Most businesses struggle to establish proper marketing plans and outreach strategies to guarantee a steady flow of leads into their pipelines and continuous customer acquisition. 

Many studies illustrate how salespeople spend most of their time struggling with prospecting and research instead of actually doing what they do best: having meetings and closing deals. 

In light of this, any service that can eliminate all the banal work salespeople don’t enjoy or struggle doing, and ensure a repeated number of monthly leads so that sales can close more deals can be of unprecedented value for your business. 

That’s where outsourced SDR services come in.

In this article, we will cover the top 10 best outsourced SRD services and how each of them can help your business grow.

What is an outsourced SDR service, and why is it important for lead generation? 

An outsourced SDR (Sales Development Representatives) service is a professional service that specializes in generating and qualifying leads for businesses. 

It involves a dedicated team of sales and lead generation experts who reach out to potential customers on behalf of a company, using various communication channels and outbound lead generation strategies such as cold calling, cold emailing, and social media outreach. 

Outsourcing SDR services can be beneficial for your business as it allows you to leverage the expertise and resources of a specialized team without the overhead costs of hiring and training an in-house team. 

In fact, it is widely regarded as a cost-effective option for companies who need to boost their sales activities but do not have enough resources to pay for the high costs associated with establishing an in-house team of SDRs.

Outsourcing SDR services guarantees you a steady stream of leads and customers while you focus on your core operations. It allows you to leave the lead generation and qualification tasks to the experts. 

As a result, you save time, effort, and resources, and it can result in more effective and efficient lead generation efforts. 

Outsourced SDR services Vs In-house SDR services 

Although there is no right or wrong decision, some circumstances can prompt you to outsource your sales process or lead generation to an SDR outsourcing company. Here are the main reasons it could be a better idea to consider an outsourced SDR company.

1. Experience, expertise, and industry insights

When you outsource your SDRs, you partner with people with a wealth of expertise in lead generation and sales. These are professionals who understand the process and have solved similar pain points for other clients. 

SDR outsourcing companies already know how to acquire leads, the tools to use, find data and understand the sales techniques that work best for your prospects.

Their team of sales reps and lead gen experts can bring industry-specific knowledge and insights, which can be valuable in understanding the target market and creating tailored lead generation and sales strategies.

On the other hand, hiring in-house may not give you these expected results. Since you may have to train them, give them time to learn about the company, and go through a series of trials and errors that could eventually waste your time. In worse situations, they could leave the company, leaving you to start all over again.

But with an outsourced SDR, you don’t have to pay for some repeated processes before you get the expected results. 

2. Cost

Hiring and training an in-house SDR team can be expensive. If your business is new and you don’t know how to generate B2B leads, you may not have enough budget to cater for an in-house SDR yet. 

Or you only have one salesperson and need to bring new employees on board, but you don’t have the budget as well. Before you hire new employees, you need to understand the full cost. 

According to Glassdoor, the average salary for an SDR in the US is $69, 551 per year. Not only do you need to consider the salary, but also the office where they will work, the tools (software and equipment) needed to do their jobs, onboarding and training costs, pensions, holidays, and other benefits. 

Aside from the cost, you also need to consider the time. As mentioned earlier, the time you will spend training the new employees is enough risk to take.

You are not only taking a risk to hire and train alone, but you are also taking the risk of employing someone who may not stay with your company long enough to generate qualified leads. 

Outsourced sales development representatives hit the ground running from day one. They are cost-effective, and you don’t have to wait for a long time before you get results. 

3. Flexibility

An additional bonus of hiring outsourced SDRs is that you can scale up and down when needed. For instance, let’s say you want to push sales before the end of a particular holiday, like Christmas.

You can request additional outsourced SDRs from the B2B lead generation agency to increase capacity, and have them stand down after the rush is over. 

On other hand, if it were an in-housed SDR, you could have them overworked, which could lead to burnout. Besides, you won’t be able to stand them down when the rush is over, thereby incurring more costs. 

Another advantage to an outsourced SDR firm is that you can use them as your business grows. They can help you reach out to more customers, make more sales, and positively impact your ROI.

In short, outsourced SDRs allow your business to be more flexible as they can try out new processes and scale up and down when necessary. 

Top 10 outsourced SDR as a service companies 

1 – Nerdy Joe

As a lead generation service agency, Nerdy Joe also specializes in providing outsourced SDR services. Basically, we collaborate with you and your sales representatives to develop comprehensive sales strategies that incorporate effective lead generation tactics, to begin with.

Our approach involves identifying target customer segments, gaining insights into their preferences and needs, and devising strategies to attract and convert them into leads for your sales team to close easily. 

We believe lead generation is one of the sales activities you can outsource to free up time for your salespeople. So, technically, our team operates as an extension of your internal sales team, managing all aspects of lead generation on your behalf while your sales team focuses on having meetings and closing deals.

Also, our experts analyze your business or sales team’s existing sales processes to identify areas for improvement, particularly in the realm of lead generation. 

We assess the effectiveness of different lead generation techniques and optimize them to generate higher-quality leads with a higher likelihood of conversion.

What sets us apart from other outsourced SDR companies is our unwavering commitment to quality. We understand that generating leads is only half the battle; the true challenge lies in converting those leads into loyal customers. 

Therefore, we focus on generating leads that are not only interested in your product or service but are also more likely to convert into paying customers.

We recognize that every business is unique, and that’s why we offer customized lead generation solutions tailored to your specific needs. We will work closely with you to understand your distinct requirements and deliver the results you’re seeking.

Why you need to hire Nerdy Joe’s service as a sales consultant firm

As mentioned before, we understand that outsourcing lead generation can be a strategic move to optimize your sales team’s time and resources. Here are some compelling benefits that make us the ideal choice for your outsourced SDR service.

A steady stream of ready-to-buy leads per month

Many sales teams who work with lead generation companies often encounter issues with unfulfilled promises and unreliable services. These companies typically fall into various categories:

1. Those who charge based on the number of emails or contacts they send, without guaranteeing any results.
2. Those who charge a monthly fee, promising high-quality leads but failing to deliver on their promises.
3. Those who classify every download of an ebook or PDF as a lead and charge for it.
4. Those who bring in leads that never convert into actual customers.

However, we believe that the true value of an outsourced SDR team that does lead gen for you lies in the results it delivers to your sales team. Specifically the number of hot leads they generate and add to your sales pipeline. 

That’s why at Nerdy Joe, we only charge based on the number of qualified leads we generate for your sales team.

Our experts focus solely on metrics that align with your goal of increasing leads and driving more sales, eliminating vanity metrics such as the open rate or bounce rate — we don’t know if these are metrics you need to care about.

For example, if you choose to work with us to boost the customer base for your SaaS product, we will provide reports on the number of new sign-ups, positive replies, demo calls booked, and new clients acquired.

Right from the beginning, we work collaboratively with you on a sales development strategy that guarantees the results you desire. We set clear KPIs and OKRs, and devise strategies to ensure we meet them, providing you with a solid plan for success.

Excellent outreach strategy and campaign with strong personalization

If you’re familiar with how most lead generation companies operate, you know the typical modus operandi before the outreach is as follows:

• Use a tool to build a list of thousands of prospects
• Work internally to hand-curate those lists
• Create an ideal customer persona and create an email or message template accordingly
• Then start sending thousands of emails on your behalf. 

Another way to look at it is that they rely on data intelligence tools to hastily compile lists of prospects that are then bombarded with impersonal, one-size-fits-all cold emails or messages.

But here’s a thought-provoking question for you: how do you want your brand or company to be perceived? And which type of agency would you prefer to work with?

• A: An agency that churns out generic emails to thousands of people, hoping for a reasonable conversion rate. 
• B: An agency that meticulously researches and curates a smaller list of 30 prospects, crafting personalized, relevant, and compelling messages to engage with them and achieve a higher success rate.

B, right? That’s exactly what we thought.

Sure, the A agency may still achieve some results. It’s tempting to believe that the more cold emails you send, the more clients you’ll close. But in reality, this approach can harm your brand and relationships with potential clients in several ways.

• Your emails and IP addresses may be flagged as spam by ESPs and ISPs. 
• Your company’s reputation could suffer, with negative feedback on social media. 
• The quality of leads generated may be low. 
• Deliverability issues may plague your domain.

To avoid these pitfalls, we take a different approach. We carefully select our target audience and craft personalized messages for a small, highly-relevant prospect list. And guess what? It works.

The cornerstone of our strategy is to thoroughly understand your ideal customer profile (ICP) before writing any cold emails. We want each recipient to take you seriously, feel like you understand them, and wonder why you didn’t connect sooner.

We’re not interested in sending a thousand emails a day for a week just to secure a handful of sign-ups or meetings. Our goal is to send 20 carefully-crafted emails, receive 15 replies, generate 10 positive responses, and ultimately deliver 4 sales-qualified leads or sign-ups.

To give you some context, here’s an example of a reply we received from a VP of Marketing who has a history of blocking or reporting spam from cold email senders as we reached out to them.

Here’s another example where we pitched a Head of Marketing, and here’s the response. 

Wondering how we gather insights on your prospects or target audience for personalized communication? 

We delve into their digital footprint, from podcasts, they’ve appeared on, and blog posts they’ve penned, to their social media activity on platforms like LinkedIn, Twitter, and Mastodon. We even scour forums they actively participate in. 

Armed with this valuable data, we create tailored first lines and icebreakers that resonate with each individual. 

Curious to see it in action? We recently approached Ben Sailer, Head of Content at CoSchedule, with a pitch to write for them.”

Here’s what he replied 1 hour later.

As you can see, the cold emails were so compelling that they couldn’t help but acknowledge it before offering to hire us. 

Manual prospecting and list building to guarantee excellence 

We take immense pride in our diligent approach to building prospect lists and executing campaigns without cutting any corners. 

You already know how we don’t purchase lead lists or scrape data from sales intelligence tools like Apollo, Lusha, or ZoomInfo. 

We think they only provide generic technographic and demographic data, such as:

• industry, 
• employee count, 
• funding status, 
• location, 
• tech stack,
• etc 

These are very basic, and the real issue is that they tell us nothing about the actual pain points your customer is having or why they should be part of the people we target. 

So, we go above and beyond to achieve deeper personalization. 

We prioritize data accuracy and customization to make sure our unsolicited cold emails stand out and grab the attention of potential prospects.

We seek out psychographic data and other relevant insights to truly understand prospects and their unique challenges in their day-to-day operations. Here is how we do it:

When we bring on a new client, our first step is to delve into their Ideal Customer Profile (ICP). We ask in-depth questions to uncover crucial information. Here are the question we ask:

• which clients have the highest lifetime value, 
• which ones are easiest to close, 
• which ones churn the fastest, 
• common objections heard during sales calls, 
• the motivation behind starting their company, 
• the pain points they were trying to address, 
• and more.

From there, we can precisely pinpoint the most relevant prospects and manually curate our prospect lists accordingly. 

Understand that our approach goes beyond generic targeting like “series A tech companies” and instead focuses on a level of specificity that resonates with prospects on a personal level.

For instance, we can get as specific as targeting “CTOs at software companies selling to DevOps, with identified pain points of lack of organization, time management, and team collaboration, and a preference for XYZ podcasts for team management insights”.

With this data, we meticulously handpick prospects for your lead generation campaigns, ensuring the highest quality data for personalized outreach that captures attention and drives meaningful results. 

We believe that putting in the effort to truly understand and connect with prospects is the key to outreach campaigns that deliver outstanding outcomes.

No binding contracts needed

Outsourced lead generation services often require clients to commit to a 3 to 6-month contract before commencing work, citing the need for testing and acknowledging the potentially lengthy purchase journey. 

However, this approach may leave you, as the client, feeling disheartened, as you’re obligated to pay every month regardless of the outcomes you see.

That’s why we offer a subscription-based model for our services. With us, you can expect tangible results right from the first month, and you have the freedom to decide whether to continue or discontinue based on your satisfaction and budget.

This puts you in control and ensures transparency, so you know exactly what you’re paying for upfront without the stress of long-term and binding contracts.

Pricing

Our marketing service’s pricing is crystal clear. We have three plans:

• Silver: It costs $499/month and only gives you two warm LEADS.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.
• A complete list of prospects that fit your buyer persona and ICP.
• The campaign setup fees.

2 – SalesRoads

SalesRoads is a sales agency that offers sales outsourcing services to drive more revenue and improve growth.

They claim to have worked with various America’s leading brands such as Microsoft, Shell, Quest Diagnostics, Kuebix, and Parker. According to their website, they have built over 500 SDR teams and set up over 100,000 appointments for their clients. 

Their outsourced sales development team often comes with more than SDRs.

It consists of various experts such as dedicated sales coaches, client success managers, talent development managers, and data operations managers that help to accelerate the sales cycle. Each role has its function while working together to improve sales for their clients. 

Although there is no specific pricing detail on their website, the FAQ section reveals that the cost of outsourced SDR services often depends on the quality and level of involvement their client desires. 

High-quality sales outsourcing can cost you between $8,000-$10,000 per month. However, you can contact their sales team or fill out the form on their website to get more information about their pricing details. 

3 – Martal Group

Martal Group is a lead generation agency that specializes in generating qualified leads for hundreds of customers across the US.

Although they exclusively serve B2B tech companies, they also offer their outsourced services to industries such as retail, government, e-commerce, IT, telecom, automotive, and more. They have worked with various companies such as OurCrowd, ClickWorker, Halo, SoFi, Zoho, Bosch, and more. 

As a sales-as-a-service company, they offer outsourced SDR services providing a team of skilled SDRs that not only excel at generating qualified leads through inbound and outbound strategies, but also understand how to drive in new clients, book appointments, and land logos for businesses. 

Their process involves researching your ICP through omnichannel campaigns (calls, LinkedIn, email marketing), creating an outbound list, personalizing outreach, and performing lead nurturing campaigns. When you sign up for their outsourced service, you get to choose your team, which consists of a sales operations manager, fractional research manager, fractional VP of sales, dedicated SDR, and fractional marketing manager.

There is no specific pricing detail on their website, but you must sign up for a 3-month contract when requesting their service. To get a specific quote, you must book a consultation with them. 

4 – Uproar Partners

Uproar Partners is an outsourced sales recruiting solution that partners with B2B tech companies in the United States to generate more leads, book demos, and ultimately drive more revenue. According to the reviews on their website, they claim to have worked with companies such as Slope, Zeleo, and Spiracle Media.

Since they understand the hassle involved with recruiting, hiring, training, and managing a sales development team, they help their clients eliminate all these processes, by providing an alternative that encourages growth. 

They take responsibility by partnering with your team to increase the sales bandwidth and giving them the needed support to close more deals. This prevents them from being overwhelmed when handling sales activities. 

Their process involves targeting your ICP and fully managing the process to bring you more qualified sales opportunities and execute more strategies while you focus on other aspects of your business. 

There is no pricing detail on their website, but you can book a free consultation or fill out a form to request a quote.

5 – Cleverly

Cleverly is a LinkedIn lead generation agency that generates qualified leads for its clients through LinkedIn. Some of the services they have worked for include Uber, PayPal, Unilever, eHarmony, Google, Amazon, Sony, Lego, Hulu, Cisco, and more. 

They leverage high-performing data and execute LinkedIn campaigns to target qualified leads and drive them directly to your sales funnel. Here is a quick view of how their process works.

• They build targeted and qualified lists of ideal prospects on LinkedIn
• They write clear and personal outreach messages that get responses
• They send custom messages to thousands of your ICPs every month
• They notify you when the prospects respond, to close the deal. 

You can outsource your LinkedIn lead generation to this agency and close deals at a faster rate. Some of the areas they specialize in include LinkedIn profile optimization, LinkedIn lead generation, LinkedIn content and ghostwriting, and LinkedIn sales strategy. 

They offer three pricing packages for their services which include:

• Silver plan, which costs $397 per month
• Gold plan, which costs $497 per month
• Platinum plan, which costs $997 per month.

6 – SalesPro Leads

SalesPro Leads is a B2B lead generation and appointment setting company that generates qualified leads for companies in the technology industry. They have worked with companies such as Polycom, Samsung, Vidyo, Toshiba, Cisco, Plantronics, Vmware, Benbria, and more. 

They partner with your sales team to provide B2B appointment-setting services that yield results. Some of their processes involve using a simple go-to-market approach or implementing an integrated marketing campaign such as calls, social media, email, and more. 

There is no pricing detail on their website, but you can schedule a free consultation to request a quote. 

7 – Operatix

Operatix is a sales acceleration agency that helps B2B software vendors to accelerate growth and drive more revenue. They offer outsourced SDR services to emerging, mid-size, and enterprise companies such as Qualys, ProofPoint, Nice, Cherwell, CrowdStrike, Verint, RecordedFuture, RiverBed, and more. 

They have over 250 teams of high-performing SDRs who help to accelerate the pipeline either through an inbound or outbound approach. They do this by understanding your value proposition, identifying your top priority accounts, and getting you in front of decision-makers to fuel your sales pipeline with qualified opportunities. 

Although there are no pricing details on their website, you can get in touch with them and request a quote.

8 – SalesPipe

SalesPipe is a sales agency that offers outsourced SDR services to scale your sales team and grow your business. According to their website, they have worked with companies such as Teamployer, Ideascale, UpHealth, Treble.ai, WorkBoard, Foxtrot, ListReports, and more. 

Since they understand that hiring SDRs is a hard and tricky process, they provide a reliable outsourced SDR service to businesses based on their size, experience, and sales goal metrics.

They create a customized approach that connects you with the right SDRs and makes the process efficient for you. 

There is no pricing detail on their website, but you can contact them to request a quote. 

9 – SalesDock

SalesDock is a B2B sales agency that builds sales departments and delivers results for its clients. They have worked with companies such as Microsoft, Google, Trask, Uber Eats, Kentico, Cloudtalk, Sapiens, Wise Guys, and more. 

They can help you to hire and manage the right salespeople who have a hands-on approach and sales expertise to grow your business. They do this by creating sales rules, defining their roles and responsibilities, reviewing their work, and tracking conversion rates. 

They can also evaluate your team’s progress regularly and point out what is working or not. There is no pricing detail on their website, but you can contact them to request a quote. 

10 – Lunas

Lunas is a B2B outbound sales agency that provides fully managed services to scale businesses and drive sustainable growth. They deliver comprehensive outbound lead generation services and sales training, and consulting services to help startups drive more revenue. 

They begin the process by having a quick chat to learn about your startup and your goals, use data to determine how they can achieve the goals, and develop a personalized lead generation strategy to produce results. 

There is no pricing detail on their website, but you can book a call with them to get more information. 

Outsource your lead generation activities to Nerdy Joe and start getting results today

There you have it. Each firm on this list is different and can contribute to great results for your sales team. If what you need is an agency to which you can outsource your sales activities or let them do sales for you, then the Martal Group and SalesDock perfectly fit your needs. 

But if you already have a solid sales team and are looking for an outsourced SDR team that’ll help you fill up your pipeline, eliminate all the prospecting work for them and get them to focus on what they do best: one-on-one calls and closing deals, we’re the one to beat. 

• We charge you for results, not tasks.
• We don’t require you to commit to a contract.
• We don’t waste your time, and that’s affordable.
• We are a group of experts that care about your company’s reputation and relationship with prospects.

Want to give us a try? We’ll generate 6 sales-qualified leads in your pipeline or fill your calendar with 6 meetings with high-quality leads at only $999. Let’s fill your calendar now!

LinkedIn offers an excellent platform and a rich pool of B2B professionals for lead generation and appointment. But finding the right LinkedIn outreach agency to partner with is crucial to your success. 

In this article, we will explore the 15 top LinkedIn marketing agencies that can help you generate leads and book appointments for your sales teams. 

Let’s get started. 

What are LinkedIn outreach agencies?

LinkedIn outreach agencies help businesses to generate leads by identifying, contacting, and building relationships with potential clients through LinkedIn. 

They have experts who understand how LinkedIn works and can devise and implement a unique LinkedIn outreach strategy to reach the best prospects and generate qualified leads for your business. 

Here are five services these agencies offer for businesses.

• LinkedIn profile optimization to gain more views.
• Craft personalized messages that resonate with the needs of your potential clients.
• Create and share valuable content that showcases your expertise and presents you as a thought leader in your industry.
• Create and manage LinkedIn ads to reach a wider audience.
• Generate qualified leads and convert them into paying customers to improve revenue.

In short, LinkedIn outreach agencies are great ways to maximize your business potential by improving your LinkedIn presence and reaching the target audience. 

Benefits of using a LinkedIn outreach agency for B2B lead generation and sales.

Using a LinkedIn outreach agency for your B2B lead generation is one of the best strategies that companies can use to scale their lead generation efforts. Rather than waiting for a potential client to enter the sales funnel, you can search for them and actively engage them in a sales conversation. 

Working with a LinkedIn outreach agency can offer you these benefits:

1. Higher sales lead

When making sales outreach, you can find it a bit difficult to discover the right people that will buy from you, even after engaging them in sales conversations. However, a LinkedIn outreach agency helps you to discover the right prospect. 

After all, 47% of marketers use LinkedIn to generate leads, and 45% of them gain customers through the platform. To do this, they must develop an ICP and target the prospect by crafting personalized messages that engage their prospects in sales conversations. 

2. Lower Lead Costs

Lead acquisition costs have always been a huge challenge to various companies striving to have sustainable growth. Even when they hire an in-house lead generation team, they still find it difficult to generate high-quality leads that can convert. 

However, a LinkedIn outreach agency has the best experience and resources to take care of this. They can research who your prospects are, segment your list, reach out with personalized messages, and close the deals at a faster rate. 

3. Great business results

Many LinkedIn lead generation agencies are capable of selling more in less time. They focus on quality leads that have fewer objections and are more interested in your solutions. This makes them likely to buy from you. 

Besides, outsourcing to a LinkedIn lead generation agency frees up your schedules and allows you to prioritize important business matters. While you leave all the guesswork to the agency, you can focus on other business activities that will yield results. 

Top 15 LinkedIn outreach agencies  

1 – Nerdy Joe

At the core of our offering is our team’s expertise in utilizing a variety of LinkedIn outreach efforts to identify, connect with, and engage promising leads on LinkedIn. What sets us apart from other LinkedIn lead generation companies is our unique focus on lead generation. 

While many others offer a wide range of services, such as profile optimization, targeted prospecting, content creation, and posting, analytics, and reporting, we specialize in generating hot leads for sales and marketing teams – our unwavering devotion is to lead generation. 

We believe in delivering only one service and doing it excellently instead of being a jack-of-all-trades. Also, we firmly believe that generating leads is just the first step; the real challenge lies in converting those leads into loyal customers. 

That’s why our emphasis is on generating leads that not only express interest in your product or service but are also more likely to convert into actual buyers. We will also offer you a fully customized lead generation solution tailored to suit your specific needs.

Why Nerdy Joe is your best LinkedIn lead generation service

We don’t charge based on the number of prospects we target, but rather on the actual results we achieve. 

We understand that what matters most to your business is the outcome, and our pricing reflects our commitment to delivering tangible results that align with your goals. But here is what LinkedIn lead generation services generally look like.

Typically, they can be categorized into two groups when it comes to their pricing and how it pertains to the services they include in their deals. Let’s detail each category:

• Companies that charge you based on the number of LinkedIn accounts they reach out to for you. They detail the different services included in the deal, and they limit it to a specific number of prospects. They don’t include anything about the results you should expect but only the number of people they’ll reach out to. 
• Companies that charge you based on the work they do for you and not the results they will bring you. These are the types of LinkedIn lead gen agencies that offer all kinds of LinkedIn-related services, from profile optimization, content creation, analytics, etc. 

We believe that neither of these approaches is truly beneficial for your business. 

As a lead gen service, we understand that your primary goal is to generate more leads to fuel your sales pipeline. Therefore, any paid lead generation service should revolve around the actual leads they bring to your table.

In other words, if you are looking for a LinkedIn lead generation service, for us, it means that you are primarily looking to get more leads from LinkedIn to grow your business. And the specific number of leads you get is what you should pay for. 

