who have gone inactive or stopped interacting with your brand. The emails aim to rekindle the customer’s interest in your products or services, ultimately driving them back into your sales funnel and recovering lost sales.

Why send a win-back email?

The first and most important reason why businesses need to send win-back campaigns is because of customer acquisition. We all know customer acquisition can be costly. But it costs even more to gain new customers than it does to retain existing ones. 

Win-back emails are a cost-effective strategy to retain existing customers. When done right, they help you remind your disengaging customers of the value your company can still offer them. It helps you win them back, and you get more mileage from your marketing efforts as they become repeat customers.

Also, by reigniting the interest of inactive customers, you can recover lost revenue that might otherwise be gone forever. These emails also provide an opportunity to rebuild the trust and customer loyalty that may have waned over time. It ensures that clients return. 

When should you send win-back emails to your customers?

You might wonder what makes a lost customer or a lapsed customer. Or, even better, you might wonder how to know when you need to send a customer a win-back email. Well, here is when you need to consider sending win-back emails to your customers.  

• Inactivity period: The timing of your win-back email largely depends on your industry and customer behavior. It could be anywhere from a few weeks to several months of inactivity. Analyze your customer data to identify the right moment.
• Seasonal opportunities: Use seasonal events, holidays, or special occasions to send win-back emails with tailored offers or messages.
• Post-purchase: If you notice a decline in engagement after a purchase, sending a win-back email can prevent customers from churning.
• Subscription expiration: For subscription-based businesses, sending a win-back email before a subscription expires can entice customers to renew.

How to write a customer win-back email: Key elements to include in your email and how to format it

The first step to writing an effective customer win-back email is genuinely knowing how to win back a customer who is disengaged or dormant before even considering the email. 

That’s why we’ve divided this part into two sections. First, we will discuss how to win back a disengaged customer, which will basically cover everything you need to include in your email to make it successful; then, we will discuss how you need to format your email to make it into their inbox and get a reply. 

How do you win customers back? 

Here is the main information your customer win-back email must contain in the right order.

Acknowledgment of their disengagement

The first step to winning customers back is knowing or understanding they’re disengaged in the first place. So, your win-back email strategy should start by acknowledging the customer’s recent disengagement. 

Express your understanding of their absence and empathize with their situation. Let them know that you genuinely miss their presence and are committed to addressing their concerns. Taking an empathetic approach demonstrates your dedication and offers them a personalized customer experience.

Understanding why they disengaged is paramount. By understanding the reasons behind their inactivity, you not only show that you care about their experience but also gain valuable insights. 

Was it a lack of interest, a negative experience, or simply forgetfulness? By identifying the root cause, you can tailor your re-engagement strategy effectively.

Expression of your value

Once you’ve acknowledged their disengagement, your email must remind them of the unique value your products or services offer. Reiterate the core benefits they receive from choosing your brand. Highlight the solutions you provide and how they uniquely align with their needs.

Furthermore, if there have been improvements or new features introduced since their last interaction, this is the perfect opportunity to showcase them. It helps your offering remain relevant and appealing to your customers.

An attractive or irresistible incentive

To entice your customers back, provide an attractive and exclusive incentive that makes a return to your brand irresistible. Whether it’s a significant discount, a special offer, or exclusive access, let them know the value they will receive. 

It’s also a good idea to emphasize that this incentive is designed exclusively for them as a token of appreciation for their loyalty.

A reminder of why they chose you

Next, try to rekindle the memory of why they initially chose your brand. Remind them of the specific benefits and unique selling points that set your brand apart from the competition. This is also an effective way to add to the value they see in you and can expedite their way back to you. 

Whether it’s your exceptional quality, outstanding customer service, or innovative solutions, reinforce the reasons that made them your valued customer.

Success stories or testimonials (if it makes sense)

This will depend on the product or service you sell and the unique situation with the lost customers you’re trying to win back. So, if relevant to the situation, consider including a brief customer success story or testimonial. 

Sharing real-life examples of how others have benefited from your products or services provides social proof of your brand’s effectiveness. They’ll likely know it as your past clients, but it reinforces the trustworthiness and reliability of your offerings.

A call to action (CTA)

Last but not least, your win-back email must have a clear and compelling call to action (CTA). Use language that guides them to take immediate action, whether it’s “Shop Now,” “Explore New Arrivals,” or “Redeem Your Discount.” 

