Matt Ryder's F The GuRUs: Sales Community, Reviewed

Matt Ryder's F The GuRUs: Sales is a private, paid Skool community for sales reps and appointment setters. When we checked on November 13, 2026, it cost $69 a month, had about 1.6k members and listed 30 live coaching sessions a week plus several courses and an AI script writing tool. If you sell for a living and want frequent live practice for less than most paid courses, it is worth a trial; if you need a structured program with a certificate, look elsewhere.

Some links here are affiliate links (disclosure). Nerdy Joe may earn a commission if you join through Matt Ryder's community page, at no extra cost to you.

We have not joined the community. Everything below comes from the Skool about page and Matt Ryder's Skool profile, both read on November 13, 2026, plus our own arithmetic. We include no member testimonials or results claims.

F The GuRUs: Sales at a glance

What the community is

The about page opens with a clear position: "Sales training has become over complicated and expensive. It doesn't have to be either!" It describes the group as "sales training without the fluff taught by someone who still sells at the highest level."

The stated audience is "sales reps and setters in any industry who want a simple, repeatable process, not another hype session." The goals listed are a predictable income, comfort closing bigger deals and comfort in any sales situation.

Skool is a community platform that combines a discussion feed, a classroom for courses and a calendar for live calls. Because the group is private, the feed and classroom are visible only to members, which is why we can describe the offer but not the lessons themselves.

Who runs it

Matt Ryder owns the community. His Skool profile describes him as a "Former special forces sniper turned Sales guy and then CEO." The same profile lists him as the founder of dialer.io and former CEO of 7th Level and Sales Sniper, and gives his location as Sydney, Australia.

The about page also lists 16 admins. It does not say which of them run the live sessions, so if you care who coaches you, ask in the community during the trial.

His profile shows he also owns a free Skool group called Dialling Dirtbags. We did not review that group here.

What members get

The about page lists six items under "What you get":

1. 30 live coaching sessions every week. This is the headline feature. The page does not give the schedule or time zones.
2. An AI script writing tool. The page names it but does not describe how it works.
3. An objection handling course.
4. A B2B and complex B2C course.
5. Selling with stories.
6. Sales management training for when you move up.

The page also links to a free call review tool that it says you can try "whether you join or not". We did not test it.

What the page does not tell you

• How long the free trial lasts
• When the live sessions run and in which time zones
• How many lessons each course has, or how long they take
• Whether sessions are recorded for members who miss them
• Which admins coach which sessions

None of these are red flags on their own. They are simply the questions to answer during the trial before your first charge.

The price math

At $69 a month, a year of membership costs $828 if the price stays the same. No annual plan was listed, so that is twelve monthly charges, and you can stop when it stops paying for itself.

The 30 weekly sessions are where the value sits. Our arithmetic: 30 sessions a week is about 130 sessions in an average month. If you attended only two a week, about 8 or 9 a month, you would pay roughly $8 per session. Attend five a week and it drops to around $3.

That math only holds if you show up. A rep who joins and never attends a call is paying $69 a month for a course library, which is a weaker deal than a one-time course purchase.

For a commissioned rep or setter, the useful test is simple: does one more closed deal or one more held meeting a quarter cover $207? If yes, the membership pays for itself on modest improvement. That is a framework, not a promise; we have no data on member outcomes.

Who it suits

Sales reps who want reps, not theory

Live sessions are the closest thing to practice outside real calls. A rep who can bring a recent call, an objection or a stalled deal to a session several times a week gets more from this format than from a book.

Appointment setters

Setters are named in the stated audience. Setting is short conversations, fast objection handling and getting a time on the calendar, which lines up with the objection handling course and frequent live calls. If you are deciding whether your company should run setting in-house at all, our guide to appointment setting vs lead generation explains where a setter's job starts and stops.

Closers

The B2B and complex B2C course and the selling with stories course are aimed at longer, larger deals. Closers who take calls booked by someone else should pair any training with a solid handoff process; our guide to the agency CRM dashboard and closing covers what a closer should see before each call.

Founders doing their own sales

Founders who close their own deals rarely have a sales manager to review calls. A low monthly price, a free trial and live coaching make this a practical way to get outside feedback while you are still the main seller. Once a founder hands off, the sales management training is the relevant piece.

Who should skip it

• People who will not attend live calls. The value is weighted toward the 30 weekly sessions. If your schedule rules them out, the six listed items shrink to a course library and a tool.
• Anyone who needs a formal credential. Nothing on the page mentions certification.
• Teams wanting a private, company-specific program. This is a shared community, not a custom training engagement for your sales team.
• Buyers who want full details before paying. The course outlines, session schedule and trial length are not public.
• People whose real problem is pipeline, not skill. Training will not help much if nobody is booking calls. That is a lead generation problem; see our guide to SDR agencies for the options.

How it compares to other ways to learn sales

These comparisons are general. We are not pricing specific products.

Books are the best value for learning frameworks, and many good sellers keep a short shelf of them. Their weakness is that nobody tells you what you did wrong on Tuesday's call.

Paid courses give structure, which helps newer reps. They are usually a single larger payment, and once you finish the videos, the support often ends.

A private coach gives the most attention but costs the most. A community with live calls sits between a course and a coach: you get feedback in a group setting, at a monthly price, without a long commitment.

Many sellers combine options: a few books for frameworks, plus a community or coach for practice and feedback.

Our verdict

On the published facts, F The GuRUs: Sales is a reasonably priced option for working sales reps, setters, closers and founders who sell, and its main value is the volume of live coaching. At $69 a month with a free trial, the risk of finding out whether it fits is low.

The limits are real. We have not been inside, the trial length and session schedule are not public, and the guarantee has no published terms. Use the trial to answer three questions: are the session times workable for you, who runs them, and is the course material deeper than what you could get from a good book?

If those answers are good, it is a sensible monthly spend for anyone paid on what they close or book. If you want to check the current price and member count yourself, see the community's about page.

For context on the full sales process the training sits inside, our guide to AI reply handling and follow-up covers the stage before a call is booked, and agency outbound math shows how a better close rate changes how much prospecting you need.

When you are ready to try it, start the free trial on Skool and put the first live session on your calendar in the same sitting.

Need the pipeline, not just the training?

Training helps you convert the calls you have. It does not fill the calendar.

Nerdy Joe is owned by Agency Growth Partners (AGP), which runs outbound, reply handling and closing support for agencies. If you want to talk about your pipeline, book a call with David.

Sources

• Matt Ryder F The GuRUs: Sales, Skool about page (checked November 13, 2026)
• Matt Ryder's Skool profile (checked November 13, 2026)