That’s why at Nerdy Joe, we don’t charge you based on the number of LinkedIn messages we will send or the work we will do, but rather on the results we deliver – the number of qualified leads generated or appointments booked for your sales team. 

Consequently, we eliminate vanity metrics like the number of InMails or LinkedIn connections sent, and instead focus on meaningful metrics that align with your lead generation goals.

That said, some of the metrics we report on include:

• Number of positive replies
• Number of meetings booked
• Lead to close rate

For instance, if you want to work with us to increase the customer base for your SaaS product, we’ll report:

• The number of new sign-ups you get. 
• The number of positive replies we get.
• The number of demo calls we book for you.
• And the number of new clients we get for you.

Our team manually builds prospect lists, ensuring that each lead is valid, up-to-date, meets your specific criteria, and aligns with your ICP.

LinkedIn lead generation agencies often employ a cookie-cutter approach to prospecting and building lead lists, asking a few generic questions about target markets and relying on LinkedIn automation tools like LinkedIn sales navigator. 

While this method may work for some, it has inherent limitations — and data accuracy issues and lack of personalization are the main reasons we don’t trust or proceed with any LinkedIn lead generation tool in our service. Also:

• Many LinkedIn users don’t update their profiles regularly, resulting in outdated job details and company affiliations. 
• It’s crazy times (especially in tech), and the LinkedIn sales navigator may not accurately differentiate between employees who have been laid off and those who are still employed. That will lead to unreliable data for prospecting campaigns.
• Moreover, this approach lacks insights into the pain points and motivations of the prospects. This makes it challenging to create personalized and effective messages.

So, as you can guess, we prioritize quality data to build prospect lists and craft messages that resonate with them on a deeper level.

Upon signing up with us, we conduct a thorough assessment of your Ideal Customer Profile (ICP) through targeted questions. We inquire about the following: 

• the types of clients with the highest lifetime value, 
• the easiest clients to close, 
• the clients with the fastest churn rate, 
• common objections heard during sales calls, 
• the reasons behind starting your company, 
• the pain points you were trying to address, among other details.

By gathering these comprehensive insights from you, we are able to pinpoint precisely which accounts to target and why, and we manually build our list accordingly. 

Here’s an example of how specific we can get:

“Our ICP is a CTO at a software company selling to DevOps, and his main pain points are lack of organization, time management, and team collaboration. He often refers to John Doe’s LinkedIn posts to get insights on how to efficiently manage his team.”

With this level of specificity, we create highly targeted and personalized lead generation campaigns that are tailored to resonate with the individual personally of each prospect we want to reach. 

Our approach is all about candid outreach with a strong emphasis on super-personalization.

When you visit the website of most LinkedIn lead generation services, you’ll notice that a common part of their strategy is to send thousands of LinkedIn messages to close a small percentage of the prospects they reach out to. 

This approach of theirs is mainly what calls for the need to build extensive lists from Sales Navigator, create persona-based message templates, and send out mass connections and messages. 

The idea is to send a large volume of messages, with the hope of getting a small percentage of them to reply and then book calls or close deals with an even smaller percentage by the end of the week.

While this approach may seem straightforward and potentially effective, it’s important to consider how it may impact your brand or company’s perception among potential buyers on a professional platform like LinkedIn. 

Imagine if you had to choose between two LinkedIn marketing agencies:

• A: An agency that builds massive lists of thousands of people and sends them generic messages, hoping to convert a reasonable percentage of them. 
• B: An agency that carefully researches and identifies 30 prospects and crafts personalized, relevant, and compelling messages to reach out to them, aiming to close a significant portion of them.

Most likely, you would choose option B, right? That’s what we thought.

The truth is, the agency following approach A may still deliver results, as it’s easy to believe that sending more connections and messages will increase the chances of closing clients. However, this mass outreach strategy can come with several well-known issues:

1. You may come across as a spammer and irritate potential prospects.
2. LinkedIn may ban or restrict your account for excessive activity.
3. Targeting a large number of prospects leaves little room for proper research and personalization, resulting in generic and non-specific messages that may be seen as self-serving.
4. It can harm your company’s reputation and negatively impact your LinkedIn presence.
5. The quality of leads generated will be subpar.

That’s why we prioritize being highly specific in our prospect targeting, as evident in our prospecting and list building methodology. We believe in sending personalized messages to a select, shortlist of LinkedIn members, and it works.

Our ideal scenario is to send a smaller volume of messages, around 20, and aim for a higher response rate with 15 replies, 10 positive interactions, and ultimately generating 4 sales-qualified leads or sign-ups.

The key to our success lies in excellent manual prospecting and strong personalization. By personalization, we mean crafting each message to be relatable and timely for each individual recipient. 

You may wonder where we gather the information for such personalization. We do thorough research by:

1. Reading their LinkedIn, Twitter, and Mastodon posts.
2. Checking the people they follow and the posts they engage with.
3. Listening to podcasts they have participated in.
4. Reading blog posts they have written.
5. Reviewing discussions on forums they are active in.

Using the data we collect, we create customized first lines and icebreakers tailored to each prospect, resulting in a more genuine and effective outreach approach.

Here is an example. 

We don’t believe in long-term contracts that bind our clients to us, as we are confident in our ability to deliver results and earn your business month after month.

Many lead generation companies require a 3 to 6-month contract before commencing collaboration. They often justify this by explaining that testing and the purchase journey take time. As a result, you end up paying monthly for expected results, even if they are not delivered. This can lead to significant investment with little to show for it.

In contrast, our services operate on a subscription-based model. We guarantee results starting from the first month, and you have the flexibility to choose whether to continue or not based on your satisfaction and budget. 

This means you know exactly what you are paying for upfront, eliminating the stress of long-term contracts and giving you control over your decision-making process.

2 – Salesbread

Salesbread is a B2B lead generation company that generates sales-qualified leads through “ultra-personalized” LinkedIn messages and emails for their clients. They worked with companies such as Connex Partners, Recurly, eKomi, ClearLink, ChatLingual, One Up, and more. 

They specialize in converting cold prospects into warm leads after booking appointments with you. They operate through six processes to close deals for their clients. There is no pricing detail on their website, but you can schedule a free consultation call with them. 

2 – LinkedSelling

LinkedSelling is a B2B lead generation and sales development company that helps companies to generate high-quality leads and appointments through a multi-channel approach. While they generate leads for their clients, they also ensure to build of more profitable business relationships through two main approaches:

• With their outbound lead generation services, they design and implement strategic outreach and follow-up campaigns to get in front of your ideal prospects at the right time. These campaigns can be through LinkedIn, social media, phone calls, and emails.
• Their social media campaign management services enable them to tailor their strategies to your prospects’ profile(s) and pain points. 

They also specialize in LinkedIn ads, where they nurture and manage qualified leads in the right way to achieve positive results. There is no pricing detail on their website, but you can book a free consultation with them.

4 – LeadCookie

LeadCookie is a B2B lead generation agency that specializes in generating highly-qualified sales opportunities for their clients. 

They have worked for various companies such as Cisco, Microsoft, Google, and AT&T. They are full-service outbound agencies that build hand-crafted campaigns through multi-channel approaches such as LinkedIn, phone calls, and emails.

They do this by finding the right people that will be the right fit for you. They implement human-powered campaigns at scale, customize them to your needs, and integrate them with your existing systems. 

They manage all your campaigns so that you can focus on new opportunities. There is no pricing detail on their website, but you can contact them to request a quote.

5 – Expandi.io

Expandi is a cloud-based automation tool that allows the design and automation of LinkedIn outreach campaigns for growth marketers, startup founders, business developers, recruiters, and agency owners. 

They have been featured in hundreds of publications, such as Forbes, The Top Entrepreneurs, Growth Hackers, and more. They have also worked with companies such as BAMF, Hyperise, ROI plan, Docsify, SalesProcess, and more.

It is reliable software with unique features which you can use to automate your LinkedIn outreach. These features include:

• A dedicated country-based IP address
• The delay between actions to replicate human behavior
• Cloud-based software
• Smart limits that allow you to send up to 100 invites and 100 messages per day
• Auto-warm-up feature to limit daily campaigns and mimic human behavior. 

They target an audience that fits your ideal ICP, craft hyper-personalized messages, and send follow-ups to spice up your outreach. You also have access to a smart inbox and in-app chats that organize all your prospect’s communication in a single place. 

In addition, you also know the performance of your LinkedIn campaigns through key metrics that determine whether the campaign was a success or not. 

To get started with these automation tools, you have to pay $99/ seat per month, or you can start a 7-day free trial to try out their service.

6 – B2Linked

B2Linked is a LinkedIn advertising agency that generates high-quality at scale to land your dream customers. They have extensive experience in managing large LinkedIn Ad accounts and creating tailor-made strategies for advertisers of all sizes. 

They perform LinkedIn audience-based targeting, which gets your messages out to unique prospects who are more qualified to buy. There is no pricing detail on their website, but you can book a discovery call to get more information. 

7 – SocialSellinator

Social Sellinator is a social media management and marketing agency that generates qualified leads for B2B and B2C businesses. They specialize in LinkedIn lead generation by using LinkedIn Sales Navigator to generate qualified sales opportunities in your target market. 

Their process begins by accessing your profile and leveraging the sales navigator to find prospects and nurture leads.

Then, they create messages that relate to your brand, products, and services to cause the prospects to act. Their campaign also includes sending follow-up messages to leads who didn’t react to their first outreach efforts. 

Finally, they engage and nurture your leads in sales conversations through phone calls, in-person meetings, or Zoom meetings outside the LinkedIn ecosystem. Although there is no specific pricing detail about their LinkedIn lead generation service on their website, you can book a call with them to request a quote.

8 – SalesRoads

SalesRoads is a lead generation agency that offers sales outsourcing services to various companies such as Microsoft, Quest Diagnostics, Shell, Parker, and more. They generate qualified leads and offer appointment-setting services to scale the revenue operations of companies. 

You can get a dedicated SDR team that helps to increase sales opportunities and improve growth. There is no pricing detail on their website, but you can fill out their forms to get further information. 

9 – SalesHive

Sales Hive is a B2B sales agency that offers LinkedIn outreach and other services to various B2B companies. They have worked for over 250 companies, such as Shopify, YouGov, Asurion, Plume, and more. 

They begin their LinkedIn outreach service by tailoring your LinkedIn profile to make a great impression on your prospects. Then, they expand your network with daily invites to decision-makers and influencers and send 2 or more follow-up messages to generate responses. 

They aim to increase your reach, conversations, and conversions through LinkedIn outreach. 

They offer three pricing plans for their services which include:

• Starter plan, which costs $5,000 per month
• Growth plan, which costs $8,000 per month
• Crush plan, which costs $12,000 per month.

10 – BAMF (Badass Marketers & Founders)

BAMF is a LinkedIn marketing agency that specializes in turning its clients into LinkedIn influencers through engaging content and outreach that drives sales for B2B SaaS founders, sales leaders, agencies, and consultants. 

They have worked with over 500 entrepreneurs and companies, such as Pioneer, Tenzo, O-Live, Mind Valley, Unicorn Snot, Russell Brunson, Compass, and more. 

Here is a quick view of how their LinkedIn process works:

• They write viral content for your profile
• They connect you to relevant prospects
• They flood your calendar with qualified leads.

There are no pricing details on their website, but you can book a free consultation with them to get a quote. 

11 – The Social Effect

The Social Effect is a B2B marketing agency that helps you build pipelines through a multi-channel approach. They offer product-centric and self-promotional B2B marketing to generate sales and improve growth.

There is no product detail on their website, but you can contact them to get more information.

12 – HyperSocial

HyperSocial is a B2B sales and marketing company that offers LinkedIn outreach and other services to its clients. They have worked with various companies such as WeWork, SlimFast, Wendy’s, Hilton Hotels and Resorts, Morgan Stanley, Five Guys, Conair, and more.

They specialize in building an effective LinkedIn campaign to create the right conversations with your ideal target audience. Their services include:

• Profile optimization, where they highlight your personality, business, and goals on your profile page.
• LinkedIn messaging campaign where they craft personalized messages
• A parallel email campaign to accompany your LinkedIn message.

They also help to identify your ideal target audience in LinkedIn Sales Navigator and send personalized messages to engage them. They also integrate your CRM with their software and measure the performance of your campaign. There are no pricing details on their website, but you can chat with their team or book a free consultation with them. 

13 – Oppilo Marketing

Oppilo Marketing is a marketing agency that generates qualified leads and offers LinkedIn outreach services for various B2B professionals. They have booked meetings for various companies such as ABC News, Bloomberg, Cisco, Billboard, Dell, Walker & Dunlop, Time, RollingStone, and more. They have also been featured in publications, including Business News Daily, Thrive Global, Databox, UpCity, Clutch, TechPoint, and more. 

They offer various services associated with LinkedIn and this including:

• LinkedIn Profile Optimization, where they build profiles to attract and convert leads
• LinkedIn Content Marketing, where they establish your brand
• LinkedIn Outreach, where they build personalized outreach funnels to generate and convert qualified leads. 

There is no pricing detail on their website, but you can book a call to get more information. 

14 – Stormbreaker Digital

Stormbreaker Digital is a marketing agency that specializes in generating qualified leads and driving revenue for its clients. They customize their lead generation and email marketing  campaign to target and interact with business prospects at every stage of the sales funnel and convert them. 

They implement a five-step approach that enables them to inspire their prospects to perform the desired action. There is no pricing detail on their website, but you can schedule a strategy call to get started.

15 – Lead Hustle

Lead Hustle is a top-rated LinkedIn marketing strategy agency that generates qualified leads for SaaS companies, coaches, freelancers, marketers, and professionals. They specialize in building your LinkedIn network strategically to generate 20-40 responses every month. 

To do this, they, get you verified email addresses and phone numbers of your target prospects and craft unique messages to build relationships with them. 

Lead Hustle offers three pricing plans for their services which require you to pay for a minimum of 2 months campaign. This includes:

• Basic plan, which costs $498
• Intermediate plan, which costs $698
• Enterprise plan, which costs $1298 

Partner with Nerdy Joe for effective LinkedIn lead generation

As mentioned in this article, we believe that all the listed LinkedIn lead generation services have the potential to help you reach out to prospects and generate leads for your sales team.

However, if you are specifically looking for:

• An agency that charges based on results, not tasks, not the marketing efforts, or the number of prospects reached out to.
• An agency that doesn’t require a long-term contract commitment.
• An agency that values your time and offers affordable solutions.
• A team of experts that prioritize your company’s reputation and relationships with prospects.

Then Nerdy Joe is the ideal choice for you. We offer a results-oriented approach without binding contracts, and we are committed to delivering value at an affordable price point. 

Give us a try, and we’ll generate six sales-qualified leads for your pipeline, or fill your calendar with six meetings with high-quality leads for just $999. Let’s fill your calendar now!

• Are you tired of scrolling through endless LinkedIn profiles, sending countless connection requests, and receiving minimal responses? 
• Are you looking for an efficient and effective way to generate high-quality leads on LinkedIn to boost your sales efforts? 

Finding and converting high-quality leads is the Holy Grail for many entrepreneurs, marketers, and salespeople — and LinkedIn offers a unique platform where you can network and gain B2B buyers at the same time. 

We will explore the best LinkedIn lead generation services that can supercharge your lead generation strategy and help you connect with your potential customers. 

Whether you’re a small business owner, a sales professional, or a marketer, we will guide you to finding the perfect LinkedIn lead generation service that fits your needs and helps you achieve remarkable results. 

What exactly does a LinkedIn lead generation service do?  

A LinkedIn lead generation service partners with your business to capture new prospects and convert them to boost the sales pipeline through the use of LinkedIn.

They help you to discover prospective clients and make initial contact with them on behalf of your business. This provides pre-qualified leads, which you can focus on to close deals.

Since many businesses find it challenging to validate and qualify leads on LinkedIn, you will need a LinkedIn lead generation service that has the resources and understands how to make the process easier.

After all, LinkedIn is the most effective B2B social media channel for generating qualified leads. This implies that they can:

• Capture good leads that can accelerate the sales cycle and increase conversions
• Curate customized lead generation strategies that can work for your business
• Expand your market reach by uncovering leads you haven’t considered before
• Ensure you do not leave any quality leads on the table

With the best LinkedIn lead generation service, you don’t have to do guesswork or worry whether everything is on the right track. This makes you channel your efforts and time toward other business activities that require your attention. 

Top LinkedIn Lead Generation Services

Here are 15 LinkedIn lead generation services you can consider to grow your business. 

1 – Nerdy Joe

If you’re familiar with our blog, you’re likely aware that our primary avenue for lead generation is through cold emails. However, we also boast expertise in connecting businesses with potential buyers through proven LinkedIn lead generation strategies. 

Our core offering revolves around our team utilizing a plethora of strategies and techniques to identify, connect with, and engage promising leads on LinkedIn. Our ultimate aim is to bring them closer to your brand so that your sales team can convert them into valued customers.

Unlike most other LinkedIn lead generation companies that offer a smorgasbord of services, ranging from profile optimization to targeted prospecting, connection requests and messaging, content creation, and posting, as well as analytics and reporting, our service at Nerdy Joe is unique. 

We solely focus on targeted prospecting and LinkedIn outreach – our unwavering devotion is to lead generation.  

What truly sets us apart from other lead generation agencies is our unwavering commitment to quality. We firmly believe that generating leads is only the first step; the real challenge lies in converting those leads into loyal customers.

That’s precisely why our emphasis is on generating leads that are not only interested in your product or service but are also more likely to convert into actual buyers. 

We acknowledge that every business is distinct, which is why we offer fully customized lead generation solutions that are tailor-made to suit your unique needs.

Why Nerdy Joe is your best LinkedIn lead generation service

We charge you for the results, not the number of prospects we target

Typically, LinkedIn lead generation services can be categorized into two groups when it comes to their pricing and how it pertains to the services they include in their deals. Let’s detail each category:

• Companies that charge you based on the number of LinkedIn accounts they reach out to for you. They detail the different services included in the deal, and they limit it to a specific number of prospects. They don’t include anything about the results you should expect but only the number of people they’ll reach out to. 
• Companies that charge you based on the work they do for you and not the results they will bring you. These are the types of LinkedIn lead gen agencies that offer all kinds of LinkedIn-related services, from profile optimization, content creation, analytics, etc. 

Here is why we don’t believe that working with either of the companies above is beneficial for your business. None of these companies actually focuses their work around the results or the leads they will bring to your company. 

If you are looking for a LinkedIn lead generation service, for us, it means that you are primarily looking to get more leads from LinkedIn to fill your sales pipeline and grow your business. And so, any lead generation service you pay for should circle around the leads they will bring to your table. 

That’s why at Nerdy Joe, our lead generation service is not about the number of LinkedIn messages we send, the number of prospects we reach out to, or the work we do, but rather the results we deliver — the number of leads we bring in or the number of appointments we book.

At Nerdy Joe, we only charge you based on the number of QUALIFIED leads we generate or the number of appointments we book for your sales team.

Because of this, we eliminate all the vanity metrics like the number of InMails or LinkedIn connections sent, and the number of opens. These are good metrics to understand our campaign success or lack thereof, but they are not results we should report to you. 

Instead, we focus on metrics that are meaningful to your lead generation goals. Some of the metrics we report on include:

• Number of positive replies
• Number of meetings booked
• Lead to close rate

For instance, if you want to work with us to increase the customer base for your SaaS product, we’ll report:

• The number of new sign-ups you get. 
• The number of positive replies we get.
• The number of demo calls we book for you.
• And the number of new clients we get for you.

We manually build lists and fact-check each prospect

The typical approach most LinkedIn lead generation agencies employ when it comes to prospecting on LinkedIn and building lead lists is that they will ask you a few questions about your target market, then develop an ideal customer profile they believe will fit your needs. 

The next step is to make sure that you sign up for a LinkedIn premium account, buy a LinkedIn sales navigator plan, set up a few filters to build lists of 1000s of prospects to send messages to in a few minutes, and then use some LinkedIn lead generation tools to monitor the campaign.  

And guess what? 

It could work. It does work for some companies, and they can get some leads. But at what price? We understand the level of data accuracy and customization it takes to cut it into someone’s inbox with an unsolicited message or connections to get their attention. 

Also, here is why we don’t trust the data from the LinkedIn sales navigator when we build our lists or do prospecting: data accuracy.

People don’t always update their LinkedIn profile as you think. They still keep out-of-date details from years ago, job descriptions that are no longer valid, and move to other companies, and LinkedIn sales navigators can’t fact-check them and sort them. 

Also, there have been a lot of layoffs lately (especially in the tech industry), and the feature can’t make the difference between who still works at a company and who doesn’t anymore. LinkedIn Sales Navigator just scrapes whatever data they find, without fact-checking them, and running campaigns off such data will just result in a fiasco. 

What’s even more interesting is that finding prospects in this way doesn’t really tell you anything about their pain points or why you should be targeting them. 

So instead, we want quality data that we can use to create personalized messages that make the prospects feel like we know them and everything about their day-to-day and more. Because of this, we don’t use Sales Navigator, and here is what we do instead:

Upon signing up with us, the first thing we do is ask about your ICP.

We ask questions like:

• Which type of clients has the highest lifetime value?
• Which type of clients is easiest to close?
• Which type of clients churns the fastest?
• What are the top 3 objections you hear from prospective clients during sales calls?
• Why did you start your company? 
• What pain points were you trying to solve?
• Etc.

As you elaborate on these questions and answer them, we can pinpoint precisely what accounts we should target and why — and it gets easy to do it manually. And this type of information helps us get really specific in our list building. 

Here is how specific we can get:

“Our ICP is a CTO at a software company selling to DevOps, and his main pain points are lack of organization, time management, and team collaboration. He often refers to John Doe’s LinkedIn posts to get insights as to how to manage his team efficiently.” 

Once we have a clear understanding of who the ICP is, we proceed to manually build our list, and that’s what we use to run our lead generation campaigns.

We offer solid outreach with super-personalization

Head over to any LinkedIn lead generation service’s website, and you’ll note that part of their strategy is to send several thousands of LinkedIn messages to close a small percentage of their prospects as leads for you. 

It even aligns with their approach of building huge lists off of Sales Navigator, creating a persona-based message template, and blasting connections and messages. They imagine scenarios like sending 1000 connection messages per day, and at the end of the week, you have at least 100 replies and 10 booked calls or clients closed. 

This is simple math, and it makes sense. It could even work. We are not claiming that it won’t. But here is a quick question for you. How would you like your brand or company to be perceived by your potential buyers on a social media platform like LinkedIn? 

Or, which of the following LinkedIn marketing agencies would you choose?  

• A: One that builds huge lists of thousands of people and blasts them with generic messages and hopes to convert a reasonable percentage of them. 
• B: On that builds a well-researched list of 30 prospects and crafts personalized, relevant, and compelling messages to reach out to them and close a good deal of them.

B, yeah? That’s what we figured. 

The thing is, the A agency could get you results too. Because it’s easy to believe the more connections and messages you send, the more likely you are to close clients. 

But that’s the best way to damage your brand and your relationship with prospective clients. Here are some well-known issues attached with targeting huge prospects lists. 

• You’ll come across as a spammer.  
• LinkedIn could ban or restrict your account for heavy activity.
• Targeting thousands of prospects means that you can’t actually take the time to make each message unique to each recipient. You’ll sound generic, and non-specific, and people will see you as selfish.
• It’ll kill your company’s reputation, and you’ll get a bad rap on LinkedIn. 
• The quality of the leads you get will be subpar. 

We avoid this by being super-specific in who we target (as seen with our prospecting and list-building approach) and creating personalized messages, to a very short prospect list of LinkedIn members, and guess what? It works. 

We don’t believe we have to send 1000 connections and messages per day to get you 4 sign-ups or meetings booked at the end of the month. Our ideal scenario is that we send 20 messages, get 15 replies, 10 positives, and get you 4 sales-qualified leads or sign-ups.

The only way we are able to do this is through excellent, manual prospecting and strong personalization. By personalization, we mean we make each message relatable and timely to the individual recipient. 

You might wonder where we get information about each prospect or member of your target audience we use for personalization.