Ensure that the CTA is prominently placed, easily clickable, and encourages a seamless re-engagement process.

Customer win-back email format

Now, it’s time to write your email. The email needs to adhere to formal and professional email formatting with a clear subject line, an email body, and an effective email closing. 

Here is how to write each part. 

Subject line: How to write the best win-back email subject lines

The customer is disengaging; they’re walking away from your business. You need to write an email subject line that hooks them and compels them to read what you have to say. It needs to be intriguing, concise, and relevant. 

Here are a few tips to help you write compelling win-back email subject lines:

• Personalization: Incorporate the recipient’s name if possible.
• Urgency: We can’t emphasize this enough. Urgency and the fear of missing out are the best ways to get a reaction from disengaged customers. So, create a sense of urgency or curiosity, like “Exclusive offer.”
• Benefit-oriented: Highlight the value or benefit they’ll gain from opening the email.
• Relevance: Ensure the subject line relates to the content of the email.

Here are some subject line examples: 

• “🎉 We want you back! Get 25% off your next purchase”
• “We’re back and better than ever! Join us”
• “Missed us? Let’s catch up with a special surprise!”
• “Last chance: Your exclusive offer expires soon!”
• “Reconnect with [your brand name] and enjoy 20% off”

Email body: How to write the body of an email to win back a customer

So, here is where you do most of the work. Your email body’s main purpose is to convince the customers of your value and remind them that they can still gain a lot from working with you — potentially better than the competition. 

Here is the step-by-step blueprint you need to follow to write it. 

1. Write a warm email salutation: Address the recipient by name for a personal touch.
2. Start the opening line by acknowledging their disengagement and the reasons behind it:
   1. Mention their inactivity but avoid blaming or shaming.
   2. Show appreciation for their past engagement.
   3. Empathize with the challenges they may have faced.
3. Let them know your value:
   1. Highlight the core value your brand provides.
   2. Mention improvements or new features.
   3. Connect these improvements to their needs or interests.
4. Include an attractive or irresistible incentive:
   1. Clearly present the incentive (e.g., discount, special offer).
   2. Explain the exclusive nature of the offer.
   3. Convey a sense of excitement about the incentive.
5. Write a reminder of why they chose you in the first place:
   1. Recap the unique benefits they enjoyed.
   2. Emphasize what sets your brand apart.
   3. Use persuasive language to reinforce their initial choice.
6. Add a success stories or testimonials if it makes sense for the situation:
   1. Share a brief, relatable customer success story.
   2. Use testimonials to provide social proof.
   3. Ensure the story aligns with their situation.
7. Write a compelling call to action (CTA):
   1. Use a clear, actionable CTA (e.g., “Shop Now,” “Claim Your Offer”).
   2. Make the CTA button highly visible and easy to click.
   3. Encourage immediate action.

Email ending: How to end a customer win-back email 

After the email body, you need to end your email by expressing gratitude for their past support. Also, let them know you care and reiterate your excitement about their return. Also, let them know that you’re available to offer assistance and support.

Next, add a professional email sign-off and add your signature with your name and ways they can reach out to you if they need to. If you want, you can add a postscript (P.S.) message for a personal touch or an additional incentive.

5 win-back email samples to re-engage customers

Re-engaging lapsed customers requires a strategic and personalized approach. 

We’ll explore 5 effective win-back email examples you can use to run effective win-back email campaigns. Each email example is designed to address different scenarios and encourage customer re-engagement. 

These samples are backed by tried-and-tested techniques to help you recapture the attention, remind customers of your value, and make more loyal customers.

Win-back email sample 1: Creating FOMO (the Fear Of Missing Out)

Creating FOMO, or the Fear Of Missing Out, is a powerful psychological trigger that can reignite customer interest. Writing this win-back email is simple. 

Focus on offering a limited-time, exclusive offer or highlighting a popular product or service that customers might have missed out on. Emphasize the urgency and benefits of taking action now.

Here is a win-back email example for this: 

Win-back email sample 2: Asking for feedback or a survey

Sometimes, customers or subscribers disengage due to unresolved issues or dissatisfaction. To gather valuable insights and re-establish trust, consider sending a win-back email requesting feedback or inviting them to participate in a survey. Show that you value their opinions and are committed to improving their experience.

