Email Marketing & Lead Gen Glossary
Plain-English definitions of the email marketing, cold outreach and B2B sales terms you keep running into.
AB TestingIt’s almost always difficult to decide — at the early stage — the marketing strategies that can achieve the best results. After all, marketi
Abandoned Cart EmailMany times, shoppers add a product to their cart but don’t proceed to complete the payment process. Statistics indicate that about 70% of on
Ad copyEvery brand has a specific message they want to communicate to its target audience. Sometimes, that message can be in the form of a TV campa
Advertising BudgetLet’s admit it. Marketing is expensive. Running Google Ads or hiring influencers to promote your products or services often weighs down on y
Anti Spam LawsThere are more to email marketing and cold outreach than simply writing and sending emails. Most people are cautious about receiving unsolic
Audience SegmentationYour audience consists of individuals with different needs, behaviors, and even demographics. You can’t afford to generalize the promotional
AutoresponderAs your audience grows, you experience difficulty in maintaining one-on-one conversations with them. At some point, you will have to automat
Behavioral TargetingThe competition is fierce in B2B and B2C. So, not properly identifying your audience needs and targeting consumers with unrelated ads, email
Brand Indicators for Message Identification (BIMI)With all the laws and regulations around marketing and privacy, it’s no longer enough to just avoid spam words to make sure your email lands
Brand MentionHave you ever tried to purchase from a brand online but paused to do quick research on various social media platforms or online forums about
Bulk EmailIf you have a list of 10k subscribers or more, you can’t reach them out manually or on a one-to-one basis. You need to send bulk emails. In 
Business to BusinessIf you are looking to implement a business-to-business marketing strategy and wondering the different things it entails and how to approach 
Business to consumers (B2C)Crafting effective marketing strategies that trigger emotional reactions from your audience and pivot growth is essential for many B2C busin
Buyer PersonaSegmenting and reaching the right audience is crucial in making your marketing efforts a success. How do you do this? The answer is the buye
Buyer’s journeyConsumers rarely make outright purchases. Before they make a purchase, they resort to days, weeks, or even months of research — talking to e
Marketing CampaignA successful marketing campaign makes a company memorable. It creates a long-lasting impression by promoting a brand’s products or services 
RedirectsAs a website owner, you will encounter redirects at one point or the other. It helps your users and search engines when you want to move a p