• We read their LinkedIn, Twitter, and Mastodon posts.
• We check the people they follow and the posts they like or comment on.
• We read the LinkedIn profiles and discussions in the LinkedIn groups they’re in.
• We listen to podcasts they have been on.
• We read blog posts they wrote. 

Using the data we collect, we craft first lines and icebreakers customized to each individual.

Here’s what it looks like in real life. We pitched a prospect on LinkedIn for one of our clients.

We won’t make you sign any long-term contracts. You’ll get results from the first month

Most lead generation companies will ask you to sign a 3 to 6-month contract before you start working together. They’ll explain it by saying they’ll need to do some testing and that the purchase journey is long. 

That means that you pay every month for the results you are supposed to get — even when you don’t get them. So, this makes you invest a lot of money, and at the end of the day, you may not have anything to show for it. That’s why our services are subscription-based businesses. 

We promise to offer you results exactly from the first month, and you’ll have to choose whether to continue to pay and get the results or whether you want to stop working with us — depending on how satisfied you are with our service and your budget. 

That means that even before the get-go, you know exactly what you are paying for. We eliminate the stress that comes with long-term and binding contracts and let you decide. 

2 – Sales Bread

Sales Bread is a LinkedIn lead generation agency that helps B2B companies generate qualified leads through LinkedIn and email outreach. They have partnered with various brands such as Avidon Health, RegAlytics, Recurly, ChatLingual, Clearlink, and more. 

Once you sign up for their services, they get you 1 qualified lead per day and 20+ qualified sales leads through personalized LinkedIn messages and emails. 

Here is an overview of how their process works.

• They host a 60-minute campaign strategy session with you
• They build a list that has your potential customers
• They perform sales research and engage in copywriting
• They personalize messages for prospects
• They conduct a multi-channel outreach using LinkedIn and emails
• They deliver leads daily

Contrary to Nerdy Joe’s website, which displays its pricing information on its website, Sales Bread doesn’t have its pricing details on its website. Instead, you must schedule a free consultation call with them to request a quote and get additional information. 

3 – LinkedSelling

LinkedSelling is a B2B lead generation and sales development firm that helps firms to generate qualified leads and book appointments through a multi-channel approach such as LinkedIn ads, email marketing, Facebook ads, and phone calls. 

Their goal is to scale the volume and quality of the leads generated after running ad campaigns for your business. To do this, they go through the following processes:

• Define your campaign goals
• Control the lead generation process 
• Target and qualify your audience
• Attract premium prospects and fill your sales calendar
• Improve your campaign to lower lead costs and scale over time.

To get their pricing details, you must book a free consultation with them. 

4 – CallBox

CallBox is a B2B lead generation agency that offers lead generation and sales appointment-setting services for its clients. They have partnered with global brands, including Forbes, Acer, HP, DHL, Toshiba, and more. 

The company executes a multi-channel marketing approach where they combine emails, SEO, phone calls, chatbots, and social media to generate qualified leads and uncover other sales opportunities. 

They execute their marketing campaign through these four steps.

• They ideal your ideal prospects by focusing on high-value accounts
• They produce a detailed report of each account and build a complete profile for them
• They reach out to the prospects
• They build and nurture connections with these prospects to scale them through the buying process.

The lead generation agency also uses Pipeline and HubSpot to automate their customer acquisition processes to drive sales. There is no information about their pricing packages but you can request a quote to work with them. 

5 – Cience

Cience is another B2B lead generation service that offers sales development and appointment-setting service for various companies in 195+ companies. They have partnered with global brands such as Microsoft, Google, Uber, Yamaha, Strike Graph, US Bank, and more.

Thanks to their outbound lead generation approach, they can validate your ICP, target highly qualified leads through a multi-channel approach, and optimize their SDR activities to generate more sales. These multi-channel approaches include social media marketing, web prospecting, email marketing, and phone calls. 

Unlike Nerdy Joe’s subscription plan, Cience requires you to sign up for a 6-month contract before they generate sales opportunities for your business. There are no pricing details on their website, but you can fill out a form and talk to an SDR to request a quote. 

6 – Dux-Soup

Dux-Soup is a LinkedIn automation tool that focuses on creating personalized LinkedIn lead generation campaigns for sales and marketing professionals, lead generation agencies, growth hackers, and business owners. According to their website, they get a 70% acceptance rate and have successfully generated over 160,000 leads. 

Their prospects begin by targeting your ideal prospects on LinkedIn and sending them connection requests. Then, they create and send personalized messages to get more responses from the targeted audience. Each response is analyzed to ensure the growth of the pipeline.

They also integrate with other tools such as HubSpot, Pipedrive, Zapier, LeadFuze, SharpSpring, and more. Dux-Soup offers pricing plans for different groups – individual, team, and agency. However, we will only focus on their pricing plan for agencies, and this includes:

• Pro plan, which costs $337.50 per month
• Turbo plan, which costs $412.50 per month.

7 – Zopto

Zopto is a LinkedIn lead generation service that helps businesses to improve their prospecting efforts and grow in a scalable way through LinkedIn and email. They have partnered with leading companies, including HP, Cisco, Tata, EMC, AdDriver, Lightico, DoGood, and more.

They begin the process by targeting your ideal prospects and filtering the list to focus on qualified leads. Then, they use some tech tools (Chat GPT and AI-powered templates) to create and send a connection request and customized messages on a large scale to trigger sales conversations with the targeted prospects and get you new leads.

They also integrate with some notable CRMs such as Zapier, HubSpot, and Salesforce. Upon completion of the campaigns, they provide you with a real-time report to evaluate performance and optimize results. 

Zopto offers three pricing packages for their clients, which include:

• Personal plan, which costs $215 per month,
• Grow plan, which costs $344 per month, and,
• Agency and Enterprise plan, which costs $860 per month. 

8 – LinkedCamp

LinkedCamp is a LinkedIn automation tool that creates high-performance lead generation campaigns and performs LinkedIn outreach to SaaS companies, brokers, financial advisors, insurance agents, and more. According to their website, they have worked with various top-rated companies such as Verizon, Hubstaff, SAP, and Monday.com. 

Thanks to their unique features, they mainly focus on automating your LinkedIn activities to drive sales. These features include:

• A dedicated country-based IP address that provides a new proxy IP address to replicate human behavior and boost your outreach efforts.
• Automation scheduler to schedule your campaigns (follow-up messages and email) and tasks in specific time zones.A cloud-based feature that enables automation to take place without turning on your devices
• Smart limits that send at least 100 messages and invitations
• Auto warm-up features to add a human touch to your campaigns. 

They also use the Sales Navigator to target your ideal clients and integrate with various third-party tools (HubSpot, Pipedrive, Zapier, Hyperise, and Snov.io) to scale your revenue. They offer various flexible pricing options, which include:

• Start-up plans which cost $69 per month
• B2B marketers plan, which costs $79 per month
• Lead generation agencies plan, which costs $99 per month. 

9 – The Lead Tree

The Lead Tree is a lead generation agency that offers telemarketing list services to grow businesses and achieve their sales goals. They target specific industries and demographics to ensure that your marketing efforts reach the best audience. 

Some of their processes include:

• List customization where they tailor your specific needs to your target audience, their location, and industry
• Data collection where they use LinkedIn lead gen forms and create sponsored content on the LinkedIn feed to collect data from your LinkedIn page
• Data cleaning and verification, where they clean, verify and update data to ensure that it is accurate and relevant
• Data segmentation, where they segment data based on demographics, interests, and behavior to make the campaigns more effective
• Data appending is where they append missing information (contact details such as email addresses, and phone numbers) to the data and reach more prospects.

They also oblige relevant laws and regulations relating to data collection and privacy. Although there are no pricing details on their website, you can email or call them to receive more information about their pricing options. 

10 – BizzBee Solutions

BizzBee Solutions is a B2B lead generation agency that offers LinkedIn lead generation services for consultants, software providers, agencies, and other various companies. They focus on generating qualified leads and growing your sales pipeline without wasting money on ads. 

To do this, they implement a LinkedIn Growth Formula that involves these processes.

• They optimize your LinkedIn profile to give you an SEO boost and attract the best audience for your business
• Their LinkedIn lead generation expert performs some independent research on target companies to identify your ICP 
• They craft bulletproof copies based on your ICP, send, and follow up on the messages.
• They send real-time and monthly reports to evaluate your progress. 

Unlike Nerdy Joe which displays its pricing details on its website, there is no pricing information about its LinkedIn lead generation service on the website. Instead, you can schedule a meeting with their experts to implement the formula for your business.

11 – Cleverly

Cleverly is a LinkedIn lead generation agency that generates qualified leads and drives more revenues for businesses. According to their website, they have partnered with various notable brands, including Google, Amazon, Time, PayPal, Uber, Unilever, Cisco, Sony, Hulu, Lego, and more.

They begin their LinkedIn lead generation process by leveraging high-performing data to target and engage the most qualified decision-makers and drive them into your sales funnel. To be more explicit, here is an overview of their processes.

• They build targeted and qualified lists of ideal prospects on LinkedIn
• They write personalized cold outreach messages that get responses
• They send these custom messages to your ideal prospects each month
• They notify you when the leads respond to enable you to close the deal. 

The agency offers a three-tier pricing plan for its LinkedIn lead generation service, and this includes:

• Silver plan, which costs $397 per month,
• Gold plan, which costs $497 per month,
• Platinum plan, which costs $997 per month.

12 – RevNew

RevNew is a B2B LinkedIn lead generation service that helps you generate qualified leads and scale your business. They focus on creating and implementing an excellent LinkedIn marketing strategy to make your business visible and reach potential customers. 

Here is a quick view of their processes.

• They analyze millions of data on LinkedIn to build a list of qualified ideal prospects 
• They craft personalized and cold outreach messages that receive responses
• They send personalized messages through LinkedIn InMail service to prevent them from getting lost
• They capture a qualified LinkedIn prospect and secure appointment settings with decision-makers in target companies
• They notify you once they get a response to enable you to close the deal. 

There is no pricing detail on their website, but you can schedule a strategy call to get a quote.

13 – Leadium

Leadium is a sales development agency that provides lead generation and appointment-setting services for various companies such as Veem, MedPanel, SignalWire, Segment, PFL, and more. 

They are a data-driven agency as their experts rely on and validate high-intent data that matches your ICP. They also craft custom data lists to meet your specific campaign needs and generate leads through your preferred engagement channel.

They implement various sales strategies through various channels such as LinkedIn, email, SMS, phone calls, and more to set up qualified meetings that can convert. They source their data from tools or companies such as LinkedIn Sales Navigator, Google, SemRush, Uplead, Cognism, Apollo.io, SalesIntek, Yelp, Been Verified, and more. 

You must fill out a form on their website to get information about their pricing.

14 – Brightest Minds

Brightest Minds is a B2B LinkedIn lead generation service that generates leads and improves sales for various companies. They have worked with top global companies and startups, including IBM, Cora, CurrencyFair, Veeve, and more. 

They implement a verified LinkedIn marketing strategy through high-quality tech and LinkedIn experts to increase sales for various companies. To do this, they target their ideal prospects by considering some criteria such as company growth data, staff count, sub-industries, community interests, and mobile app revenue.

Then, they add a human touch to the campaigns through powerful automation tools like Marketo and employ experts such as sales prospectors, sales growth managers, researchers, data analysts, and other specialists to perform the task. 

Unlike Nerdy Joe which deals with a monthly subscription plan, Brightest Minds requires you to sign up for a 3-month contract before generating sales opportunities for your business. You can contact them more to receive specific information about their pricing details.

15 – Respect Studio

Respect Studio is a digital marketing agency that offers LinkedIn lead generation services to generate qualified leads and drive sales for businesses.

They focus on building meaningful relationships with key decision-makers and implementing multiple marketing strategies to uncover sales opportunities. 

Their process is as follows:

• They go beyond the LinkedIn filter and manually select people that fit your ICP
• They engage with your prospects daily and optimize campaigns to increase results
• They craft a personalized outreach strategy that fits your ideal prospects
• They provide you with relevant information about the qualified leads and sync the data with your CRM. 

Unlike Nerdy Joe, they do not display their pricing details on their website. But you can contact them to get a quote. 

Criteria for evaluating LinkedIn lead generation services

Here are some factors you can consider to choose the right LinkedIn lead generation service for your business. 

1. Quality of leads

Common speculation from traditional sales and marketing strategies is the prioritization of lead quantity over quality. After all, the typical idea is that the more leads you to have, the higher the chance that some of them will convert. But, that often doesn’t work.

If a service wants to make a difference in your company’s sales, they have to go dig deeper. Their focus should be on targeting qualified leads. 

What you should look out for in these services is how they generate these leads. Do they surf through hundreds of lead gen tools and send you tons of emails per minute? Or do they search for your ideal client when building your quality lead list?

2. Cost/pricing model

When it comes to selecting LinkedIn lead generation services, you get what you pay for. You should try to find a service that can help you achieve your revenue goals while maintaining a positive ROI. 

Check their pricing model to see if it is the right fit for your business. Do they charge per lead? Per purchase? A flat monthly fee? Or something else? Ensure you understand this before working with them. 

3. Experience and expertise

Expertise is another crucial factor you must consider when it comes to LinkedIn lead generation. You can evaluate the lead gen service’s expertise based on its online brand presence. 

Anything they do online will influence how you perceive them. To make things easier, here are a few characteristics that show the best services for lead generation on LinkedIn. 

• A professionally designed and well-functioning website 
• A dedicated service page that explains their offers explicitly
• A strong brand presence on social media platforms, especially on LinkedIn
• An active blog section that contains helpful content and answers your questions about LinkedIn lead generation
• A strong portfolio of case studies, positive reviews, and awards — potentially.

4. Transparency and reporting

A good LinkedIn lead generation service must give adequate reports to its clients. Whether it is on a weekly or a monthly basis, they must always deliver these reports consistently. 

This enables you to have an open discussion with them. You can also evaluate the performance of their campaign through these reports and determine whether it is a success or not. 

Work with Nerdy Joe to generate leads from LinkedIn

There you have it. We believe each of the LinkedIn lead generation services listed in this article has the potential to help you reach out to people on LinkedIn and generate leads for your sales team. 

But if what you’re looking for is:

• An agency that charges you for results, not tasks or the number of prospects they reach out to.
• An agency that doesn’t require you to commit to a contract.
• An agency that does not waste your time and that’s affordable.
• A group of experts that care about your company’s reputation and relationship with prospects.

Nerdy Joe is the LinkedIn lead generation service you’re looking for. 

Want to give us a try? We’ll generate 6 sales-qualified leads in your pipeline or fill your calendar with 6 meetings with high-quality leads at only $999.

Let’s fill your calendar now!

Are you looking for a UK-based lead generation agency to help you fuel your sales pipeline and bring in hot leads so your sales team can close them? Look no further.

In this post, we will list the top 10 B2B lead generation companies you should consider in the UK for lead generation and appointment setting services. 

We will detail each service and its approach to lead generation to help you see clear criteria you need you consider and which service best fits your needs and budget. 

Let’s get started.

10 B2B Lead Generation Companies in the United Kingdom 

1 – Nerdy Joe 

Nerdy Joe, a specialized B2B digital marketing agency, is dedicated to providing top-notch email marketing and outbound lead generation services, specifically through cold emailing. 

Our team of seasoned marketers employs proven strategies to captivate and engage potential customers, and key decision-makers and generate leads through effective cold outreach techniques, including email marketing campaigns.

We intentionally keep our service offerings on cold email alone to ensure we excel in our chosen expertise. We understand that generating leads is only part of the equation; the true challenge lies in converting those leads into loyal customers. 

Therefore, we prioritize generating leads who not only express interest in your product or service but are also more likely to convert into paying customers.

Partnering with us is seamless and offers you a lot of flexibility, as we offer flexibility without any mandatory long-term commitments. You can trust that you’ll receive exactly what you need when you choose to work with us.”

Why’s Nerdy Joe the Best B2B Lead Generation Company in the UK 

Here are some reasons why Nerdy Joe is one of the best lead generation companies in the UK.

We prioritize delivering tangible results (and that’s what you pay for)

When it comes to B2B lead generation agencies, there are different types out there: 

• those who charge based on email volume or contact lists, 
• those who overpromise but underdeliver, 
• those who label any download as a lead.

But in our experience, these are in no way what you want for your business. Because if you decide to invest in lead generation, for us, it means that you’re in need of leads to sell to, fill your sales pipeline and increase your revenue. 

That’s why at Nerdy Joe, we stand apart by pricing our service based on the results we will deliver, and putting our clients’ return on investment (ROI) front and center.

We make it crystal clear to our clients that we handle the prospect list and email volume, because we understand that what truly matters to you is seeing tangible growth and qualified leads — not the work we do or the number of cold emails we send. 

So, our team of lead generation experts and appointment-setting specialists take pride in delivering real value, and we focus on meaningful metrics that make a difference, such as positive replies, booked meetings, and lead-to-close rate, rather than getting lost in superficial metrics like open rate or bounce rate.

For instance, if your goal is to ramp up your guest posting opportunities, we’ll report on the number of ‘yes’ responses from editors, positive replies we’ve received, and mentions on high domain authority websites you’ve secured each month. 

If you’re a B2B company targeting accountants, we’ll only charge you for the appointments we set up for your sales team. Our offerings are tailored to your unique business objectives, with a keen emphasis on delivering the outcomes that matter to you the most.

We take great care in crafting individualized cold emails for each recipient — we don’t believe in playing the numbers game.

Many lead generation service providers and experts believe that the key to success in lead gen is sheer volume, advocating for sending thousands of daily emails.

They believe in strategies like sending a thousand emails per day and converting some percentage of people in the end. 

A quick glance at Twitter will show you a plethora of advice and strategies espoused by self-proclaimed experts in this field.

However, this approach comes with its pitfalls, and here are the few that come top of our minds as we draft this: 

• being flagged as spam by email service providers (ESPs) and internet service providers (ISPs), 
• tarnishing the company’s reputation on social media, 
• generating subpar leads, 
• facing deliverability issues with the domain,
• and more.

Because of this, we at Nerdy Joe, take a different approach. We invest time in thoroughly understanding your ideal customer profile (ICP) before sending a single email. 

Our goal is to make each recipient feel truly known as if we’ve crossed paths with them months ago. We don’t believe we have to blast out 1000 cold emails to book a few meetings. We trust our process and the quality of the work we put in and know we don’t have to do that.

So, instead, we focus on sending tailored, individually-personalized (not-persona-based templates) cold emails to a select group of 10 or 15 people, with the aim of building trust and relationships.

As you probably figured, when we talk about personalization, it goes beyond simply adding variables like [[First name]] to email subject lines. 

We gather information from various sources. In fact, the most significant part of our job is to research your prospects and collect data about each individual. To nail this, we:

• Listen to podcasts they’ve been on,
• Read blog posts they’ve written, 
• Read social media posts they’ve liked and shared or commented on, 
• Comb through online forums where your prospects are active. 

Doing so allows us to pick up on unique information about each individual, which helps us craft unique cold emails with compelling lines and icebreakers that resonate with them at a core level. They can feel the email is written for them alone.

Here’s what it looks like in real life. We pitched CoSchedule’s Head of Content, Ben Sailer, and asked him if we could write for them.

Here’s what he replied 1 hour later.

Here is another successful example from a similar strategy.

Our approach has yielded positive results, even from people who historically blocked or reported SPAM to anyone who’s sent them a cold email.

Here’s another example where we pitched a Head of Marketing, and here’s the response. 

Here is another example.

Contrary to what gurus and lead generation agencies suggest, most of our outbound lead generation campaigns are run towards 10 or 15 people, not 1000 — and guess what? We get incredible results. 

We rely on manually-built, meticulously curated data with the highest quality, ensuring that we only book leads that are genuinely interested and qualified for sales.

We have a strict policy of not using client data for our lead generation campaigns. As well, we do not rely on data intelligence tools such as ZoomInfo or Lusha to build our lists — we research prospects manually and build our lists manually. Here is why. 

We find that these sources only provide technographic and demographic data, which limits the level of personalization we can achieve. For example, they only provide us with surface-level data about the companies they spit out — data we could roll our eyes at and guess internally.

• Own a Fin-tech SaaS tool
• Have 50 – 100 employees
• Use HubSpot 
• Located in the UK
• Recently had an IPO
• Recently acquired by Square
• And more basic data

As we said, we can’t achieve any significant personalization with this type of data. Plus, it says nothing about the prospects’ needs and why they might need your service. 

So, reaching out to people like this is like throwing arrows at a wall to see which sticks, which is not ideal for your brand image. 

Instead, we focus on gathering psychographic data and other types of information to create a more comprehensive profile of our ideal customer. Here is what we do, really.

When we onboard a new client, the first step we take is to ask them specific questions about their ICP. These questions include inquiries about:

• the types of clients with the highest lifetime value, 
• the easiest clients to close, 
• the clients that churn the fastest, 
• common objections heard during sales calls, 
• the reasons behind starting their company, and 
• the pain points they were trying to solve.

By gathering this information, we gain a deep understanding of our client’s target market and get highly specific in who we should target with our lead generation campaign. 

In fact, that’s how we go from we’re targeting:

“series A tech companies,” 

to

“We are targeting a “VP of Sales at a B2B software company selling to HR professionals who struggles with lack of organization, time management, and team collaboration, and frequently listen to XYZ podcasts for insights on team management.”

Once we have a clear ICP, we manually build our lead list, using the information gathered from our clients, and use that data to run our lead generation campaigns. 

This approach allows us to craft more tailored and effective messaging that resonates with your ideal customers, resulting in higher-quality leads and better campaign performance.

We don’t require any contracts for our services — you are free to renew or stop your subscription with us based on your satisfaction with our performance.

We understand the importance of delivering results from the very first month. We prioritize your satisfaction and the value we provide. 

Unlike traditional lead generation companies that require you to sign a 3 to 6-month contract, we offer flexibility in payment and renewal options based on your satisfaction and budget.

Also, because you know exactly what you are paying for, we don’t send you proposals based on surface-level information we have about your company. We also don’t waste your time with useless meetings. 

Our plans provide clear deliverables and outcomes, so you can have a clear understanding of what to expect

Lead generation is not always a sure service, so we understand the importance of clarity and transparency in our offerings and pricing. 

We believe that our straightforward approach to pricing and deliverables sets us apart as one of the best lead generation agencies. Our goal is to provide you with a clear understanding of what to expect from our services.

Each of our plans lets you know exactly what you are getting at the end of the month. We don’t rely on vague statements such as “it depends on a lot of factors” or excuses like “your account manager swallowed the key to his office and couldn’t work.” We are committed to delivering results based on your specific needs and requirements.

Also, as a client, you must understand that product-market fit and a clear understanding of your target audience are key factors for successful lead generation campaigns. 

If your business has a well-defined problem-solving solution that resonates with your target market, then we are confident in our ability to help you achieve results. 

However, if your business is still in the process of figuring out its target audience or product-market fit, we may not be the best fit for your needs.

Pricing

Our lead generation service’s pricing is crystal clear. We’re three plans:

• Silver: It costs $499/month and only gives you two warm LEADS.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.
• A complete list of prospects that fit your buyer persona and ICP.
• The campaign setup fees.

2 – Lead Gen Dept

Situated in Norwich, England, Lead Gen Dept is a B2B lead generation agency that helps tech, SaaS, and consulting companies to grow their businesses. They focus on growing your sales pipeline and setting up the right sales opportunities in your calendar. 

To do this, they conduct research, target your ICP, perform outbound lead generation campaigns, and refer the generated leads for you to follow up. In addition, they run their outbound prospecting campaign through channels such as LinkedIn, email marketing, and calls. 

To save time and effort, they handle all the top-of-the-funnel campaigns to ensure you have more time to close deals. 

Contrary to Nerdy Joe, there is no pricing detail on their website. But, you can use their forecasting calculator to forecast your sales conversion rate within a specific budget. You can also book a call with them to get a specific quote.

3 – Pearl Lemon

Pearl Lemon is an SEO agency that specializes in driving organic traffic to websites. They are featured on notable websites such as Forbes, Search Engine Journal, Deloitte, SemRush, TedX, AppSumo, Inc, and more.