Here is an email example you can use to run a win-back campaign and re-engage inactive subscribers and customers:

Win-back email sample 3: Reminder email for inactive users

In some cases, inactive users may simply need a friendly reminder to re-engage with your brand. Your email here should gently nudge them back into action by highlighting the value and benefits of your offerings. Keep the tone warm and inviting. Here is a win-back email template for this:

Win-back email sample 4: Making an exclusive offer

Making an exclusive offer is a classic win-back strategy. This email aims to win back customers by presenting them with an enticing, limited-time offer that highlights the value of returning to your brand. The email should create a sense of urgency and exclusivity. Here is a sample:

Win-back email sample 5: Offering an apology and asking for a second chance

Sometimes, customers disengage due to past negative experiences. This email demonstrates humility and a commitment to improvement by offering a sincere apology and inviting customers to give your brand a second chance. Here is a sample you can use: 

Key takeaways

• The true purpose of a win-back email is to reinforce the unique value your products or services offer. Emphasize any improvements or new features since their last interaction, showcasing your commitment to meeting their needs.
• Segment your email list and consider creating a win-back email sequence to target different groups of disengaged customers based on their past interactions and behaviors. Tailor your win-back emails to each segment for better effectiveness.
• Be strategic about the frequency of your win-back emails. Sending too many can lead to annoyance, while sending too few may not effectively re-engage customers. So, always make sure you find the right balance and timing.
• Need help with email marketing and lead generation? We are ready to help you get more customers for your business. Nerdy Joe can help you get stellar results from our sophisticated email marketing efforts. Talk with us today.

If you’re in sales, you know the frustration well. You’ve got a fantastic product or service that could genuinely make your prospect’s life better, yet your email dashboard remains a desolate wasteland — no replies, no engagement, and certainly no conversions.

Admittedly, this can be both frustrating (for you as sales reps) and disheartening for you or your business, which has no conversion to show for its great product. And if you’re here, chances are that you’ve realized that the problem lies not in the product but in your sales pitch approach. 

We get it. Your prospects’ inboxes are crowded. And so, writing an email sales pitch that stands out, engages, and converts is becoming a challenge every day that goes by. But we’ve got you covered; that’s what we do every day at Nerdy Joe, writing sales emails that sell. 

So, in this article, we will teach you the art of crafting an irresistible sales pitch email, one that not only grabs attention but also persuades and converts. We’ve also attached 10 sales pitch email samples and examples to this post so you can get started easily. 

Let’s get started. 

What is a sales pitch email? 

A sales pitch email is an email you send to your potential clients or prospects with the primary objective of convincing them to purchase a product or service. 

Sometimes referred to as the elevator pitch, the sales pitch email is not just an advertisement or a generic business email. It comes as part of a marketing funnel, and it’s a purposefully designed email tailored to address the prospects’ needs, desires, and pain points to entice or nudge them towards taking your desired action — whether that’s scheduling a demo, making a purchase, or simply initiating a conversation.

Now, let’s discuss how to write an effective sales pitch email. 

How to write a sales pitch email: Understanding the key elements of a sales pitch and the right email format 

Crafting a successful sales pitch email is not just about stringing together persuasive words. It needs to be a well-thought-out strategy from a sales team that involves understanding your recipient, their pain points, and how your solution fits into their world. Below are the essential elements you need to consider for a stellar sales pitch email.

What to include in a sales pitch?

You can’t write a good sales pitch email without knowing how pitching works or what to include in the email. 

Nailing the email is good, but nailing the approach to pitching the prospects is even more important.

Here are a couple of tips and sales pitch techniques that’ll work well in your email. 

• Make sure you are reaching out to the right people

The first rule of sales via email or any other sales process is making sure you’re reaching out to the right person to present your offer. If you target the wrong person with the email, then it doesn’t matter how compelling your offer is or how well you’ve written the email; it all goes south from there. 

Use LinkedIn, company websites, and other online resources to ensure you’re targeting the right individual within the organization. Create buyer personas to understand your ideal customer’s role, responsibilities, and pain points so that you can speak their language in your email.

• Highlight their problem or pain points

A good sales pitch email doesn’t start with you; it starts with them — the potential client. In fact, this is how you sell. If you can’t articulate the problems they’re facing so that you can present your offer in a meaningful way, then it’s all a guessing game, and you’re doomed to failure. 

Identify the challenges they are currently facing and articulate them clearly in your email. Take the time to understand their pain points. Take apart the different values or use cases of your solution and analyze the problems they provide solutions to. 