Although their primary focus is on SEO, they also provide lead generation services where they deliver high-quality leads to fuel your sales pipeline. They perform different activities to generate these leads and set up appointments with them. 

Some of the strategies they implement include launching cold email campaigns, cold calling, LinkedIn, or podcast outreach to reach the target audience. 

4 – Growth Hub

Growth Hub is a B2B lead generation agency that focuses on generating qualified leads and growing businesses. They target top-quality buyer persona that can bring sales opportunities to your doorstep. 

According to their website, their lead generation is about sales intelligence where they focus on their client’s value proposition, how to solve their pain points, and close more deals. 

Thanks to their multi-touch campaigns, they can create highly personalized messages via email, calls, or LinkedIn to deliver maximum engagement and produce fast results. They also test and track their campaign performance to make improvements where necessary.

5 – SalesCaptain

Sales Captain is a B2B lead generation agency that helps businesses to generate qualified leads and grow their sales pipeline. They have partnered with notable firms such as Microsoft, Adobe, Zendest, and ClickUp.

This lead generation agency mainly executes outbound sales campaigns to book more sales calls and close deals. To better understand the agency, here is an overview of its processes.

• They define and target your prospect through their premium sales data
• They engage the leads and book sales calls through personalized messages
• They optimize and scale your campaign to meet your sales targets. 
• They track your campaign performance in real time.

6 – Operatix

Operatix is a sales acceleration company that helps businesses emerging, mid-size, or enterprises – to improve their sales pipeline and accelerate growth. Some of the companies they have worked with include Cherwell, Trend Micro, Proofpoint, Cisco, DXC, and more. 

Their main goal is to hit sales targets and grow businesses. To do this, they understand your value proposition, identify high-quality prospects, and get you in front of decision-makers that can fuel your sales pipeline and uncover opportunities. 

You can also use their sales pipeline calculator to discover how to reach your sales target. If you want other pricing details, you must get in touch with them. 

7 – Prospect Connect

Prospect Connect is a telemarketing and demand generation agency that helps businesses to target their ideal customers and accelerate revenue. They have worked for different firms such as Lanes Group Plc, Toople, Scottish Power, Ryman, Lloyds Bank, Feedwater, and more.

With technology and its proven approaches, they identify high-quality prospects and nurture relationships that create long-term value. They don’t only focus on the number of calls or activities they get. Instead, they focus on quality relationships that accelerate sales and create long-term growth for the business.

8 – Flowd

Flowd is a full-service B2B lead generation agency that generates high-quality leads and drives revenue to grow businesses. They have worked with various brands including Wild Idea, The Good Egg, Invennt, Plumm, U, Mavericks Unlimited, and more.

They focus on running campaigns that target the ideal prospects and give you the best deals. Here is a quick view of their processes to better understand how they work.

• They build a list of your ideal prospects through a B2B database
• They send AI-personalized emails through lead-generation tools
• They send the leads to the designated salesperson
• They nurture conversations with the leads and close the deals

Although there is no pricing information on their website, you can use their ROI calculator to figure out your budget and ROI. For instance, a campaign sent to 1,000 prospects and cost you £3 per prospect could cost you £3,000 every month. If you want to get other information about their services, you must book a call with them. 

9 – Lead Pronto

Lead Pronto is another lead generation agency that generates qualified leads and drives business growth. They have worked with various companies such as Optical Express. Allianz, Vitality Life, Safe Style UK, and more. 

What makes this lead generation agency distinct is that they generate qualified leads from two options – pay per lead and revenue share options. Here, they implement various lead generation marketing methods such as Facebook lead generation, Google Ads, and even LinkedIn. They also track your campaign performance and keep you from any success. 

You don’t have to commit to a long-term contract. All you need to do is to let them know what you want and they will create the leads in your sector. To get started with them, you can fill out a form, email them, or call them.

10 – Paragon Sales Solution

Paragon Sales Solution is a sales and marketing agency that offers various services designed to increase sales. One of the main services they offer is lead generation where they help to improve your sales pipeline by closing more deals. 

Thanks to an array of methods, they ensure to generate high-quality leads that produce results. They also keep track of your campaign performance to determine the success and make improvements where necessary. 

11 – Facets

Facets is another UK sales and marketing agency that helps to grow businesses and improve their businesses. They have worked with various brands such as Warner Bros, Ciatė, Emmanuel Online,  Snay, People’s Postcode Lottery, and more. 

The agency partners with your business and then develops revenue-centric strategies that advance its growth. One of these strategies is the B2B sales model which is curated to improve your sales pipeline and generate more revenue. Here is an overview of how their process works.

• They develop a new sales operations process and use the right data and tools to make the process more efficient.
• Their sales team helps to determine the sources of your prospects through different channels such as phone calls, LinkedIn, email, and more. 
• They set up meetings and guide the conversations to move the prospect along the sales pipeline.
• They close the deal

12 – Branch Growth

Brand Growth is a UK technology growth agency that provides sales and marketing solutions to B2B tech companies looking to grow faster. Some notable brands they have worked with include Fujitsu, Tableau Software, Informatica, eClerx, BigHand, Tibco, and more. 

Located in Bath, United Kingdom, their goal is to help B2B SaaS companies scale up and win more businesses. They implement a sales approach that provides their clients with key market insights that improve sales. They also target and determine high profiles for businesses, create content that triggers action, and use various channels to create sales opportunities for your team to close. 

Unlike Nerdy Joe, there is no pricing information on the website. However, if you want to get in touch with this agency, you must speak to a growth expert,  book a call, or email them. 

13 – Air Marketing

Air Marketing is also a UK agency that provides sales and marketing solutions for businesses, either start-ups or enterprises. Some brands they have worked with include Perkbox, Funding Circle, ContentCal, GoCardless, Visualsoft, Granter, and more. 

They can help you with anything from business telemarketing tips to lead generation advice and more.

For example, for lead generation, they help develop strategies to generate quality leads, build relationships with ideal customers, improve the sales pipeline, and generate more revenue.  

With their skilled sales experts, they engage with decision-makers and build relationships to deliver results. Contrary to Nerdy Joe, there is no pricing information on their website. But you can email them to get in touch with them. 

14 – Incite

Incite is a B2B marketing and demand generation agency that provides sales and marketing solutions to grow businesses. Some of the notable brands they have partnered with include Intel, Adobe, Capita, CPA Global, and more. 

They focus on helping businesses of all sizes to hit their sales targets by generating leads and converting them. They target your ideal prospects through various channels and engage with them to move them along the sales funnel. They also craft effective content that drives marketing leads and produces results.

15 – Ant

Ant is a UK-based marketing agency that helps to grow businesses and improve their revenue. They deal with businesses of various sizes, whether start-ups or blue-chip corporations and help to find their ideal prospects. They have worked with various brands such as Daily Mail, 2checkout, Britvic, RBS, and more. 

They provide lead generation and appointment-setting services to help businesses grow. They do this by identifying high-quality prospects and crafting effective content that triggers actions from these prospects. Then, they deliver leads that can promote the growth of your business. 

Contrary to Nerdy Joe, there is no pricing information on their website. But, you can fill out a form to request a quote. 

Which lead generation agency should work with in the UK? 

At Nerdy Joe, we pride ourselves on being a lead generation agency that delivers real results and understands the needs of our clients.

As you’ve seen, many so-called lead generation companies offer services and outreach strategies that have very little to do with lead generation and the results you actually want.

So, if what you’re looking for is: 

• An agency that runs custom lead generation campaigns. 
• An agency that charges you for results, not tasks. 
• An agency that doesn’t require you to commit to a contract. 
• An agency that does not waste your time and that’s affordable. 
• A group of experts that care about your company’s reputation and relationship with prospects. 

Nerdy Joe is the lead generation agency you’re looking for. We do the market research, identify leads, do the lead research, lead management, and bring you qualified leads, we are part of your team.

Unlike mainstream industries, finding a fitting marketing agency in the cannabis industry can be challenging.

With the unique regulations, nuances, and sensitivities associated with CBD marketing, you need specialized expertise to navigate the complex landscape.

In this article, we will explore the best CBD marketing agencies that offer tailored solutions to CBD brands. We’ll explore each option and detail how they approach CBD marketing to help you make a sound choice. 

Let’s get started.

What is a CBD marketing agency? 

A CBD marketing agency or a cannabis marketing agency markets cannabis companies as digital marketing agencies do for any other business.

The main difference is that they are well-versed professionals who are familiar with the CBD industry and promote CBD products to help businesses to grow.

While some are full-service marketing agency that offers CBD marketing alongside digital marketing services and social media advertising, others solely specialize in the CBD industry. 

Some of the services they offer include email marketing, video marketing, content marketing, SEO, branding, advertising, and more. 

Top cannabis marketing agencies to work with 

Here are eight CBD marketing agencies you can consider to grow your business. 

1 – Nerdy Joe

As such, we are primarily a B2B lead generation agency dedicated to providing top-notch email marketing and outbound lead generation services, specifically through cold emailing. 

Our expertise spans several business areas, including lead generation for your hemp business (cannabidiol) companies.

As you can tell, our primary goal here is to help you increase your customer base by generating qualified leads, and people with an expressed interest in your CBD products or services. 

Unlike other companies, we don’t use a combination of online marketing techniques such as search engine optimization (SEO), pay-per-click (PPC) hemp advertising, social media marketing, or content marketing. 

We intentionally offer cold outreach (i.e, cold email) service alone. We are cold email experts and helped grow several businesses on the back of cold email; we believe in focusing on only one channel and mastering perfectly. 

Our team has a deep understanding of the unique challenges and regulations you face as a CBD business. We are familiar with the nuances of CBD marketing, including navigating complex legal and regulatory issues and creating compliant content.

Here is why you should work with Nerdy Joe and why we are the best lead generation service providers for your CBD agency. 

Why you should work with Nerdy Joe to generate leads for your CBD business

You pay for the results and for the work we do — our primary concern is your ROI

It’s a common thing in the realm of lead generation. Most companies will either charge you for the number of people they reach out to, the number of emails they send, the many works they do (whether you need them or not), etc. 

At Nerdy Joe, we only charge you for the results, the number of leads, and the number of people with an expressed interest in your CBD product or service that we bring to your company or your sales team.

That’s because, for us, if you’re looking for a lead generation company to partner with for your CBD business, it means that you need leads, people who are interested in your products or services, to fuel your business growth.

So, with you, we will define what a lead should be, and based on the plan you choose, we will agree on a specific number of leads, and that’s what you’ll pay for. Not for the work we do or the number of people we reach out to.

Doing so guarantees that you know exactly what to expect, and you can easily tie what we do to your ROI. And so, we will report on metrics that pertain to the number of potential clients we bring to your table, and not vanity metrics like email opens or clicks.

• Number of positive replies, 
• Number of prospects interested in a sample of your product or seeing how your service can help them, 
• Number of prospects ready to make a purchase, 
• Etc.

You get excellent outreach with strong personalization — we don’t believe in playing the numbers game.

It’s also a common thing in the lead generation landscape for service providers to approach lead generation as a numbers game. Both self-acclaimed experts and agencies believe in strategies like:

“We will send 1000 cold emails per day. By the end of the week, we’ll get at least 100 replies and book 10 meetings or get you 10 leads”

This makes sense to some extent and could even work. They could get substantial results for their clients. 

But in our experience, that’s the fastest way to damage your reputation and fall into several other pitfalls. Here are some of the pitfalls involved in this:

• being flagged as spam by email service providers (ESPs) and internet service providers (ISPs), 
• tarnishing your company’s reputation on social media, 
• generating subpar leads that will never buy, 
• facing deliverability issues with the domain,
• and more.

So, instead of casting a wide net, we carefully handpick a small list of prospects. We understand the value of quality over quantity and know for a fact that sending hundreds of generic emails is not the way to close deals and generate leads. 

So, instead of huge lists with generic emails, we focus on sending tailored, individually-personalized (not-persona-based templates) cold emails to a select group of 10 or 15 people, with the aim of building trust and relationships with them.

This also gives us room to ensure that our outreach campaigns align with your CDB’s industry regulations and check all the compliance boxes. We take the time to work on each prospect individually. 

And by personalization, we don’t mean simply including name variables in the cold emails. Instead, we research each prospect individually to collect interesting data about them that we use to personalize our emails and make them take you seriously. 

For example, we can:

• Listen to podcasts they’ve been on,
• Read blog posts they’ve written, 
• Read social media posts they’ve liked and shared or commented on, 
• Comb through online forums where your prospects are active. 

Doing so allows us to pick up on unique information about each individual, which helps us craft unique cold emails with compelling lines and icebreakers that resonate with them at a core level. They can feel the email is written for them alone and that the offer is tailored to their preferences.

We profile prospects and build our prospects lists manually – we don’t rely on data intelligence tools.

It’s not that we’re technologically averse. We are well aware that prospecting tools like ZoomInfo, Apollo.io, and Lusha can help us quickly generate lists of thousands of prospects for cold emailing. All we have to do is apply a few filters to ensure they do business in the CBD industry.

However, these tools often provide only basic information and lack insight into the preferences and needs of prospects, as well as how they align with the CBD products or services you have to offer. In general, they only provide technographic and demographic information. Stuff like:

• Have CBD product or service
• Have 20 – 100 employees
• Use HubSpot 
• Located on Mars
• Recently acquired by Elon Musk
• And more basic data

Moreover, using such tools can result in a generic and impersonal approach, where we simply blast emails to a massive list and hope for some responses. That doesn’t align with our ethos of quality work and personalized interactions. 

We believe in understanding our prospects deeply and creating meaningful connections. That’s why we prefer to ask you specific questions that help us identify the right targets for your CBD business and the reasons behind it. Some examples of questions we might ask include:

• the reasons behind starting your CBD oil, 
• the pain points you were trying to solve,
• the types of clients with the highest lifetime value, 
• the easiest clients to close, 
• the clients that churn the fastest, 
• common objections heard during sales calls with previous clients, 
• digital assets and marketing channels they engage with the most,
• etc,

With your answers, we gain a deep understanding of your target market and get highly specific in what CBD businesses we should target with our lead generation campaign. That’s how we establish credibility with our cold emails in a highly competitive market.

In fact, that’s how we go from we’re targeting:

“Healthcare CDB companies,” 

to

“Our ICP is a doctor at a healthcare company selling CBD-based oil and cannabis products for pain management, and his main pain points are lack of continuous product delivery, product stock management, and effective pain elimination. He often refers to XYZ podcasts to get insights as to how to apply products efficiently.” 

Once we have a clear ICP, we manually build our lead list. This approach allows us to craft more tailored and effective messaging that resonates with your ideal customers, resulting in higher-quality leads and better campaign performance.

You have the freedom to renew or stop your subscription — no contracts are required.

Unlike traditional lead generation companies that may require long-term contracts ranging from 3 to 6 months, we offer flexible payment and renewal options that align with your satisfaction and budgetary needs.

Furthermore, we believe in providing transparency and not relying on superficial information about your company. We don’t send you proposals based on surface-level data. 

Instead, we take the time to thoroughly understand your CBD business and its unique requirements, ensuring that our approach is tailored to your specific needs. 

We also value your time and avoid unnecessary meetings that do not contribute to achieving meaningful results.

We offer clear deliverables and measurable outcomes — you’ll know exactly what to expect.

We acknowledge that lead generation can be unpredictable, which is why we prioritize clarity and transparency in our offerings and pricing. 

With each of our plans, you’ll know exactly what you can expect at the end of the month. We don’t rely on vague statements or make excuses like “it depends on a lot of factors” or “your account manager is unavailable.” 

We are dedicated to delivering results based on your specific needs and requirements, and we hold ourselves accountable for the outcomes we promise. You can trust us to provide a clear and reliable service that aligns with your CBD business goals.

Pricing

Our lead generation service’s pricing is crystal clear. We’re three plans:

• Silver: It costs $499/month and only gives you two warm LEADS.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.
• A complete list of prospects that fit your buyer persona and ICP.
• The campaign setup fees.

2 – Canesta

Canesta is a digital marketing agency that offers CBD marketing services among its many digital marketing services. Irrespective of the CBD product that you sell, they offer cannabis branding by crafting strategies that communicate the values of your business and also send a powerful brand message that resonates with your potential CBD consumers. 

As a full-service CBD agency, they also develop and launch powerful search engine optimization (SEO) campaigns that outrank your competitors, drive traffic, and bring qualified visitors to generate revenue for your business. 

In addition, they build a solid content marketing strategy that expands your reach and targets the perfect demographics. Then, they craft high-quality content that is shareable and worthy of receiving credible backlinks. 

Unlike Nerdy Joe’s website, which contains vivid pricing details, Canesta’s website has no such information. Instead, you must fill out a form to request a proposal or arrange a free consultation with them.

3 – Icarus Digital Marketing

Icarus is a paid media advertising agency that offers CBD advertising for various businesses. They have worked for different brands such as American Shaman, Endoca, Naturopathica, Elixinol, Evergreen Technology, Impact, Therapy Nature, and more. 

They focus on running paid advertising campaigns to drive traffic and generate revenue for your business. They launch these campaigns on platforms such as Google, Facebook, Instagram, and other relevant social media platforms. The campaigns are original, customized, and tailored to suit and convert the target audience.

If you have questions about their paid media campaigns for your CBD business, you can schedule a consultation to receive answers to your inquiries. Prices depend on the CBD services you want for your business. However, you should note that their pricing detail isn’t displayed on their website. But you can fill out a form or call them to get a quote. 

4 – Forge Digital Marketing

Forge Digital Marketing is a CBD marketing agency that offers CBD lead generation and other services to grow and scale various businesses. They have partnered with various companies such as Yellow, Queen City Green, Applied Botanics, FarmScape, Rival Nutrition, Heritage Cannabis, and more. 

Through a proven framework, they optimize your website, increase traffic, and drive more clients to your site to scale your business. Here is an overview of how they generate more qualified leads for their clients. 

• They discuss you on the phone to know about your pain points
• They craft a marketing plan to identify different opportunities that creates growth and target specific KPIs
• They execute the marketing plan to maximize these growth opportunities
• They deliver monthly reports in customized dashboards to view your progress
• They offer areas of optimization and opportunities to continue growing.

Other CBD marketing services they offer include CBD brand identity design, search engine optimization, e-commerce website design, influencer marketing, email marketing, videography, display advertising, and ad management. To get a quote, you must fill out a form on their website. 

5 – Puff Creativ

PuffCreativ is another CBD marketing agency that offers CBD email marketing and other services to its clients. They have worked for various companies such as Trym, GreenScreens, Sozo, High Hemp, Rebel Spirit, Society, Dispense, GrowersNetwork, and more. 

Although they are a full-service agency, they also focus on crafting well-designed and personalized email campaigns that engage and resonate with your audience. With their team of talented writers, they can set up automated emails through desired triggers to engage and build relationships with your audience. By implementing these strategies, they improve brand awareness and drive organic traffic to your site. 

Other CBD services they offer include Cannabis SEO, social media management, website design and development, video production and animation, graphics design, and more. Their pricing packages aren’t displayed on their website, but you can fill out a form to get in touch with them. 

6 – The Email Marketers

The Email Marketer is also a CBD marketing agency that offers different CBD services to grow businesses. They have been featured in different publications such as Thrive Global, Vend, Built In, Stop Ad Blog, Rebrandly, and more.

They mainly offer SMS and email marketing services to build lasting relationships and grow your revenue. Here is an overview of how their process works.

• They build an email marketing and SMS strategy around your customer and their unique position
• They launch and send out your email marketing campaigns
• They ensure that your customers get the right message at the right time to drive revenue
• They optimize your on-site opt-ins and run list-growth campaigns for your brand
• Their copywriting experts craft personalized messages that are tailored to your brand and focus on conversions.

Contrary to Nerdy Joe’s website, there are no pricing details on their website. However, you can schedule a free call with their experts or fill out the forms on their site to get a quote. 

7 – Boundless Labs

Boundless Labs is a leading CBD marketing agency that helps other cannabis brands grow, whether short-term or long-term. They are featured in different publications such as CNBC, Inverse, Merry Jane Magazine, Esquire Magazine, and more. 

Since they understand the challenges associated with growing a CBD agency, they offer various marketing services that make the growth process easier for cannabis businesses. Of all the services they offer, email marketing has proven to be an effective channel for generating revenue. 

They run their email marketing campaign on Sendlane, a popular email marketing platform, which prevents them from getting blocked and generates over $1m per month for the brands. Other marketing services they offer include:

• A paid acquisition where they run ads on Facebook, Google, and Instagram.
• SEO, where they create engaging content to rank on the first page of Google
• Influencer marketing where they involve micro-influencers and larger influencers to build brand awareness and drive traffic
• PR+Affiliate marketing where they get featured in different publications. 

Contrary to Nerdy Joe, there is no pricing information on their website. But, you can fill out the forms on their site to request a quote.

8 – BigEye

BigEye is another CBD marketing agency that helps other CBD companies to thrive. They possess an “in-depth consumer and market intelligence ”about cannabidiol which helps to build strong relationships with their client’s customers. They have the expertise and the team that positions your brand and makes it stand out from your competitors in the industry. 

Here is a quick view of how their process works.

• They implement a data-driven communication strategy that enables your customers to have an in-depth understanding of your products
• They position your brand to meet the market’s needs, enabling it to stand out from the rest
• They ensure that your brand constantly evolves with the current trends in the industry 
• They implement different marketing strategies and send messages that reach your audience. 

Other CBD services they offer include CBD skincare, CBD cosmetics marketing, CBD health products, and CBD pet product marketing. There are no pricing details on their website, but you can fill out a form to get a quote. 

Partner with Nerdy Joe to start generating CDB leads today

There you have it. These are the best lead generation and marketing companies you can hire for your CBD business. Each company offers you excellent service and can help you reach your marketing goals. 

But we believe we are more result oriented and focused on helping you grow your revenue. So, if what you need is a lead generation company that can help you get real, hot leads to your business, then we are the one to beat. 

Here is what we are:

• An agency that runs custom lead generation campaigns. 
• An agency that charges you for results, not tasks. 
• An agency that doesn’t require you to commit to a contract. 
• An agency that does not waste your time and that’s affordable. 
• A group of experts that care about your company’s reputation and relationship with prospects. 

Cleverly is a top-tier lead generation company that helps assist businesses in expanding their sales pipeline by leveraging LinkedIn and cold email lead generation services. 

Their main approach involves combining a team of experienced sales reps and an advanced LinkedIn lead generation tool to deliver a suite of services to generate high-quality leads and help businesses achieve their growth objectives by way of LinkedIn sales outreach. 

These services include prospecting, outreach, a dedicated account manager, a LinkedIn automation tool, creating a sales funnel, and putting all marketing efforts to help you generate leads and your dream clients.

We can’t say for sure, but according to review sites like Clutch, the general sentiment about Cleverly services is overwhelmingly positive. 

In a nutshell, they garnered positive feedback from their clients, with many citing their professionalism, expertise, and ability to generate high-quality leads consistently.

However, if you’re reading this, we assume there is a valid reason for it. Our hypotheses are as follows: 

• their service didn’t align with your brand,
• you are comparing options based on pricing or overall service,
• you were dissatisfied with the services provided by Cleverly, 
• you found them too expensive for your business, 
• you don’t use your LinkedIn account as a lead generation tool,
• you didn’t receive the number of leads you expected, 
• etc.

If any of the above applies to you, then you’re in luck. In this article, we’ll be discussing 7 lead generation company alternatives to Cleverly, including our own B2B lead generation and appointment-setting agency, Nerd Joe. 

Our services are designed to deliver measurable outcomes to our clients at a reasonable price point. We tailor everything from prospecting to campaign management to meet your specific needs.

So, this post will begin with a comparison of Nerdy Joe to Cleverly. We will demonstrate why we are the perfect lead generation agency for your needs. We’ll then delve into seven other lead generation agencies and how they differ from Cleverly.

Why Nerdy Joe is the best alternative to Cleverly

So, are you tired of spending hours researching and reaching out to potential clients with little success to show for it? Like any other lead generation company, both Cleverly and Nerdy Joe have you covered. 

First of all, we share the primary lead generation goal of enabling connections between you and your potential customers, generating sales-qualified leads, and arranging meetings or appointments with them. 

One of the biggest challenges you face as a business owner or salesperson seeking to scale your sales activities is how to establish an effective process for active lead generation and customer acquisition. 

Plus, if you do sales or have been around salespeople, you’ll know that salespeople spend the most time researching and contacting prospects, with only 12% of their time dedicated to actual talks and closing deals. This is not the most efficient use of their time.

That’s where we come in. Our service takes care of these tasks, freeing up salespeople’s time to concentrate on what they do best: face-to-face selling and closing deals.

That cleared; with Cleverly, we mainly differ in how we approach lead generation and the channels we use. Here are the reasons why you may prefer our service over Cleverly. 

Important: Please note that we are not disparaging their service; we are simply comparing the benefits you will receive from each service.

Outreach services — Cleverly is a jack of all trades. We’re super focused on only one trick and perform it excellently

Unlike us at Nerdy Joe, who only offer cold email lead generation, Cleverly offers a lot of digital marketing services. They primarily offer LinkedIn lead generation services, and that’s how they mainly define themselves. So, you’ll need a LinkedIn premium account before the get-go.

As well they provide cold email lead generation, SEO and Content Marketing, LinkedIn content creation, LinkedIn advertising, white-label lead generation, and more. 

Their services are completely done for you. So, you’ll only have to sign up and watch them do the work and bring you the results.

But at Nerdy Joe, we are only cold email outreach experts. We love the idea of only focusing on one lead generation channel and mastering it to perfection instead of being a Jack of the trades. 

Working with us is pretty straightforward as we don’t require you to commit to a certain number of months, and you know exactly what you get when you choose to work with us.

At our agency, we pride ourselves on providing top-notch marketing strategies that are designed to attract and engage your potential customers through a variety of channels, including email marketing and cold emailing. 

Our experienced team of marketers works closely with you to identify your unique needs and goals and then customizes our approach to ensure that we deliver the results you need to succeed.

What really sets us apart from other lead generation agencies and Cleverly is our unwavering commitment to quality. 

We believe that generating leads is only part of the equation – the true test of success lies in converting those leads into loyal, long-term customers. That’s why we focus on generating high-quality leads that are more likely to convert into paying customers.

We understand that every business is different, which is why we always provide customized lead-generation solutions that are tailored to your specific needs. Whether you’re a startup looking to gain traction or an established business looking to expand your reach, we have the expertise and resources to help you achieve your goals.

Personalized, specific prospect targeting — they target huge lists; we’re specific in who we target

Once you sign up for Cleverly’s service, the next step in their approach is to build a list of ideal decision makers (based on the plan you choose) and send them LinkedIn messages or cold emails.

We do quite the same, actually. The difference is the number of people or the lists we target. 

Let’s take Cleverly’s Gold plan, for example. With it, they reach out to 500 prospects with as many LinkedIn messages or cold emails as they can. 

That means that they’ll reach out to up to 500 people within the agreed-upon timeframe. But in our books, that’s just too many people to reach out to.  

From our experience, here is what it could mean if you are targeting huge lists: 

• Lead blasting

If you are sending messages to this many people, it means that you are not taking the time to properly research your prospects to tailor your email to each individual.

You might use generalized, market-level personalizations that don’t really differentiate between the individual characteristics of all the people you include in your list. 

• Poor lead quality

Since there is no super personalization, the quality of the leads you get will be subpar, and you can’t convert, at least not easily or in a short timeframe. 

• Your brand reputation is on the hook

Targeting people with generic emails can negatively impact your company’s reputation. This can be particularly damaging if you are in a competitive industry or rely heavily on word-of-mouth referrals. 

Also, we are sure that’s not how you want your business to be represented.

We want to make it clear that we are not making any claims about the quality of service provided by Cleverly. 

Our focus is on emphasizing the significant amount of work and time required to create effective outreach campaigns. It is our belief that targeting a vast number of prospects is not necessarily an effective approach.

At our company, we are not interested in sending cold emails to 500 prospects. Instead, we prefer to send personalized messages to a select few prospects after thorough research and analysis. 

Our ideal scenario is to send 20 carefully crafted cold emails to well-researched prospects, resulting in 15 replies, 10 positive responses, and ultimately 6 sales-qualified leads or appointments.

We achieve this by investing a significant amount of time in learning and researching your ideal customer profile (ICP) before sending any emails.

Our goal is to create emails that make each recipient feel personally connected to you and take your offer seriously, even if they don’t ultimately sign up.

To achieve this, we work closely with you to develop your ideal customer profile, research each prospect individually, and collect data points to create cold emails that stand out and make a lasting impression. 

As a result, we frequently receive positive feedback from prospects, with responses such as “Wow, such a nice email,” “Thank you for the nice words and compliment,” “Let’s catch up next Thursday,” and “Love your email. Can you follow up on the 25th?”

Manual prospect research and personalization 

According to their website, Cleverly uses AI to create personalization touchpoints in their emails before sending them to their clients’ prospects. 

Granted, AI tools have been all the rage lately, and they have proven to do amazing things. Of course, creating personalization touchpoints is one of the many things they can do. 

We believe the idea behind AI-powered personalization is that AI and machine learning help them collect data and analyze customer preferences to send out truly personalized emails and LinkedIn messages.

Technically, they’ll define the target audience and specify a few things about the audience, and then AI is capable of learning what content works best for each customer and delivering it automatically. 

As well, as the campaign goes on and since Cleverly targets huge lists of up to 500 prospects, doing personalization at scale with the sheer amount of data they’ll have to handle can quickly become a challenge. 

For example, they might have to go through the prospects’ social media (LinkedIn) posts, customer support interactions, etc. 

So, here again, AI-powered personalization comes in handy. AI-powered personalization can help them gather, process, and analyze huge amounts of behavioral data and generate personalized messages in real time.

So, we do understand that AI-powered personalization can be effective. But here is why we like to do the research manually and write our personalized cold emails manually. 

Human touch

One of the biggest reasons we stand in our position of doing manual research and personalization is the human touch. 

Think about it; a skilled researcher or salesperson can empathize with a potential client, understand their needs and motivations, and provide a personalized experience that AI cannot replicate.

Also the human touch also prevails when it comes to how we learn about your target audience and collect the data we use to create personalized messages. For example, our workflow includes:

• Listening to podcasts your potential customers have been on.
• Reading blog posts, they wrote. 
• Reading their LinkedIn, Twitter, and Mastodon posts.
• Reading discussions on forums, they’re in.
• And more. 

The data we collect is aggregated to provide unique angles that allow us to craft personalized cold emails that the prospects identify with.

We are more creative

One of the biggest reasons we don’t adhere to the idea of using AI-powered personalization is that AI tools are mainly repetitive. 

For example, if they find a framework for personalizing the messages, you can actually feel the same framework across all the messages they generate. 

At the same time, we believe thinking outside the box is crucial in prospect research and personalization. 

Finding unique and personalized solutions for each client can make a big difference, and AI can be limited by the data it is trained on and may not be able to generate truly novel solutions — WE CAN. 

Contextual understanding and adaptability 

We can adapt to changes in the market or in your specific situation more easily than AI. Simply put, our skilled researchers can pivot their approach or strategy based on new information or feedback, whereas AI may struggle to do so.

Service value — you pay for the number of people they reach out to, not for the results they bring you

Cleverly charges you for the number of people they reach out to per month. You’ve already seen how they’re open to running unlimited campaigns or sending thousands of messages. The only thing that’s limited is the number of people they reach out to. 

They’re not specific as to what results they’ll get for you. Basically, what you pay for is the number of people they reach out to, not for any specific results, which might not be ideal for your business. 

From our experience, if you are looking for a lead generation agency, the most likely scenario is that you are not growing at the rate you want and are looking to fill your sales pipeline with qualified leads so you can increase your revenue.

That’s why at Nerdy Joe, we position our service to bring you results. We make it clear from the pricing page what you get as results, and that’s exactly what you pay for, not the number of people we reach out to or the number of emails we send. 

Although you’ll be informed of everything we do, the work we do or the number of people we reach out to is not your concern; at least that is not what you pay for. We promise you specific results and unfold our workflow to get the results for you. 

On the other hand, Cleverly’s cold email pricing is a pay-per-lead model. This means that you’ll have to pay them for the number of leads they generate for you, which is pretty interesting. 

But the main issue with this pricing model is that it can easily come out as a steep expense for small and growing businesses.

For example, suppose the pricing is $200 per lead. That’s basically $1000 for 5 leads. Plus, it may happen that the leads don’t convert. 

Pricing — they’re cheaper; we offer the best bang for your buck

Admittedly, Cleverly’s services come at a much lower price than ours at Nerdy Joe, which somehow makes sense. Their pricing is affordable, with no hidden fees or long-term contracts. But there are no refunds no matter what goes wrong. 

First, their main service is platform-specific, LinkedIn outreach. Plus, with LinkedIn automation tools and AI-driven personalization, it requires a lot less work and can be scaled easily. 

But these same advantages can also constitute hindrances to the campaign results you get. For example, it’s likely that they’ll perform the outreach from your account; if your account is not old enough, you could get restricted for heavy activity. 

Also, there is very little chance that you will need all those services they include in their service.

Our marketing service’s pricing is crystal clear. We have three plans:

• Silver: It costs $499/month and only gives you two warm LEADs.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.
• A complete list of prospects that fit your buyer persona and ICP.
• The campaign setup fees.

7 lead generation company alternatives to Cleverly

1 – Lead Cookie

Lead Cookie is on of the top Cleverly competitors out there. Just like Cleverly, they also primarily targets B2B prospects on LinkedIn. In fact, all their services circle around LinkedIn. Lead Cookie relies on LinkedIn search to build lists of prospects. 

They offer almost the same service as Cleverly. But it’s also fair to mention that they also offer email copywriting and cold email outreach as part of their service — which is where they mainly overlap with us, Nerdy Joe. 

However, there are some key differences that set Lead Cookie apart:

• Personalized approach: While Cleverly focuses on leveraging technology and a team of sales professionals, Lead Cookie takes a more personalized approach to lead generation. Lead Cookie assigns a dedicated LinkedIn specialist to each client who works closely with them to craft personalized messages and build relationships with potential leads. This personalized touch allows for more targeted and effective outreach campaigns.
• Multi-channel approach: Cleverly primarily focuses on LinkedIn and cold email lead generation, while Lead Cookie takes a multi-channel approach.
  On top of LinkedIn, Lead Cookie also leverages other platforms such as email, phone, and social media to connect with potential leads. 
• Pricing plans: Cleverly offers fixed plans with specific features, while Lead Cookie hourly rates, meaning that they charge you by the hour.
  But unlike Cleverly, they don’t display any pricing on their site. But according to data retrieved from Cience’s blog, the average hourly rate for Lead Cookie’s services is between $25 and $49. 

This may seem low but it could mean that they spend hours working for and even though you’re not satisfied with the service or the results, you’ll still have to pay them. The prices can also go high pretty quick. 

2 – Cience

Cleverly and Cience are both lead generation companies. They mainly overlap in their managed services for lead generation. However, there are some differences between the two:

• Target market: While Cleverly caters to a wide range of businesses, Cience is specifically focused on startups and companies without sales teams.
  Cience aims to provide lead generation solutions for businesses that may not have the resources or expertise to build and manage their own sales teams, making it a suitable option for smaller or newer companies.
• Proprietary platform: Cience offers a proprietary platform — a sales intelligence platform, if you will — that allows users to interact with buyers and monitor leads. This platform provides demographic, firmographic, and technographic data to help businesses target their ideal customers effectively. 

Cleverly, on the other hand, primarily relies on leveraging technology and a team of sales professionals to build their own lists and reach out to prospects on LinkedIn.

• Multi-channel campaigns: Both Cleverly and Cience offer multi-channel outbound campaign launches to reach potential leads. They use channels such as email, phone, and social media.
• Pricing plans: Cience offers highly customizable pricing based on the scope of the project, and businesses need to schedule a meeting to get a quote.
  Cleverly, on the other hand, offers fixed plans with specific features. 

3 – The Martal Group

The Martal Group is a lead generation company that’s dedicated to helping businesses connect with their potential customers and generating more sales and revenue. Here are the main ways it stands out from Cleverly:

• Focus on B2B tech companies: While Cleverly caters to a wide range of industries, The Martal Group specializes in generating leads specifically for B2B technology companies in the IT, SaaS, and telecom industries. 
• Proprietary platforms and database: The Martal Group boasts four curated databases with 100 million contacts, which may offer a significant advantage in terms of the volume and quality of leads they can provide to their clients.
  Cleverly, on the other hand, does not mention a specific contact volume or curated databases.
• Weekly customized lists of pre-qualified leads: The Martal Group offers weekly customized lists of pre-qualified leads to their clients, along with marketing campaigns.
  Cleverly’s approach is more focused on leveraging LinkedIn to reach out to a specific number of leads per month.
• Customer onboarding flow: The Martal Group provides a customer onboarding flow for new customers. This helps ensure a smooth transition and setup process for their clients. Cleverly has an internal dashboard where they onboard new customers and discuss strategies and basically everything else.
• Pricing plans: The Martal Group has a flat fee per month after the 3-month Pilot Campaign, and businesses need to speak to the sales team to get a quote. Cleverly offers flat rate plans with specific features. 

4 – RocketReach

RocketReach is a lead generation tool that provides businesses with access to a global database of emails and direct dials.

While both companies register as lead generation service providers, RocketReach better fits into the shoes of a sales intelligence and email analytics service platform. They offer you a platform to find leads and reach out to them straight away. 

Here are some differences between both services to clear this up:

• Service: RocketReach offers a platform that allows users to search for and find contact information for potential leads, prospects, and customers.
  It boasts a global database of emails and direct dials that help enhance lead scoring for IT businesses and startups and guarantees a steady stream of hot leads.
  RocketReach also provides email analytics to fine-tune conversations and track performance, which can help optimize email outreach efforts. Cleverly, like you already know, is a lead gen service company. Basically, their value offering is talent, while RocketReach is more concerned with customer databases.
• Pricing: RocketReach offers three individual plans starting from $468 for 1,500 lookups a year, with team and enterprise plans available after consultation. Cleverly operates with a flat rate. We believe that the difference in their services nullifies the pricing comparison. 

5 – Belkins.io

Cleverly and Belkins.io offer lead generation services for B2B companies and are perfect alternatives to one another. They mainly differentiate in their scope of services, the channels they use and their target markets. 

• Scope of work: Cleverly focuses on AI-powered LinkedIn lead generation with personalized messaging and A/B testing, while Belkins.io offers a wider range of services including lead research with prospecting tools, email nurturing campaigns, B2B appointment setting, and copywriting services. 
• Target market: Belkins.io specifically targets SMBs and startups struggling with consistent client connection, while Cleverly is open to working with any B2B companies across any industries.
• Pricing plans: Cleverly’s pricing is available upfront with customization options, while Belkins.io provides customized quotes after consultation.
  Unlike Belkins, Cleverly offers a flat-rate pricing model based on the number of leads they reach out to. So, basically you get a flat fee for everything they do. Alos, the prices are relatively low, making it affordable for small businesses and startups. 

6 – Smith.ai

Smith.ai is a lead generation company that provides AI-powered virtual receptionist and live chat services for businesses. Its services mainly include call answering, appointment scheduling, lead intake, and website chat support. 

Right from the service, they are clearly differentiated from Cleverly. But let’s look at them specifically.

• Lead generation services and approaches: For lead gen, Cleverly only focuses on outbound channels like LinkedIn and cold email. Smith.ai, on the contrary, offers many services including 24/7 handling of phone calls, live chats, Facebook messages, and SMS, lead screening and intake form completion, and appointment setting.
  This makes Smith.ai a more comprehensive solution for handling different types of lead generation and customer communication channels.
• Pricing plans: Smith.ai offers different plans for virtual receptionist services, outreach campaigns, and live chat, with prices starting at $240/mo for 30 calls, $400/mo for 100 calls, and $140/mo for 20 live chats respectively. Smith.ai also offers the option to get a plan tailored to unique business needs, which may provide more flexibility in pricing.
• 24/7 availability: Smith.ai offers 24/7 handling of phone calls, live chats, Facebook messages, and SMS, providing round-the-clock support for SMBs. We can’t say the same about Cleverly.

7 – CallBox

Callbox is a global B2B lead generation and appointment setting company that provides multi-channel marketing services for businesses. It offers a range of services, including outbound telemarketing, email marketing, social media marketing, search engine marketing, and account-based marketing. 

Here is how they compare to Cleverly.

• Service and lead gen approach: Callbox provides a comprehensive lead management and automation platform with an account-based multi-channel marketing approach. Callbox uses a global B2B database to build target lists and offers telemarketing scripts and email templates for direct outreach campaigns.
  Also, Callbox offers lead nurturing tools and smart calling to qualify leads, which provide additional features for managing and qualifying leads within their platform. Cleverly’s services do not include specific lead nurturing and smart calling tools.
• Pricing plans: Cleverly offers fixed plans with specific features and pricing tiers, while Callbox requires booking a meeting to get a custom price. This means that Callbox’s pricing is more flexible and tailored to individual business needs. Though, Cleverly does customize its pricing tiers as well.

Let Nerdy Joe do appointment setting and lead generation for your business

There you have it. Every company on this list can easily register as a Cleverly alternative or a Cleverly competitor. And while they’re all different in their way of providing services, they all share the same goal of helping you connect with customers and grow your sales pipeline. 

But if you want to get specific and work with a company that

• takes a more personalized approach, 
• doesn’t buy or scrap lists, 
• asks you meaningful questions to build a representative picture of the ideal customer profile,
• uses a unique targeting approach,
• creates super-personalized cold emails, 

— that’s us. 

We don’t need huge lists or blast people with thousands of emails to get you a few meetings booked or leads generated. As aforementioned, we believe heavily in research prospects and creating email copies that make an impact. 

We take the time to understand your business’s ideal customer and tailor our approach to each individual. And we are able to generate high-quality leads that are more likely to convert into sales. 

So, if you’re looking for a personalized and effective lead generation and appointment-setting service, Nerdy Joe is the best alternative to Cleverly. With our service, you can say goodbye to:

• sending connection requests
• a LinkedIn sales navigator account
• paying for multifunctional LinkedIn automation tool
• LinkedIn limits
• and more

Our approach to targeting is more accurate and our focus on quality over quantity ensures that you get the most out of your investment.

Email marketing cost varies widely. 

If you want the short answer, we went through the blogs of the top email marketing agencies to determine their pricing and how much email marketing costs the average business. 

The aggregate data shows that mid-sized businesses typically spend up to $1000 monthly for self-managed email marketing (comprising the price for different tools and email marketing platforms) and $300-$2000 if they’re working with an agency.

The truth is that the cost of email marketing depends on various factors. These include the size of your email list, the type of email marketing software you use, the content you create, the email list management services you require, and more.

In this article, we’ll discuss how email marketing costs. We’ll bring up the different expenses involved in email marketing, how much you should allocate, and more. 

How much does email marketing cost?

There is no one-size-fits-all answer to how much email marketing costs. Email marketing costs can vary depending on several factors, such as the size of your email list, the complexity of your campaigns, and the type of service you choose.

On average, businesses can expect to pay around $500-$2000 per month for a basic email marketing service that includes features such as email copywriting, list management, and campaign management and analytics.

If you have a larger email list, you may need to pay more to accommodate the increased volume of emails. Some agencies charge based on the number of emails sent, with prices ranging from $200 to $500 per email.

Some email service agencies have tools in-house that facilitate their work and help you get the most out of them. These tools can include features for automation, segmentation, and personalization. And for those services, prices can range from $2000 to $6000 monthly.

If you’re working with an email marketing service that combines tools and email marketing management services, prices can range from $2000 to $6000.

Note that email marketing service costs can also vary depending on the agency you choose. Some agencies may offer lower prices but fewer features, while others will charge more but provide more comprehensive services. So, always consider your budget and goals. 

One thing to keep in mind is that the potential ROI can offset the cost of email marketing. According to some industry statistics, email marketing can have an ROI of up to 3,800%, meaning that for every $1 spent on email marketing, businesses can see a return of $38.

While there is no guarantee that every email campaign will yield such a high ROI, the potential for significant returns is certainly there — which takes us to the next question.

How much of your budget should you allocate to email marketing?

The amount you should allocate to email marketing within your overall marketing budget is not one-size-fits-all, and it will depend on several factors.

Factors that influence your email marketing budget: 

• Overall revenue generated online
• Email revenue share in the annual revenue
• The size of your email list
• The standards of the email marketing agency you want to work with
• Your industry
• The product/service you sell
• Your overall digital marketing and business goals

However, as a general rule of thumb, businesses should allocate anywhere from 10% to 20% of their marketing budget towards email marketing. Statistics indicate that 82% of marketers spend between 0% and 20% of their marketing budgets on email. 

We’ve already detailed how email marketing can pay for itself through high ROI. Also, email marketing can have a much lower cost per acquisition compared to other marketing channels, such as paid advertising, blog content marketing, or social media. 

In other words, you will spend much less money on your email marketing efforts than on other marketing channels, and at the same time, you will see a much higher return on investment.

That aside, the best thing about email marketing is that it helps you build and maintain strong relationships with your audience over time — like no other channel.

At the core of every email marketing campaign is the idea of building relationships and keeping your customers engaged. We all know retaining existing customers and owning a loyal and engaged subscriber base is far more valuable than any marketing strategy. 

That’s why we ensure that every email campaign we create is designed to help you retain customers and foster those valuable relationships. 

From crafting the perfect subject line to including the right icebreakers and call-to-action, we’ll work with you to ensure your email marketing campaigns hit the mark every time — so that you get positive and meaningful returns on your email investments.

What impacts email marketing prices?

Here is a breakdown of the main factors that impact the cost of email marketing. 

List size and quality

The size and quality of your current email list can play a big role in determining the cost of your email marketing. 

The bigger your list, the more it will cost to send emails to all those contacts. As well, a bigger list doesn’t necessarily mean a better list. 

So, you need to focus on the quality of your contacts, too. A list of engaged and interested subscribers is more valuable than a list of faulty email addresses and people who signed up but never opened your emails. 

So, you may need to consider a tool to clean up your list and focus on building a quality audience. If the service must take care of it, it’ll reflect on the bill. 

Many tools are available for identifying invalid and inactive email addresses, including Kickbox, NeverBounce, and BriteVerify.

Using these tools, email list verification can cost you anywhere from $10 to $5,000, depending on the size of your email list.

Define a periodic email cleanup routine and always keep your email lists clean to improve your email marketing results. 

Email design

​​Next up, the complexity of your email design will also impact how much you pay for email marketing. 

If you’re sending text-based emails, chances are, you’ll only have to pay for copywriting and campaign management services. But if you want to create eye-catching and custom email designs, it will cost more than basic text-based emails. 

Email agencies usually charge you a flat or hourly rate for email designs. Depending on the complexity of the design, you can expect to pay anywhere from $100 to $2000 per design. Templated designs cost less, but complex, custom designs cost more.

Remember that the design shouldn’t be your only focus. The content and messaging of your emails are just as important, if not more so. So, don’t get too caught up in fancy designs and forget to focus on the substance of your emails.

Campaign frequency

Another key factor to consider is the frequency of your campaigns. Sending more frequent campaigns will increase the cost. 

For instance, if you send an email monthly to 100k subscribers and pay $0.03 distribution costs per recipient, you will pay $3,000 for every sending campaign. 

On the other hand, if you send a weekly email to 100k subscribers for $0.03 per recipient, you can expect to pay $12,000 per month.

While it can help keep your subscribers engaged and interested, be careful not to overdo it and risk annoying your subscribers with too many emails. 

Finding the right balance is key. We detail more on the right frequency and times to send emails here. 

Email Marketing Platform

The platform you use to send your emails can also impact the cost. Some email marketing platforms offer more advanced features, which, not surprisingly, will come with a higher price tag. 

In most cases, the pricing will vary based on your chosen plan and the size of your subscriber list. The higher and more valuable the plan is, the more you’ll pay. The larger your email size, the more you will pay as well. 

Here is how some of the top email marketing tool companies compared for a contact list of 10,000 subscribers.