The goal is to make them feel understood and validated, which paves the way for introducing your solution.

• Correlate those problems with the KPIs they are evaluated on

Going a step further, link their pain points to the Key Performance Indicators (KPIs) crucial to their role or business. For example, if you’re reaching out to a Sales Manager struggling with low team productivity, correlate this with its impact on monthly or quarterly sales targets. 

This not only shows that you understand their world but also that you speak their language. It makes your email feel personalized to them. It’ll be more impactful, and they’ll be much more likely to take you seriously and consider what you have to offer them. 

• The implications/stakes of not solving the problem (the frustration, business as well and emotional implications)

After laying the groundwork, it’s time to turn up the heat. Chances are, you’ve already heard that people buy based on emotions. Well, it’s true. Research from Unruly indicates that emotionally triggering ads and marketing campaigns can persuade 70% of viewers to buy a product. 

So, in your sales pitch email, explain the frustration, financial losses, or even emotional toll that the problem could impose if not solved. The key to making this work is not to be overly dramatic but to be realistic. Your goal is to stir a sense of urgency.

• Make a compelling value proposition

Now that you’ve touched on their pain points and the dire consequences of not addressing them, it’s your turn to shine. Present your product or service as the solution they’ve been looking for or not seeing. 

Your value proposition should be clear, concise, and compelling enough that they can’t help but want to learn more. That’s the least you strive for, getting them to want to learn more. 

• Include a strong call-to-action (CTA)

Last but not least, what do you want them to do after reading your email? Whether it’s scheduling a call, signing up for a free trial, or downloading an eBook, make your CTA clear and actionable. 

Use compelling language that encourages immediate action, like “Book your free consultation now” or “Get started today.”

Sales pitch email format 

The sales pitch email doesn’t have any special email formatting specific to it. It follows the same format as most typical business or professional emails. 

• A subject line
• A compelling email body
• An email ending

Here, you need to understand that every part of a sales pitch email, from the subject line to the closing, plays a crucial role in persuading the reader. Let’s break down each section and provide guidelines on how to effectively construct them:

Subject line: How to write a sales pitch email subject line

The subject line is your first impression. If it doesn’t capture attention, the email likely won’t be opened. Keep in mind that the subject line doesn’t have to reek of the fact there you are there to sell them something. You want to be subtle and focus more on the value you’re bringing them. 

Here are a few tips to craft a winning subject line for a sales pitch email:

1. Keep it short and sweet: Aim for 6-10 words to ensure it’s fully visible in most email clients.
2. Spark curiosity: Pique the recipient’s interest with a tantalizing hint or a question.
3. Personalize: Use the recipient’s name or mention something specific about their company.
4. Avoid spammy words: Words like “Free,” “Buy now,” or “Save $” can trigger spam filters.

Here are some examples of good sales pitch email subject lines:

• “John, a solution for your team’s productivity?”
• “Is this the missing piece in your marketing strategy?”
• “How [your company] can elevate [their company]”

Email body: How to write a sales pitch email body

Once your recipient clicks to open, you’ve won half the battle. But now comes the crucial part: the email body. Here’s how to get it right:

1. Use a simple email greeting: Start by writing a professional or formal email salutation. Address the recipient by name for a personal touch. Anything along the lines of Hello/Hi + [first name] will do fine. 
2. Write an icebreaker opening line: Make it about them, not you. It’ll serve as an icebreaker and get them to commit to reading your email through. Reference a recent achievement they had or a challenge they might be facing.
3. State the problem they’re facing: Clearly articulate the problem or pain point you think they’re experiencing that your product offer can solve. 
4. Let them know the implications for their business metrics or goals: This is how you make it relatable to the recipient. Based on what they do and the goals they care about, detail what not solving the problem would mean for them and their business. 
5. Give them a glimpse of how they will feel: What will happen if the pain point persists or in the event of failure due to the problem not being solved? Tell them and be realistic. Let them know the emotional implications or frustrations that will hit them.
6. Provide your solution: Now, this is presenting your product or offer as the ultimate savior for their situation. Introduce your product/service as the solution, but keep it brief. You can’t get them to buy directly; your goal is to get them to want to learn more. 
7. Write value proposition: Enumerate the benefits they’ll gain or the losses they’ll avoid by using your product/service. This is how you show the value of your product. 
8. Provide social proof: Insert testimonials, case studies, or statistics that back up your claims.
9. Add your call to action: What do you want them to do next? Click a link to a landing page where they’ll learn more? Watch a demo video? Be clear about the next steps they should take. Make it easy for them to take action.