• MailChimp: $87-$299/month
• Constant Contact: $105-$180/month
• Campaign Monitor: $89-$249/month
• GetResponse: $65-$163/month
• ActiveCampaign: $139-$424/month

As of now, email tools are a dime a dozen; there are plenty of affordable options out there that still provide great functionality. So, it’s important to do your research and find the platform that best fits your needs and budget.

How much does an email marketing agency cost?

Generally, email marketing agencies charge their clients on a monthly or project basis. Some agencies may charge a flat fee for each email sent, while others may charge based on the number of subscribers on your list, the workflow involved, or the complexity of your email design.

On average, you can expect to pay anywhere from $300 to $5000 per month for email marketing services. Smaller agencies or freelancers may offer their services at a lower rate, while larger agencies with more experience and a wider range of services may charge more. 

Nerdy Joe email marketing management pricing

At Nerdy Joe, our email marketing service pricing includes all the features and perks you can expect for market-leading email services. We will help you with all your email marketing needs going from lead nurturing, drip email marketing, email design, and more. 

We have an in-house team of dedicated email marketing experts who only take pride in providing you with top-notch email marketing services, generating more leads for you, helping you stay connected and engaged with your customers or subscribers, and getting you more sales. 

Here are our agency’s email marketing services, with a detailed outline of the different perks and pricing involved. 

–	Basic	Growth	Market Leader
Numbers of emails included	2 emails	A sequence of up to 5 emails	As many sequences as needed
Plain text or HTML-style	✅	✅	✅
Subject line split testing and optimization	✅	✅	✅
Call to action split testing and optimization	✅	✅	✅
Preview text split testing and optimization	✅	✅	✅
Email format split testing and optimization	🚫	✅	✅
Optimization for mobile	✅	✅	✅
Campaign & target strategy	🚫	✅	✅
Strategy call	🚫	Once per month	Weekly
Reports	🚫	Weekly	Weekly
A dedicated account manager	🚫	🚫	✅
Fully done-for-you email marketing	🚫	🚫	✅
Copy revision	1	5	15
Email deliverability management	🚫	✅	✅
List building	🚫	🚫	✅
Segmentation strategy	🚫	✅	✅
Testing of emails on a segment before adoption	🚫	✅	✅
Open rate analysis	🚫	✅	✅
Click rate analysis	🚫	✅	✅
Conversion tracking (Based on unique events you define)	🚫	✅	✅
Email list clean-up and maintenance	🚫	🚫	✅ (Extra $)
Additional emails	$250	$250	$250
Costs	$299	$799	$2,499

What exactly does an email marketing agency do, and how does it help your business?

An email marketing agency takes the hassle out of email marketing by helping you develop and run a targeted email campaign strategy so that you can focus on running your business while knowing that your email marketing campaign is in good hands.

As a business owner or marketer, you need and have to stay connected with your customers and prospects, but managing email campaigns can be a time-consuming, complex process and, most importantly, a full-time job. We understand that.

So, email marketing agencies like ours set out to work with you to develop a targeted email campaign strategy that aligns with your business goals and reaches the right audience. 

We will help you craft engaging content that resonates with your target audience and compels them to take action, such as making a purchase, filling out a form, or visiting your website.

We will then use email marketing software to manage and execute your campaign, including creating and sending emails, A/B testing and optimization, managing email lists and subscriber data, and tracking and analyzing campaign metrics based on your goals and needs. 

Six questions you should ask before choosing an email marketing service agency

1. Can you offer a detailed proposal outlining your services and fees? 

Before committing to an email marketing agency, you have to understand the scope of their services and the associated costs. 

Ask the agency if they can provide a detailed proposal outlining their services, strategies, fees, and any additional costs or fees that may arise. 

Doing so will give you a clear understanding of what to expect and help you make an informed decision about whether the agency is the right fit for your business.

2. What email marketing strategies do you recommend for my business? 

You need to ensure that the agency understands your business and can recommend a strategy tailored to your specific needs.

Every business is unique, and your right email marketing strategy will depend on your industry, unique target audience, and marketing goals. 

3. What kind of content creation services do you offer? 

Email marketing is only effective if your emails are engaging, informative, and relevant to your target audience. 

Ask the agency if they offer content creation services like writing copy, designing emails, or creating images or videos. Make sure their content creation services align with your brand and marketing goals.

4. How do you measure the success of an email marketing campaign? 

Metrics like open rates, click-through rates, and conversion rates are essential for measuring the success of an email marketing campaign. But so are your unique marketing and sales goals. 

Ensure the agency has a clear plan for tracking these metrics and can provide regular reports on how they are working to meet your overall marketing and sales goals to help you understand the results of your campaign and the logical steps to follow.

5. What email marketing software do you use? 

Email marketing software vary greatly in terms of features, pricing, and ease of use. Ask the agency what software they use and ensure you have experience with it. At least, make sure that the complexity of the tool won’t cause any hindrances. 

Make sure the software they use is reliable and has the features you need to run a successful campaign. Even more important, ensure that the software integrates well with the tools you currently use to manage your business. 

6. How do you manage email lists and subscriber data? 

Managing email lists and subscriber data is an essential part of email marketing. If your email marketing agency fails to keep the list clean and up to industry standards, your email campaigns will churn. 

Ask the agency how they manage email lists, how often they clean and update them, and whether they follow practices for subscriber data management, such as GDPR compliance.

Email marketing expenses you need to consider. 

Keep in mind that these only apply if you are not outsourcing email marketing and decide to self-manage your campaigns. 

Email marketing software costs:

There are various email marketing software options, each with its features and pricing. 

Some popular options include Mailchimp, Constant Contact, and Campaign Monitor. The cost of email marketing software typically depends on the number of subscribers you have and the features you require.

For instance, Mailchimp charges $9.99/month for up to 500 subscribers, while Constant Contact charges $20/month for the same number of subscribers. Campaign Monitor charges $29/month for up to 500 subscribers but also offers more advanced features.

Email content creation costs

Creating engaging and effective email content is crucial to the success of your email marketing campaigns. The cost of creating email content varies depending on the type of content you create. 

For example, creating a simple text-based email is relatively inexpensive, but creating an HTML-based email or interactive email can be more costly. Keep in mind that email and newsletter copywriting prices can vary from $200 to $1000.

You can create email content in-house or outsource it to a professional. If you create content in-house, the cost’s effectiveness will depend on the time and resources you invest. 

Outsourcing email content creation to a professional can be more expensive but can also result in higher-quality content.

Email list management costs

Keeping your email list clean, and up-to-date is essential to the success of your email marketing campaigns. The cost of email list management services is tied to the size of your email list and the service you use for it.

Some email marketing software options, such as Mailchimp, offer basic list management services as part of their package. However, if you require more advanced list management services, such as list segmentation or data analysis, you may need to outsource to a professional. 

You can hire these people on platforms like Fiverr and Upwork, and depending on their experience, your list size, and a few other factors, they can cost you anywhere from $200 and $2000 per month to keep your list clean.

Hiring professionals for email list maintenance can cost you anywhere from $200 and $2000 per month.

Alternatively, you can use tools like Kickbox, NeverBounce, and BriteVerify.

A/B testing and optimization software costs

Email split testing features might be included in your email marketing software directly, but know that in most cases, you’ll still have to fork out extra dollars to pay for them every time you need the features. 

But if your email tool does offer those features, you’ll have to pay for a third-party tool that specializes in it. So, how much does A/B testing cost? 

Your testing tool has a great deal to do with what your costs will be. While there are free alternatives, they provide only fundamental features. The cost of the service generally falls within the range of $119 to $1995 per month. 

A/B testing tools can cost you anywhere from $119 to $1995 per month.

However, the price can be higher depending on the number of users you need to test every month.

List growth and subscriber acquisition costs

Growing your email list and acquiring new subscribers is an ongoing process. You need to envision list growth and acquisition tools such as lead magnets, landing pages, and pop-ups. You need to consider the extra pay for those tools as well. 

Email design and development costs

Simply creating-text based emails and adding a couple of images, and sending won’t cut it for you if you are a business and care about branding. 

You must invest in professional design and development services to ensure your emails look and function properly across devices and email clients. 

Now, the price of creating an email template varies depending on the agency. While some agencies offer a design for as little as $100, others may charge up to $2,000 for more advanced designs. 

Typically, a well-designed email will cost anywhere between $500 and $1,000.

Strategy and consulting

You are not an email marketer. You don’t have any experience creating and running email campaigns. Chances are, at some point, you’ll need some counseling or expert insights to figure out what you need to do next. 

So, you may have to pay an email marketing consultant to help you out with your strategy and more. Sometimes, you might have to pay a consultant just so they can tell you what’s wrong with your email copy and why it’s not achieving your desired results. 

Let Nerdy Joe do email marketing for you.

Email marketing can be a highly effective way to reach your target audience and drive conversions, but it can also be time-consuming and complex to manage independently. 

This is where our email marketing agency comes in. 

We take care of all aspects of your email marketing campaigns, including 

• strategy development, 
• email design, 
• list management, 
• campaign deployment, 
• testing and optimization, 
• reporting, and analytics.

Want to give us a try? Have a free 15-min consultation call with us here.

Are you struggling to create compelling marketing copy that converts your leads into customers? Are you tired of spending countless hours crafting the perfect message but not seeing any tangible results? 

As we dive into our review of the 15 best copywriting services to outsource your lead generation and marketing copy in 2023, we can confidently say that our own service stands out from the crowd. 

At Nerdy Joe, we pride ourselves on being result-driven and taking a personalized approach to every copywriting project we take on. 

We don’t rely on aggressive sales tactics; instead, we take the time to research your audience manually and craft super personalized copies that truly resonate and generate leads and sales. 

We’ve created copies that have helped us generate leads for our business. Here is an example. 

Here goes another example. 

As well, we’ve created copies that have helped us generate sales and close deals. Here is an example. 

So, if you’re a business owner, marketer, or entrepreneur looking to outsource your copywriting needs, you’ve come to the right place. 

In this post, we’ve carefully curated a list of the top 14 copywriting services in the market that can help you achieve your marketing goals. 

We’ll also show you why Nerdy Joe is the go-to choice for businesses looking to level up their copywriting game in 2023.

14 Best Copywriting Services to Outsource Your Lead Gen and Marketing Copy

Here are the 14 best copywriting services you can consider when outsourcing your lead generation and marketing copy.

1 – Nerdy Joe

If you are looking for a copywriting and lead generation service that will take the time to truly understand your target audience and help you achieve real results, look no further than Nerdy Joe.

Our exceptional process to understanding your target audience, combined with our top-notch writing skills, allows us to create custom copywriting that is tailored to your specific needs. 

We are results-oriented and care deeply about your return on investment — that’s why we’ll only report on metrics that matter to your needs and goals (.i.e., x leads generated, x meetings booked).

As well, we uphold strong ethical standards and have keen attention to detail. Our team provides a collaborative and timely service, with seamless communication between you and us. 

We believe that transparency and honesty are key to any successful partnership, and we work hard to ensure that our clients are always kept in the loop.

We also offer a unique approach to our services that eliminates the need for long-term and binding contracts. We give our clients the ability to choose the services that work best for them without feeling trapped by a contract.

Here is why Nerdy Joe is the best copywriting service that you need to consider. 

Why Nerdy Joe is the best copywriting service for your needs

Our process to understanding your audience and our top-notch writing skills

Whether you want cold email, email nurturing sequences, newsletter copy, etc., we believe that understanding your target audience is the key to crafting successful copy. That’s why we take a deep dive into your audience’s needs, preferences, and pain points as soon as you sign up for our service.

To ensure that we have a good understanding of your target audience, we begin by asking you about your Ideal Customer Profile (ICP). Most people only have surface-level information about the audience. So, they say things like:

• We target SaaS companies.
• We target companies that had an IPO.
• Etc.

But that’s not specific enough. So, we ask meaningful questions to get a more accurate and representative picture of your ICP.

Specifically, we want to know which type of clients are easiest to close, which clients churn the fastest, and which clients have the highest lifetime value. 

We also ask about the top objections you hear from prospective clients during sales calls and what pain points you were trying to solve when you started your company.

By answering these questions, you eliminate the guesswork and tell us precisely who we should target and why. This type of information makes all the difference in the world when it comes to crafting email copy that resonates with your target audience.

In fact, that’s actually pinpointing your ICP in the most meaningful way and capturing everything about them that helps us create winning copies for your marketing campaigns.

• 👎🏻“We’re targeting series A tech companies,” 
• 👍🏻“Our ICP is a VP of Sales at a b2b software company selling to HR professionals, and his main pain points are lack of organization, time management, and team collaboration. He often refers to XYZ podcasts to get insights as to how to manage his team efficiently.”

Once we have a clear understanding of your ICP, our experienced and skilled copywriting team gets to work creating copy that your audience will love. We write persuasive and engaging copy that speaks directly to your audience’s needs and pain points.

But don’t just take our word for it.

A VP of Marketing who historically blocked or reported SPAM to anyone who sent him a cold email replied to our email. 

As did the ex-Head of Marketing at hunter.io, Irina Maltseva. 

Even the CEO of the multi-million dollar agency Foundation Marketing, Ross Simmonds, was impressed with our approach.

The approach we take makes people love our email copy. So much so that they take the time to tell us before offering to hire us to do copywriting for them. 

We offer copywriting based on your unique needs and goals — and only report on metrics that tie to your ROI.

We understand that custom copywriting services must be results-oriented to truly care about your return on investment. 

For example, if you are looking for a copywriting service because you have lead generation goals, the copywriting service must tailor their service accordingly. More importantly, the results they report should pertain to your lead generation goals (i.e., our copy generated x leads)

So, we find two types of copywriting services: those that simply produce the copy and charge you for each copy they write, and those that take the time to understand your goals and tailor their services accordingly and get you meaningful results.

We firmly believe that only the latter makes sense for business copywriting. That’s why we take the time to understand your specific needs and goals, and we tailor our services to meet those needs. 

We don’t believe in a one-size-fits-all approach to copy creation because we know that every business is unique. Also, we won’t create a copy, hand it off to you, and call it quits — unless that is what we agreed on first at the kickoff. 

Based on that, let’s say you need email copywriting services to get more clients for your SaaS tool. 

We understand that you need to fill your sales pipeline with leads and boost signups, so we agree on a specific number of leads or signups we will bring you per month. We create the email copies, run the campaigns, and get the leads/signups for you.

And because you signed up to get signups, we won’t bother you with email metrics that don’t pertain to your customer attraction goal, such as the open rate or click-through rate. 

Instead, we will report on metrics that matter to you, such as the number of positive replies, and the number of meetings booked.

We don’t bargain with data research and copy quality — we uphold strong ethical marketing standards and have a keen attention to detail

This heading might seem confusing to you or you can’t actually touch on what we mean, really. So, let’s discuss it. 

We uphold unique marketing ethics and standards and our copywriting service practices are rooted in those ethical values, and because of our unwavering need for those standards being met, we never bargain with data quality and prospect research.

Here is what we mean in contextual terms. 

Let’s say you need us to create cold email copies to generate more leads for your business. This is where our ethics truly set us apart. 

While most copywriting services treat lead generation cold emailing as a numbers game, we take a different approach. 

They think of strategies like: “we’ll send 1000 cold emails per day for every week and before the weekend, we can convert 0.01 percent of them and get a few clients.” 

Go on Twitter asking for cold emailing tips and you’ll see what we’re talking about. 

That’s poor quality and mediocre at its best. But it gets worse. 

• Getting flagged as a spammer: ESPs and ISPs will flag your email and IP addresses as spammers.  
• Damaging both brand and sender reputation: They’ll kill your company’s reputation, and you’ll get a bad rap on social media. 
• Poor leads quality: The quality of the leads you get will be subpar, and you can’t convert, at least not easily or in a short timeframe. 
• Pissed prospects: Some prospects can be mean to you, saying things like “Remove me from your list”, “Don’t ever email me again,” or worse, “Really? Your cold email sucks”. 
• Deliverability issues: Your domain will face severe deliverability issues and most of your future emails if not landing in the spam folder will be bouncing.

Now, we believe in being super-specific in who we target and creating customized messages for a short list of prospects. Why?

We don’t want to spam people; we want to respect subscribers’ privacy, and comply with all relevant laws and regulations. Also, the email copies will be sent under your name, and we are sure you don’t want to come across as a spammer. 

So, we take it slow, put in the research, and our email copies are always optimized for maximum impact. And we don’t just talk the talk – we walk it as well.

Our goal is to make each recipient feel like you know them and take you seriously, rather than just another spammer in their inbox. 

Considering lead generation as your goal, we strive for the ideal scenario of sending 20 personalized cold emails, getting 15 replies, 10 positives, and getting you 4 sales-qualified leads or sign-ups.

Personalization to us means crafting each email copy to be relatable, meaningful to the prospect’s unique personality, and timely. We don’t just add [[First name]] and other variables to email subject lines.

So, how do we research prospects and gather information for personalization purposes? 

We listen to podcasts they’ve been on, read blog posts they wrote, check their LinkedIn, Twitter, and Mastodon posts, and read discussions on forums they’re in.

Using the data we collect, we craft first lines and icebreakers customized to each individual. (That’s also part of our ethics, no cold email without a compelling icebreaker)

Here’s what it looks like in real life. We pitched CoSchedule’s Head of Content, Ben Sailer, and asked him if we could write for them.

Here’s what he replied 1 hour later.

Our team manually builds all the data we use when targeting prospects for our clients, including list building and prospect research. We don’t rely on data intelligence tools because they only compile technographic and demographic data from companies.

We know that personalization takes a high level of accuracy and customization to cut through the noise and get someone’s attention. And that’s why we take it upon ourselves to do the work and bring out relevant data we can use.

Those marketing ethics are more than just words. They’re at the core of everything we do, from crafting compelling email copy to our personalized research approach. 

We are timely and keep you in the same loop with us throughout the process

Collaboration is at the heart of what we do. Our team works closely with our clients to create customized marketing strategies that align with their unique needs every step of the way.

We believe in the power of open communication, which is why we maintain seamless and timely communication channels throughout the entire process. 

We provide regular updates on campaign performance and are always available to answer any questions or concerns you may have.

We also understand the importance of meeting deadlines and launching campaigns on schedule. We will deliver high-quality copy on time, every time, ensuring that you are always one step ahead of the competition.

We offer a unique approach to our services that eliminates the need for long-term and binding contracts.

At our core, we’re a team of marketers who believe in building strong and successful partnerships with our clients. 

We know that transparency and accountability are the key ingredients to achieving this, which is why we offer a unique approach to lead generation that eliminates the need for long-term, binding contracts.

We don’t believe in locking you into a rigid payment plan. Instead, we offer flexible options that allow you to choose the plan that works best for you, pay only for the leads we generate, and renew only if you’re satisfied with the results.

Our approach is designed to give you the freedom to choose what’s best for your business. Whether you need to scale up or scale down, our subscription-based model allows you to do so without any financial or legal consequences.

With our flexible approach, you’re always in control. It also commits us to deliver results that exceed your expectations and maintains a high level of customer satisfaction.

At the end of the day, our goal is to provide you with a flexible, risk-free, and accountable approach to lead generation that puts your needs first. We’re here to help you succeed, and we’ll work with you every step of the way to achieve your business goals.

1 – Verblio

Verbilo is a content marketing agency that offers newsletter writing services for agencies, marketers, and publishers. They deliver high-quality content in various industries such as automotive, healthcare, legal, marketing, software, real estate, and more. 

They have a team of expert writers from diverse professional backgrounds that delivers custom newsletter content while considering the segment on your list. These newsletters become the spotlight to new products and services you have to offer and engage your audience. They also tweak the email content by featuring “educational round-up and announcement emails.”

Once you place your orders, you can expect your email copies within 72 hours. Then, you can review the drafts, accept, decline, or request edits for your content. There is a pricing detail about your website, but you can fill out a form to request a quote. 

3 – Content Cucumber 

Content Cucumber is a content marketing agency that specializes in delivering quality content that boosts organic traffic and increases customer engagement. They mainly deliver web copies, email newsletters, blog posts, and product descriptions in various industries such as B2B services, finance, education, e-commerce, logistics, health, software, and others. 

With this agency, you can get up to 2,000 words per week, a dedicated writer, royalty-free images, and three plan options. Their goal is to make content creation as easy as possible while offering free revisions when necessary. 

Unlike other agencies where you pay per article, Content Cucumber offers monthly, quarterly, and annual plans for their clients. Here is the pricing for the monthly plan.

• Seed plan which costs $490 per month
• Sprout plan which costs $900 per month
• Bloom plan which costs $1800 per month.

4 – SalesAR

Sales AR is a B2B lead generation agency that provides lead generation and appointment-setting services for their clients. Once you sign up for their service, you will receive a polished database with all the needed contact information after selecting the companies that could be interested in your products or services. 

Then, they search for the decision makers and validate the selected contacts. Afterward, they assess your ICP and analyze the market. There are no pricing details about their service, but you can request a quote from their website.

5 – WebFx

WebFx is a digital marketing agency that offers various digital marketing services that drive revenue and grow businesses. One of the digital marketing services it offers is a professional copywriting service where they deliver original and compelling copies that increases engagement, and website traffic, and boosts sales. 

Their copywriting service team features experts from diverse backgrounds, including technical and non-technical, to deliver compelling and persuasive copies. Their copywriting services include website copywriting, SEO copywriting, e-commerce copywriting, long-form copywriting, online guide copywriting, expert copy, and brand voice copy. Each copywriting service has its pricing plans.

Here is the pricing package for some of their copywriting services.

• Website copywriting service costs $300 per page
• Long-form copywriting costs $900 per page
• Skyscraper content costs $900 per page.

6 – Crowd Content

Crowd Content is a content writing agency that delivers quality content to agencies, brands, publishers, and e-commerce companies. According to their website, they’re trusted by over 8,000 companies such as Dribble, System, GrubHub, WealthSimple, Caring.com, and more. 

Their copywriting services involve delivering high-quality sales letters that drive sales and conversion. They craft their campaign to convert your target audience to valuable leads. All you have to do is to place orders and they will deliver your content within a specified time.

Their pricing package is based on the type of content you request and the number of words you offer. For instance, a 600-word blog post costs $71.40. You can request a custom quote based on your preferences. 

7 – Copify UK

Copify is a content writing agency that delivers high-quality content for its clients. They have worked for brands such as Yell, Voyage Privé, LookFantastic, Lyca Mobile, AutoTrader, and more. 

Some of the services they deliver include blog copywriting, website content writing, SEO copywriting, e-commerce copywriting, article writing, and content creation. Once you sign up with the agency, all you have to do is to order your content, and they deliver it to you within record time. 

There is no pricing detail on their website, but you can contact them to request a quote. 

8 – Content Hero

Content Hero is a content writing agency that delivers high-quality content for brands and web agencies. Their goal is to provide value to their client by providing high-quality content that resonates with their audience. 

They strive to deliver 100% unique content, which goes through two editing and proofreading stages. To begin with this agency, all you need to do is to order through their channels, such as emails, Slack, Trello, or Asana. 

Their pricing plan varies on the type of project and the number of words that you request. Their pricing ranges from £80, £90, and £100 per 1,000 words. If you need to get further information about their pricing, you must fill out a form. 

9 – Goodman Lantern

Goodman Lantern is a copywriting agency that delivers high-quality content in various industries, such as SaaS, Telecom, Augmented Reality, and more. They claim to be trusted by hundreds of brands, such as TikTok, Tommy Hilfiger, Trivago, Pearson, EasyGroup, and so on. 

Their email copywriting service involves creating personalized emails with exciting content to communicate with your customers. They use some specific information relating to the buyer’s profile to speak directly with the customers and improve the click-through rate. They ensure to avoid spam by carefully picking out what to say.

They also ensure that the email copywriting service resonates with the target audience and fulfills business goals. There are no pricing details about their copywriting service, but you can get in touch to request a quote. 

10 – Neil Patel

Neil Patel is an entrepreneur that specializes in boosting organic traffic for various businesses. His team worked for over 500,000 businesses, including Microsoft, Twitter, Dell, Shopify, eBay, Dell, Nike, and more. 