Email ending: How to end a sales pitch email

So, you made your case elegantly and show them the value you can bring them. Now, it’s time to wrap it up. Here is how to end your sales pitch email. 

1. Write a thank you note for the closing: Always thank them for their time, as it shows respect and courtesy.
2. Sign-off professionally: Write a professional sign-off note as you finish the email. You can use anything like “Best”, “Cheers”, “Best regards,” etc.
3. Add your signature: Include a professional signature with your full name, position, and company, along with ways to contact you.
4. P.S. Section: Use a P.S. to reiterate your CTA or highlight a special offer. It’s often one of the most-read parts of the email.

7 sales pitch email samples

Now, let’s practice what we’ve been discussing so far. Here are 7 sales pitch email samples you can use to sell your product or service. 

Sample 1: Introducing a new product.

If you are launching a new product, your sales pitch email’s primary purpose is to show the value of your product and generate demand for it. The email should instill a sense of curiosity, enticing the reader to learn more about the product and how it might benefit them.

So, you want to make sure your email subtly hints at its value, captures attention, and drives interest. Here is a sales pitch email example you can emulate: 

Sample 2: Sales pitch offering a limited-time discount or promotion.

Limited-time promotions are powerful motivators for potential customers to take action. It can happen that sales professionals want to offer existing clients a special offer to get more value out of them. 

Even better, you may need to craft a unique offer for your potential clients to bring them to sign up with you. This is the sales pitch email you need to make it work. 

Writing this email should be very simple. All you need to do is drive quick action with a sense of urgency while highlighting the exclusive value you’re offering. Make sure the reader understands the tangible benefits they stand to gain. Here is the perfect sales pitch email sample for this:

Sample 3: Following up after a previous conversation.

Follow-up emails are a gentle nudge reminding the recipient of a prior interaction or discussion. The objective here is two-fold: to refresh their memory of the conversation and to propel them towards the next step, whether that’s a meeting, a purchase, or another form of engagement. 

The idea is that the customer’s pain points are still valid, and you have a solution for it. As you write this, demonstrate a genuine interest in their needs and show eagerness to continue the conversation. Here is a sales pitch email template to get you started.

 

Sample 4: Question-based sales pitch.

The question-based sales pitch works by posing a relevant, thoughtful question to the recipient, challenging their status quo, or getting them to consider an alternate perspective. 

Your sales pitch email here should ignite curiosity, prompting them to seek answers or solutions – ideally, through your product or service. Here is a sample you can learn from: 

Sample 5: Case study or success story-base sales pitch.

Leveraging a case study or success story is a potent way to build credibility and trust. So, what you need to do here is craft an email that highlights real-world examples of how your product or service solved a problem or delivered tangible benefits for a similar client or industry.

Here is an example you can learn from:

Sample 6: Data-based sales pitch.

Businesses trust data all the time. Presenting hard numbers can be very persuasive. It helps you lead your recipients to make data-driven decisions. Your email here must lay out quantifiable results or benefits, making the value proposition crystal clear and evidence-backed. Here is a sample:

Sample 7: Benefit-based sales pitch.

Benefit-based sales pitches go straight to the heart of what a prospect cares about: what’s in it for them? These emails highlight the direct advantages or positive outcomes the prospect can expect, creating a compelling argument for your product or service. Here is an email sample for this: 

Key takeaways

• Make sure your sales pitch email resonates with the recipient on a personal level. You can do this by referencing their company’s unique situation or discussing specific challenges they might be facing. This is the best way to let them know you did your homework and that you are not targeting them as part of a blast. 
• While it can be tempting to list out all the features of your product or service, it’s more effective to focus on the tangible benefits the recipient will gain. What problem does your offering solve for them? How will it positively impact their day-to-day or business metrics?
• Using data-backed arguments or sharing success stories provides credibility to your claims. A data-driven approach or showcasing a relatable case study can be the difference between a pitch that convinces and one that falls flat.
• Need help with email marketing and lead generation? We are ready to help. Nerdy Joe can help you get stellar results from our sophisticated email marketing efforts. Talk with us today.