They can help you create all sorts of digital assets, from website copy, landing page, video content, and sales page. They can even help you with strategy, including keyword research, video marketing and more.

The agency also offers marketing courses where you can have a holistic knowledge of digital marketing. Neil Patel also offers an SEO tool called Ubersuggest.

11 – Express Writers

Express Writers is a marketing agency that offers all-in-one content-writing services to brands, marketers, and agencies. They have worked with various notable companies such as Nordstrom, Campaign Monitor, BuzzSumo, JotForm, and more. 

They have a team of industry writers that can produce and deliver content right on time. They specialize in delivering email copies that deliver value to their audience. They offer their email marketing services in four formats:

• 200-word teaser email
• 400-word nurturing email
• 800-word long-form offer
• Five-email sequence

Each of these email marketing services has a specific pricing plan. This includes:

• Short teaser email costs $56
• Short nurturing email costs $112
• Long offer email costs $224
• Five email sequence costs $475

12 – Writers for Hire

Writers for Hire is a writing agency that delivers various writing projects to their clients in various industries such as medical, legal, heavy industrial, technology, oil and gas, retail services, and more.

They have their works in notable publications such as The New York Times, USA Today, Los Angeles Times, Sherm, CBS, Business Insider, and more. 

One of the major writing services they deliver is copywriting, where they deliver well-crafted advertising and marketing copies for various clients. Once you decide to work with them, you will get:

• A project manager that monitors your work toward budget and deadlines
• A lead writer with experience in your business, products, or services
• An editor who ensures quality check

Pricing varies based on the number of words and pages you want. The first page, which is a maximum of 450 words, costs between $480 -$1200. Additional pages cost between $200 – $450.

13 – The Email Copywriter

The Email Copywriter is an email marketing agency that provides email marketing services to e-commerce brands and helps them to grow their revenue. They claim to have worked with various companies such as The Urban Monk, The Hustle, Filippo Loreti, Rich Dad, Betterment, and more. 

Their main focus is to help companies with all the tools, training, and tips they need to turn their email list into valuable assets. They help companies to scale in three major ways;

• Coaching program (The Winner’s Circle)
• Flow setup, which involves performing strategies for various email marketing campaigns — copywriting, email design, email optimization, and email performance.
• A workshop that involves training your in-house team on how to improve sales through email.

There are no pricing details on their website, but you can fill out a form to contact the agency. 

14 – Content Mavericks

Content Mavericks is a content marketing agency that helps brands, marketers, and entrepreneurs to gain more traffic with less content.

They offer various content marketing products which they can help grow your traffic and generate revenue. They host a private group called “The Boardroom”, where you get a step-by-step plan on how to grow your website with content strategy.

The boardroom gives access to topic discovery, hiring content writing team content promotion, and content review. It costs $49 per month and assures you of a 30-day money guarantee. You can email the team for more information about their services.

Why you need outsourced copywriting services

Outsourcing your copywriting service can be a smart move for your business. If you still have doubts about this, here are a few reasons why you should consider outsourcing your copywriting service.

1. It saves you time

When you remove copywriting from your schedule, you will have one of the most precious resources for a business – time. 

Rather than spending time crafting your ad copy, sales pages, landing pages, video scripts, and copy on web pages, outsourcing enables you to direct your energy on other core business activities that require your attention. 

Besides, you can get your content back within a short time. In short, you don’t have to do it all by yourself, and you’ll always get a compelling copy.  

2. Fresh perspective

Sometimes, when you work on something for a long time frame, your opinions may become biased, or you can miss out on some key pieces. 

However, outsourcing your copywriting service to a third party will enable them to see things from a new angle that could be beneficial to your business. 

Not only that, but they will also craft pieces that resonate with your target audience. 

3. Quality work

Working with professionals enables you to have the most relevant and valuable content that resonates with your audience. 

For instance, if you are a SaaS company that needs to implement your email marketing strategies, you can hire a professional to craft and implement SaaS email marketing strategies that yield positive results.

Get the best of copywriting services with Nerdy Joe

With Nerdy Joe, you can trust that your copywriting and marketing campaigns are in good hands. 

Our result-driven copywriting service is tailored to help businesses like yours add more sales meetings to your calendar, hit your SQLs quota without breaking the bank, and grow predictably month-to-month through email without spamming your contacts.

With our expert team of copywriters, you can trust that your campaigns will be crafted with precision and attention to detail. We understand the importance of generating quality leads for your business, which is why we employ proven strategies that have been tested and refined over time.

Say goodbye to the frustration of lackluster lead generation and hello to the growth and success your business deserves. 

Let Nerdy Joe take the reins and deliver the results you need. 

Wanna give it a shot? Talk to us here.

Hiring email copywriting services can be one of the most rewarding decisions you make for your business. 

Email copywriters can help attract and generate leads, nurture leads, educate your leads, convert prospects and leads into paying customers for your business, promote loyalty and retention and more. 

Unfortunately, most copywriting services go about it the wrong way. In our experience, here are a couple of mistakes we’ve seen that most companies make when it comes to email copywriting. 

• Selling too hard. 
• Failing to optimize for mobile. 
• Creating poor copy with generic personalization. 
• Neglecting your sender reputation. 
• Avoiding customer segmentation. 
• Failing to include clear calls to action.

In this post, we’ve scouted the copywriting industry and listed 14 top-rated email copywriting services you need to consider in 2023, including our own, Nerdy Joe. 

We are a lead generation company that helps businesses generate and convert leads through cold email and email copywriting. From the copy we create and the strategies we use, we offer you a customized email copywriting service that aligns with your brand and target audience. 

This post will detail why our team is the best email copywriting service. We’ll share with you some of the top agencies, so you can compare.

14 best email copywriting services you need to consider

Here are the 14 best email copywriting services you can consider.

1. Nerdy Joe
2. Chase Diamond
3. The Email Copywriter (Chris Orzechowski)
4. GoSuperb
5. Sara Frandina
6. WebFx
7. Reach Mail
8. Copify
9. Samar Owais
10. Mighty Fine Copy
11. eCommerce Boost
12. Express Writers
13. Writer Access
14. Luciano Vitera

Let’s discuss each service so you can know what they do and how that fits into your goals and needs. Let’s start with one of the best email marketing services.

1 – Nerdy Joe

We are a B2B lead generation and email copywriting services. With us, you can expect result-driven email copy without breaking the bank. 

Our team of professional copywriters are dedicated to crafting compelling emails that engage your target audience and drive conversions. 

We understand that every business is unique, which is why we tailor our services to meet your specific needs and goals.

Why you Nerdy Joe is the best email copywriting service that you need to consider

Exceptional understanding of your target audience and writing skills

Properly understanding the target audience and positioning the email copy accordingly is a must to guarantee success for your business; we know that.

That’s why as soon as you sign up for our service, the first thing we do is to research your target audience.

We seek to have a deep understanding of your target audience and their needs, preferences, and pain points so we can write emails that align with those. 

You might wonder how we actually proceed to learn about your target audience so well that we create compelling email copy.

Well, it depends on your product and what problems it offers solutions to. That’s why the first step is to ask you about your ICP. 

Sadly, we realized for most people that they generally only have a surface level idea of their ICP. For example, when we ask a brand who’s your ICP, we get answers in the realms of:

• We sell to tech companies
• We’re targeting series A tech companies
• Our ICP is SaaS company that have had a recent IPO
• We target companies that use Salesforce
• Etc.

The problem here is that this does not truly answer the question of who is your ICP.

Because we believe an ICP needs to be a specific person or company with clear needs that your product solves really well.

So, instead of simply rolling with what they tell us, we ask a couple meaningful questions to get a more accurate, representative picture of their ICP.  

Here are a few of the questions we ask:

• Which type of clients is easiest to close?
• Which type of clients churns the fastest?
• Which type of clients have the highest lifetime value?
• What are the top 3 objections you hear from prospective clients during sales calls?
• Why did you start your company? 
• What pain points were you trying to solve?
• Etc.

By answering these questions, you basically eliminate the mass and tell us precisely who we should target and why. And this type of information makes the difference between: 

“We’re targeting series A tech companies,” 

And 

“Our ICP is a VP of Sales at a b2b software company selling to HR professionals.

His main pain points are a lack of organization, time management, and team collaboration.

He often refers to XYZ podcasts to get insights as to how to manage his team efficiently.” 

Once we get together and are clear about who your ICP is, — with as many details as above —,  writing a persuasive and engaging copy that resonates with them becomes really easy. And our experienced and skilled copywriting team can get on the keyboard from there to create email copy that your audience loves. 

Here are some examples of how people engage with our email copy. 

The first is a reply we received as we reached out to a VP of Marketing who has historically blocked or reported SPAM to anyone who’s sent him a cold email.

The second is also a reply we got from ex-hunter.io Head of Marketing, Irina Maltseva.

The third is from Ross Simmonds, CEO of the multi-million dollar agency Foundation Marketing.

The approach we take makes people love our email copy. So much so that they take the time to tell us before offering to hire us to do copywriting for them. 

We offer you custom copywriting services and are results-oriented (we care about your ROI)

Here are two typical scenarios and types of services you’ll receive when working with email copywriting services.

• Scenario and type 1: You tell them what you need the email copy for, they produce the copy, you pay, and end of the deal. It can happen that they produce copy periodically for you. Basically, you pay them for every email they write for you, and that’s it. 
• Scenario and type 2: You discuss your goals and needs. They write the email copy based on your needs and goals, run the campaign, and report on your original goals, like getting more sales, getting more sales leads, etc. 

We believe that only the latter makes sense for business email copywriting. 

If you need email copywriting services, we believe you either need to generate leads, nurture a prospect list (aka lead nurturing), educate your target audience, or simply close more deals/get more sales — and so the email copywriting service should be positioned to serve accordingly. 

In fact, we tailor our services to your specific needs and goals (for each client), rather than offering a one-size-fits-all approach where we simply write your email copy and call it quits.

We always write our email copy to deliver on some specific goal, so our service is always custom to what you need. 

Let’s say, for example, that you need email copywriting for lead generation. You need to fill your sales pipeline with leads.

In that case, we agree on a specific number of leads we will bring you per month; you pay us, we create the email copies, run the campaigns, and get the leads for you. 

And because you signed up to get leads, we won’t bother you with email metrics that don’t pertain to your lead generation goal, such as open rate, click-through rate, etc.

Instead, we will report on metrics that matter. 

For lead generation, metrics we report on include: 

• Number of positive replies (people replying with genuine interest)
• Number of meetings booked (people willing to talk to your sales team)
• Lead to close rate.

If you want to work with us to increase the customer base (aka get more sales with your email marketing) for your SaaS product, we’ll write the email copy to sell, and we will report:

• The number of new sign-ups you get. 
• The number of positive replies we get.
• The number of demo calls we book for you.
• And the number of new clients we get for you.

If you’re a B2B company selling to accountants, we’ll only report on the number of appointments we set for your sales teams.

Our offering varies depending on your company’s overall goal and what outcome matters the most to you, and the metrics we’ll report on as well.

We uphold strong, unique ethical standards and have keen attention to detail

We don’t bargain with data and email quality. 

We uphold ethical standards in our email service practices, like avoiding spamming, respecting subscribers’ privacy, and complying with all relevant laws and regulations.

Also, all our emails are error-free and optimized for maximum impact. 

Now, saying it like that might seem vague to you and won’t make much sense. So, here is what we mean by all that and how we enforce it all the time. 

Let’s assume that you need us to create cold email copies to help generate more leads for your business. Here is where our ethics set us apart. 

Most email copywriting services and marketers go about lead generation cold emailing as a numbers game. 

They think of strategies like: “we’ll send 1000 cold emails per day for every week and before the weekend, we can convert 0.01 percent of them and get a few clients.” 

Go on Twitter asking for cold emailing tips, and you’ll see what we’re talking about. 

But here is why we don’t do that. 

To begin with, it means bombarding too many people with cold emails in hopes of only converting a tiny-tiny fraction of them.

There’s no way that’s ideal.

The other downside is that you won’t do research on your prospects to create personalized cold emails relevant and meaningful to each one, which is also not ideal.

Worst, doing cold email that way comes with many consequences for you, the client. 

• Getting flagged as a spammer: ESPs and ISPs will flag your email and IP addresses as spammers.  
• Damaging both brand and sender reputation: They’ll kill your company’s reputation, and you’ll get a bad rap on social media. 
• Poor leads quality: The quality of the leads you get will be subpar, and you can’t convert, at least not easily or in a short timeframe. 
• Pissed prospects: Some prospects can be mean to you, saying things like “Remove me from your list”, “Don’t ever email me again,” or worse “Really? Your cold email sucks”. 
• Deliverability issues: Your domain will face severe deliverability issues, and most of your future emails, if not landing in the spam folder, will be bouncing.

Basically, doing it like this will simply make your churn rate skyrocket and damage your reputation in the same wave. Also, that’s not how you’d want your business to be represented.  

Therefore, part of our ethics is to avoid this by being super-specific in who we target and creating customized messages, to very short prospect lists, and guess what? It works like a charm. 

We want each recipient to feel like you know them and take you seriously and not just another spammer in their inbox. 

The ideal scenario we strive for is to send 20 personalized cold emails, get 15 replies, 10 positives, and get you 4 sales-qualified leads or sign-ups. 

Now, don’t get this wrong.

By personalization, we mean we make each email copy relatable, meaningful to the prospect’s unique personality and timely. We don’t just add [[First name]] and other variables to the email subject lines. 

You might wonder how we research prospects and where we get information about each prospect or member of your target audience we use for personalization. Among many things, here are a few things we do. 

• We listen to podcasts your potential customers have been on.
• We read blog posts they wrote. 
• We read their LinkedIn, Twitter, and Mastodon posts.
• We read discussions on forums they’re in.

Using the data we collect, we craft first lines and icebreakers customized to each individual. (That’s also part of our ethics, no cold email without a compelling icebreaker)

Here’s what it looks like in real life. We pitched CoSchedule’s Head of Content, Ben Sailer, and asked him if we could write for them.

Here’s what he replied 1 hour later.

Here is another successful example from a similar strategy.

As you can see from both screenshots, the cold emails sent to the prospects were so compelling that they couldn’t help but acknowledge it. 

Also, you’ll be surprised to learn that our team manually builds all the data we use when targeting prospects for our clients.

And this includes list building, prospect research for personalization purposes and everything else. 

We know there are data intelligence tools like LeadsEngine, ZoomInfo, or Lusha that can sign up for, and they’ll quickly scrape up the net to build us lead lists, including 1000s of targets we can send emails to every day. 

But as well, we know the level of accuracy and customization it takes to cut it into someone’s inbox with an unsolicited cold email and get their attention. 

That’s why we do not rely on data intelligence tools. In most cases, such tools only compile technographic and demographic data from companies.

For example, using these tools, it’s easy to find data such as: 

• The company is in the healthcare industry, 
• They have 500 to 1000 employees,
• Are series B-funded companies,
• Are in India,
• Use Freshworks or Salesforce as part of their tech stack.
• Etc.

The problem is that this type of data can’t serve for quality personalization.

Anyone can easily guess those, and they are not unique enough to make the prospect feel you actually researched them.

And that’s why we take it upon ourselves to do the work and bring out relevant data we can use. 

Our team provides a collaborative and timely service with seamless communication between you and us

We can’t do it without you. We need to collaborate with clients to understand their business goals and create a customized email marketing strategy. 

So, we will constantly maintain open lines of communication with you, providing regular updates on campaign performance and responding promptly to any questions or concerns you may have. 

Last, but not least, we will deliver high-quality email copy on time, meet deadlines, and ensure that campaigns launch on schedule.

We offer a unique approach to our services that eliminates the need for long-term and binding contracts

As a team of savvy marketers, we believe that transparency and accountability are key to building a successful partnership.

That’s why we offer a unique approach to lead generation that eliminates the need for long-term and binding contracts. 

Instead of locking you into a 3 to 6-month retainer, we allow you to choose the plan that works best for you, pay only for the leads we generate, and renew only if you’re happy with the results.

Our flexible approach ensures that you’re never locked into a fixed payment plan, regardless of your satisfaction with the service.

With no long-term commitments, you can subscribe and unsubscribe at your discretion, giving you the freedom to choose what’s best for your business. 

Our service offers you the following benefits:

• Flexibility: Choose when to subscribe and when to stop, based on your satisfaction with the service. No more paying for results you’re not getting.
• Risk mitigation: Stop your subscription without financial or legal consequences if you’re dissatisfied with the service.
• Accountability: Our subscription-based model incentivizes us to maintain a high level of customer satisfaction, ensuring that you get the results you deserve. 

At the end of the day, we’re committed to providing you with a flexible, risk-free, and accountable approach to lead generation that puts your needs first.

2 – Chase Diamond

Chase Diamond is an email marketer that uses emails to drive revenue for various brands.

Chase is the co-founder of a full-stack email marketing agency, Boundless Labs, which helps traditional e-commerce companies and CBD companies to generate revenue and drive growth. 

They specialize in demand generation through inbound and outbound strategies, generating top-of-the-funnel traffic, and offering e-commerce email marketing services.

The agency has partnered with some of the most amazing brands, such as Clover, Alya Skin, Everwise, Tasting Collective, Manhattan, and many others.

According to their site, they have generated over $100 million in revenue for various companies through email marketing.

Their goal is to achieve sustainable growth as their clients count on them to generate 20%-30% of their revenue. They utilize data, usually enriched CRM data and campaign analytics, to achieve their goals. 

They have been featured in notable news agencies and magazines such as NBC, ABC, CBS, Digital Journal, Esquire magazine, CNBC, Merry Jane magazine, and others. 

Boundless Labs offers three pricing plans for their services and including:

• Email strategy plus light execution, which costs $5,500 per month.
• An outsourced email team which costs $7,000 per month.
• E-commerce email marketing course, which costs $749 (one-time fee).

3 – The Email Copywriter (Chris Orzechowski)

Chris Orzechowski is the founder of “The Email Copywriter,” an email marketing agency that helps e-commerce brands grow their revenue with email automation.

Their website indicates that they have worked for over 200 clients and have generated over $100 million for them.

Some of the brands they have worked with include Rich Dad, The Urban Monk, Power Abs, The Hustle, Betterment, Filippo Loreti, Omigo, and more. 

Their goal is to help companies with all the tools, tips, and training they need to turn their email list into profitable assets and generate tons of revenue for them.

They mainly help to scale revenue with emails through these three ways:

• A workshop that entails training the in-house team on how to increase sales through email
• Flow setup, which employs the company to perform all email marketing strategies — copywriting, email design, email workflows, email optimization, and email performance
• Coaching involves joining The Winner Circle’s group to increase revenue by 20 – 100%.

The founder also does podcasts where he shares his email marketing philosophy with other business owners.

There are no pricing details on their website. However, you can fill out a form on their website if you want to work with the agency.

4 – GoSuperb

GoSuperb is a professional content writing service that consists of exclusive in-house writers that deliver professional content writing services to their clients.

According to their site, they have served over 400 clients and performed over 1,500 writing tasks. 

They specialize in delivering impeccable writing services by not misinterpreting clients’ orders, generalizing topics, or writing common knowledge that could dull readers.

GoSuperb offers a wide variety of writing services, such as articles, web content, SEO content, product description, blog writing, press release writing, copywriting, cover letter writing, creative writing, and technical writing. 

The agency also offers SEO keyword research to help clients optimize their keywords in the best possible way. 

GoSuperb offers three pricing plans for their services and including:

• High-quality writing for $4.50 per 100 words
• Superb writing for $7.50 per 100 words
• Rewriting services for $3.50 per 100 words

5 – Sara Frandina

Sara Frandina is a conversion copywriter that uses words and email marketing software to connect with communities and drive them to take action.

She specializes in using research-based and psychology-influenced words to craft copies for landing pages, launch copy packages, and email sequences.

Upon signing up with the agency, she crafts converting copies through six approaches.

• She examines your current phase (what is working and what isn’t) to define your goals 
• She executes a custom research plan to craft messages that resonates with your prospects
• She delivers solid drafts of deliverables
• She takes those drafts and turns them into masterpieces that nail your goals
• She delivers the ready-made copies.
• She optimizes your copies and tests the variants to select the most effective one.

If you want to work with this agency, you have to drop your email on the website for her to contact you. 

6 – WebFx

WebFx is a digital marketing agency that drives revenues and helps businesses to scale to new heights.

Among their digital marketing services is the top-level email marketing management service, where they manage your campaigns and ensure your subscribers become paying customers. 

They craft custom email strategies and offer various email services such as email design, coding of emails, website sign-up implementation, and A/B testing the emails to determine the most effective variant.

They also implement strategies such as content creation and personalization to craft campaign packages that fit your business needs and improve their ROI.

They own email marketing tool software that enables them to perform bulk email services, track each email campaign, and devise ways by which they can improve the campaign for their clients.

WebFx offers three pricing plans for their services.

• Basic plan, which costs $300 
• Market Leader plan, which costs $600
• Enterprise plan, which costs $1200

7 – Reach Mail

Reach Mail is an email marketing service that offers specialized email marketing tools to varieties of customers.

It’s one of the best email marketing software with all the features you need for marketing automation; they offer its services to different types of businesses, such as small businesses, marketing firms, and large companies.

The services offered largely depend on the type of business you operate.

For instance, small businesses get features such as a drag-and-drop message builder, flexible list import, friendly live phone support, and more.

Meanwhile, large companies get features such as full-fledged API, flexible account structure, and dedicated account manager. 

The agency also offers bulk email services for clients that send a high volume of emails. Reach Mail offers three pricing plans for their affordable email marketing services. 

• Free plan which gets you 2,500 contacts and 7,000 emails per month
• Basic 5K plan, which costs $9 per month and gets you 5,000 contacts with 12,000 emails
• Pro 5k plan which costs 429 per month and gets you 5,000 contacts with 25,000 emails.

8 – Copify

Copify is a professional content writing service that delivers amazing content to drive real results.

They have worked for tons of brands and have delivered content for companies such as Yell, LookFantastic, Autotrader, Lyca Mobile, Voyage Privé, and more.

Thanks to their vast number of freelancers and internal staff, they deliver content within record time. Their processes differ based on the type of writing service they offer.

According to their copywriting page, they do not only simply write to engage your readers.

They write to achieve various marketing goals, such as driving SEO traffic and increasing conversions. 

Some of the services they offer include blog content writing, SEO copywriting, website content writing, e-commerce copywriting, article writing, and content creation.

If you want to work with this agency, you can contact them on their website to get a quote. 

9 – Samar Owais

Samar Owais is an email conversion strategist and copywriter that drives sales for SaaS and e-commerce businesses.

She has worked for companies such as CopyHackers, Longplay, Workamajig, and others.  She specializes in writing emails that turn:

• Subscribers into paying customers
• Free trials into paid subscriptions 
• Existing customers into loyal fans

She claims to write emails that boost sales, increase conversions, and fix money-leaking gaps in email sequences.

She does this by analyzing customer data, designing conversion-focused email strategy, and writing clear email copies that prompt your subscribers to convert.

If you choose to work with her, you must fill out a form on her website. 

10 – Mighty Fine Copy

Mighty Fine Copy is a conversion copywriting agency that offers growth and optimization services for B2B and SaaS companies.

They act as a B2B lead generation agency by attracting qualified leads and generating more revenues from their websites, landing pages, and funnels.

 They craft copies imbued with emotions that drive more sales and scale businesses.

So far, they have worked for various notable companies such as SemRush, UserZoom, Owler, Biteable, Unbounce, Bynder, Culture Amp, and more. 

Part of their services involves finding your brand voice and defining companies’ personalities to attract the ideal customers.

They also write website and landing page copies that speak about the customer’s pain points and proffer solutions. 

In addition, they craft and send email sequences that nurture your clients, convert subscribers into paying clients, increase your MMR, and improve retention rates.

Their B2B and SaaS pricing plan is based on the number of pages they write. This includes:

• 3 pages which cost $5,997
• 6 pages which cost $8,997
• 10 pages which cost $14,997

11 – eCommerce Boost

eCommerce Boost is a marketing agency that specializes in eCommerce brands and drives revenue with email and SMS marketing.

They help e-commerce brands generate more sales by sending out targeted messages to prospects at the right time.

They have worked with notable companies such as Sugar, Tinnitus Treatment, Bowerbird Jewellery, Euphoria, Beyli, Marmoris, and more.

They utilize a combination of automated workflows and tactical campaigns to analyze, optimize, and implement strategies to repeat purchases through emails.

They connect with previous customers and convert them into loyal customers and advocate for various brands to increase cash flow and generate more revenue.

They also use SMS marketing to build and nurture relationships with customers, convert them, and turn them into loyal ones.

There are no pricing details on their website, but you can contact the agency and request a quote.

12 – Express Writers

Express Writers is a marketing agency that offers an all-in-one content-writing solution to marketers, agencies, and brands.

Aside from the numerous content writing solutions that they offer, they also offer email marketing services for their clients.

Since they understand the importance of email copies, they provide a clear and personalized email copy that adds value to their audience.

Some of the email marketing services they provide include:

• A 200-word teaser email: A short copy that stays on course and delivers the intended message
• A 400-nurturing email: This is a preferable option that shares a detailed blog update, newsletters, or new offerings.
• An 800-word long-form offer: This is suitable for a new product launch copy or blog-style post.
• Five-Email sequence: This option helps to nurture new clients, re-engage older contacts, or explain changes in businesses.

Express Writers’ email services allow for the advertisement of products, sharing updates, and nurturing new customers. Depending on your needs, they can perform a one-off or monthly campaign. 

Here is the pricing plan for each of their email services.

• Short Teaser (200w), which costs $56 per copy
• Short Nurturing Email (400w), which costs $112 per copy
• Long Offer Email (800w), which costs $224 per copy
• Email Sequences (5 emails, 400w each) which costs $475

13 – Writer Access

Writer Access is a content creation platform that provides talent, tools, and training to grow businesses and agencies.

They have worked with various companies such as Cisco, Encompass, CarMax, Canyon Ranch, Allstate, and more. They have delivered over 2.5 million projects and have over 20,000 freelancers. 

To get started with this company, you have to select a membership plan that fits your needs. Then you can use their AI-Powered writer search to find freelancers.

Afterwards, you place your orders within your budget range. Finally, you use some intelligent software to streamline your workflow.

Writer Access offers four pricing plans for their clients, and these include:

• Starter plan, which costs $49 per month
• Growth plan, which costs $119 per month
• Pro plan, which costs $359 per month
• Enterprise plan, which costs $599 per month.

14 – Luciano Viterale

Luciano Viterale is a marketing agency that helps eCommerce and SaaS companies to attract and convert high-quality traffic.

Among all the services they offer is the copywriting service specifically for e-commerce and SaaS companies.

They have worked with notable companies such as Zapier, Finder, Trends, Starter Story, MarketerMilk, and more.

Luciano Viterale offers a wide range of copywriting services, such as email copywriting, website copywriting, UX copywriting, eCommerce copywriting, SEO copywriting, and SaaS copywriting. To do this, they undergo these five processes:

• They define your goals and identify your expectations
• They prepare a proposal for you after working on your ideas, researching your niche, and auditing your competitors.
• They build a strategy and provide a project plan
• They execute strategies such as interviewing customers, performing keyword research, and fine-tuning copies.
• They optimize and test the copy to select the best-performing variant.

If you want to work with this company, you must book a free audit with them. 

How do you know you are working with the best email copywriting service? 

Thousands of email agencies offer various services and claim to be the best. But, if you are chosen by email service to work with, how do you truly know they are the best? Here are five features that enable you to identify the best email copywriting service

1. Content creation

Think about all the emails you have received from different companies.

You’d notice that while there are some emails you can’t wait to open and engage with, you end up ignoring, deleting, or unsubscribing from others. What makes the difference between these two categories is the value of those emails.

People are more willing to read an engaging email. In fact, when you send them an offer, they will consider it. When you are working, check to see if their process creates engaging content that resonates with your audience. 

For instance, a great email marketing service can implement outbound lead generation strategies by sending some engaging cold email sequences to generate B2B leads for a SaaS company. Only then can you confirm you are working with a great email copywriting service?

2. Expertise with email tools

Many email marketing services have worked with varieties of tools. If you ask for some details about the tools, you could learn about the reliable means to use, the strengths and weaknesses of each one, and the ones you should avoid. 

When working with these services, you don’t have to worry about the one they can recommend. Instead, pay attention to their depth of knowledge about the tools. A great email marketing service will be ready to answer any question and give vivid details about each tool.

3. Legal Compliance

If you have violated email marketing rules before, you may need an agency that specializes in domains that suffered from negative email reputations.

Once you have chosen an agency, ensure you ask them about how they perform their tasks. Are they familiar with the laws guiding email marketing in your country?

Do they keep their processes clean? Is there an unsubscribe button to enable subscribers to opt out of the email?

If you get thorough and positive answers from the email marketing service as regards these questions, you could be working with a great email marketing agency.

Let Nerdy Joe handle email copywriting for your business

Our result-driven email copywriting service is tailored to help businesses like yours add more sales meetings to your calendar, hit your SQLs quota without breaking the bank, and grow predictably month-to-month through email without spamming your contacts.

With our expert team of copywriters, you can trust that your email campaigns will be crafted with precision and attention to detail.

We understand the importance of generating quality leads for your business, which is why we employ proven strategies that have been tested and refined over time.

Say goodbye to the frustration of lackluster lead generation and hello to the growth and success your business deserves. 

Let Nerdy Joe take the reins and deliver the results you need. 

Wanna give it a shot?

Talk to us here.

Setting up appointments with qualified prospects is essential for any company looking to grow its customer base and increase sales. 

However, not all appointment setting service companies are created equal. To help you navigate the crowded field of appointment setting services, we’ve compiled a comprehensive comparison post on some of the top companies in the industry. 

In this blog post, we’ll take a close look at the key qualities that make an excellent appointment setting company and evaluate how each of these companies measures up. 

Whether you’re a small business owner or a marketing executive at a large corporation, this guide will help you make an informed decision about which service company is right for your needs.

What exactly is the appointment setting service? 

The appointment setting service is a process of scheduling meetings with qualified leads for your sales team. 

They mostly happen in the B2B industry and are one of the least expensive ways companies generate qualified leads. They can be done through email marketing, social media, telephones, or other forms of communication.

Since many business owners don’t want to waste their time and resources on people who have no interest in their products or services, they rely on appointment-setting services to generate qualified leads.  

Most appointment-setting services have trained sales representatives that plan these appointments and further continue the relationship with the prospects to move them through the lead cycle. 

Since they are knowledgeable about the products or services, they can provide customers with more detailed information, answer their questions, draw up contracts, make a sale, and conduct follow up. 

Top 10 appointment setting services you need to consider

Check out these ten best appointment-setting services you can consider for your business.

1 – Nerdy Joe

Are you tired of wasting time and resources on ineffective appointment setting strategies? Are you tired of spending countless hours on cold outreach and not getting the results you want?

We feel you. That’s why we set out to be your go-to appointment setting service. We primarily offer lead generation services. Our team of lead generation specialists use cold email to reach out to prospects and book meetings for our customers. 

We operate like an in-house team of appointment setters for sales teams. We use a unique process where we manually research prospects, build lists manually, and personalize every single cold email we send — we don’t send out generic emails to a massive list. 

Every copy we produce for you will be tailored to the needs and interests of each prospect, increasing the chances of them responding positively. 

We’re result-driven and care about your ROI. We report on metrics that matter, like the number of meetings booked, and not vanity metrics, so you can be sure that our efforts are translating into tangible results for your business. 

Also, we’re committed to providing exceptional service without any strings attached. We won’t make you sign any retainer contract, and you’re free to stop the subscription based on satisfaction.

Plus, with our transparent reporting, you’ll always know exactly what you’re getting for your money. We’re confident that we’re one of the best appointment setting companies, but don’t take our word for it.

Let’s discuss why Nerdy Joe is the best company you need to consider for your appointment setting needs. 

Why Nerdy Joe is the best choice for appointment setting service and lead generation company for your business

Result-driven and ROI-focused appointment setting service: Pay for the meetings booked, not for the workflow or the number of emails sent.

We understand that your primary goal or need when you’re looking for an appointment setting service is that you want to book more meetings with potential clients or prospects interested in your business in order to generate more business. 

Because of this, your main interest when working with an appointment setting service is to get more meetings or appointments booked and eventually turn the prospects into customers for your business. That means that only the number of meetings booked actually ties to your ROI. 

Now, here is where most appointment setting services fail you. In general, the appointment setting service you decide to work with will fall into one of the four following categories:

• Services that charge you for the campaign they run or the workflow they perform, and not for the number of meetings they book for you.
• Agencies that promise you incredible results but fall short of delivering what they had promised you. 
• Services that make you sign long-term retainer agreements where you pay them on a monthly basis even when you’re not satisfied with what they do and don’t get results. 
• Agencies, like us that only charge you for the number of meetings they book for you, not for the campaign they run or the workflow they put in. They present you with a proven, surefire process for generating leads and booking meetings for you, they book the meetings, and you pay them exactly for that. 

You can tell that only the fourth type is the right appointment setting service for you. It genuinely cares about your ROI and strives to bring tangible results that you can measure against your ROI — and that’s where we stand. 

We believe if you are looking for an appointment setting service company, you’re most certainly not getting the number of meetings you want or that you are seeking to grow it, and so we position our service to deliver exactly that. 

Our appointment setting experts understand this, and that is why when you decide to work with us, our primary goal is to bring actual meetings to your table. The work we do or the number of cold emails we send do not concern you. (Don’t worry, we don’t spam people). 

As well, we won’t bother you with vanity metrics such as email opens and clicks. Instead, we will only report to you with metrics that matter to your goals. Here are some of the metrics we report on our appointment setting service clients. 

• The number of meetings booked.
• The number of positive replies.
• The number of interested prospects wanting to learn more. 

Excellent cold email campaigns aligned with your brand and target audience

“We’ll send 1000 cold emails per day for every weekday and before the weekend, we will get 20 replies before the end of the week and book you four meetings with qualified prospects you can easily”

Have you ever heard that? If not, then chances are you haven’t been following cold email and appointment setting service gurus on Twitter. 

The problem we’re pointing to is that most companies or the average appointment setter go about it the wrong way. They believe setting appointments is a number game. Their thinking is that the more people you reach out to with your cold email, the more people you can book. 

Granted, it does sound like some logical thinking to some extent and could even work. But no, we don’t do it. And here is why you shouldn’t hire an appointment setter who does this. 

• Poor and mediocre service: If you are sending a thousand cold emails a day, it means that you are taking the time to research your prospects to tailor your email to them. You’re blasting people with generic cold emails and pushing for action. They’ll know you’re selfish and lazy — and they’ll hate you for it. 
• Getting flagged as a spammer: If you are sending that many cold emails daily, ESPs and ISPs will flag your email and IP addresses as spammers, which you are indeed.  
• Damaging both brand and sender reputation: Appointment setter who does this will kill your company’s reputation, and you’ll get a bad rap on social media. Also, we are sure that’s not how you want your business to be represented.
• Poor leads quality: The quality of the leads they book the meetings with will be subpar, and you can’t convert, at least not easily or in a short timeframe. 
• Pissed prospects: Some prospects can be mean to you, saying things like “Remove me from your list”, “Don’t ever email me again,” or worse, “Really? Your cold email sucks”. 
• Deliverability issues: Your domain will face severe deliverability issues, and most of your future emails, if not landing in the spam folder, will be bouncing.

That aside, our team doesn’t want to send a thousand cold emails per day to only book you four meetings. It rubs against our ethics as a group of marketers with high-quality work standards. 

Our ideal scenario as an appointment setting service is to send 20 super personalized cold emails, get 10 positive impressions and replies, and book you five meetings with well-educated prospects who are genuinely interested in what you do. Think of it like account-based marketing.  

So, instead of sending random, template-based cold emails to thousands of people, we take an approach in which we are super-specific in who we target and create customized cold emails that are personalized and tailored to their specific needs and unique individuals. 

Our goal is to make each person we reach out to feel you know them, get them to take you seriously, and not just another spammer in their inbox. Stellar copywriting skills and personalization are how we achieve this. 

We take it slow, put in the research to find what your target audience cares about, and our cold email copies are always optimized for maximum impact. How do we research people? 

We listen to podcasts they’ve been on, read blog posts they wrote, check their LinkedIn, Twitter, and Mastodon posts, and read discussions on forums they’re in.

Using the data we collect, we craft customized first lines, icebreakers, and cold emails tailored to each individual. 

Here’s what it looks like in real life. We pitched CoSchedule’s Head of Content, Ben Sailer, and asked him if we could write for them.

Here’s what he replied 1 hour later.

But to achieve this, it requires a meticulous process where we research prospects and build lists manually — and we enjoy it. 

Manual prospect research: we target a very short list and build a list and do all the research ourselves.

We told you how we research prospects for your appointment setting needs in the upper section. But before that, you and us have to agree on who to target. And here is how that happens and why our way is the best option for you. 

First thing, we are talking about research prospects and building lists manually. There are tools for that (ZoomInfo, Lusha, LeadsEngine, Clearbit, etc.), and you might wonder why we don’t use those tools to speed up the process.

The issue with data intelligence tools is that the data they give you is basic, and in most cases, one can guess them. For example, using these tools, it’s easy to find data regarding companies that: 

• Are in the healthcare industry, 
• Have 50 to 100 employees,
• Have recently made an IPO,
• Are in Canada,
• Use Trello or Monday.com as part of their tech stack.

That’s generic data; it says nothing about the target company or its pain points. Even more, it does not tell us anything about the accounts we will target, and we can’t use the data to properly create cold emails that compel people to react and book appointments with you. 

So, we don’t use those, and here is what we do instead. 

First, we will want to discuss your Ideal Customer Profile (ICP). Most people only have a surface-level understanding of the target audience, and that does not help. Here are the answers we get in general when we ask people about their ICP. 

• Our ICPs are tech companies.
• Our ICPs are eCommerce companies based in the U.S.
• Our ICP is a DevOpp that uses GitHub.

That’s not specific enough. We want to set you up with people who are actually interested in what you offer or have needs your solution will solve — literally. And so, we ask you questions that help us know precisely who we should target and why. 

Here are some of the questions we ask our clients about the people we should target for them. 

• Which type of clients have the highest lifetime value?
• Which type of clients is easiest to close?
• Which type of clients churns the fastest?
• What are the top 3 objections you hear from prospective clients during sales calls?
• Why did you start your company? 
• What pain points were you trying to solve?
• Etc.

Once you answer these questions, we can pinpoint precisely who we should target and why. And this type of information makes the difference between: 

“We’re targeting series A tech companies,” 

And 

“Our ICP is a VP of Sales at a b2b Healthcare company in Estonia selling to HR professionals, and his main pain points are lack of organization, time management, and team collaboration. He often refers to XYZ podcasts to get insights as to how to manage his team efficiently.” 

Once we have a clear understanding of who the ICP is, we proceed to manually build our list, and that’s what we use to run the cold email campaigns and book you the meetings with prospects that you can actually turn into customers.

No contract, No retainer, No strings attached: We are a pay-per-performance appointment setting service. 

We understand exactly what you need, and that’s why we offer a unique appointment setting service that eliminates the need for long-term, binding contracts.

We don’t believe in locking you into a rigid payment plan. Instead, we offer flexible options that allow you to choose the plan that works best for you, pay only for the meetings we book for you, and renew only if you’re satisfied with the results.

Our approach is designed to give you the freedom to choose what’s best for your business. Whether you need to scale up or scale down, our pay-per-performance model allows you to do so without any financial or legal consequences.

With our flexible approach, you’re always in control. It also commits us to deliver results that exceed your expectations and maintains a high level of customer satisfaction.

Pricing

Our appointment setting service’s pricing is crystal clear. 

We have three plans for qualified appointment setting:

• Silver: It costs $499/month and only gives you one warm LEAD.
• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.
• A complete list of prospects that fit your buyer persona and ICP.
• The campaign setup fees.

2 – CallBox

Callbox is a B2B lead generation agency that offers appointment-setting services to increase qualified sales appointments through B2B lead generation and telemarketing services. They have worked with various notable companies such as DHL, Fujitsu, HP, Forbes, Acer, Infor, and more.

Their in-house campaign management platform, Pipeline, collaborates with the renowned marketing software HubSpot to implement multi-channel marketing strategies that enable you to engage more with your target prospects. Some of these multi-marketing strategies include phone calls, emails, chats, websites, events, and more. 

After combing through their list from their global database, they run targeted call and email campaigns that enable you to connect and engage with your target prospects, generate more qualified sales opportunities, and boost conversion rates. Some other benefits you can enjoy include:

• Access to recent calls or appointments across mobile browser
• Nurture leads by defining the next move for their sales prospects
• Send and receive timely alerts which enable you to respond to any action taken by prospects
• Track and measure the lead generation campaign performance. 

There is no pricing detail about their sales development service on their website, but you can contact them to request a quote. 

3 – Cience

Cience is a B2B lead generation agency that provides lead generation and appointment-setting services for various companies in 195+ industries. They offer these services in the form of inbound and outbound sales development, where they build pipelines with qualified meetings. 

Their approach enables them to use sophisticated software and craft targeted multi-channel campaigns that bring qualified appointments to your company. They understand that sales development is hard and, as such, craft the perfect message that can fit the right prospect at the right time. 

Cience offers their pricing plan based on contracts and requires you to pay a minimum of three months upfront fee to enjoy their service.

4 – Leadium

Leadium is a B2B lead generation that offers appointment-setting services to various companies seeking to create more qualified sales opportunities. They have worked with various companies such as Comparably, Bright Wolf, Nymi, Freshworks, SharpSpring, PaySafe, and more.

To deliver a full-service appointment-setting program, they strategically focus on engaging the prospects at each stage of the sales funnel and implement various outbound sales strategies. They reach more people at the right time by engaging with them on their preferred channels such as email, LinkedIn social selling, cold calling, or sms mail. 

They also utilize various data and sales tools to build their clients’ sales pipelines. Some of these tools include Crunchbase, SimilarWeb, DialPad, ZoomInfo, SemRush, HubSpot, Salesforce, Zapier, and more.

There are no pricing details about their appointment-setting service, but you can fill out the form on their website to request a quote. 

5 – Martal Group

Martal Group is a lead generation agency that specializes in the B2B tech industry. They provide appointment-setting services and generate qualified meetings to grow businesses. They have worked with various companies such as Jedox, Denodo, FullScreen, Zurich Connect, OurCrowd, and more.

They provide a team of skilled SDRs that are efficient in sourcing qualified leads through inbound and outbound lead strategies, driving new client registration, and booking appointments. 

To do this, they track down key decision-makers that fit your ICP through personalized lead-generation strategies such as discovery calls, emails, and more. Then, they qualify the prospects and set up meetings for them.

Martial Group offers a contract-based pricing plan and requires you to pay for a three-month pilot campaign to enjoy its service. 

6 – Remote CoWorker

Remote CoWorker is a hiring platform where you hire virtual professionals to grow your businesses. With the right assistant, you can streamline your sales and billing processes to help you drive more revenue. 

Remote CoWorker offers three pricing plans for their services which include:

• Full-Starter plan which costs $7.99 per hour
• Part-time starter plan which costs $8.99 per hour
• Full-time bilingual plan which costs $9.99 per hour

7 – Cural

Cural is an outsourced SDR agency that provides appointment-setting services for various customers. They implement an omnichannel outreach strategy to generate qualified leads to scale businesses and drive growth. To set up qualified meetings, they implement a series of processes which include:

• They build a highly relevant data set based on ICP and buyer persona
• They operate behind social profiles to identify prospects
• They reach out to these prospects through social channels, either through emails or video pitches

After going through this process, their SDR team reaches these prospects proactively through phone calls and qualifying them for appointments. There is no pricing detail about their service on their website, but you can contact them to get a quote. 

8 – OutboundView

Outbound View is a sales intelligence and appointment-setting service for companies that target HR. They have worked with various companies such as HelloTeam, RallyBright, BetterUp, PSI, GP Strategies, and more. 

They focus on finding lists of HR buyers and setting qualified appointments for companies that find it challenging to generate qualified sales opportunities. Although there is no pricing detail on their website, you can fill out the forms on their website to request a quote and get further information. 

9 – Prialto

Prialto is a managed virtual assistant service that helps to offload admin work and improve productivity. With over 13 years of experience, they serve businesses of all sizes, whether individuals, teams, or organizations. They have worked for companies such as Headline, Rapid, Graham company, Compass, and more. 

They offer a virtual sales assistant service that helps to improve call rates, leverage CRM pipeline insights, and maximize sales productivity. They do this by analyzing your database of prospects to find the ones that fit your ICP, reaching your prospects through email campaigns and phone calls, and setting up your calendar to fill in meeting opportunities. 

They utilize tons of technologies such as Salesforce, Mail Tester, Expensify, and LinkedIn Sales Navigator. After engaging with your audience, they conduct follow-ups to re-engage the prospects in the sales process and keep track of all conversations. 

Prialto offers three pricing packages, and this includes:

• Individual plan, which costs $1350 per month
• Team plan, which costs $4050 per month
• Organization plan, which requires you to contact them for pricing.

10 – Upcall

Upcall is a lead generation service that generates outbound B2B qualified leads to grow businesses. They are trusted by over 400 companies, including AirBnb, Farmers Insurance, BuildZoom, LG, Ritual, QuickBooks, Siemens, and so on. 

Their process starts by identifying the best leads by asking the client’s prospects the right questions and getting the right answer. Then, they qualify the leads by using phone calls to engage with them via natural conversations. Finally, they follow up with every single lead to get the right results. 

Upcall’s pricing plan isn’t displayed on their website, but you can contact them to get further information. 

Four questions you need to ask your target appointment-setting agency before hiring them

Here are five questions you must ask your target appointment-setting agency before you hire them.

1. What is the company’s reputation in the industry?

This remains the logical first question to ask, but many business owners are overwhelmed with the process and, subsequently, forget to ask this. After all, there is no point in having business with a company if they are not credible. Dealing with a reputable company is the key to any successful business. 

Find out if the company has been featured in any publication in recognition of its work. Also, you can check if they are a member of any industry certification or consumer protection agencies such as the Customer Contact Association or Better Business Bureau. When gauging a company’s reputation, you can further ask these three questions.

• How well has the company performed in the past?
• Can you identify and contact any references?
• Do past and current clients recommend the company?

2. How much experience do their employees have?

The appointment-setting industry is competitive and requires the right expertise that has substantial exposure. This enables them to deliver your value proposition within your target industry. 

Besides, they would understand the value of a quality appointment and implement approaches that can help you get it. 

For instance, a good appointment setting service that uses email marketing to fish out qualified leads won’t find anyone’s email address through scrupulous means and claim that they have done the job. Instead, they need to undergo some processes to discover leads that fit your ideal ICP. 

3. Are there any guarantees?

Many appointment-setting services promise a lot to gain potential business, only to under-deliver, and leave their clients with no quality appointments. To avoid this risk, you should look for a company that guarantees your satisfaction or offers a refund. 

This signals that the company has a good track record, and this protects your company from any failed campaign or bill.

4. What reporting do they include in the campaign?

As the campaign progresses, you want to make sure that the company gives you detailed reports of its activities, especially the calls made. 

Having a detailed analysis of these calls helps you to identify and understand the strengths and weaknesses of the implemented strategies. This enables you to adjust where necessary. 

Let Nerdy Joe book appointments for your business

You’ve probably had all the data you need to compare all the services we listed in this post. 

If what you’re looking for is:

• An agency that charges you for results, not tasks.
• An agency that doesn’t require you to commit to a contract.
• An agency that does not waste your time and that’s affordable.
• A group of experts that care about your company’s reputation and relationship with prospects.

Nerdy Joe is the appointment setting service you’re looking for. We will help you generate and have meetings with qualified leads so you can convert them with minimum effort.  

Want to give us a try? We will fill your calendar with 6 meetings with high-quality leads at only $999. Let’s fill your calendar now!